NICHOLAS JENNINGSVINAY NENWANI

ADAM ROSS

www.infinurja.comwww.infinurja.com

Infinurja designs, produces, and sells patent-pending products that use organic waste and natural biological processes to generate continuous electricity to power homes.

SOLUTION: GENERATING ELECTRICITY USING WASTE

Biodegradable Waste

Micro-Organisms

Pwr Tank™ PROTOTYPE

• Integrates into septic tank

• Generates ~ 3 kWh of electricity• Avg. Indian Home uses 0.9 kWh

• Provisional Patent Pending

Pwr Tank™ PRICING MODEL

Strategy We Receive

Customer Pays

Term

Direct $500 $500 One time payment

Loan Option $500 $20/month 36 months

COMPETITIVE ANALYSIS

Metric ExelonPeabod

y Energy

Husk Power

Emerson

Solar

City

Sun Run

Infinurja

Low Cost Independent of Existing Grid Infrastructure

Sustainable Renewable 24/7 Electrical production Low Maintenance

Battery

Inverter

Hingoli – Initial Market

INITIAL MARKET

INITIAL MARKET OPPORTUNITY

Customer Surveys

• 554 surveys (Hingoli)

• 90% reported no 24-hr electricity and willingness to pay up to $20/month

• 76% of homeowners have a septic tank in their home

100 Demos/day

50 demonstration units

10 sales/unit/month

500 sales/ month

INITIAL GO TO MARKET PLAN

REVENUE WATERFALL

FINANCIAL PROJECTIONS

• Suppliers:

• Lab Affiliate:

• Advisors:

• Micro-financers:

• Roopchand Baj• Lalchand Nathani• Pankkaj Soni• Anup Agrawal

PARTNERS

Team Strengths

• Microbiology Expertise

• Established partnerships in Indian Market

• Relationship with local Indian government

• Social Entrepreneurship for Improvement of Public Health and Environment

• Target: $650,000• Achieved: 70,000

• Needed: $580,000

• Year 1 – $100,000• Complete product development including

demonstration units• Year 2 - $250,000

• Expansion throughout India• Year 3 – $300,000

• Expansion to other developing countries

Funding Sought

• 1.2 billion people have limited access to electricity in India

• Willingness to pay up to $20/month in Hingoli• Established partnership with micro-financer

and suppliers• Low cost 24 hour electricity production

2015-Q4

Demonstration unit

Development/β- testing in Arizona

2016 Q2

2017

Expand to Bangladesh &

Nepal

Expand to Maharashtra

Launch in Hingoli,

India

NEXT STEPS

2015-Q3

Expand to Western

India

2016 Q3

2016 Q4

Expand to Eastern India

AVG. KWH CONSUMPTION PER 8HR

INITIAL GO TO MARKET STRATEGY

29

ELECTRICAL POTENTIAL OF HUMAN WASTE

• Avg. Male • 0.5-1.5 lbs. of feces/day• 0.58 gallons of urine/day

• Avg. household size in Hingoli • 5.4 people

• Avg. person can generate enough waste to light a 60-watt bulb for more than nine hours (0.54 kwh/day)

• Avg. Septic tank electrical potential• 2.916 kwh/day

AdvisorsAdvisors

Dr. Don Upson

CEO DAU & Associates LLCChemical Engineer

Jim Jindrick

McGuire Mentor in ResidenceElectrical Engineer

Dr. Patricia SiasProgram Director, McGuire Entrepreneurship Program

PROGRESS MADE

2014 – Q3 2014 – Q4 2015 – Q1

LLC Formation Website and Social

Media Launch Customer Surveys

Prototype 2 Developed

Hearst Grant

Provisional Patent FilledPartnered with Micro-financers

Prototype 1 Developed

2014 – Q2

Team Formation

Prototype 3 Developed

MICRO-ORGANISMS

ELECTRON TRANSFER MECHANISM

1. Build 50 demo units at Arizona Center for Innovation 2. Beta test demo units in southern Arizona at AZCI.3. Support the Arizona economy

USE OF FUNDS

Item Cost

Demonstration unit construction in Arizona

$9,000

Beta Testing in southern Arizona

$1,000

Name AmountElevate Competition Western Region

Winner $

20,000 Arizona Collegiate Venture

Competition Winner

$ 10,000

Perkins Coie Innovative Minds Winner

$ 10,000

Giants Competition Winner $ 2,250

Wake Forest Competition Winner $ 1,000

SDSU Best 1st Impression Winner $

500

McGuire Center Stipend $ 4,833

Hearst Foundation Grants $ 2,918

MBA Office $

458

Founder Investment $ 6,000

Total $

58,000

36

Funding Raised

FIRST HIRES

FINANCIAL ASSUMPTIONS

BILL OF MATERIAL (INDIA)

VALUE PROPOSITIONS

POSITIONING

Low Price

High Price

Renewable

Non- RenewablePeabody Energy (coal)

Duracell (batterie

s)

Husk Power

Emerson (methane

)

MARKETING STRATEGY

• Low electricity population – Traditional marketing not applicable

• Door to Door sales – too expensive• Marketplace based demonstrations

• Start with existing sales team

• Commission based sales

• Word of mouth marketing

SALES STRATEGY

• Utilize Commission based sales team• Leverage Pre-existing Sales channels

COGS BREAKDOWN

Cost AmountMaterial Cost $100.00

Labor Cost $35.00

Other Unit Costs $20.00

Payroll Tax/unit $2.68

Employee Benefits/unit $4.20

Total Unit COGS $161.88

INITIAL CUSTOMER SEGMENT

SCOPE AND SCALE

Product 1

Year 1 -Initial Market

Year 2 - Secondary Market

Year 3 - Tertiary Market

Year 4 – Global Market

Year 5 – Developed Countries

PWR Tank

Hingoli, India

Western India

India DevelopingCountries

United States, etc.

Target Units Sold

500 8.3k 15k 26k 48k

Revenue $250k $4.1 M $7.5 M $13.4 M $24 M

Cost Structure•Customer Acquisition costs: $20/customer•Distribution/Installation costs: $55/unit•COGS/Unit: $100

Revenue Streams•Leasing Model: $20/month for 36 months•Direct Sales Model: $500/unit

Key Activities•Partnering with Micro Financers – Indian Urban Bank, Local manufacturers, installers•Marketplace based sales

Key Resources•Local salesmen•Local installers•Local manufacturers

Value Proposition•Electricity bill reduction•24 hour electricity•Low initial cost •Increase Productivity•Improve Standard of living•Impact lives

Customer Relationships•Friendly sales relationships using demos•Quality Installation •Limited Maintenance•Reasonable financing options

Channels•Leasing Model

•Market Demonstrations

Customer Segments

•Phase 1: India 1.26 Billion people

Early Adopters

•Individuals without electricity who are interested in obtaining electricity

Key Partners

Total Number of Customers

Contacted: 554Number of Canvas Iterations:

47

EVOLVING BUSINESS MODEL

Local installersNGOs

BILL OF MATERIAL (INDIA)

Infinurja: Electricity for Humanity Distribution Process Map

Sale

s Te

amM

icro

-Fin

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rsD

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ibut

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Supp

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Inst

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tion

Cust

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Se

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Phase 1: Indian Market

Door to Door Sales

Sales Demonstrations

Trade Shows Sale is Made

Define loan terms

Need to Lease (Yes/

No)

Specifications are sent to

Supplier

Supplier cuts anodes to

specifications

Additional materials packaged

Buy Direct

Materials shipped to customer location

Installation team arrives to

customer location

Installation of product

Testing of product to

ensure electrical output

24 Hour monitoring of

customer issues

Not only their present

But also their future is dark…

Our vision is to create a world where everyone has access to renewable, sustainable electricity while reducing our dependence on fossil fuels.

Our mission is to provide electricity for humanity using natural biological processes.

Microsoft Excel Worksheet

FINANCIAL MODEL

TEAM

Vinay Nenwani Nick Jennings

Adam Ross

MBA student, MS-MIS, B.E. Information Technology

DrPH student, MPH,B.S. Zoology,B.A. Spanish

PSM Microbiology and Molecular & Cellular Biology