Nine HIMSS17 Social Media Best Practicesfor a Meaningful Conference Experience

January 10, 2017

Today’s Presenters

Sumit SharmaDirector, Social Media@SumitSharma930

Michael GasparProgram Manager, Social Media@MichaelGaspar

www.himssmedialab.com

Disclaimer

Any examples of exceptional social media best practices highlighted in this presentation are not to be considered vendor, organization, or product endorsements by HIMSS or its staff.

What We’ll Cover

• Finding your Approach to Social Media at HIMSS17• Tactical Ideas for Social Media + Content Marketing Excellence• Identifying + Taking Cues from Influencers• Focusing your Social Media on Audiences that Matter• Tools, Resources, and Guides

HIMSS Conference = Largest In-Class Social Event

Social’s Awareness Potential

HIMSS Social Media Mission & VisionDrive a high-impact, concise, and relevant health IT narrative by working together, as an industry, to bring ideas and people together via social media:

• That equips the industry with the understanding and a clearer path to make a difference in health and healthcare

• That inspires action to get involved and seek out answers to the industry’s biggest problems

• That positions your brand as a proactive and supportive member of the health IT community

HIMSS Social Media MissionThrough the use of social platforms, let’s accelerate health information technology innovation and diminish complacency:

• Strengthen industry discourse through inclusion and diversity of perspectives

• Unearth and nurture emerging industry opportunities

• Elevate key existing and inspire new industry priorities

• Highlight and celebrate leadership that supports this mission

• Advocate for and practice social media best practices and tactics to maximize social media’s value to the industry

HIMSS Social Media VisionDevelop and nurture a proactive social media environment that enables the industry to centralize, organize, self-start, and advocate for positive change in health management and care delivery through information technology.

• Maximize number of professionals and organizations proactively using social media to advance our mission

• Enrich social conversation with productive discourse

• Amplify awareness of health IT and its overall importance to allhealth(care) decision-makers and stakeholders

How to Build Out your HIMSS17 Social Media Strategy

Delight Your Audience

Source: Cooler Insights | Inbound Marketing 101: A Beginner’s Guide

Delight Your Audience

Tip #1: Build a landing page that has all your conference activities and valued resources in one place.

Tip #2: Drive traffic to your landing page/web site with a thought leadership blog series, memes, infographics, etc.

Tip #3: Host an interactive social activity (Twitter chat, meetup, game show, photo booth) before, during and/or after HIMSS17 – house results, photos, etc. on your website/landing page.

Default to Storytelling

Gary Vaynerchuk, CEO VaynerMedia

Default to StorytellingTip #1: Invite end-users, clients, staff and influencers to tell stories about the work you do – not the products you sell.

Tip #2: Make it your mission to feature actual people in every piece of content you create and story you tell.

Tip #3: Take inspiration from and connect with those that have told their #IHeartHIT stories.

Find them on Twitter >>Find curated stories here >>

Be Gracious

7.48 billion

Be Gracious Tip #1: Give before you get. If you are a marketer, start every campaign with an offering before you ask for anything in return.

Tip #2: Please, stop the booth cattle calls. Period. No one is listening. Add value to your social audiences.

Tip #3: Don’t ruin the social media experience for everyone else. Don’t spam the feeds with offers. Don’t peddle your retweet contest. Be stewards of the social experience.

Engage a Community

#

Engage a Community

Tip #1: Target the audiences that care about what you have to say by using the HIMSS17 Hashtag Guide before, during and after HIMSS17.

Tip #2: Monitor users of these hashtag communities to build long-lasting and sales-driving relationships.

Tip #3: Bring digital interactions face-to-face by hosting social events, attending community/initiative-focused meetups.

Know your Influencers

Know your InfluencersTip #1: Note social media best practices, engaged audiences and prevalent topics commanded by HIMSS’ Social Media Ambassadors. Follow their planned activities via the HIMSS17 Newsfeed.

Tip #2: Follow and engage with HIMSS Social Media Ambassadors via the official Twitter List.

Tip #3: Connect with the health IT social media leaders and industry influencers onsite during the Meet the Social Media Ambassadors meetup.

Mind your Tone

Mind your ToneTip #1: You have to earn your right to market and sell on social. Pushy sales tactics are a turn-off. Lead with engagement.

Tip #2: Be accessible. Avoid overly technical, jargon-filled content and conversation. Simplicity is the sweet spot of science + art in social media. Tell a joke. Post a meme. Diversify your content to invite a diverse audience.

Tip #3: Remember that there may be more knowledgeable people than you that you’re selling to. Don’t assume you’re the only expert at HIMSS17.

Be Human

Be HumanTip #1: Be in the moment. Find your balance between scheduled and in-real-time social posts. A nice balance will allow for you to be present.

Tip #2: If people mention or engage you, find the time to engage back.

Tip #3: Add a personal touch to your social communications. Add initials to replies. Respond with GIFs and emojis. Let people know they are connecting with a person, not just a brand.

Tip #4: Build your HIMSS17 social media strategy with compassion. Use visuals. Be succinct. Curate with pride. Be memorable.

Know your Audience

Top technology investment predictions for 2017 – 5,461 U.S.-based hospitals

Source: 27 hot health techs to watch in 2017 (HIMSS Analytics)

Know your AudienceTip #1: Do your homework. What are the latest trends in your strategic areas of focus? Buying attitudes? Behaviors? Map these to your social media strategy.

Tip #2: Integrate pain points and emerging opportunities in to your social messaging to drive conversation.

Tip #3: Seek out research sources and industry trends to create a value proposition for your brand’s narrative on social media. Try designing mini social infographics.

Explore the Trends

Explore the TrendsTip #1: Mine and monitor trends and engagement opportunities using a social media management tool like Hootsuite for relevant business intelligence.

Tip #2: Find trending hashtags via services like Symplur to identify influencer and observe trends/opportunities to reach your audience.

Tip #3: Seek out research sources and industry trends to create a value proposition for your brand’s narrative on social media. Try designing mini social infographics.

Recap1. Delight your Audience2. Default to Storytelling3. Be Gracious4. Engage a Community5. Know your Influencers6. Mind your Tone7. Be Human8. Know your Audience9. Explore the Trends

Go-To Social Media Resources1. HIMSS Social Media Ambassadors 2. HIMSS17 Updates & Announcements 3. HIMSS17 Hashtag Guide 4. Follow HIMSS on Facebook, Twitter, LinkedIn & Group5. Destination HIMSS 6. #HIMSS17 Hashtag Insights 7. HIMSS17 Mobile App8. HIMSS17 Exhibitor Marketing Toolkit9. A Hacker’s Guide to HIMSS17 – Coming Soon!

Save the Date!

Jan. 31#HIMSS17-focused #HCLDR Twitter ChatCheck in with HCLDR Blog & HIMSS17 News for details

Questions?

Stay in Touch

Sumit SharmaDirector, Social Media@SumitSharma930

Michael GasparProgram Manager, Social Media@MichaelGaspar

www.himssmedialab.com