Aditya Alur, Sr. Manager, Sell-in marketing, NokiaJure Sustersic, Cross-platform marketing, Nokia

FOCUSING ON THE GLOBAL GROWTH IN LOW COST SMAR TPHONES

175M+22%

0

300

600

900

1200

1500

1800

2100

2012 2017

PREMIUM (>US$300)

HIGH(US$191-299)

MID(US$100-190)

ENTRY(US$36-99)

ULTRA-LOW(<US$35)

DELTA

HANDSET VOLUME FORECAST

Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic ForecastBrand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment.NPS Score Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013

29% BRAND LEVEL NPS

CONSUMERS LOVE NOKIA

88% AWARENESS

50% CONSIDERATION

32% PREFERENCE

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2012 2017

VIDEO

BROWSING

MUSIC

GAMES & APPLICATIONS

MESSAGING

PERSONALIZATION

ALERTS

HANDSET DATA TRAFFIC BY SERVICE (PETABYTES)

HANDSET DATA TRAFFIC WILL GROW BY 260% BETWEEN 2012 - 2017

WITH TERRIFIC App MomentumA CONTINUED AND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO

8Xincrease in paid app revenue post billing integrat ion.

200K+store available in 50 languages and 191 markets.

120K+new registered developers.

MORE DEVELOPERS

MORE APPS

MORE REVENUE

OPERATOR BILLING

175%increase in monthly paid app revenue volume.

$

LUMIAASHA X

INTRODUCING THENEW NOK IA X FAMILY

NOK IA X NOK IA X+NOK IA XL

BUILDING THEPER FECT COMPLEMENTTO LUMIA

ACCESS THE WORLD OF ANDROID APPS

UNIQUE NOKIA EXPERIENCES +EXCLUSIVE BENEFITS ON MICR OSOFT SER VICES

97% POSITIVE SENTIMENT FOR FASTLANE FR OM CONSUMER S

BEST APPS VIA FAST LANE

NOK IA XL

NOKIA X€89

NOK IA X+€99

NOK IA XL€10 9

App Dist ribut ion, Monet izat ion & Promot ionJure Sustersic

Nokia StoreAnative experience optimised to serve data-challenged markets

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FOR CONSUMERS:Simplif ied discovery experience. Locally relevant and curated content .

FOR DEVELOPERS:Easy to setup, publish and manage.Fast content processing and advanced t ransact ion analyt ics.

Free to download and play dominates

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102Bapp downloads

$26Bin app revenue

90%of apps are free

Source: Gartner

The monetization challenge

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3/5OF TOP ANDROID DOWNLOAD*

COUNTRIES WERE GROWTH MARKETS (INDIA, RUSSIA, BRAZIL).

0/10OF THE GROWTH MARKETS MADE IT

TO THE TOP 10 REVENUE COUNTRIES

Source: App Annie* - download data from Google Play

The lack of credit cards excludes a huge audience

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US KOREA VIETNAM INDIA INDONESIA

POPULATION 317M 50M 89M 1200M 237M

CREDIT CARDS 686M 96M 2M 24M 10M

Nokia Store Operator billing

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61163

Boost your revenues with one of the largest operator billing networks in the world.

10Xoperators

countries

increased revenue opportunity

Nokia In-App PaymentMaximise revenues with freemium.• Build long term revenue streams to your app with

upgrades, in-game currency and more.• Easy, familiar and localized single-click payments

using operator billing• See what works with advanced, fully integrated

transaction analytics • True 70/30 revenue share!

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Nokia Try & BuyOffering apps on a try-before-you-buy basis leads to more revenue than simple paid downloads. • Build on the Nokia In-App Payment infrastructure and experience• No need to change your code• Currently running as pilot. Interested? Contact tnb@nokia.com with

your app details and reason!

23

COMING SOON

3rd party monetization tools

24

Have fun. Earn rewards. Build new ideas.

Participate and access promotional campaigns.

DVLUP for Nokia X• Get exclusive access to app

challenges, news, events, partner opportunities and more

• Earn points and redeem rewards, including promotional placements in Nokia Store

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Thank youhttp://developer.nokia.com/nokia-x/opportunity

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