nfc for usability professionals
DESCRIPTION
NFC, or Near Field Communication, promises the ability to pay with a tap of the phone or pick up a coupon simply by waving near a display. However, for all the ease it offers, NFC is also presenting some new challenges for designers. From the call to action for a scan, to the proper use cases for the technology, how can usability professionals make the most of NFC and help ease the technology's adoption and utility?TRANSCRIPT
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Bypass the front desk and just check in from your phone, walk to your hotel room and unlock the door
Imagine an NFC future...
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Want a snack but don’t have change? Just tap your phone to pay
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Wireless Data exchange Secure Short range
Stands for “Near Field Communication”
What is NFC?
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You might be familiar with NFC’s cousin RFID
But there are three key differences
• proximity• security
• two-way conversation
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• NFC readers are put inside of smartphones• Our smartphones can read NFC chips embedded with information, or communicate with NFC-enabled devices
So to review
What does this look like out in the wild?
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Marketing
Watch a movie trailer
Pick up a coupon
Learn more about a product
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Healthcare
Download data from medical devices
Easily share medical data to your doctor
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mCommerce
Tap to pay
No more IOUs, just tap the money to your friend
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Social Media
Tap to check in
Real world collaboration between game players
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Consumer
Carry computer preferences with you on your phone
Step into your car and phone switches to GPS, turns of calls, adjusts seat to your
comfort, turns on AC
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Isis pilot cityGoogle places
Austin is a really important place for NFC
Why should you care?
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1 in 5 smartphones will ship with NFC by 2014
Global NFC m-payment transactions will be almost US $50 billion worldwide by 2014
NFC is forecasted to be everywhere
*Jupiter research April 2011
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Only in a few phones
...That said, I’ll be honest with you
No guarantee for iPhone
Lots of disagreement
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3 things that can help prepare you for NFC
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How to indicate an area can be scanned
The N MarkThe Universal
Contactless SymbolCreated by the NFC Forum, requires you meet minimum standards
Symbol currently used for smart card enablement, which is frequently NFC compatible.
A group of European companies have rejected both of these and are creating their own
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The importance of industrial design
Comfort Usability• Use skeuomorphs
• Use cues for validation. Cater cues to type of scan and venue
• Important information at top • Portrait mode
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Proximity and Placement
Near Interference
• four centimeters • Don’t place near water or metal• Close to other NFC tags
• Use tags with isolation layer
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Want to hear a room full of NFC experts have it out over these topics?
NFC begs a lot of questions, we need your help to answer them
Saturday, March 10, 11am Hilton Room 616ABNFC: No Freakin’ Chance?