nine elements of a marketing plan

NINE ELEMENTS

OF A MARKETIN

G PLANwww.BizPlanCorner.com – Call +1-800-351-0557

[email protected]

http://www.bizplancorner.com/

Marketing is not only a matter of putting an advertisement in a local

news paper or showing your product on television, but the key

for successful marketing is developing an all-inclusive

marketing plan that will take your business to the heights of

success.

www.BizPlanCorner.com

A good marketing plan is one that is based on solid research and

specific goals that you need to achieve if you want to run your

business successfully.



ELEMENTS OF A PLAN

MARKETING GOALS

MARKETING AUDIT

MARKETRESEARCH

RESEARCH ANALYZE

TARGET AUDIENCE

BUDGET

MARKETING STRATEGIES

IMPLEMENTATIONSCHEDULE

EVALUATION PROCESS

Set your marketing goals

Once you have decided to market your product, the next step you have to do

is to set simple and realistic marketing goals.

Give enough time to planning your marketing goals, as these help you to

increase your gross revenue.


Conduct a marketing audit

Check all the marketing activities that have been in practice over the last

three or four years.

Review every marketing activity in order to evaluate which one is successful.


Conduct market researchThe most important and time consuming

step in entire marketing plan is conducting market research.

Marketing research requires enough time and patience.

This research helps you to know which marketing strategy works best and

which ones you can profitably adopt.


Analyze the research

Take a look at your research and carefully analyze it.

Discard all the raw data you collect into meaningful findings.

Make sure you only have data that is useful for writing your plan.


Identify a target audience

The success of your product is all dependent on how successfully

you identify your target audience.

Your target audience might include people of a certain age, gender,

and location.


PLANNING THE BUDGETBefore devising your marketing strategies, it

is necessary to know how much budget you have in order to achieve your desired

goals.

Come up with the marketing budget after carefully analyzing your financial

information.


Develop marketing strategies

Develop your marketing strategies by keeping your goals and marketing

budget in mind.

Take numerous actions for each strategy, but make sure that it must be related to

a specific goal.


Develop an implementation

schedule

It is a schedule that includes the name of persons responsible for a particular

marketing goal.

It also shows the deadline and the budget necessary to achieve that marketing

action


Review and measure your marketing plan results

periodically.

The value of a marketing plan is in its effectiveness.

Create an evaluation process


Check if your plan is meeting your expectations or not; if not

determine why.

You will be able to change and try new approaches if you

regularly examine your marketing plan.

Create an evaluation process


THANK YOU

QUESTIONS?

CONTACT:www.bizplancorner.com

Call +1-800-351-0557

[email protected]

nine elements of a marketing plan

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