ninja metrics inc. - katana® social analytics engine - investor presentation

Dmitri Williams, [email protected]

Digital Entertainment World’s Top Startup of 2014

Next-Gen Social CRM

© 2014 – NinjaMetrics.com

Measuring True Value through Social and Predictive Analytics

© 2014 – NInjaMetrics.com

Video Game Industry Revenues (Billions)

We will own analytics and drive both development and CRM: 2% of overall market

Source: DFC Intelligence (Feb., 2014)

2013 2013.5 2014 2014.5 2015 2015.5 2016 2016.5 2017 2017.5 2018$0

$10

$20

$30

$40

$50

$60

$70

$80

$90

$100

1.64 1.76 1.86

$17 $18 $19 $21 $22 $23

$34 $36 $38 $41

$44 $47

$68$72

$76$82

$88$93

Industry Revenue

Whale Spending (50%)

Social Whales Spending (25%)

Ninja Metrics at 2%



Real people influencing each other



LTV & Social Value



Value PropositionKnowing the true value of a person allows for

smarter:

• Monetization & Retention efforts“Ninja Metrics’ predictive analytics and automated social graph analysis platform, helps online businesses and app developers improve monetization and increase conversion through the timely targeting of their most valuable, influenceable, and influential customers.”

Leads to improved acquisition



Business Model• SaaS for SMBs

• Enterprise for big firms

• Leads to a longer-term play as a database like FICO



Ecomm versionCustomer: App developers and ecommerce providers who need to increase conversion and improve monetization.

Model:

• Subscription service priced by monitored user.

• For apps, $1000 per month per 1M active users.

• For web based ecommerce, $300 per month for 30,000 customer profiles.



Current Status• Burn is $230k/month

• Two months after launch: 7 major studios closed among PC, mobile and console developers, along with 5 minor ones using the new SaaS system

• We expect monthly recurring revenue to hit $300k/mo by year end.



Current raise

• Did a first close of $1.54m on 6/5/14.

• Looking for the remainder of a total approved amount of $2.8m.



Use of Proceeds• Accelerate Marketing/Sales penetration in game/gambling• Accelerate rollout of eComm Social Value product (phase I & II)• Support additional product development in all areas - new features in Katana

for Games• Increase ability to continue to produce new, revolutionary and disruptive IP• Better serve our existing and new clients by building an A++ Customer Service

organization

Previous round info:Universities own 5.5%, 1% royalties

Raised $2.8m on $5.5m pre-money, oversubscribed by $800k

Investors: Yuri Pikover leading, TCA & PA, Ace fund, Triple Point Capital.

Board: Robin Kaminski, Yuri Pikover, Bob Hawk, Mark Kolokotrones, Dmitri Williams



Ninja Metrics

• 14 employees, primarily engineers

• COO Fabian Schonholz, multiple-time CTO and COO of startups and Fortune 500 firms

• CFO Peter Williams, 25 years experience

• CRO Eugene Youn, MBA, JD, former BD lead at Disney Interactive and Rhythm New Media

• Research funding from the US Intelligence and Defense departments, plus the National Science Foundation

Dmitri Williams, Ph.D., CEO.

Social Psychology of gamers, online community, game metrics.

Jaideep Srivastava, Ph.D., CTO

Chief architect. Formally of Amazon and Yodlee. Data mining, algorithms, system design, game metrics expertise.