nippon paint pakistan marketing project

COMPANY PROFILE

The company was first founded in Japan as Komyosha in 1881 by brothers Haruta and Jujiro Moteki. Together with their chief engineer Heikichi Nakagawa, they began business with projects for the Japanese navy and soon progressed to the production of viscous paints. In 1896, the company moved all their production activities to a new factory in Tokyo. Two years later in 1898, Nippon Paint was established as Japan's first true paint manufacturing company.

Nippon Paint's presence quickly spread across Japan. In 1914, having secured the domestic market, the company expanded into China, India and the South Pacific. After making inroads into Taiwan and North China, Nippon Paint established the Pan Malaysian Paint Industries in 1963 - today known as Nippon Paint Singapore. In 1967, four years later, Nippon Paint Thailand and Malaysia were established.

Innovative product breakthroughs have been a hallmark of Nippon Paint's growth through the decades. In 1986, the advanced "Photo ED" system for printed circuit boards was introduced. In 1992, the company introduced two more highly advanced innovations to the industry - the "Flexceed" printing plates which could be developed in water; and the water-borne recycling system.

Now recognised as the paint industry leader in Asia, our paints and coats have made inroads into diverse aspects of life all around the region. In cities across Asia as varied as Ho Chi Minh and Seoul, Kuala Lumpur and Jakarta, the company plays diverse roles, enhancing and improving different aspects of life and business. In Vietnam, for example, we have acquired more than 70% share of the motorcycle coatings market.

In China, Nippon Paint was the first to launch the Colour Tinting System, installing more than 800 of these systems across the country. Offering more than 1000 colours, shades and hues, this service innovation has changed the way paint is retailed in the country.

Besides bringing quality paint and coatings to all parts of the region, Nippon Paint constantly seeks new products and coatings that are more eco-friendly. This focus on protecting the environment has earned both our Singapore and Taiwan operations the coveted ISO:14001 certification in 1997 and 1998 respectively.

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE 1

Nippon Paint Pakistan (Private) Limited

Nippon Paint (Pakistan) (Private) Limited marked the successful entry into Pakistan with the first sales going out on the 5th of November 2007. Head Quartered in Japan, Nippon Paint is the largest paint manufacturer in Asia.

The company will be investing $25 million in Pakistan over the next three to five years, which will include a manufacturing facility in District Kasur, near Lahore. Currently, Nippon Paint Pakistan is doing business with 200 outlets nationwide of which 113 are equipped with the Nippon Paint Colour Creations Tinting Systems. We aim to have 200 Colour Creations Outlets by the end of the year 2008. The distribution network is currently spread from the far South, Karachi and Gwadar to the hilly areas of Mingora and continues to spread.

All authorized dealers are equipped with Nippon Paint Colour Creations™ which is an innovative computerized paint system which allows the consumer to choose from thousands of colours and the selected colour is made available within minutes.

With Nippon Paint Colour Creations™, consumers no longer are limited by the choices of colours as they can choose from our range of thousands of colours, and the paint will be mixed right before their very eyes. Nippon Paint Colour Creations™ is set to transform the Pakistan paint market.


Nippon Paint has specially formulated products for the Pakistan market. The five main products being, Nippon Weatherbond for exterior walls, Nippon Brilliance

Matt Enamel, Nippon Perfect Emulsion and Matex Gold for interior walls, and Nippon 9000 Gloss Finish for wood and metal substrate. The special formulation is the result of Nippon Paint's research and development for products to suit the substrate surfaces peculiar to Pakistan. At the same time, supporting products such as wall sealers, primers and wall putty are also available.

Nippon Paint Pakistan's plant will be operational during the last quarter of 2009, and will initially employ about 300 people. Output from the plant will be for local consumption and possibly for export to neighboring countries. In the interim period, Nippon Paint Pakistan is importing from its Malaysian plant so as to meet the current local market demand for its products.

Nippon Paint is the largest paint manufacturer in Asia and a leading name in paint worldwide. It is number one in Japan, China, Indonesia, Singapore and Malaysia; and a key player in Thailand, Vietnam, Taiwan, Korea, Hong Kong, The Philippines and India.Throughout these countries, Nippon Paint is known for its dedication to high-quality, innovative products and excellent customer service

VISION


We aim to build upon the strength of current foundations to meet the demands of the new millennium everywhere across the globe.

We seek to live in harmony with nature and society, playing our part as responsible citizens by enhancing and beautifying our surroundings, protecting nature and encouraging the personal growth of our people.

We seek to explore new technologies and markets, and create paint innovations that respond to customers' needs.

We seek to develop innovative and technologically advanced paint products that will enhance beauty and protect our surroundings.

We will create a workplace that maximizes the potential of each person, that creates mutual interdependency and trust, and that instills collective pride and identity.


Management Principles

The Nippon Paint Group is committed to contributing to the welfare of society as a whole through its business activities, working together for the mutual harmony and benefit of everyone.

Corporate Vision The Company is working to expand globally as a specialty chemical company,

offering high value-added coatings. Our fundamental commitment is to become a trusted, eco-friendly company that

helps protect the environment.

The 5 Cs Code of Behavior Credibility

We shall respond to public confidence in our performances with right and fair judgment, keeping in mind a high sense of integrity and responsibility.

Customer-orientedWe shall meet customer expectations by providing them with the best solutions through the Group's joint forces and all-out efforts.

CreativityWe shall create new values with wisdom, foresight and highly flexible ideas.

ChallengeWe shall establish the highest possible goals and make every effort to achieve the highest levels of standards in the world.

CollaborationWe shall cultivate a corporate culture of freedom and generosity through positive communication and cooperation by acknowledging the diversity of human characteristics.


President Message

Time for a change.

Nippon Paint's new management system to become effective as of April 1 was decided on at the Board of Directors meeting held on February 26. At this time, a new organization to be launched after the upcoming General Meeting of Shareholders scheduled for late June was also decided upon. Announcements regarding the new systems were made immediately.

I will be relinquishing the post of representative director and president on March 31, and will then become non-executive corporate adviser after the shareholders' meeting is concluded. When first appointed president, it was my intention to work as hard as possible until I “burned out.” The four years passed as expected, but the “burning out” part left me with various regrets. Such a rapid deterioration of worldwide economic conditions like we are currently experiencing was something we could not have known. At such a time, our shift to a new management system carries much more significance. We have indeed put “new wines in new bottles.”

Mr. Kenji Sakai will assume the post of president effective April 1. He is a man of outstanding management sensibilities and great acumen, whose technical background is cloaked by his business achievements, one being spinning off a non-profitable business into a separate joint-venture company and successfully rebuilding it. His warm personality and popularity were also factors I took into consideration in selecting him as the right man who will look after my duties after I step down. And though the business environment surrounding us is extremely challenging, I am confident that all Nippon Paint Group employees will unite under the leadership of the new president and overcome numerous difficulties.

Nippon Paint will celebrate the 128th anniversary of its foundation on March 14. As the day approaches it is my particular wish that the Company will continue to build on its


history, adding its role as a corporate entity that benefits society as it heads toward its 150th and 200th years.

It has been a fulfilling four years and I would like to take this opportunity to thank all for the unflagging support and guidance I received while serving in the capacity of president.

We will cover the world..

Mission Statement

To be the partner of first choice for customers and suppliers, ensuring sustained leadership position in the markets where we compete, delivering long-term business value through a high performance culture, innovation, ethics and responsible care.

The company's employees are constantly encouraged to pursue the fulfillment of the Corporate Mission Statement.

.We will achieve corporate success through an unwavering commitment to provide our customers high quality products to their ultimate satisfaction.

We will vigorously promote and safeguard the interests of our employees, our shareholders, our suppliers and all our others business associates.

We will stay in the forefront of innovation and technological development in the paint industry


We believe in:1. Focusing on our customers’ future first2. Embracing entrepreneurial thinking3. Developing the talents of our people4. The courage and curiosity to question5. Integrity and responsibility in our actions

These values give us standards to measure ourselves by, particularly in our dealings with customers, suppliers, our own people and the wider world. The values have real meaning for us and the way we behave.

Here’s what each of them means in practice:

Focusing on our customers’ future first:

We can guarantee our future only by giving our customers products and services that improve their future. So this value comes first. It’s our priority and the reason why we exist.

We’ve always met the needs of our customers – that’s why we’ve grown. But now we make it very clear: it’s the basis of everything we do.

Embracing entrepreneurial thinking:

New thinking and new ideas are everything – if we’re to compete. So we need an environment and a mindset that encourages new ideas from individuals and teams.

“Yes”, not “Yes, but...” “Why not?” not “Why?”

We might fail occasionally, but we’ll get great ideas to market more quickly as a result. And we’ll keep more people with truly original ideas within the company.


Developing the talents of our people

Our business will grow if our people grow too. So we’re committed to professional and personal development. We’ll do all we can to develop existing talents, nurture new skills and progress within AkzoNobel. Through this commitment, we’ll attract and retain people of the highest quality to develop the business.

The courage and curiosity to question

AkzoNobel isn’t one of those companies with a set way of doing things. We dislike rigid hierarchies and we want our people to take a broad, interested view of the world. We like them to ask questions. “Is there a better way?” There generally is a better way, if we challenge ourselves and our customers to look at things differently. It’s the way we improve.

Integrity and responsibility in our actions

Business needs to work within a framework. Our employees have to be aware of rules and regulations that they must comply with, in whatever part of the world they work. But integrity and responsibility go deeper than that. They’re about doing things in the right way, as individuals and as a company.Ethical and responsible behavior matters to our business. If we do the right things, people will know we’re a company that can be trusted. They’ll then be more likely to work with us and invest in us – which is good for our long-term growth.

GoalsNippon’s paint main goal is to create value for shareholders through

serving the customers, employees, partners and the general public interest..


Sponsor of Nippon paint Sponsor of Nippon paint is itself Nippon paint Japan

which is parent company .Nippon paint Japan invest $25 Million

to start Nippon paint operation in Pakistan and has planned to

invest more in the Pakistani market .Nippon paint Japan is

operating in approximately 57 countries and it is in the top ten

paint companies in Asia and have enough resources to start its

operation in any country like Pakistan and don’t need any

external financing as yet .

Management Hierarchy Of Nippon,s paint

Pakistan


OUR QUALITY QUEST

We are committed to delivering the highest standards of quality. This commitment is demonstrated throughout our business relationships with customers, suppliers as well as investors.

Our quality quest has gained numerous prestigious certifications. Most of Nippon Paint's factories in the region are ISO 9002 certified. Our Singapore operation is also in the Singapore Quality Class, a recognition of the company's drive towards international standards for excellence in business practice. In the year 2000, Nippon Paint Singapore


also became the first paint company in the country to receive the ISO 9001:2000 certification, the latest quality management standard.

These accolades are a result of Nippon Paint's stringent quality standards. These standards are evident in every initiative the company undertakes-whether it is the acquisition of raw materials, the recruitment and training of employees or customer relationship management.

QUALITY MATERIALSWe source out raw materials only from top suppliers. Each product is monitored throughout the manufacturing process to ensure adherence to strict quality standards.

QUALITY PEOPLENippon Paint provides professional training for employees and offers them ample opportunities for personal growth and advancement.

Early Colours of Life

Some facts about Paint

Who were the first ever to use paint? The earliest use of paint can still be seen today in caves of prehistoric men. These crude paints, created some 30,000 years ago by cavemen, were used to document various aspects of life such as hunting. Back then, the colours were limited to black, red and yellow, together with intermediate tints.

How did mankind discover how to create different coloured paints? In the period 3000BC to 600 BC, the Egyptians expanded the colour range with their chemical processing techniques. Some of the pigments they created include green, black and white. Lake pigments, an important paint group even today, were also first developed by the Egyptians.


In the Middle Ages, the range of coloured pigments continued to grow as people experimented with different materials to get new colours. A brown pigment called Mummy, for example, was prepared from the bones and

bodily remains of Egyptian mummies.

How did science create a wider range of paint colours?In 1704, Prussian blue was developed as the first known artificial pigment. The end of World War One also saw the introduction of synthetically manufactured pigments and dyes. In 1918, titanium dioxide was produced. This pigment was to replace white lead completely. It offered improved whiteness and 'hiding' power of paint.

Who were the first to use paint for their protective properties?One of the first people to use paint for its protective properties were the Romans. Studies show that red lead was used to protect and preserve timber in 600BC in Rome. Early Greeks also used paint for their protective value, waterproofing their ships' bottoms with pitch and wax. However, Europe only began to fully recognise the protective value of paints around the 13th century. During the Middle Ages, paintings were protected by varnish made by dissolving suitable resins in hot linseed, hempseed or walnut oil.

When did Asia discover and begin to use paint for its protective value? Japan was using a totally different sort of coating for its protective value. Lacquer, a clear coating that brings a sheen of sturdy protection to surfaces, was used as early as the Stone Age in Japan. From about 4,000 years ago, lacquer was already used widely for tableware, utensils, weapons and various accessories.

How did the Industrial Revolution lead to the expansion of paint? Paint, in particular its protective function, was given a big boost during the Industrial Revolution as demand was then high for anti-corrosive coatings that could delay or prevent rust and corrosion in metals. Lead- and zinc-based paints were developed to fulfil these needs.

Many other types of paints and coatings were also created to respond to the growing needs of paint to protect and preserve. By mid 1800s, the Western world's paint industry was growing healthily as an increasing number of paint manufacturing companies were founded.

How did the war impact the paint industry?The World War did much to accelerate the development of paint. For example, large quantities of nitrocellulose - a chemical used prior to this in paints - were used for explosives during the war. With the end of the war, this excess nitrocellulose was put to good use as automotive coatings.


Into the FutureThe paint industry today is a multi-million dollar industry. Beyond attractive colours, the industry now covers a large number of disciplines including polymer chemistry, rheology and pigment technology. Much investment has been channelled into dedicated research to develop paints and coats that not only look good, but also offer increasingly improved functionalities such as anti-corrosion and

heat-resistant properties.

Present day research is focused on developing products that preserve the ecological balance and protect life. The challenge today is to create eco-friendly products such as water-borne coatings and lead-free paints, amongst other products.

SWOT Analysis

The overall evaluation of a company’s strength, weaknesses,

opportunities and threats is called SWOT analysis. It involves monitoring the


external and internal marketing environment. External environment

includes opportunities and threats, whereas internal environment includes

strength and weaknesses. Nippon’s paint is setting up new corporate identity as

a result of dynamic changes in paint industry.

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.

Strengths The major strength of Nippon’s paint is affiliation with Nippon paint

Japan and its latest technology .

Another strength large amount of colour and latest colour scheme .

Quality of its product is also major strength because Nippon paint is

providing high range of products

Weaknesses Coverage - Just like Berger and ICI paint coverage is almost all major

areas of the country , Nippon,s paint is still laking this and coverage is


not present all over the prime areas of the country where paints

products is being demanded by the customers..

Number of Dealers Nippon’s paint is the fastest growing paint company in

Pakistan on the other hand there are only a few dealers in Pakistan which

amount only 250.

Price factor: Price factor is another weakness of Nippon’s paint because its

competitors are offering less prices and other attractive incentives to their

customers so it has to give weight age to this factor.

Promotion : Promotion is most important tool is order to attract customer to

your product but Nippon’s paint promotion not up to the mark still it not

familiar to general public to extent.

. Opportunities Increase Promotion : Nippon’s paint has opportunity ti increase its

promotion in order to get interact wit people . and to increase their sale

volume .It has recently enter the market it should increase their

promotion rapidly and should invest on it in order to make their product

familiar to customers.

Increase converge: Nippon’s paint can increase its coverage through

the country in order make its product available to customers.

Decrease Price: Nippers paint can increase its sales by decreasing its

prices o its products and it is a great opportunity for them to take over

the market.

Threats Increasing competition – The competition is increasing in this

industry ,many key players and local niches is present in the market


and will hard time for them .Nippon’s paint has to take this factor into

account .

Political Instability : It is another major threat for all the industry

present in the Pakistani market .now a days political instability in our

country as at its peak and this factor will influence all the businesses

not Nippon’s paint is affected by it .

Conclusion of SWOT ANAYLSIS: Since Nippon’s paint decent strengths and opportunities in the market, its market share is increasing and it is expanding its network rapidly, so the situation tells us that Nippon’s paint is adopting and implementing on Growth Strategy.


BCG Matrix

Strategies under BCG matrix:

That is the exact time for Nippon’s Paint to grow rapidly with the

showing of its internal strength to the market to make the market

favorable. Following are the main strategies that will be helpful for

Nippon’s Paint to get a better market position.

Differentiation Strategy:

INSTITUTE OF MANAGEMENT SCIENCES (PAKAIMS)LAHORE

STAR

ICI PAINTS

QUESTION MARK

NIPPON PAINTS

MARKET

GROTH

HIGH

LOW

RELETIVE MARKET SHARE

HIGH LOW

CASH COW

BERGER AND MASTER PAINTS

DOG

ROYAL PAINTS

18

Differentiation strategy is that the company makes its products or

services differ to the other companies. Nippon’s Paint has to provide

more values to its consumers, so that it will be beneficial to become

the market leader. Nippon’s Paint is using differentiation in order to

differentiate its product and services from other key player in paint

industry of Pakistan.

1) Cost Leadership Strategy:

Nippon’s Paint has to consider its cost to improve its profitability

ratio. As the profitability ratio will increase, Nippon’s Paint become

stronger to invest more. There are number of costs that the

company has to consider, That’s not the right stage to adopt this

strategy because Nippon’s Paint is recently enter Pakistan market

and has to spend more to cover the entire market through strong

promotion of their product and services but Nippon’s Paint will use

this strategy in near future to compete the market and cover

it.Nippon’s Paint has to be careful all type of costs.

2) Focus Strategy:

Focus strategy refers to the focus on the customer, focus on that

target market, identify it and serve them better. Nippon’s Paint is

currently following this strategy in order to meet the organizational

objective. The initial Nippon’s Paint is targeting the high and

middleclass people the country having ability to purchase quality

product by paying it cost but in future company is also planning to

meet the whole need of the nation by providing necessary product

line to the people of Pakistan


PEST ANALYSIS OR EXTERNAL FACTORS

1)Demographics:

Nippon’s Paint desire to operate on large scale, so it has to keep

in focus the Demographical changes that are the reason Nippon’s

Paint is using polycentric view of Management.

The reasons for their extension is to either retain or increase there

market share along with some other reasons they are also doing that

because as the Demographics of the country is changing the

People’s attitude, their ages, their family life cycle are also changing.

So Nippon’s Paint has to overcome these facts in order to remain in

the market. The population growth rate has also changed, so

demographics have strong impact on Nippon’s Paint .

2)Economic Factors:

The economic condition of Pakistan has also strong impact on

Nippon’s Paint . As Pakistan inflation rate is entering in galloping

inflation rate, so the company has to revise its strategies accordingly.

As the People income is not increasing according to increase in

Prices of different commodities. So Nippon’s Paint should offer low

prices as compare to other competitors but with high quality products

to the market .

As far as paint industry is concerned, there is much competition

especially price competition. So that Nippon’s Paint has to strictly look


through their cost and Prices also. They reduce their profit

margin in order to survive in the market.

Physical Factors:Physical factor also have a strong effect on Nippon’s Paint .

Physical factors include:

Structure:

Structure refers to the building structure and installments of the

company. Nippon’s Paint has strong and so much helpful structure

because their office location and internal environment is very cool and their

dealers has to cover almost every corner of their services area.

Infrastructure:

Infrastructure refers to the structure of the country like their roads,

where the company is operating. Pakistan is not very strong as far as the

infra structure is concerned but it is still helpful for Nippon’s Paint because

of our sector and it is providing the hub for operating their services in whole

over the neighboring country like Afghanistan .

3)Technology:

Technology is concerned with the rapid changes because of

improvement in production, efficiency, quality etc. Technology has a

positive impact on Nippon’s Paint . Technology helps them to reduce

their cost and to improve their quality. As Nippon paint is a newly


entered company with the latest technology,.Nippon,s paint is

state of art latest technology as its originated from which is

known and reputed in development and advanced machinery .

Political:In Pakistan there is not much political stability, as Nippon’s Paint is

recently launched in country, so that it is much difficult time for them to

organize them and fully operative .The current political situation in our part of

world is not favorable for foreign investment but anyhow Nippon’s Paint

has to survive in the current situation

Legal:Tele Nippon’s Paint is efficiently meeting the legal rules and conditions

of the country, so that is it not effecting by the legal factor.

Social:Social environment is changing rapidly in our of world so Nippon’s

Paint has to keep abreast of these rapid change . Nippon’s Paint is a

market oriented Company, so it has to keep in mind the customers which are

the basic key factors of any Company. So Nippon’s Paint has to focus on

different events, festivals and different types of music concerts in order to mix

with the culture of the country and People living in it. Nippon’s Paint has to

be socialized in order to get attention of our people .

Cultural:In Pakistan, there is a mix culture and it is changing rapidly especially in

the main cities. So that Nippon’s Paint has to keep in mind the cultural

changes and has to change its long term strategies accordingly.


Internal Factors and stake holders

Customers:Every company’s customers can effect their organization, the

organizations that do not care their customers, they suffer. Nippon Paint has

separate department by the name of Customer Services Department in order

to satisfy its customers’ complaints, as it is one of their most important stated

objective to maximize the customer satisfaction. There are the factors which

is affecting the organization customers.

Factors affecting the Consumer buying Behavior:

Cultural factors:Pakistan ha s great cultural background that’s why, in most of the

advertisements of Nippon they reflect the aspects of Pakistani culture like,

stronger and long lasting relationship, lower the distance among the people.

Social FactorsNippon has a special focus on the social aspects of Pakistan. They offer

different call charges for the different social classes and wide connectivity

among the rural and remote areas of Pakistan because a major part of

Pakistan population is living in villages.

Personal FactorsNippon’s paint is offering large variety of paint colours to their customer

and colour contrast wheel offers approximately 3000 match of colours to their

customer for their household and corporate customers

Types Of consumer buying Behavior 1. Complex Buying behavior


2. Variety Seeking

3. Dissonance reducing Behavior

4. Habitual Buying behavior

We put our product in the portion of variety seeking and habitual buying

behavior.

Supplier :The suppliers play an important role while considering the workings ofthe organization. Raw material like different chemical and other raw material required by the Company has to be supplied by the selected suppliers as theCompany mainly requires specialized equipment. Furthermore, timelyReplacements and warranty claims require efficient and effectiveSuppliers, as a delay could adversely affect the workings of the organization.Nippon paint is importing as well as purchasing raw material from well known and reputed supplier which are the symbol of quality.

Competitors:Nippon’s paint Pakistan is facing strong competition in Pakistan. Their

major competitors ICI ,Berger ,Asian paint and Master paint etc. Because of these competitors, Nippon’s paint Pakistan is facing a serious problem in order to attract new customers and retain their existing customer. In order to meet the competitors, Nippon’s paint Pakistan has to spent more money on advertising, promotional activities and area coverage for their customer satisfaction.

4) Distributors:

Distributor plays a vital role the success of any organization and its brand .So Nippon’s paint Pakistan also using this mode business conduct in order to make it product s easily available to final consumer

Authorized DealersNippon’s paint Pakistan using the way to reach final consumer to buy it broad range of product in different variety .Initially it has more than


250 dealers through out the country and want increase it in near future because dealers role is much important in this industry.

Dealers Location in Lahore

SHAHID PAINT HOUSE1 M kokhar Chownk johar townTel : 0321-8485806

SHAHID PAINTCOLLEGE ROAD TOWN SHIPTel : 042-5115367

rif Paint HouseGULBERG, MAIN MARKETTel : 0323-4534550

Karachi Paint HouseFeroze pur road MEAR WAPDA HOSPITALTel : 0300-4105918

RIAZ ANWAR PAINTS STORE26-ALLAMA KAKAB, STREET # 1 BILAL GHANGTel : 042-7238398

LASANI PAINT & HARDWARE STOREADDA LOHARAN WALA KHOO MULTAN ROADTel : 042-7540115

MUGHAL BROTHERS PAINT162-FATEH SHER ROAD, MOZANG Tel : 042-7125055

Samar Paint HouseTownship Market NEAR SHEHZAN BAKERYTel : 0300-4312575

DOCTOR COLOURSHOP NO . 5 - ALI PLAZA SHOUKAT KHANAM CHOWNKTel : 042-6114649

Rang Mahel PAINT HOUSE192 -MULTAN ROAD NEAR SCHEME MORTel : 042-7573176

STAR COLOUR CENTER115 - 1 - B - 11, COLLEGE ROADTel : 0321-6607512

RANA TRADERSDEFENCE ROAD MOHNALWAL


Tel : 0300-4724400

Dealers Location in Karachi

UBAIR PAINTZ/C -5 STREET 8, BLOCK 13D1GULSHAN-E-IQBALTel : 021-4985090

ZAFAR PAINTS1512/3, HUSSANABAD, F.B AREA-Tel : 021-6346287

U K TRADERSSHOP # 10,D.S.8, BLOCK 14F - B AREATel : 021-6315818

STALLION TEXTILES (PVT) LTDSUIT NO 4 PLOT NO 41-CBADAR COMMERCIAL AREA, STREET -7-ATel : 021-5347574

S.S.PAINT HOUSESHOP # 3, 12TH COMMERCIAL STREETPHASE II EXT. D.H.ATel : 021-5312529

S.M.COSHOP NO.19 / 34AL HYDRI MEMORIALTel : 0334-372747

S.K.ENTERPRISESBLOCK # 2SHOP # 25 BAHADURABADTel : 021-4522241

RANGWALLA TRADING CO44 MARRIOT ROAD-Tel : 021-2465104

RANGWALA IMPEXAMAFHH MANSION, SERAI ROAD-Tel : 021-2465104

QADRI PAINT HOUSE


MAIN ROAD BISMILLAH HOTELSECTOR 11 â€“ E GAUDHRA COLONY N. KARACHITel : 0321-8900820

NEW NATIONAL PAINT HOUSEJAFFER FADOO ROAD KHARADAR-Tel : 021-2310194

REHMAT PAINTS AND SANITARYSHOP NO 51, KORANGI NO 6, MADINAMARKETTel : 0333-2117498

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Marketing Mix StrategyMarketing activities comes in many forms. One traditional depiction of

marketing activities is in terms of the marketing mix, which has been defined as

the set of tools the firm uses to pursue its marketing objectives. Mc Carthy

classified these tools into four broad groups, which he called the four Ps of

marketing.


Marketing Mix

Product

Place

Price

Promotion

Product

“A product is anything that can be offered to a market to satisfy a want or

need of a customer at profit”.

Any product can be classified into either a consumer product or a

business product. Consumer product is the one that is bought and consumed by

a final consumer. While a business product is the one that is bought for the

purposes of reselling or for business use.

Nippon’s product comes under the definition of consumer product as an

individual buys the product and he/she uses it. . Nippon’s product is the paint

that it sells in the market.


SERVICE

PACKAGING

FEATURE

BRAND NAME

VARIETY

QUALITY

PRODUCT

Elements Of The Product


Product Mix

Nippon Paint is introducing the following brands to the Pakistan Market

Nippon Paint Perfect Emulsion (Interior)

Nippon Paint Weatherbond (Exterior Nippon Paint 9000 Gloss Finish Nippon Paint Brilliance Matt Enamel (Interior Wood, Metal & Wall) Nippon Paint Matex Gold (Interior) Nippon Paint Super Matex (Interior) Nippon Paint Vinilex 5100 Wall Sealer Nippon Paint ACS Wall Putty Nippon Paint Coloured Undercoat


COLOUR CREATIONS

Nippon Paint is the pioneer of tinting systems in South East Asia.

Nippon Paint now brings its Computerised Tinting System, Colour Creations to Pakistan. It is a computerised paint system that lets you accurately choose the right shade, hue, tint and accent of colour.

All you have to do is choose the type of paint for your specific needs first. Then, choose the colour that suits your theme, from more than 3,000 shades available in our two colour collections. The Ambiance colour series offers you softer, pastel shades, while the Evolution colour series, gives you richer, bolder ones.

Your selected colour will then be analyzed in the colour computer and the information is sent to the dispenser. The paint is then mixed and shaken, to give you the finished product. Its done right before our eyes, in minutes and in your choice of Nippon Paint Perfect Emulsion, Nippon Weatherbond, Nippon Paint 9000 Gloss Finish, Nippon Paint Brilliance Matt Enamel, and Nippon Paint Matex Gold.

Choosing the right paint and the right colour has never been easier!

Nippon Paint is introducing the following brands to the Pakistan Market

Nippon Paint Perfect Emulsion (Interior)

Nippon Paint Weatherbond (Exterior Nippon Paint 9000 Gloss Finish Nippon Paint Brilliance Matt Enamel (Interior Wood, Metal & Wall) Nippon Paint Matex Gold (Interior) Nippon Paint Super Matex (Interior) Nippon Paint Vinilex 5100 Wall Sealer Nippon Paint ACS Wall Putty Nippon Paint Coloured Undercoat

NIPPON PERFECT EMULSIONPremium Interior EmulsionProduct Description:Nippon Perfect Emulsion is a premium quality Acrylic-based emulsion specially designed to give aluxurious smooth finish to interior masonry surfaces, brickworks and wallboards. It is a highlywashable emulsion with added fresh lemon fragrance. Its fungus resistance properties, smooth finishand long lasting colours make it an ideal choice for interiors.Recommended Uses:For decoration and protection of interior walls, ceilings, plaster, brickwork, and wall boards.


http://www.nipponpaint.com/country/pakistan/pdf/Nippon_Coloured_Undercoat_TDS.pdf

http://www.nipponpaint.com/country/pakistan/pdf/Nippon_ACS_Putty_TDS.pdf

http://www.nipponpaint.com/country/pakistan/pdf/Nippon_Vinilex_5100_TDS.pdf

http://www.nipponpaint.com/country/pakistan/pdf/Nippon_Super_Matex_Emulsion_TDS.pdf

http://www.nipponpaint.com/country/pakistan/pdf/Nippon_Matex_Gold_TDS.pdf

http://www.nipponpaint.com/country/pakistan/pdf/Nippon_Brilliance_Matt_Enamel_TDS.pdf

http://www.nipponpaint.com/country/pakistan/pdf/Nippon_9000_Gloss_Finish_TDS.pdf

Composition:PigmentsBinderThinner

:::Mainly Titanium Dioxide, Iron Oxide, Organic Pigments andMineral Extender.Pure Acrylic Emulsion.Clean WaterProperties:ColorAppearance::A wide range of colours. Please refer to color card.Flat Matt FinishRecommended no. of coatsDrying TimeTouch DryHard DryRecoating IntervalCoverage:::::3-415 minutes. (Dependent on temperature and humidity)45-60 minutes2-3 Hours14-16 m² per litre per coat(Coverage may vary depending on the substrate conditions.)Nippon Perfect Emulsion Page 2 of 3Application Methods:Thinning by Volume1) Brush :Dilute the paint with 50-70% water.2) Roller : Dilute the paint with 20-30% water.3) Conventional Air Spray:Dilute the paint with 30-40% water.Clean Up : Clean up equipment with water immediately after use.Surface Preparation:Bare MasonryBare masonry surfaces should be completely dry and free from dust, dirt and grease. Use a Bleachsolution to treat the surface affected by fungus. Apply NIPPON VINILEX 5100 WALL SEALER andallow thorough drying. Sand and dust off. Smoothen the surface by applying 2-3 coats of NIPPONACS PUTTY. Sand and dust off thoroughly. Allow all surfaces to dry completely prior to painting.Avoid painting when the moisture content and alkalinity of the walls is still high. (Recommendedpainting specification requires the moisture content of the walls to be below 16% measured by


protimeter and alkalinity of the walls to be below pH9.)Previously Painted SurfacesSound Surface:Remove unstable paint film, loose chalk by rubbing down using abrasive paper or wire

brush and dustoff. Prime with NIPPON VINILEX 5100 WALL SEALER. Fill the surface with NIPPON ACS PUTTY ifnecessary.Severely Defected Surface:Masonry work is recommended to repair large cracks and holes. Allow to dry thoroughly. Prime withNIPPON VINILEX 5100 WALL SEALER. Fill with NIPPON ACS PUTTY. Scuff to make smooth anddust off thoroughly.Recommended Paint SystemType of Substrate:MASONRY SURFACESequenceProduct Name No. of Coats RemarksSealerPuttyFinishNIPPON VINILEX 5100 WALLSEALERNIPPON ACS PUTTYNIPPON PERFECT EMULSION12-33-4Standard Packing Colour Creations Basses: 1L, 4L, 20LReady Mix: 1L, 4L, 20L

Safety, Health and Environmental Information:Keep out of reach of children and away from food and drink. Do not swallow the paint. Ifswallowed seek medical advice immediately. Ensure good ventilation during application anddrying. Do not breathe in vapor or sanding dust. Avoid contact with eyes and skin. When applyingpaint it is advisable to wear eye protection. In case of contact with eyes rinse immediately withplenty of water and seek medical advice. Wear protective clothing and mask while applying thepaint. Use soap and water to clean the splashes from skin. Paint must always be stored in a cooland dry place. Care must be taken while transporting the paint. Always keep container in a secureupright position. Use sand to contain any spillage. Dispose of paint in accordance with theappropriate Environmental Quality Regulations. Do not discharge into drains or environment.

NIPPON WEATHERBONDPremium Exterior Emulsion

Product Description:


Nippon Weatherbond is an acrylic emulsion paint specially formulated for exterior walls. It is extremelydurable against harsh weather and adheres well to all types of exterior wall surfaces. Nippon

Weatherbond’s breakthrough formula provides tough resistance against dirt, algae, fungus, flakingand alkali.

Recommended Uses:For the protection and decoration of exterior walls

Composition:PigmentsBinderThinner:::Mainly Titanium Dioxide, Iron Oxide, Organic Pigments andMineral Extender.Pure Acrylic Emulsion.Clean WaterProperties:ColorAppearance::A wide range of colours. Please refer to color card.Low SheenRecommended no. of coatsDrying TimeTouch DryHard DryRecoating IntervalCoverage::::3-415 Minutes. (Dependent on temperature and humidity)45-60 minutes2 – 3 hours15-17 m² per litre per coat(May vary depending on the substrate conditions.)

Application Methods:Thinning by Volume1) Brush :Dilute the paint with 50-70% water.2) Roller : Dilute the paint with 20-30% water.3) Conventional Air Spray:


Dilute the paint with 30-40% water.Clean Up : Clean up equipment with water immediately after use

Surface Preparation:Bare masonry surfaces should be completely dry and free from dust, dirt and grease. Use Bleachsolution to treat the surface affected by fungus or algae. Repair cracks, uneven surfaces with NipponACS Putty or any suitable filler. Smoothen the putty / filler areas with sandpaper. Dust off thoroughly.Allow all surfaces to dry completely prior to painting. Avoid painting when the moisture content andalkalinity of the walls is still high. (Recommended painting specification requires the moisture contentof the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9.)

Previously Painted SurfacesRemove unstable paint film, loose chalk by rubbing down using abrasive paper or wire brush and dustoff. Use Nippon ACS putty to repair cracks if necessary. Prime with NIPPON VINILEX 5100 WALLSEALER.Recommended Paint SystemType of Substrate:MASONRY SURFACESequenceProduct Name No. of Coats RemarksSealerFinishNIPPON VINILEX 5100 WALLSEALERNIPPON WEATHERBOND13-4Standard Packing Colour Creations Bases: 1L, 4L, 20LReady Mix: 4L, 20L

NIPPON MATEX GOLDInterior EmulsionProduct Description:Nippon Matex Gold has been formulated to enhance the beauty of interior walls. It is an anti-Fungalpaint with superior washability. Nippon Matex Gold offers the freedom to choose from a broadspectrum of colours for every mood.Recommended Uses:For decoration and protection of interior walls, ceilings, plaster, brickwork, hard and soft boards andasbestos.Composition:Pigments


BinderThinner::

:Mainly Titanium Dioxide, Iron Oxide, Organic Pigments andMineral Extender.Vinyl Acrylic Copolymer Emulsion.Clean WaterProperties:ColorAppearance::A wide range of colours. Please refer to colour card.Flat mattRecommended no. of coatsDrying TimeTouch DryHard DryRecoating IntervalCoverage:::::3-415 minutes (dependent on temperature and humidity)45 -60 minutes2-3 hours13 - 15 m² per litre per coat(Coverage may vary depending on the substrate conditions.)Application Methods:Thinning by Volume1) Brush : Dilute the paint with 50-70% water.2) Roller : Dilute the paint with 20-30% water.3) Conventional Air Spray : Dilute the paint with 30-40% water.Clean Up : Clean up equipment with water immediately after use.Nippon Matex Gold Page 2 of 3Surface Preparation:Bare masonry surfaces should be completely dry and free from dust, dirt and grease. Use Bleachsolution to treat the surface affected by fungus. Apply NIPPON VINILEX 5100 WALL SEALER andallow drying. Smoothen the surface by applying NIPPON ACS PUTTY. Sand and dust off thoroughly.Allow all surfaces to dry completely prior to painting. Avoid painting when the moisture content andalkalinity of the walls is still high. (Recommended painting specification requires the moisture contentof the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9.)Previously Painted SurfacesSound SurfaceRemove unstable paint film, loose chalk by rubbing down using abrasive paper or wire brush and dust


off. Prime with NIPPON VINILEX 5100 WALL SEALER. Fill the surface with NIPPON ACS PUTTY ifnecessary.Severely Defected Surface:

Use sand and cement mixture to repair large cracks and holes and allow thorough drying. Prime withNIPPON VINILEX 5100 WALL SEALER. Fill with NIPPON ACS PUTTY. Scuff to make smooth anddust off thoroughly.Recommended Paint SystemType of Substrate:FOR MASONRYSequence Product Name No. ofCoats RemarksSealerPuttyFinishNIPPON VINILEX 5100 WALL SEALERNIPPON ACS PUTTTYNIPPON MATEX GOLD12-33-4Standard Packing : Colour Creations Bases: 0.91L, 3.64L, 14.56LReady Mix: 3.64L, 14.56LSafety, Health and Environmental Information:Keep out of reach of children and away from food and drink. Do not swallow the paint. Ifswallowed seek medical advice immediately. Ensure good ventilation during application anddrying. Do not breathe in vapor or sanding dust. Avoid contact with eyes and skin. When applyingpaint it is advisable to wear eye protection. In case of contact with eyes rinse immediately withplenty of water and seek medical advice. Wear protective clothing and mask while applying thepaint. Use soap and water to clean the splashes from skin. Paint must always be stored in a cooland dry place. Care must be taken while transporting the paint. Always keep container in a secureupright position. Use sand to contain any spillage. Dispose of paint in accordance with theappropriate Environmental Quality Regulations. Do not discharge into drains or environment.Does not contain any added Lead, Mercury, Chromium and Cadmium compounds.

Nippon ACS Putty Page 1 of 2

NIPPON ACS PUTTYWater BasedProduct Description:Nippon ACS Putty is high quality filler for patching cracks, levelling uneven rough porous cement walls,plaster work and filling defective surfaces. It provides a perfect smooth finish which enhances theperformance of the top coat. It has excellent workability, drying and sanding properties.Recommended Uses:Nippon ACS Putty is recommended for use on masonry walls and ceiling.Composition:PigmentsBinderThinner:


::Mineral Extender.Styrene Acrylic Emulsion

WaterProperties:Color and Texture:White, Flat MattNumber of coats :2-3Drying TimeTouch DryHard DrySandingCoverage::::15-30 minutes(Dependant on temperature and humidity)1 hour2-3 hours4-6m2 per Kg per coat(Coverage may vary depending on the substrate conditions)Application Methods:Spatula, Trowel, Putty Applicator:Spread ACS putty to get a smooth finish. Remove any driedputty from the applicator to achieve best performance.Clean Up : Clean up equipment with water immediately after use.Surface Preparation:All the surfaces must be thoroughly dry before putty application. Remove dust, grease, oil and otherforeign matters from new masonry surface. Use a bleach solution to treat the surface affected byfungus or algae. Make the surface smooth before application of ACS Putty using sandstone or acoarse sanding paper. Dust off properly.Nippon ACS Putty Page 2 of 2Allow all surfaces to dry completely prior to painting. Avoid painting when the moisture content andalkalinity of the walls is still high. (Recommended painting specification requires the moisture contentof the walls to be below 16% measured by protimeter and alkalinity of the walls to be below pH9.)Recommended Paint SystemType of Substrate:FOR BARE MASONRY, PREVIOUSLY PAINTED SOUND OR POWDERY MASONRYSequenceProduct Name No. of Coats RemarksSealerPuttyNIPPON VINILEX 5100 WALLSEALERNIPPON ACS PUTTY12-3


Standard Packing : 3 Kg, 28 KgSafety, Health and Environmental Information:Keep out of reach of children and away from food and drink. Harmful if swallowed. If swallowed

seek medical advice immediately. Ensure good ventilation during application and drying. Do notbreathe in vapor or sanding dust. Avoid contact with eyes and skin. When applying putty it isadvisable to wear eye protection. In case of contact with eyes rinse immediately with plenty ofwater and seek medical advice. Wear protective clothing and mask during application. Use soapand water to clean the splashes from skin. Putty must always be stored in a cool and dry place.Care must be taken during transportation. Always keep container in a secure upright position.Use sand to contain any spillage. Dispose of putty in accordance with the appropriateEnvironmental Quality Regulations. Do not discharge into drains or environment. Chemical SafetyData Sheet available on request.Does not contain any added Lead, Mercury, Cadmium or Chromium compounds.Previously Painted SurfacesRemove all unstable paint film, loose chalk, dust and foreign matter using suitable sanding paper or astiff brush. Dust off properly. Apply NIPPON VINILEX 5100 WALL SEALER and allow thoroughdrying

Nippon Coloured Undercoat 1

NIPPON COLOURED UNDERCOATProduct Description:Nippon Coloured Undercoat is an acrylic based paint with non added Lead or Mercury which isspecially formulated for use as an undercoat in all the products including Nippon Weatherbond,Nippon Perfect Emulsion, Nippon Matex Gold, Nippon Super Matex, Nippon 9000 Gloss Finish andNippon Brilliance Matt Enamel.Recommended Uses:Interior and Exterior Masonry work, brick work, wall boards etc.Composition:PigmentsBinderThinner:::Mainly Titanium oxide, organic pigments and mineralextender.Acrylic emulsionClean WaterProperties:ColourAppearance::Three colours. Orange, Yellow and Red.Smooth SheenRecommended no. of coatsDrying TimeTouch DryHard DryRecoating IntervalCoverage


::::

2-3 coats15-30 minutes(Dependant on temperature and humidity)45-60 minutes2-3 hours14-16 m² per litre per coat(May vary depending on the substrate condition)Application Methods:Thinning by volume1) Brush / Roller:40-50% with water2) Conventional Air Spray:25-30% with waterClean Up : Clean up all the equipment with water immediately after use.Nippon Coloured Undercoat 2Surface Preparation:MASONRY SURFACE:The surface should be completely dry, and free from dirt, dust, grease or any other contaminants.Sand the surface using appropriate sanding paper or wire brush to make smooth. Apply one coat ofNIPPON VINILEX 5100 WALL SEALER and allow thorough drying. Sand and dust off properly.Smoothen the surface with 2-3 coats of NIPPON ACS PUTTY and allow thorough drying. Sand anddust off properly. Avoid painting when the moisture content and alkalinity of the walls is still high.(Recommended painting specification requires the moisture content of the walls to be below 16%measured by protimeter and alkalinity of the walls to be below pH9.)WOOD:Wood must be dry and free from dirt, grease and other contaminants. Smoothen the surface withsandpaper and clean thoroughly.METAL:Metal surface must be dry and free from dirt, grease and other contaminants. Remove rust usingsandpaper or wire-brush to remove rust. Clean off properly and dry.Previously Painted SurfacesWOOD,METAL AND WALL:Scrape off any loose and flaking paint film. Sand and smoothen the defective areas. For ferroussubstrates, rust should be removed thoroughly. The entire surface must finally be dry and free fromdirt, grease and other contaminants. Prime the substrate prior to painting.Recommended Paint SystemType of Substrate:FOR MASONRY EXTERIOR AND INTERIORSequence Product Name No. of Coats RemarksSealerColouredundercoatFinishNIPPON VINILEX 5100 WALL SEALERNIPPON COLOURED UNDERCOATNIPPON WEATHERBOND, NIPPONPERFECT EMULSION, NIPPON


MATEX GOLD, NIPPON SUPERMATEX12-3

3-4FOR WOODSequence Product Name No. of Coats RemarksPrimerColouredundercoatFinishNIPPON 9000 ALUMINIUM WOODPRIMERNIPPON COLOURED UNDERCOATNIPPON 9000 GLOSS FINISH,NIPPON BRILLIANCE MATT ENAMEL12-32-3Nippon Coloured Undercoat 3FOR STEEL AND IRONSequence Product Name No. of Coats RemarksPrimerColouredundercoatFinishNIPPON RED OXIDE PRIMER/NIPPON ZINC CHROMATE PRIMERNIPPON COLOURED UNDERCOATNIPPON 9000 GLOSS FINISH,NIPPON BRILLIANCE MATT ENAMEL12-32-3Note: Allow proper drying between the coats. Sand and dust off properly between the coats.Standard Packing : 1L, 5 LSafety, Health and Environmental Information:Keep out of reach of children and away from food and drink. Do not swallow the paint. Ifswallowed seek medical advice immediately. Ensure good ventilation during application anddrying. Do not breathe in vapor or sanding dust. Avoid contact with eyes and skin. When applyingpaint it is advisable to wear eye protection. In case of contact with eyes rinse immediately withplenty of water and seek medical advice. Wear protective clothing and mask while applying thepaint. Use soap and water to clean the splashes from skin. Paint must always be stored in a cooland dry place. Care must be taken while transporting the paint. Always keep container in a secureupright position. Use sand to contain any spillage. Dispose of paint in accordance with theappropriate Environmental Quality Regulations. Do not discharge into drains or environment.Chemical Safety Data Sheet available on request.Does not contain any added Lead, Mercury, Chromium and Cadmium compounds.

INDUSTRIAL:END TO END INDUSTRIAL PRODUCTS


Nippon Paint's industrial coatings are used to enhance a wide range of industrial surfaces. From small electronic parts, office furniture fittings, to large industrial

plants, our complete coating solutions offer distinctively high levels of protection and beauty.

Electrical Appliances PaintOur products for electrical appliances are developed to protect both home appliances and office equipment against rusting, food staining and household chemicals like detergents and scourers. Electrical items such as computer and telecommunication equipment benefit from the protective properties of coating systems such as the Nipsea Polystylac and Superlac F/45.

Cathodic Electrodeposition Paint (CED) Nippon Paint's CED coat is trusted for its outstanding properties such as corrosion, humidity, chemical and abrasion resistance, and excellent adhesion. Currently, this product for HDD holds a dominant 90% share of the disk drive coating market worldwide because of its complete tin-free technology.

Furniture Paints We also deliver high quality coatings for wooden and steel furniture. The Nippe 2000 and Melamic 1200 series are widely used for the high levels of protection and durability they provide for furniture fittings, picture frames, decorative doors and canework.

Road PaintsNippon Paint's Roadline series of road markings and coloured tarmac paints play a significant role in facilitating land traffic. These paints are important in creating a safer and more attractive environment in parks and commercial zones.

Plastic Paint Nippon Paint's industrial solutions for plastic components are developed with special features such as alcohol, grease and oil resistance, resilience against heating and freezing cycles, and excellent adhesion and scratch/abrasion resistance. These paints and coatings are specially formulated for plastic components used in internal and external automobile


fittings, electrical equipment and audio products, and are available in gloss, semi-gloss and matt finishes.

Wood Finishes These finishes are mainly used by both domestic and export market manufacturers for protecting furniture and fittings such as picture frames, decorative doors, canework and wood panels. A variety of finished coat appearances are available, and these include clear and coloured lacquers, solid and metallic, marble, stone, antique and other patterns.

Coil Coating Coating products for metal coilings such as the Nipsea Super Coat and the Nipsea Steel Coat are developed to withstand rust, weathering and other corrosive elements. These paints provide excellent adherence and heavy-duty protection. This protective function is also extended to other solutions for pre-coated metal such as steel coils and sheet metal.

Marine PaintsNippon Paint offers coating systems that can withstand the ravages ocean-faring vessels are exposed to. Marine coats under the Nippenyl, Nippelux, Nippechlor and Nippekote series are used for all types of ships including supertankers, container ships and ferries, and help contribute to more efficient sailing and corrosion protection.

Heavy Duty CoatsOffering higher levels of protection against extreme conditions, Nippon Paint's heavy-duty products such as the Hi-Pon and Co-Pon range are developed with special features that stand up to the harshest corrosive environments. These products are used to coat surfaces such as oil drums, chemical tank interiors, pipelines and industrial plants.

HOME / DIY: A PRODUCT FOR EVERY HOME NEED


Interior Wall CoatingsNippon Paint’s 3-in-1 Medi-Fresh Anti-Bacterial paint has fast gained a prominent position in the home interior market. Its special anti-bacteria

formula helps inhibit bacteria growth, thus lowering the risk of flu, diarrhoea and other ailments in households. In addition, it is also waterproof, washable, and covers hairline cracks.

Other highly popular paint products for home interiors include the 5-in-1 and 3-in-1 series, renowned for their durability and excellent anti-carbonation properties; and Super Vinilex 5000, Satin Glo, Vinyl Silk and Matex, which provide lasting protection to Asian homes.

Exterior Wall CoatingsNippon Paint's range of home exterior products meet high standards of protection and durability. Nippon Paint Weatherbond and Ultrashield, for instance, are recognised as high-performance exterior paints that effectively protect homes from weathering and surface dirt accumulation.

Wood & Metal Coatings Nippon Bodelac 9000 for wood and metal surfaces is well-received for its super-gloss finish and durability. Also popular is Nippon Timberlac, a clear wood varnish that enriches surfaces without concealing the beauty of wood's natural grain. 2KPU, another range of high quality wood coatings, has gained a strong following in the China market.

Roof & Tile CoatingsFor roof tiles, Nippon Paint has developed a coating system that protects

and enhances asbestos, tiles and metal roofs. The Nippon Roof Coating system is a high performance acrylic water-based paint that is both fungus- and weather-resistant. This coating system is well-received especially in the Malaysian market.

Colour Creations Nippon Colour Creations System is an innovative computerised colour system that allows customers to choose from more than 1,000 shades, tints and hues. Homeowners


can unravel the world of colours to create their own signature colours and customise the colour schemes they want. This also allows them to see what a different coat of colour will look within minutes. The Colour Creations System

comes in a choice of Nippon Paint 3-in-1 Medi-Fresh, Vinyl Silk, Super Vinilex 5000 and Bodelac 9000 Super Gloss Finish. Customers can therefore choose their preferred paint to create the desired look.

AUTOMOTIVE:TOTAL PAINT SYSTEMS FOR AUTOMOBILE

From chemical treatments to protection and conditioning of the automobile surface to enhancing the beauty of the automobile through adding brilliant colours to its surface, Nippon Paint offers a full range of automotive products. These products work together to beautify, protect and enhance automobiles completely.

Surface Treatment ChemicalSURF, one of Nippon Paint’s popular surface

treatment chemical, works excellently for cleaning the body of contaminants, degreasing metal and plastics, surface conditioning and phosphating. The chemicals are available in both powder and liquid forms, and can be applied on aluminum, iron and steel, copper and plastic by spraying or immersion.

Cathodic ElectrodepositionNippon Paint’s Cathodic Electrodeposition (CED) paint provides the automobile protection against diverse climatic conditions. This electrodeposition system acts as an anti-rust primer, and also works effectively as an anti-corrosion agent. Nippon Paint is one of the leading electrodeposition paint suppliers in the Asian automotive industry, supplying both anodic and cathodic electro-deposition systems.

Surfacer Used to condition the automobile after phosphating, the surfacer gives the automobile surface anti-corrosion properties and good inter-coat adhesion. This layer enhances the automobile’s finishing by bringing out the smoothness, brightness and gloss of its


colours. Nippon Paint's range of surfacers include sanding or non-sanding polyester, alkyd polyester, epoxy polyester and acrylic polyester.

Top Coats

This is the layer that provides the first level of protection against the elements. At the same time, it helps transform the car into a thing of true beauty. Our topcoats come in a range of different resin-based finishes comprising polyester, melamine, acrylic and alkyd melamine. MACFLOW, one of the most popular Nippon Paint’s automotive products, is an acid-resistant topcoat that reduces the use of volatile organic compounds while meeting high performance needs for acid resistance

In Japan, Nippon Paint has also developed a polarized paint "Maziora" that changes color depending on the angle from which it is viewed or where the light falls on. It is used to repaint automobiles or as a high-design paint for new automobiles. It can also be used for sporting goods, cellular phones and musical instruments.

Besides this, we also have powder and water-borne coating products, which are used extensively in Japan, North America and Europe.

Bumper Paint An integral part for the finishing in automobile design, Nippon Paint's paint system for bumpers comprises the 1-pack primer for polypropylene and acrylic substrates and resin-based top coat of polyurethane, nitrocellulose, acrylic, Cab acrylic and polyester.

Automobile RepairsNippon Paint's newly-developed range of glossy pigments, scratch resistant coatings and


super-water repellent coats let car-owners give their vehicles a new lease of life with minimal fuss and hassle.

For example, the nax Colour Match Navi CT-X, a computerised colour matching system that uses fuzzy logic and a spectroscopic photochrometer to analyse colours, is widely accepted in the body-shop business because of its accuracy in matching original colours.

Nippon Paint's nax Admira base-coat is also popular for bodywork repairs. This coating is easy-to-apply and dries fast, thus making it suitable for use in hot, humid climates.

Another product, the nax Quick Aid System is a quick, low-cost refinish system for minor defects. It takes advantage of the quick drying time of nax Admira, and works in combination with aerosol top coats and primer-surfacers.

Behavior Of colors

The following aspects of color contain color combinations that exist in harmony with each other, and are in spectral balance. Spectral balance occurs within the eye as thousands of waves of electromagnetic energy of different lengths bounce off (or are absorbed by) the chemical components of any object. Light waves reflect red, yellow, and blue, and the rods and cones in the eye's retina simultaneously mix and sort these reflected colors into thousands of tints and shades, which work to offer endless possibilities for specific color use.

Color is both simple and complex. It means different things to different people in different cultures. No color is seen the same way by any two people. Color is personal and universal, sending messages full of endless variations.

HOT refers to red in full saturation on the colour wheel; this is red at its strongest.


Hot colours project outward and attract attention. For this reason, red is often use in graphic signage and design. Hot colours are strong and aggressive and seem to vibrate within their own space. The power of hot colors affects people in many ways, such as increasing blood

pressure and stimulating the nervous system.

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COLD refers to fully saturated blue. At its brightest it is dominating and strong.

Cold colours remind one of ice and snow. The feelings generated by cold colours - blue, green, and blue-green - are the direct opposite of those generated by hot colours; cold blue slows the metabolism and increase one's sense of calm. When placed next to each other, cold and hot colours vibrate like fire and ice.

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WARM All hues that contain red are warm. It is the addition of yellow to red that makes warm colours substantially different from hot colours. Warm colours, such as red-orange, orange, and yellow-orrange, always contain a mixture of red and yellow in their composition and encompass a larger part of the emotional spectrum.

Warm colours are comforting, spontaneous, and welcoming. Like an Arizona sunset, the warmth of these hues radiates outward and surrounds everything in reach.

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COOL colours are based in blue. They differ from cold colours because of the additional of yellow to their composition, which creates yellow-green, green, and blue-green. Cool colours, such as turquoise blue and verdant green, are seen in nature.

Like spring growth, they make us feel renewed. Soothing and calm, these hues provide a sense of depth as well as comfort. Cool colours are like a swim in a refreshing, tropical pool.

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LIGHT colours are the palest pastels. They take their lightness from an absence of visible colour in their composition, and are almost transparent. When lightness increases, variations between the different hues decrease.

Light colours open up the surroundings and suggest airiness, rest, and iquidity. They resemble sheer curtains at a window and send a message of relaxation.

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DARK colours are hues that contain black in their composition. They close up space and make it seem smaller.

Dark colours are concentrated and serious in their effect. Seasonally, they suggest autumn and winter. Combining lights and darks together is a common and dramatic way to represent the


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opposites in nature, such as night and day.

PALE Pale hues are the softest pastels. They contain at least 65 percent white in their composition, and have a diminished hue which is most often referred to as soft or romantic.

Pale colours, like ivory, light blue, and pink, suggest gentleness. They can be seen in the clouds in a soft, early light, or in the lavender colours of a misty morning. Because they are calming colours, pale hues are frequently used in interior spaces.

BRIGHT The amount of pure colour within a hue determines its brightness. The clarity of bright colours is achieved by the omission of gray or black. Blues, reds, yellows, and oranges are colours in full brightness.

Bright colours are vivid and attract attention. A yellow school bus, a bunch of coloured balloons, the red of a clown's nose, never go unnoticed. Exhilarating and cheerful, bright colours are perfect for use in packaging, fashion, and advertising.


Contrasting schemes use opposites from the colour wheel, which creates different effects depending on the strength of colours. Using strong colours in a contrasting scheme will give a dramatic, head-turning look. Even lighter colours of contrast will create an exciting, energising upbeat mood.

Nippon,s Harmonious Scheme

Contrasting schemes use opposites from the colour wheel, which creates different effects depending on the strength of colours. Using strong colours in a contrasting scheme will give a dramatic, head-turning look. Even lighter colours of contrast will create an exciting, energising upbeat mood.

Nippon,s Tonal scheme

Tonal Schemes are made up of a single colour. There are no sudden colour changes in your room, which gives the feeling of clam and quiet. If you've selected lighter shades, you will create the impression of space and light.

In Pakistan, for the last five years the government’s emphasis has been on infrastructural development such as road networks. New technologies and systems are being explored to upgrade old inter provincial highways and develop new roads. New road safety instruments such as lane marking, delineators, road signs, catastuds, guardrails, etc. form an integral part of any major road.

Lane marking of roads plays an important role in guiding traffic directions. From the days when a single white line was drawn in the middle of the road to keep cars to the correct side in order to prevent accidents, road markings have come a long way by now carrying additional features such as edge lines, chevron lines, zebra crossings, directional arrows, lettering etc.


Price“Amount of money needed to purchase something”.

Elements Of Price


Credit Terms

Payment Period

Allowances

Discounts

List Price

Price

Nippon’s paint Pakistan is committed to provide high quality

broad range of product at reasonable and affordable price for their

prestigious customer In this regard Nippon’s paint is using the strategy of

pricing is more for less .Its mean its providing quality product at low price

comparatively to their competitors in the market .

Placement“Place includes company activities that make the product available to target

consumers.”

Placement is the process in which the final good or service is made

available to the end customer. The channels used for this purpose are known as

“Marketing Channels”.

Marketing channels are defined as “set of independent organization

involved in the process of making a product or service available for the use or

consumption by the consumer or business user”.


Elements Of Placement


Transport

Inventory

Locations

Assortments

Coverage

Channels

Placement

Marketing Systems“A distribution channel structure in which products, wholesaler, and

retailers act as a unified system. One channel member owns the others, has

contracts with them, or has so much power that they all cooperate”.

Nippon’s paint is also using vertical marketing system in the placement if

its products. Here come the old concept of dealership. That means, giving right

to a third party to sell the product on their behalf.

Promotion“Promotion means an activity that communicates the merits of the product and

persuades target customers to buy it”. Good Promotion always plays an important role in

the success of any product. A good product can be fail if not properly promoted. Nippon

is taking big steps to promote it’s product by maintaining good relationship with the

community of Pakistan. The basic aim at the behind of these steps is to promote their

own product through a moral way.


Elements Of Promotion

Currently Nippon’s paint is using only a few tools of promotions to deliver the

message to general public and their potential customer.

Advertise their product through news papers TV channels and through holding

board in major areas of the country.


Personal

Selling

DirectMarketi

ng

Public Relatio

ns And

PublicityEvents

AndExperie

nces

Sales Promoti

on

Advertising

Promotion

Sales Promotion

“Sales promotion is short term incentives to increase a sale”. Nippon’s

paint plans to use these tools of promotion to attract customers to buy their

products. Currently they are not actively engage in any above mention activity

RESEARCH & DEVELOPMENT

Nippon Paint's strong foundation of research and development (R&D) has established the company as an industry-leading name for cutting-edge paint and coating solutions that meet the changing needs of people everywhere. Today, we are known as one of the most innovative producers of paint and coating solutions and a leader in anti-corrosion and chemical-resistant products.

Our original paint innovations have continually redefined the paint industry. At the same time, Nippon Paint adds value to life and the environment through our complete paint and coatings solutions.

THE DRIVE FOR INNOVATION: RESEARCH & DEVELOPMENTInnovation, coupled with state-of-the-art technology, is the key principle behind Nippon Paint. Behind the drive to set the pace for innovative products is Nippon Paint's sense of mission to improve current products as well as develop breakthrough coating solutions.

We apply analytical skills, strategic thinking and a close understanding of customer needs to deliver high quality paints and coats that meet society's changing needs.

The results are breakthrough products that respond to new and anticipated demands, as well as more efficient manufacturing processes that cut down on delivery time.


PAINT BREAKTHROUGHS Nippon Paint is credited for pioneering many industry-changing products. Our strengths include developing environmentally friendly products and processes, as

well as innovative coating solutions that enhance the way different industries function.

The "Crystal Pure" line of water-borne wood coatings, for example, is based on low surfactant, crosslinkable latexes and other water-borne polymers. This innovative paint make-up results in faster drying time, low VOC (volatile organic compound), non-yellowing system and excellent outdoor durability - properties that have made it the fresher choice of wood-coatings for our customers in China.

We have introduced several high-performance yet environmentally friendly products such as the "Biryusia" line of powder coatings.

Developed by Nippon Paint Japan, this product is used for steel furniture, refrigerators, automatic vending machines and kitchen utensils, and provides the same quality finish as conventional solvent-based coatings without the environmental implications.

Nippon Paint has also developed new methods of producing low to zero VOC polyurethane dispersions (PUDs). This new process will result in more affordable and environmentally friendly water-borne polyurethane coatings for wood, metals, leather, plastic, concrete and many other surfaces.

Our weather-resistant technology, backed by more than five decades of expertise gathered from research facilities in Japan, is one of the most advanced in the world. Through continual experimentation, analyses and research, Nippon Paint has created durable paints and coatings such as low-pollution products that offer improved weather resistance and chipping resistance for structures.

.

HOME / DIY:EXPRESSING THE HEART OF ASIAN HOME

The home is the root and centre of all life, a place that every home-owner seeks to beautify, protect and enhance. This fact is especially true in Asia. Nippon Paint gives


customers the means to bring their homes to life with complete solutions that enhance and improve every aspect of our living space.

Nippon Paint's end-to-end paint and coating solutions for the home include exterior coats offering high levels of protection and durability, interior coats in a wide spectrum of colours and shades to suit any style, and special effects products and finishes. In addition, Nippon Paint offers services such as customised colour scheming and advice on painting techniques for special paint effects.

This full suite of home products work together to meet every home need, so that you can achieve the look and atmosphere you want for your home. Whether it is basecoats or topcoats, interior or exterior paints, sealers, spray paints, specialist paints, washable or waterproof paints, or different finishes like matt, soft sheen and gloss, Nippon Paint can provide the ultimate paint solution for your home.

For more information on our extensive range of Home/DIY products, contact us in your country of residence.

ARCHITECTURAL:STRENGTH IN STRUCTURES

Every building plays a part in bringing the urban landscape of Asia to life.

Apart from the basic aesthetics of a structure's coating system, the values of design, durability and quality take on heightened importance in the field of modern architecture.

Nippon Paint responds to such critical architectural needs with advanced end-to-end coating solutions and dedicated customer service. We are known across the market for our ability to bring form and function to structures through complete solutions packages that guarantee high levels of aesthetics, strength and cost-effectiveness.

Nippon Paint's architectural projects in Asia include the Shanghai Centre in China, the US Embassy in Vietnam, and MPH Building in Singapore, among others. This track record has earned the company a reputation as the paint authority for architectural projects in the region.

For each architectural project, we provide a complete coating system from general construction to floor and finish coatings, as well as professional services. Our consultants work in partnership with architects, developers and engineers to ensure that they not only


have a comprehensive selection of painting solutions but also expert technical

back-up and advice.

AUTOMOTIVE:ALL MATTERS IN MOTION

Vehicles have very specific demands in terms of paints and coatings. And Nippon Paint's end-to-end paint systems provide the long-lasting durability and hardiness that is required of automotive paints, while adding new dimensions of aesthetics and function to automobiles.


It is this ability to respond and add value to automobile coating needs that has made Nippon Paint the recognised leader for automotive coating systems in Asia. We have market dominance in countries such as Japan, Indonesia, Thailand,

Malaysia, Philippines and Taiwan, and continue to cultivate strong and mutually beneficial relationships with major car manufacturers around the region. Our strong hold in the motorcycle assembling industry is also shown in countries like Indonesia, Malaysia, Thailand and Vietnam.

This strong market presence stems from our total systems concept. This includes protective undercoats, surface treatment products, slick topcoats as well as quality refinishing products.

This total systems concept has made the Nippon Paint name synonymous with premium quality amongst automobile manufacturers worldwide. Our comprehensive product range responds to market demands for beauty and protection, simultaneously setting new industry standards with specially developed paints and coats that enhance vehicle performance and life span.

PAINT INFO: PAINTING TIPS:

Painting Tips | What Tools Do I Need to Have Ready Before I Start? | What Should I Do Before I Start Painting | What is the Best Way to Paint a Room? | Paint Safely | Dealing with Defects

Painting your own house may not be as daunting a task as you think it is. With the right tools and techniques, a paint job can be enjoyable and rewarding. What’s more, your finished work will be something you will be proud to call your own. Here are some quick tips for a fuss-free paint job.

To pull off a paint job with flying colours, you will need to do the proper research and planning. The most common reasons why paint jobs face problems are inadequate preparation of the surface, using the wrong type of paint, buying insufficient paint, not giving enough time for the project, and not using the right tools.

Here are a few important tips that will help you get your paint job done as easily as possible with maximum impact and minimum hassle.

Use the right paints Before you start painting, you should not forget about applying the right coats underneath. Sealers, primers and undercoats will bring out the full beauty of your paint job, while ensuring durability and long-lasting protection.

Sealers:This helps to prevent underlying as well as subsequent coats from reacting with each other,


while ensuring adhesion to the surface. Primer: Primers function to bind subsequent coats to the surface, while inhibiting

deterioration of the paint system as a result of rust, weathering or other forms of corrosion. Undercoats: This intermediate coat prepares the surface for the finishing coat while giving opacity and film build to the paint system

After this is done, you’ll also need to choose your paint carefully according to the surface you want to paint.

What tools do I need to have ready before I start?

Preparing the right tools will save you the time and hassle of having to scramble for tools in the middle of your paint job.Some of essential items you will need are:

1. Sandpaper: for smoothing out uneven surfaces prior to painting. 2. Sanding block: to keep the sandpaper. 3. Scraper: to remove peeling paint from the surface. 4. Turpentine: to wipe off oil-based paints easily. 5. Clean rags: to wipe up splattered paint. 6. Masking tape: to block off objects like light switches, sockets from being painted. 7. Covers: old newspapers or canvasses can be used to cover the floor and furniture. 8. Brushes and rollers: choose the right type according to your purpose and surface.

As a rule, it is good to have a large brush or roller, and at least one or two small brushes for tight corners.

9. If you are planning to do some advanced paint techniques, make sure you have the correct tools to pull off the job, for e.g. pencil liners, dragging brushes, shaped-stamp.

10. Paint tray: to mix paints and contain your roller. 11. Sticks: to mix and stir paints with. 12. Appropriate filler: to fill cracks or holes in the walls. 13. Filling knife: to fill the cracks. 14. Sponge and squeegee mop: to wash down walls and ceilings respectively.


15. Container: to soak brushes, rollers, etc. and to hold other odds and ends. 16. Extension pole: to reach higher areas. 17. Ladder: if painting high up is necessary.

18. Protective gear: like face masks, caps, gloves, etc. 19. Comfortable old clothes: items that you are willing to part with because painting

can be a messy business.

What should I do before I start painting?

Here are a few things you should do before painting

1. Remove as much furniture as possible. 2. Cover other surfaces. 3. Protect light switches, electrical sockets, window frames and woodwork with

masking tape. 4. Remove flaking or peeling paint with a scraper. Then sand and dust off the

surface. 5. Patch up cracks or uneven surfaces with appropriate filler. When filler is dry,

sand and dust off the area. 6. Make sure the surface is clean, grease-free and dry

o Wash surface with water & liquid detergent. o For heavy and stubborn stains: Use turpentine and wash thoroughly. o Fungus & mould: Remove as above, followed by fungicidal wash or

bleach.

What is the best way to paint a room?

The best way to get a room painted is as follows:

Start with the ceiling before painting the walls. Move on to the areas around doors, windows, cornices and finally skirting. This sequence prevents paint splattering from the ceiling and spoiling other painted areas.

Paint the difficult areas like corners and edges first so that it’ll be easier to cover large areas later.

Paint should be applied in overlapping, continuous strokes. Overlap your strokes when moving from area to area.

Paint up-down or left-to-right, depending on which is more convenient. Gently and lightly finish off in an up-down stroke if possible.

Always paint more than one coat of paint, allowing for appropriate drying time between coats.

A few more pointers


1. Read instructions The labels on paint cans contain important information and advice that you should read before starting any paint job.

2. Stirring All ready-mixed paints must be stirred thoroughly before use. Stir until the colour of the paint is homogenous.

3. Loading the brush Do not overload the brush or it will drip. Dipping only the last one-third of the bristles is enough. Excess paint can be wiped off on a piece of string tied across the can.

4. Cleaning Always clean off any splattered or spilled paint immediately. Wash all equipment immediately after use - For emulsion paint, use water. For oil-based alkyd paint, use thinner as specified.

Paint responsibly Do not dispose of unwanted paint down the drains. This will result in an unwanted layer of paint in the drain that will be inconvenient to remove. In addition, the paint could damage the surrounding flora and fauna. Allow paint to dry out in the container before dropping it into the bin. Contain any paint spillage with earth or sand if painting outdoors. Also do not leave paint chemicals in black polythene bags in the sun as they could combust.

Paint safely

It is important to keep some safety pointers in mind when doing your paint job.

1. Always keep paint away from children. 2. In case of contact with eyes, rinse immediately with water. Seek medical advice if

pain persists. 3. On contact with skin, wipe immediately with a cloth and wash with plenty of

water and soap. Do not use paint thinner to remove paint from skin. 4. Wear suitable gloves and eye/face protection. 5. Do not smoke while painting, especially when using turpentine and oil-based

paints. 6. Wipe away paint spills around the rims of the paint container and lid. 7. Close lids of paint cans tightly after use. Unused paint must not be left uncovered. 8. Store leftover paint in a cool, dry ventilated place. 9. Use a garbage bag for paint cans or other items that you wish to dispose of. Make

sure the bag is placed in a bin which is secured. 10. Do not throw paint into the drains around your home. 11. Make sure there is adequate ventilation when painting.


Now you are ready to have a go at painting your own room or other areas of your home. While following the above pointers closely will make your job a lot easier, feel free to experiment with paint techniques and colours. A little creativity will

do wonders in any paint job.

Dealing with defects

Many problems can occur during painting. Sometimes, they occur simultaneously. Understanding the causes of some of these defects can make the paint job easier. Here are some common paint defects and their solutions:

Sagging Sagging happens when the paint droops downward after being applied on the surface. It is caused by the pigment separating from the paint and settling at the bottom of the container and comes as a result of insufficient stirring or shaking during storage, storing for too long or under too much heat, or faulty thinning.

The solution:

Avoid storing in hot locations for long periods. Store in accordance with the manufacturer's recommendations. Thin only with appropriate recommended thinners.

Wrinkling

Wrinkling happens when the paint forms film-like undulating waves. Applying too much paint, or drying during high temperatures, or painting on a topcoat before the undercoat is dry can cause this defect to happen.

The solution

Avoid applying too much paint. Make sure no paint accumulates round bolts, rivets, etc. Wait until each coat dries before you re-coat.

Decolourisation

After paint is applied, it may fade or discolour. This is caused by particles in the wall reacting with the paint when it is drying. Decolourisation could also be caused by water seepage, or by contaminants in metal or wood.


The solution

Repair water seepage. Make sure surface is dry before painting. Apply an alkaline-resistant or oil-based paint.

Peeling

Peeling is caused by moisture on the wall, poor surface preparation or using the incorrect painting system. This defect happens on walls as well as wood or metal surfaces.

The solution

Walls • Check and repair water seepage. • Ensure walls are dry before painting. • Use an alkali-resistant basecoat or sealer. • Patch surface defects with putty.

Wood• Prime wood before painting, sand surface and clean off dust.

Metal • Remove all paint from metal before re-painting. Prime surface and re-coat with suitable paint.

Chalking

Chalking occurs when ultraviolet rays cause the paint binder to disintegrate. It can happen when interior paints are used for exterior surfaces.

The solution

Remove any unstable paint films. Allow wall to dry thoroughly, and repaint with recommended paint. Make sure paint is not adulterated with foreign materials.

Blistering This is caused by moisture being drawn through from the wall to the paint-wall interface.

The solution

Remove any unstable paint films. Allow wall to dry thoroughly, and repaint with recommended paint.

Algae/Fungus Growth


Algae and fungus can grow when the surface is continually damp and dirty. Insufficient fungicide/ algaecide in the paint can also worsen the situation.

The solution

Remove algae / fungus by high-pressure washing. Treat surface with Nippon Paint Fungicidal Wash. Wash again to remove any

residue. Allow wall to dry before applying with recommended paint.

Blisters Also caused by water seeping out of the wall surface. Peeling, efflorescence, and watermarks are also caused by high moisture content in the wall surface.

The solution

Make sure the wall is completely dry before painting

Conclusion & Essence of the study

It can be concluded from this report that:

Nippon paint is one of the fastest growing paint company in the Pakistan.

It has expanded about 60 major cities and town across Pakistan in a short

period of just one and half years from the date of its establishment.

Nippon paint is Japan based company and invest 25 million dollar in

Pakistan in the form of direct investment in this industry .

The company was first founded in Japan as Komyosha in 1881 by brothers Haruta

and Jujiro Moteki. Together with their chief engineer Heikichi Nakagawa, they

began business with projects for the Japanese navy and soon progressed to the


production of viscous paints. In 1896, the company moved all their production

activities to a new factory in Tokyo. Two years later in 1898, Nippon Paint was

established as Japan's first true paint manufacturing company.

Nippon paint is include in the top ten pain producer in Asian region and has more

than hundred and twenty year of experience this dynamic field of business and

has much expertise in the paint industry.

Nippon’s paint provide great amount of colour selection to their customer

and provide high quality paint product in the Pakistani where the concept

of token and other short incentive are given to the customer in order to

trap them and sell their product but Nippon paint does not believe in this

philosophy .Nippon paint believe in high quality .

Investment by Nippon paint in Pakistan is the result of close relationship

between people of Japan and Pakistan and it is an effort from them to

stabilize the shrinking economy of the country

Suggestion & Recommendation

Although this organization is doing a good business and its progressing with

the time but there are some suggestions:


Nippon paint should concentrate on promotion of their products and try

to enhance the target market.

Nippon paint should try to capture the urban as well as remote area

market.

To get more market share it needs qualitative products with innovation

styles and aggressive market activities to create awareness among

public regarding their products.

To make their products technically round they need more technology

advancement but with reasonable price

As Pakistan is developing country so they should sponsor social and

sports to get the attention of general public.

Regarding the advertising the organization don’t have enough

advertising on the print media as well as on the electronic media

Providing the more and more facilities to their customers at their

customer doorstep by increasing their dealers net through out the

nation

Nippon paint should take advantage of Nippon paint japans good will

and increase their goodwill in Pakistan quality and its product

conformity.

Nippon paint should reorganize their all strength and try to increase

their customer share and also try to give tuff time to their competitors .

Address of Nippon’s paint Pakistan

NIPPON PAINT (PAKISTAN) (PRIVATE) LIMITED


For Colour Consultancy, Free Colour Previews of your house/office, please feel free to contact:

Address:27 Km, Multan Road, Maraka 53800Lahore, Pakistan

Website: www.nipponpakistan.com Email: [email protected]: +92-42-7541868 / +92-42-7541869Fax: +92-42-7540228

Bibliography

These are sources from where I obtain the data and which help me to make it possible to complete this report within the given span.

1. www.nipponpakistan.com2. http://www.nipponpaint.co.jp 3. www.alibaba.com 4. www.wikipedia.com

http://en.wikipedia.org/wiki/Nippon

5. www.nipponpaint.com/about_nippon_paint/aboutnipponpaint.html

6. http://www.nipponpaint.com/country/pakistan/ 7. www. dawn .com

8. www.b recorder .com

9. www. pakistancompany .com/ foreign _ company .html

10. www.pakboi.gov.pk


http://www.pakboi.gov.pk/

http://www.pakistancompany.com/foreign_company.html

http://www.brecorder.com/

http://www.dawn.com/

http://www.nipponpaint.com/country/pakistan/

http://en.wikipedia.org/wiki/Nippon

http://www.wikipedia.com/

http://www.alibaba.com/

http://www.nipponpaint.co.jp/

http://www.nipponpakistan.com/

mailto:[email protected]

http://www.nipponpakistan.com/

11. And finally Mr.waseem shahzad who is authorized dealer of Nippon paint Lahore who provide me valuable information about Nippon paint .

COMPANY PROFILE........................................................................................................1Nippon Paint Pakistan (Private) Limited.............................................................................2VISION................................................................................................................................3.............................................................................................................................................4Management Principles.......................................................................................................4Corporate Vision..................................................................................................................4The 5 Cs Code of Behavior.................................................................................................4

Credibility................................................................................................................4 Customer-oriented...................................................................................................4 Creativity.................................................................................................................4 Challenge.................................................................................................................5 Collaboration...........................................................................................................5

President Message...............................................................................................................5Time for a change............................................................................................................5

Mission Statement...............................................................................................................6We believe in:..................................................................................................................7

Focusing on our customers’ future first:.............................................................................7Embracing entrepreneurial thinking:..................................................................................8

Developing the talents of our people...............................................................................8The courage and curiosity to question.............................................................................8Integrity and responsibility in our actions.......................................................................8

Goals....................................................................................................................................9Sponsor of Nippon paint......................................................................................................9Management Hierarchy Of Nippon,s paint..........................................................................9Pakistan................................................................................................................................9OUR QUALITY QUEST..................................................................................................10

QUALITY MATERIALS..............................................................................................11Early Colours of Life.........................................................................................................11

Some facts about Paint..................................................................................................11


SWOT Analysis......................................................................................................13Strengths.............................................................................................................14Weaknesses........................................................................................................14

. Opportunities...............................................................................................................15Threats...........................................................................................................................15Conclusion of SWOT ANAYLSIS................................................................................16

BCG Matrix.......................................................................................................................17Strategies under BCG matrix:........................................................................................17Differentiation Strategy:................................................................................................171) Cost Leadership Strategy.......................................................................................182) Focus Strategy.......................................................................................................18

PEST ANALYSIS OR EXTERNAL FACTORS............................................................191) Demographics........................................................................................................192) Economic Factors..................................................................................................19Physical Factors:............................................................................................................20

Structure:...................................................................................................................20Infrastructure:............................................................................................................20

3) Technology............................................................................................................20Political:.........................................................................................................................21Legal:.............................................................................................................................21Social:............................................................................................................................21Cultural:.........................................................................................................................21

Internal Factors and stake holders.....................................................................................22Customers:.....................................................................................................................22

Factors affecting the Consumer buying Behavior.............................................................22Cultural factors:.............................................................................................................22Social Factors................................................................................................................22Personal Factors.............................................................................................................22Types Of consumer buying Behavior............................................................................22Supplier :........................................................................................................................23Competitors:..................................................................................................................23Authorized Dealers........................................................................................................23

Dealers Location in Lahore...............................................................................................24Dealers Location in Karachi..............................................................................................25Marketing Mix Strategy.....................................................................................................26Product...............................................................................................................................27

Elements Of The Product..............................................................................................28Product Mix...............................................................................................................29

COLOUR CREATIONS...............................................................................................30NIPPON PERFECT EMULSION.................................................................................30NIPPON WEATHERBOND.........................................................................................32NIPPON MATEX GOLD.............................................................................................34NIPPON ACS PUTTY..................................................................................................36NIPPON COLOURED UNDERCOAT........................................................................38

INDUSTRIAL: END TO END INDUSTRIAL PRODUCTS..........................................40Electrical Appliances Paint............................................................................................41


Cathodic Electrodeposition Paint (CED)...........................................................41Furniture Paints..................................................................................................41Road Paints.........................................................................................................41

Plastic Paint...................................................................................................................41Wood Finishes...............................................................................................................41Heavy Duty Coats..........................................................................................................42

HOME / DIY: A PRODUCT FOR EVERY HOME NEED............................................42Interior Wall Coatings...................................................................................................43Exterior Wall Coatings..................................................................................................43Wood & Metal Coatings................................................................................................43Roof & Tile Coatings....................................................................................................43Colour Creations............................................................................................................43

AUTOMOTIVE: TOTAL PAINT SYSTEMS FOR AUTOMOBILE.............................44Surface Treatment Chemical.........................................................................................44Cathodic Electrodeposition............................................................................................44Surfacer..........................................................................................................................44Top Coats.......................................................................................................................45Bumper Paint.................................................................................................................45Automobile Repairs.......................................................................................................45

Behavior Of colors.............................................................................................................46Nippon,s Harmonious Scheme......................................................................................49Nippon,s Tonal scheme.................................................................................................49

Price...................................................................................................................................50Elements Of Price..........................................................................................................50

Placement...........................................................................................................................51Elements Of Placement.................................................................................................52Marketing Systems........................................................................................................53

Promotion..........................................................................................................................53Elements Of Promotion.................................................................................................54Sales Promotion.............................................................................................................54

RESEARCH & DEVELOPMENT....................................................................................55PAINT BREAKTHROUGHS.......................................................................................55ARCHITECTURAL: STRENGTH IN STRUCTURES...............................................57

PAINT INFO: PAINTING TIPS.......................................................................................59Paint safely....................................................................................................................62Dealing with defects......................................................................................................63

Conclusion & Essence of the study...................................................................................65Suggestion & Recommendation........................................................................................66Bibliography......................................................................................................................68


nippon paint pakistan marketing project

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