• ECNM 478.43

• Robert Braden, Tom Hunt, Trevor Davisson & Brian Deeb

• 4/9/2014

Mission statement

• Providing innovative and delicious desserts to

the world using the freshest and natural

ingredients while promoting social

responsibility and sustainability. A global

conversation, where no one is left out.

Core Values

• Integrity

• Embrace & drive change

• Satisfying & delighting customers

• Respect & humility

Core Team

• Robert Braden - President

• Tom Hunt - VP of Project Management

• Brian Deeb - VP of Operations

• Trevor Davisson - VP of Communications

Physical and Demographic Environment

• Alpha city

• Population 7M

• Labor force 3.8M

• High density- 6,300 people/km²

• 94% literacy

• Cantonese

Cultural and Social Environment

• Western and traditional Chinese culture

• Mahayana Buddhism

• Lucky and Unlucky numbers

• Feng Shui

• Mahjong, karaoke, video games

Economic Environment• $363.7B GDP in 2012

• $50,700 GDP per capita

• 3.2% GDP growth rate in 2013

• 24% increase in packaged food retail sales since 2008

• Retail food sales expected to grow by 7.1% by 2017

Possible Locations

Service Description

Employee training

Production goals

Direct Labor Strategy

Labor costs

Capacity

Expansion via Franchising

• The franchising Association

offers guidance and help

• Our business agent will assist in

process

Expansion via Prepackaging

AKA “To the shelf”

Contingency Plan

Review

• Robert - vision

• Tom - Hong Kong & locations

• Brian - Day-to-day operations

• Trevor - Long term strategy & marketing

Long term strategy

Milk & sugar

Long term strategy

Competitors - Expansion

Competitors at the shelf

SWOT analysis

Social media strategy

Questions

多謝