nomura european media field trip - investis...
TRANSCRIPT
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Nomura European Media Field Trip
Jerry Buhlmann - CEO, Aegis MediaNigel Morris - CEO, Aegis Media North America9 June 2009
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Agenda
� A transforming marketplace: Jerry Buhlmann� Social, mobile, transactional, sustainable: Nigel Morris� Q&A
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Aegis at a glance
£823.8m£518.2m
Revenue split, 2008
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Aegis at a glance
23.3%total revenue
Americas
62.3%total revenue
EMEA
14.4%total revenueAsia-Pacific
16,000+ AEGIS EMPLOYEES WORLDWIDE
62countries 70countries 43countries 21countries 38countriesRevenue split, 2008
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Aegis Group plc| Page 5
Excellent track record in organic growth
4.3 4.46.4
7.9
-5.0
0.0
3.4
6.75.2 5.9
4.6
1.0
9.010.5
12.4
15.6
4.73.4
4.4
8.4 7.5 7.79.8
4.6
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Market, % Aegis, %
ORGANIC REVENUE GROWTH
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Q1 2009: tough market, challenging comps
� Revenue down 11.6% organically� Difficult 2008 comparatives� Q1 traditionally the lowest volume quarter� Impact of recent new business wins yet to come
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Q1 2009: over $1bn net new business
Europe Europe Global UKIreland, Turkey
China Russia
Russia
Italy Germany
New Zealand Portugal Germany, Austria,Switzerland
UK
Belgium
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New business: international
� A significant global opportunity� $13.9bn pitched globally 2006 - 08� Aegis Media participated in $9.2bn� And won $4.3bn
Source: RECMA
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International new business success
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National business also fundamental to success
� Strong local agencies critical to global offer� Expertise and quality
� Diversification of client base
� Excellent local media owner relationships
� Internal focus on excellence in all markets
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Focusing on excellence in all markets
� Drivers of success� Strong leadership
� Entrepreneurial spirit and vision
� One company structure
� Rigorous on implementation
� Tools and training
� Continually upgrading talent: development and hires
� Making the most of global network and resources
� High performance required of every market
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Three phases of market development
4Phase one - Recession
4Phase two - Discontinuity
4Phase three - Convergence
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Phase One - Recession
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Adspend forecasts
Year on year growth, % 2008 2009 2010
USA -1.8 -9.8 -2.7Canada 2.0 -2.5 0.7
WESTERN EUROPE -2.9 -6.6 0.1UK -5.5 -7.1 2.0
Germany 0.0 -2.2 -1.1France -2.6 -5.0 0.5
Italy -1.9 -6.5 0.6Spain -12.7 -16.5 -4.0
Nordics -0.2 -5.6 -2.7Central and Eastern Europe 12.2 -8.2 -1.0
Russia 16.6 -8.6 -1.5ASIA PACIFIC 5.0 -0.8 4.3
Japan -4.2 -5.5 0.0China 18.9 4.6 7.2
Australia 4.2 -1.9 1.8Global 1.0 -5.8 0.7
Source: Carat ad spend forecasts, March 2009
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Impact of recession
� Advertisers... accountability, value, innovation… for less
� Agencies… cost and quality control, new business… more energy
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China - the first to recover
China will be the fastest growing market in $$$’s now – 201...
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Phase Two - Discontinuity
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Market development
� Market growth returns� Expectation of a discontinuity
� Focus on accountability and path to transaction
� Media and digital integration a hygiene issue
� Legacy relationships count for less…
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Media
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Implications for brands
� The brand as a service� The brand as a utility� The brand as content
Brand and business behaviour is becoming the key determinant of image
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Creating Time…
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Phase Three - Convergence
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There is a Past
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But there is no Future
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Only a number of Possible Futures
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Key Trends: Changing Business Dynamics for Consumer Facing Clients
New ModelGlobalisation Sustainability
DemandingActivist
ConsumersDigital
Technologies
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A New Business World: A New Communication World
New ModelGlobalisation Sustainability
DemandingActivist
ConsumersDigital
TechnologiesInterconnectednessInterdependence
Transparency
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Time and Effect Exponentially Increases
Earned Media
BoughtMedia
OwnedMedia
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“The deer now have guns”
Transparency andConsumer Power
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The Digital Communication and Business World -
Social, ‘Mobile’, Transactional, Sustainable
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Facebook is a global phenomenon
0
50
100
150
200
1Q'07 2Q'07 3Q'07 4Q'07 1Q'08 2Q'08 3Q'08 4Q'08 1Q'09
US Intl
Source: Internal 30 Day Active User
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There is not just growth–It is a violent transformation to
the internet ecosystem
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and the interconnectedness is just getting started...
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iProspect Study Offline Channel Influence on Online Search Behavior, August 2007
2/3 of Online Search Users Are Driven to Perform Searches as a Result of Exposure to Some Offline Channel.
Internet users were asked: "Within the last six months, which of the following prompted you to go to a search engine and look for information on a particular company, product, service or slogan? (Select all that apply).”
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iProspect Study Offline Channel Influence on Online Search Behavior, August 2007
39% of Online Search Users Make a Purchase After Being Driven to Search As a Result of Exposure to Some Offline Channel.
When online search users who were driven to search from exposure to an offline channel influence were asked: "Which of the following sources (that you mentioned previously had prompted you to use an Internet search engine) eventually led you to make a purchase from that company/product/service? (Select all that apply)”
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Brand Vision
Corporate Reputation
Corporate Reputation= BrandReality
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Leveraged in a BOE Media World
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The role of media
100% of contacts bought
Bought&Ownedcontacts are
leveragedintoearnedmedia
Create brand «ecosystems» that engage consumers and pull them into an active relationship with the brand
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…it needs a different mindset
In addition to new capabilities and skillsets…
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Dining RoomKitchen
Living Room
Thinking Framework…The Three Rooms
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FIRSTRoom
The First Room
THIRDRoom
SECONDRoom
Brand driven
• Controlled Image• Managed Environment
• Low reach • Information rich
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FIRSTRoom
The Second Room
THIRDRoom
SECONDRoom Distribution driven
Controlled ImageChoice of Environment
High ReachContent Rich
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The Third Room…
FIRSTRoom
THIRDRoom
SECONDRoom
Consumer driven
No ControlImage, distribution
High FragmentationHigh potential reach
Influential
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Making the Three Rooms Actionable
OwnMedia
Earned Media
BoughtMedia
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OwnMedia
Enabling a new way of thinking about media
EarnedMedia
Bought Media
• Brand Content• Proprietary websites• Own Retail• Mobile sites• Merchandise• Brand Hosted Events
• Social networks• Blogs• User Generated
Content• SEO• ePR• Influencer
Marketing• Viral
• Television Advertising
• OOH• Experiential• Sponsored
Events• Paid Search• Portals• Online
advertising• SMS
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SECOND Room
THIRD Room
FIRSTRoom
Data
Bringing it all together…
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Our brief: help develop Coca-Cola’s global sustainability strategy
The result: A global strategic framework for engaging stakeholders with Coca-Cola’s Live Positively vision
A toolkit to enable local enterprises to execute this vision across all levels of the organisation
The ultimate goal is to place sustainability at the core of the Coca-Cola brand and communications strategy
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The Digital Communication and Business World -
Social, ‘Mobile’, Transactional, Sustainable
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Summary
![Page 58: Nomura European Media Field Trip - Investis Digitalfiles.investis.com/ags/investors/presentations/pr... · Aegis at a glance 23.3% total revenue Americas 62.3% total revenue EMEA](https://reader034.vdocuments.mx/reader034/viewer/2022042921/5f6967b90658436bce5a2223/html5/thumbnails/58.jpg)
Summary
� Three phase future…� Discontinuity as recession ends…� New world communication model� Strong competitive performance� One company approach� Structured for the future
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Q&A