History

Initially a struggling cartoon studio for first few decades , but created Mickey Mouse in 1928 which later on become one of all time loveable cartoon character

HOW DOES DISNEY CONNECT WITH ITS CORE CONSUMERS ?

FAMILY ENTERTAINMENT

•LIVE SHOWS•THEME PARKS•VIDEO GAME•MOVIES

USING EMERGING TECHNOLOGIES TO KEEP

CONSUMERS AWAKE

ADAPTING TO

CULTURAL AND

GEOGRAPHIC FACTORS

BUISNESS SEGMENTS

1. The Walt Disney Studios

It includes the company's film, music recording label, and theatrical divisions

2. Parks and Resorts featuring the

company's theme parks, cruise line, and other travel-related assets

3. Media NetworksIt

includes the company's television properties

4. Disney Consumer Products and Interactive

Media

Recent Acquisitions and expansion

•2006-bought Pixar and Oswald.•2007-bought Marvel.

•2012- bought Lucas.

Current Status•Consumers spends around 13 billion hours immersed with Disney brand products.•Disney is 13th most powerful brand in the world , and its revenue topped $45 in 2013.• It is the world's second largest media conglomerate in terms of revenue, after Comcast.

Challenges

•To keep a 90- year-old brand relevant with its core audience.•Staying true to its heritage and core brand values.•Global Expansion & Alliances. 

SUMMARY

1.How does Disney connect with its Core consumers.2.Business Segments.3.Recent Acquisitions and Expansions.4.Current Status.5.Challanges.

DISCLAIMERCreated by Manish Kumar , NIT Patna , during a

Marketing Internship under the guidance of Prof. Sameer Mathur , IIM Lucknow.