RFID in Practice

In India, over a decade we can see quite a lot of changes in the retail market. Upcoming super markets, increased number of malls in and around the city that focuses out lot of variations in sales, setting new trends, enhancing security with Electronic Article Surveillanceimprovise & bring in delight to the customer’s shopping experience.

Of course, the aim is to automate the business processes, meet the expected ROI. This isn’t possible without the footmark of a technology!!

When we visit a retail outlet our first point of notice are the barcodes, stuck on packed products /durable goods or the apparel. Each of which is getting scanned with an opticascanner (for Identification, Stock take, Inventory and Management). Oh Goodness!! , this is tedious for both the staff to manage work and the customer who wait queue) at the POS.

Even though barcodes are cheaper and has been successfully Implemented at various retail outlets, they have their own drawbacks of getting ripped off/ damaged easily, make the process labour intensive and have no read/ write capabilities as they do not contain any informationsuch drawbacks, retailers may opt to Itechnology that is always Unique - AUTO ID Frequency Identification).

More over from the sales and business, they customers. But we notice that when peopleshowroom : not only women but all have lot of mind before making a purchase.

� What product/Item are we looking for?� What brand it is? � Is it of the brand same as the item (of interest) put

in display? � What is the detailed information about the product?� Any reviews about the product? � Whether the Item/ product are fast moving?� Whether the product is in stock, if not when we can

avail them...and lots more!!

Finally after a long interaction between the customer, sales staff would just say “ You can for reviews or ask your friends”, Peopleblank, as the barcodes speak nothing.

Why not NFC @ Retail!!

we can see quite a lot of changes in super markets, increased

in and around the city that focuses to bring out lot of variations in sales, setting new trends, enhancing

Electronic Article Surveillance: altogether to stomer’s shopping

business processes, isn’t possible without the

first point of notice are the urable goods or the

getting scanned with an optical tock take, Inventory and Sales

tedious for both the work and the customer who wait (in longer

has been successfully , they have their own

ripped off/ damaged easily, make the ve and have no read/ write

capabilities as they do not contain any information. Due to to Implement a

AUTO ID (Radio

focus to satisfy people visit a retail

lot of questions in

What product/Item are we looking for?

the item (of interest) put

What is the detailed information about the product?

Whether the Item/ product are fast moving? Whether the product is in stock, if not when we can

Finally after a long interaction between the sales staff and You can look online People would just go

Why not RFID-NFC @ Retail

Retail Outlet can be enhanced by employing technology by giving the relevant product information. “ Items are tagged with RFID Communication, 13.56MHz)Smartrac Technology: MINIt14443 A, NXP NTag 203) customized into labelsKetan Kolge, in.linkedin.com/in/kkolge

Wonder how?

.

Benefits: � Save Information about the it

in future � Add to wish list

availability of stock� Select and make one touch payment with NFC

“Technology in hands, just oamazing!”

Look, search, select what attracts/ fit you, share with friends instantly, get reviews & make payment

Web Service

Hosted Server

Ramya.S

RFID Consultant

NFC @ Retail Outlet?

Retail Outlet can be enhanced by employing NFC the relevant product information.

Items are tagged with RFID -NFC (Near Field , 13.56MHz) Inlays, like those similar from

MINIt rack/ Circus Inlay (ISO 443 A, NXP NTag 203) customized into labels” says

in.linkedin.com/in/kkolge

Information about the items you wish to buy

Add to wish list, make a pre order on non k ne touch payment with NFC

just one touch away is quite

Tap (App.) on mobile to easily access item info

Look, search, select what attracts/ fit you, share with friends instantly, get reviews & make payment

Associates Unique ID (of particular tag attached to item) to the designed software and delivers information about that product to the consumer's phone

Brand Identification: Items are tagged with NFC Labels & personalized with unique data