innovate like a startup!by @nickdemey (co-founder www.boardofinnovation.com)

Who’s that guy?

Nick De Mey - @nickdemeyco-founder Board of Innovation

“It’s our goal to make corporates innovate like startups to challenge the status quo.”

our vision

Intrapreneurship (Corporate Entrepreneurship)

“The act of behaving like an entrepreneur while working within a large organization.”

makecorporate suits

act like startups.

Step 1

flickr cc tymtoi

some call this#intrapreneurship

Pull themout of their

comfort zone.

How?

flickr cc ennuipoet

Accept the fact that you’ll have to explore new territory.

“Startups are not smaller versions of big companies"

- Steven Blank, author The Startup Owner's Manual

To innovate, you have to work in a different way.

Entrepeneurial theatre.

Do research & Build product Learn

1 year

Market launch!

3 months

Market launch!

Entrepeneurial theatre.

Do research & Build product Learn

1 year

Market launch!

3 months

Market launch!

3 months

Looks more like this:

Best of both worlds!

Large Corporate: Can enter a market in no time.

vs Small startups that have to use guerrilla tactics.

Intrapreneur: More like a one-man-army.

Very special skill set needed!

no magic potion

Startups =

Not everyone will succeed…

2006

“web 2.0"

Not everyone will succeed…

2009

Out of nowhere?

$9 billion valuation?

Different allies & enemies = different tactics

Pull out of comfort zone?

Case:

Shuttle service: What if… we integrate smart tech?

Imagine: Self driving car bringing kids to school & back.

A service offered to ‘groups’ of parents. Sold to schools.

When to apply Intrapreneurial tactics?

Innovation Scope

Innovation Scope

1

3

4

5

2

Innovation Scope

1

3

4

5

2

Innovation Scope

A B C

D E F

G H I

Comfort zone Different stakeholders

Stakeholder: Lonely wolf.

“Publicity triggers the corporate immune system”

Hide it: Just marketing, nothing to see here…

Don’t share all the scary details…

You asked permission for…

Don’t share all the scary details…

Actual usage:

Stakeholder: Supported by

high level MGMT

What is this?

What is this?

Test the water.

“If you can show me the business case, it’s already too late!” - Bill Gates

Stakeholder: Close colleagues

Move slow.

Examples

#amazeme sessions, After hours guerrilla club,

…

Stakeholder: Other employees

What is this?

What is this?

Make it hard to compare (or kill)

New skills: out of comfort zone

Intrapreneur = be an entrepreneur

Who is this?

Anna Chapman: Russian Spy

New skills are needed to blend in.

Internal (other employees)

External (other entrepreneurs)

New skills: internal

New skills: External

Create a sixth sense

Triggers for innovation.

Customer driven

Technology driven

Because we can make it! Because they want a solution!

Triggers for innovation.

Customer driven

Technology driven

Because we can make it! Because they want a solution!

Triggered by technology.

“ A smart fridge with an integrated computer to offers recipes, order food...”

Triggered by technology.

This idea lives almost half a century.

“ A smart fridge with an integrated computer to offers recipes, order food...”

Honeywell 1969

Triggered by technology.

“ A smart fridge with an integrated computer to offers recipes, order food...”

And comes back every 2-3 year.

Honeywell 1969

Winnipeg 1977

LG 2012V-Sync 1998

Case (ninetees) car + home automation?

“Fill the bath when I head home.”

Could you name a similar case today?

Existing tech & infrastructure limits our thinking.

Existing tech & infrastructure limits our thinking.

Existing tech & infrastructure limits our thinking.

Existing tech & infrastructure limits our thinking.

Learn to observe!

-VS-

What will we laugh with in the future?

Know to where to find inspiration

Collect resources

Look for other “experiments”?

www.producthunt.com

www.springwise.com

https://news.ycombinator.com

http://www.coolbusinessideas.com

crunchbase.com

https://angel.co/

https://www.kickstarter.com/

http://www.reddit.com/r/startups/

http://quora.com/

…

How to “be” an entrepreneur?

non-written rules - code of conduct…

Direct interaction with customers?

Observed different users, 2 tasks: “Gather inspiration for your new kitchen.” “Find a professional to help you.”

Quick & Dirty is often good enough.

Be honest.

Be honest: What do we know (& don’t know?)

https://www.youtube.com/watch?v=GiPe1OiKQuk

Become a new person.

Are you ready to sacrifice your best people?