It’s been a very long day

Measuring SEO Content Strategy Impact

84,88%

(not provided)

12,75%

31,13%

84,88%

April  2012   April  2013   April  2014  

1. Content perspective Start

Using Content Grouping?

2. Session perspective Later

1. Content perspective Using Content Grouping

Group of Pages

MyGroup 2.048 1.024

But very limited actionable KPI’s

Pageviews Unique Pageviews

Avg. Time on Page Entrances Bounce

Rate % Exit Page Value

2. So then, Session perspective

Group of Pages & Sessions

1. ‘Visits’

2. Coming from Organic

3. Landing on our Content Group

1 2

3

Last 30 days

Giving more time-context

And more…

And more…

And let’s add a benchmark!

% of Traffic Landing on Publications from Organic vs Total traffic

13,24%

23,16%

27,37%

35,33%

2011   2012   2013   2014  

Long Term Winning SEO Strategy

“A statistician can have his head in an oven and his feet in ice, and he will say that on the average he feels fine.”

A Bounce session

Views 1 page

Stays 0 second

A Bounce session

Bounce Rate Pages / Session Avg Session Duration

3 Sessions 66,67% 1,67 00:00:22

Session 1 100% 1,00 00:00:00

Session 2 100% 1,00 00:00:00

Session 3 0% 5,00 00:01:02

My YouTube Video Ad Campaign

My YouTube Video Ad Campaign

The Branding Funnel – Video Ads

Impressions Engaged

Views Paid

Views Coming back??? Clicks Engaged

1. Sessions of all Users

2. First came through my video ad

3. And then came back after

The Branding Funnel – Video Ads

Impressions Engaged

Views Paid

Views Coming

back Clicks

1.000 300 150 20 1

Engaged

5

62%

Number of sessions to convert

Hey, You!

My cherished clients!

On a 90 days period:

Clients Revenue

=1 Transaction 95 88

>1 Transaction 5 12

Questions now you can answer

Excuse me …

Do I know you?

Gender & Age

Female 35-44

Media Budget Impact?

-13%

Revenue Impact?

+16%

« Leveraging data for impact! »

Imagine when

#CRM data fully integrated

#CrossDevice behaviours available

And your #Offline data flowing in!

Welcome

Happy analyzing!