nissan vi guidelines - renault ramp...a double-page spread layout (i.e., magazine and newspaper),...

NISSAN

VI GUIDELINESThe standards that ensure consistency

NISSAN

VI GUIDELINES

VI GUIDELINES ....................................... 4These Visual Identity Guidelines ensure consistency in Nissan’s “Look & Feel” across all communications around the world.

PRINT ......................................................................................................... 4.1

OOH............................................................................................................4.2

TVC/VIDEO ........................................................................................4.3

BROCHURES ......................................................................................4.5

Brochure Imagery and Contents

SOCIAL ....................................................................................................4.6

BRIEFING ............................................................................................... 4.7

APRIL, 2016

NISSAN

PRINT ADVERTISING

READY TO TAKE UP YOUR FAMILY’S EVERYDAY CHALLENGES.

NISSAN EVALIA

4.1 • PRINT ADVERTISING • April, 2016 4

PRINT ADVERTISINGBASIC ELEMENTSOption 1: Model name standing aloneUse only the approved provided Nissan Tablet/Tagline file.

Model nameNISSAN must always be used with the model name.

Nissan Tablet, primaryTagline lock-up within tablet.

Headline

Main communication space

Sub-information space

PERSONALISE YOUR THRILL WITH THE NEW NISSAN JUKE.


PRINT ADVERTISINGBASIC ELEMENTSOption 2: Model name included in the headlineUse only the approved provided Nissan Tablet/Tagline file.

Headline including model name. NISSAN must always be used with the model name.




W


PRINT ADVERTISINGNISSAN TABLET SIZE FOR SINGLE PAGEThe position of the Nissan Tablet must follow the placement regulation.(See section 3.1 Fundamentals)

Horizontally extended Vertically extended Refer to tablet size for typical format (W).

Horizontally extended Vertically extended

A5 29.6 mm 29.6 mmA4 42 mm 42 mmA3 59.4 mm 59.4 mmA2 84 mm 84 mmA1 118.8 mm 118.8 mmA0 168.2 mm 168.2 mm

PAGE 1 PAGE 2

PAGE 2


PRINT ADVERTISINGNISSAN TABLET SIZE FOR DOUBLE-PAGEA double-page spread layout (i.e., magazine and newspaper), uses a single-page layout tablet size and proportion.Use only the approved provided Nissan Tablet/Tagline file.

40W units

20W units 20W units 20W units

20H

uni

ts

20H

uni

ts

Double-page spread must be measured with two 20W unit grids.


PRINT ADVERTISINGMAIN COMMUNICATION SPACENissan Tablet is a mandatory element and must be located in the main communication space.The following elements must be included in the main communication space:

• Nissan Tablet

• Headline

• Body copy

• Model name

The following elements may be included in the main communication space:

• URL

• Features

• Legal requirementsMain communication space

Sub-information space (if required)

READY TO TAKE UP YOUR FAMILY’S EVERYDAY CHALLENGES.The Nissan Evalia is the ideal aid to gather your family together. It was specially designed and shaped for al your adventures: picking up the children at school, a nice afternoon at the beach or a picnic in the countryside; it’s always willing to take your every where. You just need to challenge your imagination.

NISSAN EVALIA


NISSAN EVALIA


NISSAN EVALIA


PRINT ADVERTISINGLAYOUT OF COPYOption 1: Model name standing aloneHeadline can be aligned with “NISSAN” on badge or positioned anywhere below this point and within the grey margin.

Copy must be displayed along with and within the line which is calculated by 20 boxes.

The primary position for the Model name, headline and body copy is at the top right (when the tablet is in the top left primary position).

Model name, headline and body copy can be placed below, but must align with the grid.

Model nameNissan Brand Bold. NISSAN must always be used with the model name.

ExamplesExamples of other possible copy block placements.

Clear space

Dare to do things your way with the new Nissan JUKE’s colour customi-sation packs. Enhance its bold new look by personalising key features, both inside and out. Just like Olympic Medalist Jenny Jones, it’s all about individual flare and style. Now watch her take to the slopes and discover the thrill of personalisation at Nissan.co.uk.jukepersonalisation


Dare to do things your way with the new Nissan JUKE’s colour customisation packs. Enhance its bold new look by personalising key features, both inside and out. Just like Olympic Medalist Jenny Jones, it’s all about individual flare and style. Now watch her take to the slopes and discover the thrill of personalisation at Nissan.co.uk.jukepersonalisation


Dare to do things your way with the new Nissan JUKE’s colour customisation packs. Enhance its bold new look by personalising key features, both inside and out. Just like Olympic Medalist Jenny Jones, it’s all about individual flare and style. Now watch her take to the slopes and discover the thrill of personalisation at Nissan.co.uk.jukepersonalisation



PRINT ADVERTISINGLAYOUT OF COPYOption 2: Model name in headline

HeadlineHeadline including model name. NISSAN must always be used with the model name.

ExamplesExamples of other possible copy block placements.

Nissan TabletNissan Tablet with new badge.

Body copy

BUILT TO THRILL.What’s the point of building a car if it is not going to make you feel some thing? Our designers and engineers took inspiration from extreme sports to build their first small crossover. And the energy they put in it, is what you’ll take out. JUKE is the most thrilling car you’ll ever own.

THE ALL-NEW NISSAN JUKE


PRINT ADVERTISINGLAYOUT OF COPY – USING “ALL-NEW” IN HEADLINE

Model nameNissan should always be used together with model name.

Headline can be aligned with “NISSAN” on badge or positioned

anywhere below this point and within the grey margin.


Header

Body copy

What’s the point of building a car if it is not going to make you feel some thing? Our designers and engineers took inspiration from extreme sports to build their first small crossover. And the energy they put in it, is what you’ll take out. JUKE is the most thrilling car you’ll ever own.

THE ALL-NEW NISSAN JUKE BUILT TO THRILL. HeadlineHeadline including model name. Nissan should always be used together with model name.

Headline can be aligned with “NISSAN” on badge or positioned

anywhere below this point and within the grey margin.


Body copy


PRINT ADVERTISINGSUB-INFORMATION SPACEThe following elements must be included in the sub-information space if shown:

• Price

• Campaign information

• Awards

• Events

• Lineups

• URL

• Dealer information

• Tax-related notifications

Maximum size of the sub-information space:

• Height of the sub-information space must not exceed one-fourth of the height of the page (rule applies to both single- and double-page layout).

Fonts:

• Use only Nissan Brand fonts or other approved local language fonts for the sub-information space (see section 3.1 Fundamentals) unless other fonts are legally required.

• Each basic element in the sub-information space may be positioned freely, but consistent layout is recommended.

Maximum height is ¼ of the height of the page.Sub-information space

Same rule is applied to double-page spreads

Dare to do things your way with the new Nissan JUKE’s colour customi-sation packs. Enhance its bold new look by personalising key features, both inside and out. Just like Olympic Medalist Jenny Jones, it’s all about individual flare and style. Now watch her take to the slopes and discover the thrill of personalisation at Nissan.co.uk.jukepersonalisation



Headline can be aligned with “NISSAN” on badge or positioned anywhere below this point and within the grey margin.

Body copy


BackgroundWhite background.


PRINT ADVERTISINGBLACK & WHITE AD REGULATIONSUsage of the black Tablet with a white background.

APRIL, 2016

NISSAN

OUT OF HOME ADVERTISING

4.2 • OUT OF HOME • April, 2016 2

OUT OF HOME ADVERTISINGBASIC ELEMENTSThe format standard for OOH.Use only the approved provided Nissan Tablet/Tagline file.

Nissan Tablet with tagline lock-up

HeadlineFont: Nissan Brand Bold. (see “Nissan Brand Fonts” section)Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.Placement of the headline is flexible and can vary according to creative.

Main visual

NEW NISSAN MICRA IN SYNC WITH THE CITY


OUT OF HOME ADVERTISINGBASIC ELEMENTS – HIGHWAY OOHThe format exception regarding OOH for greater tagline legibility (Applications such as OOH along highways).Use only the approved provided Nissan Tablet/Tagline file.

TaglineOne line, aligned on left edge. Attention to kerning. Tracking 25.

Innovation that excites

Nissan Tablet, secondary HeadlineFont: Nissan Brand Font Bold. (see “Nissan Brand Fonts” section)Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.Placement of the headline is flexible and can vary according to creative.

Main visual


x x

2x minimum size


OUT OF HOME ADVERTISINGLAYOUT OF COPY FOR BOTH TYPES OF OOHCopy must be displayed along with and within the line which is calculated by 20 boxes.The Nissan Tablet placement must follow placement regulation (see section 3.1 Fundamentals – Layout of Nissan Tablet).








Align center of headline to the center of the brand logo

Align center of headline to the center of the brand logo

Headline positioningPlacement of the headline is flexible and can vary according to creative.

Headline positioningPlacement of the headline is flexible and can vary according to creative.

Clear space

Clear space

PRIMARY TABLET

SECONDARY TABLET

PRESENTING OUR INNOVATION TO THE WORLD:

GLOBAL BRAND CAMPAIGN


GLOBAL BRAND CAMPAIGNBASIC ELEMENTSThe format standard for GBC OOH.Use only the approved provided Nissan Tablet/Tagline file.

White gradient Nissan Tablet with tagline lock-up

Main visualDesign to maximize the creative concept.Vehicles must follow Nissan-ness guideline and use the most heroic and bold angles.

CAPTION

#NISSAN

HeadlinePlacement and design of the headline is flexible and can vary according to creative concept.

CaptionDefining the visuals when required.

Hashtag

Red gradient55° slash

1/20 W

2/20 W4/20 W

MEDALPEDAL TO

THE


White gradient color

C:0 M:0 Y:0 K:0R:255 G:255 B:255

PRIMARYWhite slash/ red Nissan Tablet

Red slash/ black Nissan Tablet

Red gradient color

C:2 M:100 Y:82 K:0R:233 G:6 B:55

C:5 M:100 Y:80 K:15R:199 G:20 B:68

C:25 M:100 Y:86 K:23R:154 G:10 B:40

GLOBAL BRAND CAMPAIGNSLASH COLORBased on the creative concept, the design should feature a red or white slash at 55°.Use only the approved provided Nissan Tablet/Tagline file.

C:34 M:27 Y:28 K:0R:172 G:172 B:172

55°


GLOBAL BRAND CAMPAIGNSLASH POSITIONBased on the creative concept, the slash can slide in and out of the 20x20 box grid.Use only the approved provided Nissan Tablet/Tagline file.

Slash should follow 20x20 box grid. Can use 1/2 box and 1/4 box on the grid as a measure.

Slash slides in and out between these grid lines.

Slash may not cross beyond this point, and can not cross the Nissan Tablet.


GLOBAL BRAND CAMPAIGNTYPOGRAPHY – FLEXIBLE HEADLINE TREATMENTBased on the creative concept, the slash can slide in and out of the 20x20 box grid.Use only the approved provided Nissan Tablet/Tagline file.

Caption typeNissan Brand Bold, all capsCap height = 1/2 box heightAlign to grid

Hashtag typeNissan Brand Bold, all caps20% smaller than caption sizeAlign to grid

Headline lock-upNissan Brand Bold and Regular, all capsSize and configuration is flexibleAlign lock-up to grid

Headline can live anywhere within the blue margin.

Nissan Brand Regular, all caps

Nissan Brand Bold, all caps

CAPTION

#NISSAN

1/20 W

2/20 W4/20 W

MEDALPEDAL TO

THEPEDAL TO THEMEDAL

PEDAL TO THE MEDALPEDAL TO THE MEDAL

“I JUST FLOAT ALONG.” Pat M, USA, LEAF Owner

El modelo de vehículo y la matrícula pueden variar según país. Cero emisiones de CO2 durante su uso, sin incluir las piezas sujetas a roturas y desgaste.

100% ELECTRIC NISSAN LEAF.ELECTRIFY THE WORLD. #NISSAN

AUTONOMOUS DRIVE

WHAT IF_ CARS COULD MOVE LIKE SCHOOLS OF FISH?

Model may vary by country. #NISSAN


GLOBAL BRAND CAMPAIGNCREATIVE EXAMPLESFor reference only. Examples use previous branding elements and/or headline treatments.

#BeElectrifying6

“WHEN I DRIVE, IT’S THE SOUND OF SILENCE.” 5

Xavier P, France, LEAF Owner

“I’M IN THE MOTHERSHIP WHEN I DRIVE.” 2

Deborah L, USA, LEAF Owner

“I WANT TO SUSTAIN BOTH NATURE AND MY JOY OF DRIVING.” 3

Wasei H, Japan, LEAF Owner

WHAT IF_ YOU COULD ELECTRIFY YOUR DRIVE?1

NISSAN LEAF

“IT GIVES ME GOOSEBUMPS EVERY TIME.” 4

Molly O, USA, LEAF Owner

Innover autrement. 1 Et si votre conduite devenait électrique? 2C’est comme conduire un vaisseau spatial. 3C’est le compromis parfait entre le plaisir de conduire et le respect de l’environnement. 4Ca me donne des frissons à chaque fois. 5Quand je conduis, je n’entends plus que le silence. 6#Rejoignezlecourant Société NISSAN WEST EUROPE – Parc d’A�aires du Val Saint-Quentin, 2 Rue René Caudron – CS 10 2013 78961 Voisins-le-Bretonneux Cedex.

WHAT IF_ YOU COULDELECTRIFY YOUR DRIVE?

NISSAN LEAF

#BeElectrifying

Stromverbrauch (kWh/100 km): kombiniert 15,0; CO 2-Emissionen: kombiniert 0 g/km; Effizienzklasse: A+. Null CO2-Emissionen bei Gebrauch (bei Verwendung von Energie aus regenerativen Quellen).

“WHEN I DRIVE, IT’S THE SOUND OF SILENCE.”

Xavier P, France, LEAF Owner

“I’M IN THE MOTHERSHIP WHEN I DRIVE.”

Deborah L, USA, LEAF Owner


GLOBAL BRAND CAMPAIGNCREATIVE EXAMPLESFor reference only. Examples use previous branding elements and/or headline treatments.

APRIL, 2016

NISSAN

TELEVISION ADVERTISING


4.3 • TELEVISION ADVERTISING • April, 2016 2

Use only the approved provided Nissan TV Mnemonic file.

Primary treatment Secondary treatment

TELEVISION ADVERTISINGBASIC ELEMENTSOpening Primary treatment:Every TV/film opens with an iconic RED “flash”, then dissolves through into the execution.

Secondary treatment:RED “flash” with the tablet displayed on either the left or right side.

Sign-off The Nissan Mnemonic must be present at the end of all Nissan commercials and videos.

There are two types of Nissan TV mnemonic:• 3-second version – for commercials 30 seconds or longer• 1.5-second version – for commercials 15 seconds or shorter


C

C

A

BB½B

www.nissan.com

4.3 • TELEVISION ADVERTISING • April, 2016 3

Tagline

Tagline length (A)The tagline is the width of the Nissan badge plus, the width of

“1.5B” (B = “N” of Nissan).The tagline is centered on one line, set in uppercase and lowercase characters.Tagline Font: Nissan Brand Bold, 25 tracking.

Nissan URLThe URL is centered on one line, set in uppercase and lowercase characters.URL Font: Nissan Brand Regular, 10 tracking.

Tagline clear space (C)

TELEVISION ADVERTISINGSIGN-OFFUse only the approved provided Nissan TV Mnemonic file.Tagline: Must be in English and the NVW (white).Can be a voice-over before the end Mnemonic.May be placed in the local language under the tagline.

Sound: Music/sound used in the commercial must not extend through the sound design of the TV mnemonic – no exceptions.

URL: Can be placed under the tagline.

APRIL, 2016

NISSAN

BROCHURES

4.5 • BROCHURES • April, 2016 2

BROCHURE COVERBASIC ELEMENTSThe brochure shape must be square.The front cover of a brochure should only carry three basic elements outlined on this page.

Approved Product unique logo variations are in section 3.1 Fundamentals – Nissan Brand Fonts. Examples of model name variations are shown on the following pages.

Use only the approved provided Nissan Tablet/Tagline file.

Model nameFont: Nissan Brand font, Bold weight. Usage requires attention to kerning and tight tracking, optimal tracking set at 0–5.Refer to Nissan Brand Fonts section 3.1 Fundamentals for approved Product unique logo variations.See the following pages for examples of model name display variations.

Main visual


JUKE

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

C.L.

C.L.

C.L.


BROCHURE COVERLAYOUTThe Nissan Tablet must be located at the top left position on the front cover.

• Model name must be vertically centered with the Nissan Brand Logo.

• Multi-line model name and model name logo combined with prefix and suffix must also be centered on one line.

• Type color: NVW (white) and NVB (black) may be used for model name depending on background color.

x x4x

JUKE

MODEL NAME

FUGAHYBRID

Nissan AG Bold

NE01

NE02

7.4Brochure cover – Model name

Primary font for brochure model name is Nissan AG Bold. May use model name logo, NE-01 and NE-02, as an exception


BROCHURE COVERMODEL NAMEPrimary font for brochure model name is Nissan Brand font, Bold weight. May use model name logo, NE-01 and NE-02, as an exception.

Nissan Brand font, Bold weight

NE-01

NE-02

PATHFINDER


BROCHURE COVERTABLETThe Primary Nissan Tablet must be used. See section 4.1 VI Guidelines Brochure Cover – Basic Elements for more information.

Primary Nissan Tablet Color

BrochureBrand application(Corporate, non-vehicle and cross-vehicle)

0.27A

0.13A0.27A

100% (0.27A)

90% (0.243A)

75% (0.202A)

A name of 1 line

A name of 2 lines

A name of 3 lines

AC.L.


BROCHURE COVERMODEL NAME | NISSAN BRAND FONTSize of model name.

• Height of model name is 0.27A.

Model name variations include: Nissan & model name or model name & model year.

• When placing “NISSAN” with model name, model name must be displayed at 0.13A size and Nissan Brand font, Bold weight.

• When placing model year with model name, model year must be displayed at 0.13A size and Nissan Brand font, Bold weight.

• Must not use “NISSAN” and model year at the same time.

1W Box

4W Boxes

MODEL NAME

MODEL NAME

NISSAN

JUKE 2017

JUKE

MODEL NAME ABCDEF

MODEL NAME

C.L.


BROCHURE COVERLONG MODEL NAME | NISSAN BRAND FONTSize of long model name.When exceeding the maximum display range for model name, font size may be scaled down in order to align with the starting and ending points as indicated.

1.5W Boxes

The maximum display range for Model name

MODEL NAME ABCDEFGHIJKL

C.L.

1W Box

1.5W Boxes

The maximum display range for Model name

MODEL NAME ABCDEFGHIJKL MODEL NAME ABCDEFGHIJKL

0.27A

0.27A

0.27A

A

A

A

C.L.

C.L.

C.L.


BROCHURE COVERMODEL NAME | NE-01Size of NE-01 model logo.

• Height of model name is 0.27A for single line.

• Multi-line model name logo and model name logo combined with prefix and suffix must be 0.27A, must also be centered on single line.

1W Box

1W Box

1W Box

4W Boxes

4W Boxes

4W Boxes

PATHFINDER

0.25A

0.25A

0.25A

0.25A

A

A

A

A

C.L.

C.L.

C.L.

C.L.


BROCHURE COVERMODEL NAME | NE-02Size of NE-02 model logo.

• Height of model name is 0.25A for single line.

• Multi-line model name logo and model name logo combined with prefix and suffix must be 0.3A, must also be centered on single line.

1W Box

1W Box

1W Box

1W Box

4W Boxes

4W Boxes

4W Boxes

4W Boxes

MAINTAINING A CONSISTENT BRANDED APPROACH:

BROCHURE IMAGERY AND CONTENTS

PATHFINDERJUKEALTIMA 370Z

BROCHURE COVER IMAGERYOur approach to cover background photograph.Background location scenes provide subtle context for vehicle positioning and character.

Locations, whether natural or architectural, are real, but not ordinary.

They are inherently graphic and strongly monochromatic (black or white), and have a visual distinction that feels “designed” while still being simple enough to ensure the vehicle is always the hero.

The background image detail vignettes to white or black, holding only subtle detail at the outer edges, and across the back cover.

The most detail and contrast should be restricted to the foreground areas.


Brochure covers must use a white or black background and primary red tablet for consistency and impact.

Vehicle color on covers must follow Body Color Usage rules. See section 3.3 Body Color Usage for more information.

SENTRA ALTIMA

BROCHURE COVER IMAGERYOur approach to cover background photograph.Background location scenes provide subtle context for vehicle positioning and character.

Locations, whether natural or architectural, are real, but not ordinary.

They are inherently graphic and strongly monochromatic (black or white), and have a visual distinction that feels “designed” while still being simple enough to ensure the vehicle is always the hero.

The background image detail vignettes to white or black, holding only subtle detail at the outer edges, and across the back cover.

The most detail and contrast should be restricted to the foreground areas.


These backgrounds feature subtle monochromatic

tones and simple graphic shapes. The areas of most contrast are found within,

and around, the vehicle. The outer edges use a

vignette, to bring added focus to the vehicle.

VERSA SEDAN VERSA SEDAN


SUSTAINING YEAR IMAGERY OPTIONSUpdating covers in sustaining years.A background can shift from overall white tone to black tone, allowing differentiation without having to create an all-new background image.

The vehicle color can also shift from year to year, but the Body Color Usage rules must be followed.

The backgrounds can be “reversed”, but care must

be taken to ensure that the tones are subtle, and

reflect the overall back-ground feel of “black” or

“white”. The lighting on the vehicle may need to be

adjusted slightly in order to support the separation

from the background.

TRANSFORM your drive from elevated to exhilarating at the touch of a button. Feel 300 horsepower push you deeply into a sculpted sport seat. Lean in to your favorite curve as sleek aerodynamics let you slice through the air. And after a pulse-raising ride, just as quickly return to swift, effortless motion. The all-new 2016 Maxima,® the 4-Door Sports Car.® Designed to boost your excitement AT WILL.


POSITIONING SPREADSA unique typographic device that reflects the “Customer Promise”.This bold type treatment gives more weight to the introduction, and it is not a typical copy block.

It acts as a rallying cry, a “mantra” for the vehicle and its target buyer.

Copy uses an active, experiential tone to support “Innovation that excites”, and is focused on higher-level positioning, less on features.

The Nissan Brand font, in Red caps, begins and ends the introductory state-ment. These “bookends” should reflect the meaning of the Global or Regional “Customer Promise”.

Lowered, sculpted, and streamlined, Maxima® achieves a sweeping aerodynamic profile. However, watch the light as it traces a path around a curvaceous fender and it’s clear – it’s not just about cheating the wind, it’s about a love of form. In fact, the engineers and designers created a unique metal-stamping technique, just so they could add such a seductive curve to Maxima®’s deeply scalloped doors.

DRIVE PAST HANDSOME, GO DIRECTLY TO STUNNING.

BREATHTAKING DETAILS

“Floating” roof appearance

LED headlights1 with integrated signature

Dual chrome-tipped exhaust finishers

Aggressive lowered stance

Deeply sculpted character lines

Nissan Maxima® Platinum shown in Gun Metallic.1 Available feature. Low-beam only.

Lowered, sculpted, and streamlined, Maxima® achieves a sweeping aerodynamic profile. However, watch the light as it traces a path around a curvaceous fender and it’s clear – it’s not just about cheating the wind, it’s about a love of form. In fact, the engineers and designers created a unique metal-stamping technique, just so they could add such a seductive curve to Maxima®’s deeply scalloped doors.

DRIVE PAST HANDSOME, GO DIRECTLY TO STUNNING.

BREATHTAKING DETAILS

“Floating” roof appearance

LED headlights1 with integrated signature

Dual chrome-tipped exhaust finishers

Aggressive lowered stance

Deeply sculpted character lines

Nissan Maxima® Platinum shown in Gun Metallic.1 Available feature. Low-beam only.


SCANNABLE CONTENT DEVICEClearer and cleaner presentation for feature-heavy spreads.This typographic treatment is preferred to express a more emotional but more concise story, while still highlighting multiple features at a glance.

This approach activates the imagery without having to clutter the page with details, or weigh it down with long copy blocks.

WHAT’S PLAYING TYRE PRESSURE MONITORING SYSTEM

DRIVING AIDS COMPASS SIRIUSXM AUDIODaily commutes, traffic jams and lattes. With all you’ve got going on, you can still focus on what’s most important: driving. You can see all the info you need on a 7" colour display for your eyes only. From turn-by-turn directions to caller ID or safety features, the Advanced Drive-Assist Display lays it all right before your eyes — helping to minimize time looking away.

INNOVATION THAT UPGRADES YOUR PERSONAL SPACE.

NISSAN ADVANCED DRIVE-ASSIST DISPLAY

NG_15P42M_LHD_Brochure.indb All Pages 12/4/14 6:02 PM

YOUR WORLD, AT YOUR FINGERTIPS.Google Search for a local yoga class. Call hands-free to invite friends to dinner. Find the cheapest gas on your way out that night. All the while, your hand-picked music and podcasts, SiriusXM Sports Scores, and more are just a swipe or a tap away. NissanConnect makes it all possible, working seamlessly together through your smartphone and Murano’s high-resolution, 8-inch colour touch-screen with tap and swipe control. Murano also helps keep you in the loop with the Nissan Navigation System (featuring Voice Recognition), hands-free text messaging assistant, Bluetooth hands-free calling and streaming audio, and two iPod/USB connection ports.


NISSAN SAFETY SHIELD PHILOSOPHY

INNOVATION THAT LOOKS OUT FOR YOU.

MONITORSmart technologies are designed to help monitor conditions — like a warning to let you know when a vehicle is in the blind spot area, or a system that helps ensure you’re travelling on properly inflated tires.

Available Features:

Driver Attention Alert (DAA)Intelligent Cruise Control (ICC)Predictive Forward Collision Warning (PFCW)Forward Emergency Braking (FEB)Blind Spot Warning (BSW)Rear Cross Traffic AlertAround View Monitor

RECOVER Whether you need to hit the brakes hard or manoeuvre around an unexpected obstacle, these standard technologies help you respond to a potentially harmful situation.

Vehicle Dynamic Control (VDC) helps you maintain your steered path. Traction Control System (TCS) helps reduce wheelspin in low-traction situations.

Anti-lock Braking System (ABS) helps you maintain steering control around obstacles while braking heavily.

Electronic Brake force Distribution (EBD) sends extra force to the rear brakes when you have additional weight of passengers or cargo in the back.

Brake Assist (BA) helps apply maximum braking force if it detects hard braking and senses you are in an emergency situation.

PROTECTWhen a collision is unavoidable, Nissan’s Zone Body construction helps absorb the impact while the advanced seat belt and airbag systems help protect passengers.

Six Standard AirbagsLATCH System (Lower Anchors and Tethers for CHildren)

Tire Pressure Monitoring System (TPMS) with Easy-Fill Tire Alert TPMS lets you know when a tire is low. And Easy-Fill Tire Alert takes the guesswork out of filling your tires, with a beep of the horn when you’ve reached the correct pressure.

6 Standard Airbags. Nissan Advanced Airbag System has supplemental front airbags with seat belt and occupant-classification sensors. In addition, Maxima features front seat-mounted side-impact supplemental airbags, and roof-mounted curtain side-impact supplemental airbags with rollover sensor.

Wouldn’t it be cool if you had the confidence you need for every part of your drive? The Nissan Safety Shield is a comprehensive approach to safety that guides the engineering and development of every vehicle we make.

® ®

What if parallel parking was easier? A rearview camera is great when backing up – but when it comes to parking, it’s nice to see more than just what’s directly behind you. That’s why Murano’s Around View Monitor uses four cameras that give you a virtual 360º bird’s-eye view of your vehicle, with selectable split-screen close-ups of the front, rear, and curbside views, so you can get a better look. And since all obstacles aren’t stationary (shopping carts, we’re talking to you), Moving Object Detection helps keep an eye around your Murano, and can warn you about moving objects detected in your vicinity.

NISSAN AROUND VIEW MONITOR

IF YOU WANT PARKING ANYEASIER, YOU’LL HAVE TO VALET.

RIGHT ON THE NOSE In Drive, the display gives you both a front and overhead view, so you know just how far to pull up – without going too far.

BACKGROUND SAVVY In Reverse, the display helps you see what’s directly behind you, while the overhead view helps with smaller objects that might be hidden below your window.

SPARE YOUR WHEELS In Drive or Reverse, you can push the camera button to switch out the overhead for a side view. A great help for seeing how close you are to the curb.

COMPLETE THE PICTURE Located under your driver’s side mirror, this camera helps round out your virtual 360° bird’s-eye view, whether you’re in Drive or Reverse.



CROSS-BRAND INNOVATION STORIESA consistent design and messaging approach to key stories.

NissanConnect | NISSAN AROUND VIEW MONITOR | NISSAN ADVANCED DRIVE-ASSIST DISPLAY | NISSAN SAFETY SHIELD

These Nissan technology stories must be presented in a consistent manner to reinforce our brand promise of innovation and excitement for everyone. The following design and messaging approach is mandatory but flexible for adapting to individual vehicle and country specifications.

NissanConnect

Nissan Around View Monitor

Nissan Advanced Drive-Assist Display

Nissan Safety Shield

YOUR WORLD, AT YOUR FINGERTIPS.Google Search for a local yoga class. Call hands-free to invite friends to dinner. Find the cheapest gas on your way out that night. All the while, your hand-picked music and podcasts, SiriusXM Sports Scores, and more are just a swipe or a tap away. NissanConnect makes it all possible, working seamlessly together through your smartphone and Murano’s high-resolution, 8-inch colour touch-screen with tap and swipe control. Murano also helps keep you in the loop with the Nissan Navigation System (featuring Voice Recognition), hands-free text messaging assistant, Bluetooth hands-free calling and streaming audio, and two iPod/USB connection ports.



CROSS-BRAND INNOVATION STORIESNissanConnectThis branded technology helps the customer stay connected with their world through human-centric design and an easy-to-use interface.

The layout presents the features and functionality of NissanConnect in a simple, engaging and graphic manner, using visual icons emanating from the touch-screen display. The dash of each vehicle is screened-back and vignetted to black, so that the focus is on the NissanConnect icons. Global Master files contain icon elements that can be rearranged based on priority and product specifications in localization.

App and functional icons emanate from the display in layered perspective, with a soft blue glow.

Priority and selection of the icons is flexible, based on product specification.

NissanConnect Logo

Headline: Nissan Red


The NissanConnect app image can be included along with

iTunes and Google Play logos if relevant to the region.

Google® Search for a local yoga class. Call hands-free to invite friends to dinner. Find the cheapest gas on your way out that night. All the while, your hand-picked music and podcasts, SiriusXM® Sports Scores,2 and more are just a swipe or a tap away. NissanConnectSM makes it all possible, working seamlessly together through your smartphone and Murano®’s high-resolution, 8-inch color touch-screen with tap and swipe control.3 Murano® also helps keep you in the loop with the Nissan Navigation System (featuring Voice Recognition),4 hands-free text messaging assistant,5 Bluetooth® hands-free calling and streaming audio,6 and two iPod®/USB connection ports.7

1

DIAL IN YOUR WORLD. REMOTELY ACCESS.NissanConnect Services. quo volenih ilignatis ipiendiorrum qui aut volest et aut etur modi blaut rerrume ndipsam inciendi dolupta dolo ilibusdam. quo volenih ilignatis ipiendiorrum qui aut volest et aut etur modi blaut rerrume ndipsam inciendi dolupta dolo ilibusdam. quo volenih ilignatis ipiendiorrum qui aut volest et aut etur modi blaut rerrume ndipsam inciendi dolupta dolo ilibusdam.

EmergencyPreparedness

RemoteAccess

CustomizableAlerts

ConciergeServices


CROSS-BRAND INNOVATION STORIESNissanConnect SERVICESWhen products include both NissanConnect and NissanConnect Services, the layout incorporates both stories in one spread. Using the same simple graphic style, the layout presents NissanConnect on one side, and the connected services on the other. Again, the vehicle dash is screened-back to highlight the touch-screen display, and the passenger-side is vignetted to black to support the NissanConnect Services story. A straight front of the vehicle with connectivity graphics symbolizes remote access. Copy explains the services, and icons represent the benefits.

A straight front with connectivity graphics are the visual elements that frame this story.

Headline: Nissan Red Nissan Brand Bold, all caps

Scannable service features with supporting icons.

NissanConnect Logo

Headline: Nissan Red


The NissanConnect app image can be included along with iTunes and Google

Play logos if relevant to the region.

What if parallel parking was easier? A rearview camera is great when backing up – but when it comes to parking, it’s nice to see more than just what’s directly behind you. That’s why Murano’s Around View Monitor uses four cameras that give you a virtual 360º bird’s-eye view of your vehicle, with selectable split-screen close-ups of the front, rear, and curbside views, so you can get a better look. And since all obstacles aren’t stationary (shopping carts, we’re talking to you), Moving Object Detection helps keep an eye around your Murano, and can warn you about moving objects detected in your vicinity.

NISSAN AROUND VIEW MONITOR

IF YOU WANT PARKING ANYEASIER, YOU’LL HAVE TO VALET.

RIGHT ON THE NOSE In Drive, the display gives you both a front and overhead view, so you know just how far to pull up – without going too far.

BACKGROUND SAVVY In Reverse, the display helps you see what’s directly behind you, while the overhead view helps with smaller objects that might be hidden below your window.

SPARE YOUR WHEELS In Drive or Reverse, you can push the camera button to switch out the overhead for a side view. A great help for seeing how close you are to the curb.

COMPLETE THE PICTURE Located under your driver’s side mirror, this camera helps round out your virtual 360° bird’s-eye view, whether you’re in Drive or Reverse.



CROSS-BRAND INNOVATION STORIESNISSAN AROUND VIEW MONITORThis branded technology helps the customer stay aware of what surrounds them, making it easier and safer to park and to navigate tight spaces. The layout presents the split screen that offers to give the driver two different perspectives. A top-down view demonstrates the angles of view of each camera. The imagery is simple and graphically presented; copy is benefit-oriented with a little wink.

A graphic top-down parking scene screened-back to black defines the angle of camera views.

Camera icons.Header: Nissan Red


Headline: White


Captions and body copy describe the benefit and camera perspective.

WHAT’S PLAYING TYRE PRESSURE MONITORING SYSTEM

DRIVING AIDS COMPASS SIRIUSXM AUDIODaily commutes, traffic jams and lattes. With all you’ve got going on, you can still focus on what’s most important: driving. You can see all the info you need on a 7" colour display for your eyes only. From turn-by-turn directions to caller ID or safety features, the Advanced Drive-Assist Display lays it all right before your eyes — helping to minimize time looking away.

INNOVATION THAT UPGRADES YOUR PERSONAL SPACE.

NISSAN ADVANCED DRIVE-ASSIST DISPLAY



CROSS-BRAND INNOVATION STORIESADVANCED DRIVE-ASSIST DISPLAYThis branded technology helps the customer stay focused on the road ahead while also having access to key driving aids and data. The layout presents the driver’s display as the singular focus of the story. The gauges are presented in a straight-on view, cleanly and simply lit. The area surrounding the gauges is vignetted to black, with a hint of subtle illumination. The main visual can contain any of the basic screen functions, while the other key screens should be visualized above it. Each screen should include a caption describing the function.

Header: Nissan Red


Headline: White


Key screen functions should be shown above the main image.

Captions should define each screen function.

NISSAN SAFETY SHIELD PHILOSOPHY

INNOVATION THAT LOOKS OUT FOR YOU.

MONITORSmart technologies are designed to help monitor conditions — like a warning to let you know when a vehicle is in the blind spot area, or a system that helps ensure you’re travelling on properly inflated tires.

Available Features:

Driver Attention Alert (DAA)Intelligent Cruise Control (ICC)Predictive Forward Collision Warning (PFCW)Forward Emergency Braking (FEB)Blind Spot Warning (BSW)Rear Cross Traffic AlertAround View Monitor

RECOVER Whether you need to hit the brakes hard or manoeuvre around an unexpected obstacle, these standard technologies help you respond to a potentially harmful situation.

Vehicle Dynamic Control (VDC) helps you maintain your steered path. Traction Control System (TCS) helps reduce wheelspin in low-traction situations.

Anti-lock Braking System (ABS) helps you maintain steering control around obstacles while braking heavily.

Electronic Brake force Distribution (EBD) sends extra force to the rear brakes when you have additional weight of passengers or cargo in the back.

Brake Assist (BA) helps apply maximum braking force if it detects hard braking and senses you are in an emergency situation.

PROTECTWhen a collision is unavoidable, Nissan’s Zone Body construction helps absorb the impact while the advanced seat belt and airbag systems help protect passengers.

Six Standard AirbagsLATCH System (Lower Anchors and Tethers for CHildren)

Tire Pressure Monitoring System (TPMS) with Easy-Fill Tire Alert TPMS lets you know when a tire is low. And Easy-Fill Tire Alert takes the guesswork out of filling your tires, with a beep of the horn when you’ve reached the correct pressure.

6 Standard Airbags. Nissan Advanced Airbag System has supplemental front airbags with seat belt and occupant-classification sensors. In addition, Maxima features front seat-mounted side-impact supplemental airbags, and roof-mounted curtain side-impact supplemental airbags with rollover sensor.

Wouldn’t it be cool if you had the confidence you need for every part of your drive? The Nissan Safety Shield is a comprehensive approach to safety that guides the engineering and development of every vehicle we make.

® ®


CROSS-BRAND INNOVATION STORIESNISSAN SAFETY SHIELDThis branded philosophy is the cornerstone of Nissan’s commitment to safety and guides the development and engineering of each and every Nissan vehicle. The blue rings around the vehicle are a graphic representation of Nissan’s multi-tiered approach to safety. In addition, key safety features are singled out with an image and brief caption.

Header: Nissan Red


Headline: Nissan Grey


Introductory body copy explains

Nissan’s Safety Shield philosophy

(mandatory).

Highlighted features can be selected by each region based

on available vehicle specification.

NOTE: Monitor, Recover

and Protect are approved terms to describe Safety

Shield. However, their use is not mandatory.

Three transparent blue rings, in perspective with the road surface and vehicle angle,

symbolize the Safety Shield philosophy of monitoring, responding and protecting the

vehicle and its occupants.

A simple graphic action road surface, screened-back horizontally, allows the Safety Shield rings to have visual impact.

Rounded transparent graphics contain illustrations or images of key safety features and copy.

Illustrations must use simple dark grey line drawings and use only blue as the accent color.

Safety Shield logo is mandatory.

NISSAN SAFETY SHIELD TECHNOLOGIES

Predictive Forward Collision Warning. In traffic, it only takes a moment to get caught off guard in a potentially dangerous situation. How about a little help? With this technology, a radar sensor on the front of Murano constantly monitors not just one vehicle ahead in your lane, but two. When the system detects sudden deceleration, it gives you an audible warning and a visual signal on the instrument panel. So you get a heads up, even if you can’t see what’s slowing you down.

Forward Emergency Braking. Using radar technology to keep an eye on your speed and proximity to vehicles ahead of you, Forward Emergency Braking gives you audible and visual display warnings to help you know when to reduce your speed, if necessary. It can also apply braking to help you avoid a collision. If a collision is unavoidable, this feature will automatically engage the brakes to help reduce speed of impact and reduce the severity of a collision.

Rear Cross Traffic Alert. When you’re backing out of a parking space, this avail-able feature watches the area around the rear of your Murano, and can warn you about vehicles you might not see behind you approaching from either side. So backing up feels easier than ever.

Moving Object Detection. When the Around View Monitor is in use and detects moving objects near the vehicle, it gives a visual and audible alert.

RearView and Around View Monitors. When you’re in Reverse, the RearView Monitor shows what’s directly behind you and helps make backing up and parking easier. And the Around View Monitor uses four cameras to give you a virtual 360º bird’s-eye view of your vehicle, with selectable split-screen close-ups of the front, rear, and curbside views, so you can see where you’re going without second-guessing.

Blind Spot Warning. If another vehicle is detected in the blind spot area, an indicator appears in the driver’s or front passenger’s door pillar and on the Advanced Drive- Assist Display. Then, if you put your turn signal on, the indicator flashes with a warning chime.

GET AWAY WITH JUST A WARNING.What if extra reassurance was easy to spot? Whether you’re changing lanes on the highway or deftly manoeuvring your way into a parking spot, Murano’s available Safety Shield Technologies offer you a safety suite of advanced systems that help you keep an eye out all around you, watch the flow of traffic and think ahead, so you’re prepared to respond.



CROSS-BRAND INNOVATION STORIESNISSAN SAFETY SHIELD TECHNOLOGIESSafety Shield Technologies offer a suite of advanced systems that help the driver stay aware of what surrounds the vehicle, and proactively monitor what’s ahead, so the driver can be prepared to respond. This layout simply and graphically visualizes how each technology detects potential obstacles. Copy describes each technology function and its benefit.

Header: Nissan Red


Headline: Nissan Grey


Introductory body copy explains

Nissan’s Safety Shield philosophy

(mandatory)

Each technology and benefit is explained in a simple, human-centric manner.

Simple graphic road sur faces use blue gradated fields of detection to describe the benefit of each technology.


CRAFTING OUR PRODUCT PHOTOGRAPHYInside the book, our imagery has a distinct Nissan palette and flow.All photography should reflect graphic simplicity (both static and action, studio and location).

Product images with limited “natural color” backgrounds can be used, but should be “designed” with a primary singular hue and dramatic composition.

Bold use of the brand colors should be designed into key imagery and graphics, punctuating the flow of the pagination.

Product shots with highly complex, multicolored backgrounds do not reflect our brand look & feel and should be avoided.

Humanity can provide context and a Nissan wink to supporting imagery, but must be purposeful, reflect authenticity, and never feel clichéd.


COLLATERAL IMAGERY – HERO SHOTSBackgrounds for collateral should reflect the positioning, character, or the story we are trying to tell – providing subtle context. Our backgrounds should never feature a slice of life, but rather allow our vehicles to appear heroic and exciting. Natural color can be used for all image backgrounds, except for covers.

Our shots have graphic simplicity and boldness; lighting feels authentic, allowing shadow, depth-of-field and reflections to contribute to the emotion of the image.

We use a more “monochromatic” background palette. This does not mean an absence of color, but each background should have a “primary” color tonality.

Graphic and dynamic angles, perspectives and lensing, enhance the experiential character and bring out the personality of the vehicle and the brand.


COLLATERAL IMAGERY – DETAILS & HUMANITYOur collateral palette must consider flow and pacing of the presentation. We must design with the right mix of exterior and interior images, vehicle colors, action shots, static shots, premium details, cross-branded stories, and use of humanity. Use the Nissan wink whenever possible to enhance an image.

Interiors should be cleanly lit, with directional lighting. The view through the windows should be simple and clean, but can offer limited contextual environment. Use of humanity should be purposeful and secondary – used to demonstrate product capability and excitement. Props are also very effective at projecting lifestyle without featuring humanity. Lifestyle “page-warmers” can also be used, sparingly, but should be designed simply and graphically.


COLLATERAL IMAGERY DON’TS:Do not use complex and busy environments, or full range of coloration within any Nissan major imagery.

Do not use studio lighting in a location (day) setting, or unnaturally retouch when presenting our products. Flat lighting is also not appropriate.

Do not use people in inauthentic poses, or feature them in a way that distracts from the product.

Do not portray our products in slice-of-life situations.

Do not distort our products through ultra-wide lensing.

Background is too complex.

Perspective and lighting do not fit the scene (looks stripped with studio lighting on location).

People distract from the vehicle and are posed in inauthentic way.

Lighting on sheet metal is too flat (looks dull). Lensing makes the vehicle too distorted.

Perspective and lighting do not fit the scene (looks stripped with studio lighting on location).

Overly retouched.

Lighting on vehicle is flat. Scene is slice of life. People are posed.

Overly retouched.

Vehicle lighting is flat, background color palette is too broad.

CG rendering does not look realistic. Lighting is too complex. Color palette is too broad.

Too much contrast in lighting.

CG rendering and lighting do not look realistic.

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