no hunger savannah
DESCRIPTION
A proposal for a unique food drive that creates a different experience for the user while at the same time helping to aide the ever growing problem of hunger.TRANSCRIPT
TELFAIR PROPOSAL
CONTENTS
THE PROBLEM
THE SOLUTION
THE SITE
THE LOGISTICS
1 IN EVERY 6 AMERICANS DOES NOT HAVE ACCESS TO ENOUGH FOOD
1 IN EVERY 6 AMERICANS DOES NOT HAVE ACCESS TO ENOUGH FOOD
USDA.Mark Nord, M. Andrews, S. Carlson. Household Food
Security in the United States, 2009.
THE PROBLEM
HUNGER.
Each passing week, in the early hours of the morning, I awake
to sounds and sights of multiple people sifting through the trash
cans behind my building looking for food to eat.
This is an example of how close hunger is to the community.
Hunger is everywhere. Sadly, this is a cold hard fact. Many take
their food for granted since they have been fortunate enough
to always have a meal available for them. We often think that
hunger only affects those that are without a job or shelter.
This is not the case; anyone can be hungry. More often than
not, it is those who work hard for a small amount of money
or those who have worked hard their whole life only to have
very little. Children are also a part of this group of unknown
hunger victims. They tend to mask the hunger with happiness,
innocence, and youthful appearance.
Hunger is a problem that must be fixed.
WE
ARE
HUNGRY
15% OF HOUSEHOLDS IN AMERICA DON’T
HAVE ACCESS TO ENOUGH FOOD
USDA.Mark Nord, M. Andrews, S. Carlson. Household Food
Security in the United States, 2009.
15% OF HOUSEHOLDS IN AMERICA DON’T
HAVE ACCESS TO ENOUGH FOOD
THE SOLUTION
FOOD DRIVE. REINVENTED.
In the United States, almost half of our food is thrown away;
this includes canned and boxed items that go unopened.
Food drives have happened before. You buy a few extra cans,
take them to work or school and you give them to someone
else to distribute. My solution to help aid in ending hunger in
Savannah is another food drive, but one that is educational,
carries a message in its execution, and acts as an interactive
display for the donaters and general public.
Second Harvest of Coastal Georgia runs food drives through
the use of donation barrels placed throughout multiple counties.
I see the barrels as something more than simply for collecting
food; I want to use them for a message.
The food drive is centered around a large scale installation
utilizing the barrels as the medium and the message.
The following pages go into greater detail in showing the form,
execution, and location of the large scale installation and food
drive. The effect will hopefully be profound.
TOP VIEW
56’-0”
10’-0”
FRONT VIEW
SIDE VIEW72BARRELS WILL BE NEEDED TO BUILD**All of the barrels will be supplied by Second Harvest in Savannah
TOP VIEW
56’-0”
10’-0”
FRONT VIEW
SIDE VIEW
BARRELS WILL BE NEEDED TO BUILD*
INTERACTION
MORE THAN A DONATION.
Normally one would simply place food into a barrel and walk
away. But this is different. The unusual amount of barrels is cause
for curiousity and investigation. As shown, the barrels spell out
the word “HUNGER.” The donater is able to walk around and
amongst all the barrels reading various facts about hunger,
which are wrapped around a few select barrels, but is not able
to read the message directly. That in itself is part of the message.
We are surrounded by hunger, but we can not always see it or
we ignore it until prompted to step back and really see what is
around our culture and community.
The donater is asked to do just that. Surrounding signage asks
that the viewer take a step back and view the barrels from an
elevated area. This is where the message will be revealed and
the barrels will no longer act as a simple food donation station.
The solution is put within the structure of the problem at hand.
More than anything the hope is to ignite action, conversation,
and realization among the members of the local community.
But in order to do that, the installation needs a site that lends
itself to the embracing of such a strong message. The following
pages discuss the perfect placement for this large scale societal
awareness and action vehicle for the community.
35% OF AMERICANS HAVE HAD TO CHOOSE BETWEEN FOOD AND RENT
35% OF AMERICANS HAVE HAD TO CHOOSE BETWEEN FOOD AND RENT
“Number of Hungry Families Increases in US,” Bread for the
World, 10/04/04, 10 Emily Gersema, “USDA: Number of Hungry
Families Rising,” Bread for the World, 10/04/04, http://bread.
org/hungerbasics/hunger_stats_2002/ap.htm.
THE SITE
THE JEPSON CENTER.
Such a large scale project in both physicality and message
requires a site that lends itself to such an idea. This is where
the Telfair Museums, particularly the Jepson Center, shine as
a perfect site for the installation.
As a museum, the Jepson Center is a well known example
of cultural awareness, education, and acting as a host for the
emerging ideas within the local community and beyond. The
Jepson Center brings in vast numbers of visitors which only
increases the exposure of new ideas and awareness beyond
its beautiful gallery spaces.
Which brings up the next aspect that is meant for the unique
food donation drive: the atrium space. The open area is a display
space in its own right. The large windows and vast floor create
a stage for works that greet the numerous vistors of the center
and set the pace for their experience.
Overall, the Jepson Center is the perfect place for the hunger
awareness food drive to take place. The spaces, actions, and
people within are the best setting that the project needs.
The following pages show just how the execution of the project
within the main atrium space works.
THE APPROACH
BEGINNING OF THE EXPERIENCE.
The Jepson Center’s atrium is open for all to see by way of
large, uninterrupted panes of glass. The installation utilizes
the architectural aspect for all that it is worth. Select barrels
facing the facade are wrapped in an orange band displaying
facts about hunger. The bright color intrigues any passerby or
intended viewer with its stark contrast to the white stone.
A printed poster or vinyl typography is strategically placed on
the glass adjacent to the installation as to draw the viewer in
further and provide a “teaser” to the reasoning of its presence.
VIEW FROM STREET
THE ENTRY
CURIOSITY GROWS FURTHER.
Directly past the main doors is a vital visual point within the
Jepson Center atrium. The vast space directs the eye around to
gain an understanding of the scale. The barrels are directly to
the left once opening the main doors, but not in the way of any
circulation. This point, much like the approaching view, is a key
visual point of interest. The barrels facing this view are wrapped
with bands of orange containing a message or fact about hunger.
The barrel on the far right directs the user to donate, then walk
around the barrels, and finally view them from above.
VIEW FROM ENTRY
VIEW FROM LANDING
VIEW FROM 2ND FLOOR
16.9% OF CHILDREN AGES 4 AND UNDER IN
GEORGIA ARE UNABLE TO GET ENOUGH FOOD
Child Food Security in the U.S. 2005-2007, Feeding America
through the ConAgra Foods Foundation, 2009
16.9% OF CHILDREN AGES 4 AND UNDER IN
GEORGIA ARE UNABLE TO GET ENOUGH FOOD
THE LOGISTICS
HOW AND WHEN.
There are many factors taken into consideration for the execution
of such a large installation: time, man-power, transport, removal,
publicity, and various other aspects. Given the modular design
of the installation and the cooperation with Second Harvest
of Coastal Georgia, many of these concerns are taken care of
with relative ease. The following pages address these issues in
multiple scenarios.
THE SET UP
MAKING IT HAPPEN.
TRANSPORTATION
Moving 72 donation barrels is no easy task, but with the help of
Second Harvest of Coastal Georgia and a few of their donation
drivers, the pick up and transporting of the barrels will be quick,
easy, and efficient.
What if the drivers are busy? The transportation is still possible.
I will rent a reasonably sized UHAUL and load as many barrels as
possible and transport them myself to the site. If colleagues are
available and willing to help with their own vehicles, I will call on
them as well to aide in the transport of the barrels.
MAN-POWER & EXECUTION
After the transport is complete, the process to assemble the
installation requires very few people. However as with many
things, the more hands that can help, the better. An ideal team
for assembly is 5-10 people, but the installation is able to be
completed by one person.
Due to the modular design of the installation, the layout and
execution of the project is simple and not time extensive. The
material design of The Jepson Center in particular makes the
layout of the barrels easier. The floor in the atrium has tiles that
are 1’ x 2’, creating a perfect grid for the 2’ diameter donation
barrels. Following the lines in the floor and looking at a plan of
the installation, workers can construct the project quickly.
TIME
Depending on the transportation and the amount of workers
building the installation, the total execution of the project takes
a minimum of 3 hours to a maximum of 8 hours.
THE DURATION
WHEN AND HOW LONG?
IMPORTANT HUNGER EVENTS
Hunger never leaves us, but there are special times when it is an
even graver issue than usual.
HUNGER ACTION MONTH
The entire month of September is Hunger Action Month. This is
a perfect time to execute the installation as the attention to take
action is already occurring.
SUMMER MONTHS
Many children depend on public schools for breakfast and lunch
during the school year, but what happens after the schools are
closed for the Summer break? To have the installation occur
during multiple dates throughout the Summer under the project
“NO HUNGER SUMMER” would be extremely helpful in creating
meals during the Summer for children who do not have access
to sufficient and healthy food.
WINTER HOLIDAY MONTHS
A time where feasting is the norm, we tend to realize that there
are many others who are not as fortunate. We want to help those
people have the same feeling we have during the holidays. With
the installation executed at any point throughout the months
of November and December, the public would be able to give
a little more than they already do.
TIME PRESENT
With ever-growing hunger rates and the installation using a large
amount of donation barrels, the duration of the food drive has
a certain limit. Depending on the schedule of the designated site
and needs of Second Harvest, the installation can remain at a site
for a minimum of 4 hours to a maximum of 1-2 weeks.
THE PUBLICITY
GETTING THE WORD OUT.
PRESS RELEASE
With help from Second Harvest of Coastal Georgia, a detailed
press release discussing the concept behind the installation
and the corresponding food drive has already been published.
Upon finalizing of time and location, the release will be sent to
multiple news outlets around Chatham county and surrounding
areas to get the message spread about the food drive.
MAIL AND NEWSPAPER
A more traditional approach, multiple postcards are designed
and mailed two weeks to a month before the date of the food
drive throughout the city and surrounding counties. An ad in the
newspaper is also created to spread the word about the event.
VIRAL MEDIA
Through the effective use of Second Harvest of Coastal Georgia’s
Facebook page, an event is created with the specified date with
instructions on how people are able to help end hunger.
ENVIRONMENTAL
Similar to the orange bands around the donation barrels within
the installation, trash recepticals througout the city will be fitted
with an orange band that displays information about hunger
or food waste such as “In America, more than 40% of food is
thrown away.” Information about the event or a link to more info
through Second Harvest will also be on the band.
Posters will also be designed for the designated time and event,
i.e. NO HUNGER SUMMER, and placed around the city in many
strategic locations of food consumption.
THANK YOU
YOU ARE AN IMPORTANT PART.
Hunger is a very real and very present issue locally and beyond.
Second Harvest of Coastal Georgia continues to fight to end
this unfortunate circumstance for many people, but with the
help of others like myself and you, they can get even closer to
supplying more and more people with the basic need of food.
