Nike Magic Mirror

by

Brief & marketing objectives

• Nike was jersey sponsor for three teams in world cup - Brazil, Netherlands and Portugal

• Nike wanted to connect with the fans for the 3 teams through an innovative way and popularize its jersey offerings

Challenge

To standout from the crowd and create a viral engagements

Situation Analysis

• Nike was not the official sponsor for FIFA and had to create engagements outside FIFA framework to leverage this high profile event

• FIFA being high profile event attracted several brands to invest in advertising and hence all the mediums were cluttered with FIFA based brand communications and contests

Magic Mirror, an offering from TELiBrahma was placed in selected high net worth malls

Our Solution

Magic Mirror enables virtual wearing of dress that consumer desires

Our Solution

• Consumers who stood in front of magic mirror could choose the team’s jersey that they support through hand movements

• Based on the selection, consumers could see themselves wearing the Jersey of the team they support on magic mirror

• Consumers could take a picture and share the same with the peer group via various social media platforms

• 3D based T shirt model that overlapped on the dress ensured enhanced experience for the users

Our Solution

Magic Mirror

• A feature of intARact which is executed on a digital screen. Here the users gets to interact with a screen.

• Enables extended and deeper engagements with the digital screen

• Enhanced effectiveness of existing on ground activations at malls, modern retail stores, events, showrooms etc

Demo - Please go through the below linkhttp://www.blufi.mobi/demo/magicmiror.swf

Results & Achievements

• More than 25000 consumers connected with the activity and uploaded the photos

• Reached more than 1 Million users walking in to the mall

• Assuming 25 friends for each of the users on average 625K users connected with the activity through Facebook activity and several people commenting on it

• Coverage by leading media and blogs focusing on advertising and marketing

Highlights

• World’s first interactive engagement that created direct connection with brand & its offerings

• Integration with social media created viral for the campaign

• A first of its kind experience for the consumer as it invited consumer participation

Thank you