next web2009 highlights
TRANSCRIPT
THE NEXT WEB 2009
HANNEKE VOS
ARJAN VAN GEELAMSTERDAM, APRIL 2009
Ruigrok | NetPanel - April 2009
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MAIN QUESTIONSHow do we behave online? (online activities, mobile internet, e-business)?What issues do we experience online (privacy, spam, usability)? What are the consequences of the social web for our perceived online identity (consciousness of online identity, etcetera)?
THEMES IN THIS HIGHLIGHT REPORT• Usertypes• Online networking & Online identity• Mobile internet• Usability• E-commerce
METHODOnline quantitative research, sample from our NetPanel AdviesraadTARGETDutch population, 18 years and olderSAMPLESIZE & REPRESENTATIVITYn=1.011, results are representative for the Dutch population (age, sex and level of education)PERIODData were collected from the 27th of March through the 7th of April 2009.
BACKGROUND
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USERTYPES
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Pareto’s principle applies to online content
USERTYPES
The principle states: Roughly 80% of the effects come from 20% of the causes
Roughly 80% of the user-generated content comes from 20% of the population
Ruigrok | NetPanel - April 2009
5 USERTYPES
For each of the website / application categories below, please specify whether you are a passive user, active user or non-user.
Base: All - in percentages (n=1.011)© 2009 - Ruigrok | NetPanel
93%92%
90%87%
78%78%
66%
53%47%
39%34%34%
27%
4%4%
5%6%
12%10%
23%19%
21%30%
29%45%
20%51%
51%
3%6%
7%9%10%
15%
15%23%
14%45%
14%22%
66%61% 18%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Virtual world (Second Life)Social bookmarking (Delicious)
TwitterInteractive gaming (World of Warcraft)
Widgets (application software, e.g. for Facebook) Business social networks (LinkedIn, Plaxo, Xing)
Forums Platforms for sharing photos (Flickr, Picasa)
Platforms for sharing music (LimeWire, Soulseek)Blogs, Weblogs (posts and/or reactions)
Platforms for trading/commerce (eBay) Platforms for sharing videos (YouTube)
Private social networks (MySpace, Facebook)Wikis (Wikipedia)
Product and service comparison sites
Non-user Passive user Active user Don't know, no opinion
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ONLINE NETWORKING & IDENTITY
Ruigrok | NetPanel - April 2009
7 ONLINE NETWORKING & IDENTITY
2007 40% has a profile on one or more online networks
2008 60% has a profile on one or more online networks
2009 70% has a profile on one or more online networks
Participation in online networks increases every year
31% expects the time they spend on online networks to increase in the future
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The Dutch stick to their language
ONLINE NETWORKING & IDENTITY
On which of the online networks below do you have a personal profile? Base: All - in percentages (n= 1.011)
© 2009 - Ruigrok | NetPanel
28%5%
0%0%0%0%1%1%
2%2%3%3%3%
4%4%
7%12%12%
18%33%
56%
0% 10% 20% 30% 40% 50% 60%
I don't have a profile on an online networkOther networks, namely..
ASmallWorldDistrictWorld
BeboFriendster
XingSecond Life
PartyflockCU2
PlaxoHi5
LastFMNetLogTwitter
MyspaceFaceBook
LinkedInMSN Spaces
SchoolbankHyves
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You win some, you lose some
41% 44% 15%
39% 40% 21%
38% 34% 28%
10%40%51%
9%22%69%
30% 55% 15%
For each of these networks, please specify whether you were more active, less active or equally active in the past
half year than before. =Less active
=Equally active=More active
ONLINE NETWORKING & IDENTITY
*Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
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Online identity: We are aware, but passive
84% is selective about the personal information they put online
71% is aware of their online identity, 6% is not
60% thinks that their online identity is in their own hands, 9% thinks it is not
54% sometimes worries about the trail of personal information they leave behind
9% has discovered unwanted private informations about his or herself online.
12% is consciously working to create the appropriate online identity, 53% is not
ONLINE NETWORKING & IDENTITY
*Base: All, n=1.011
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Online networking can enrich social life
32% experiences that online contacts made online, often become real life friends, 35% does not experience this.
9% says that they have less time to spend to maintiain real life friendships, due to contacts in the digital world. 72% disagrees.
ONLINE NETWORKING & IDENTITY
*Base: Respondents with a profile on one ormore online networks, n=727
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MOBILE INTERNET
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Half of the Dutch have acces to mobile internet, usage is low
MOBILE
*Base: All, n= 1.011
49% has access to internet on the mobile phone*.
40% of the ones with access uses the internet on their mobile phone.
60% of the ones with access do never go online on their mobile phone.
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14 MOBILE
Why don't you use the Internet on your mobile telephone / use the Internet on your mobile telephone more often?
Base: Respondents with acces to mobile internet, uses never to weekly - in percentages (n= 389)
© 2009 - Ruigrok | NetPanel
5%
6%
7%
19%
20%
25%
50%
54%
0% 10% 20% 30% 40% 50% 60%
Other, namely…
The image quality is inadequate
I don't have the time for it
The speed is too low
Using the Internet on my mobiletelephone is too difficult
The screen is too small
I have no need for it
It costs too much
Ruigrok | NetPanel - April 2009
15 MOBIEL INTERNET
Which of the following Internet applications do you use on your mobile telephone? More answers possible.
Base: Users of mobile internet - in percentages (n= 198)© 2009 - Ruigrok | NetPanel
1%5%
1%4%
6%6%
9%10%11%
20%21%
24%25%
26%29%
44%48%49%
53%
0% 10% 20% 30% 40% 50% 60%
None of the aboveOther, namely…
DatingScreensaver / wallpaper downloads
Twitter Mobile payments
Ringtone downloadsChatting
Mobile bankingOnline networks
Traffic jamsBusiness e-mail
Finding locations (GoogleMaps)Navigation
Travel informationWeather
Search (Google)News
Private e-mail
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USABILITY
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We expect a lot, we get irritated a lot
USABILITY
75% thinks you can expect much in terms of user-friendliness from a website, even if it’s a free website or
online application. Only 9% disagrees.
78%
61%
64%
60%
53%
43%
*Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
= percentage of users of online networks that score their network (very) userfriendly*
Ruigrok | NetPanel - April 2009
18 USABILITY
Which of the following website / application usability issues do you sometimes find irritating? More answers possible.Base: All - in percentages (n= 1.011)
© 2009 - Ruigrok | NetPanel
5%
7%
4%
9%
20%
26%
32%
36%
37%
41%
42%
55%
60%
0% 10% 20% 30% 40% 50% 60% 70%
I'm never irritated by website / application usability issues
Don't know / no opinion
Other, namely…
Inability to view material on a mobile telephone
Long texts
Excessive use of Flash / Shockwave
Complicated structure
Technical problems
Poorly functioning navigation menu
Poorly functioning search functionality
Outdated content
Advertising
Pop-ups
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E-COMMERCE
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Spending and earning money online
E-COMMERCE
79% thinks online payments always have to require a secure payment method, like iDeal or PayPal.
16% finds it easier to spend money online than in physical shops.
Have you ever paid to use any of the following online products / services?
Yes
Music 17%Premium access 10%Online storage 4%Video 4%Advertising-free access 3%News 2%
Have you ever earned money online with any of the following online products / services?
Yes
EBay, Marktplaats 43%Online shop 5%Advertisements 2%EBay access 2%Writing / publishing content 2%Music 1%Premium access 1% Video 0%
*Base: All, n= 1.011
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ADDITIONS
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Contact
GEBRUIK
The complete report of The Next Web 2009 will be available online (in Dutch) by the end of April. This report will contain more graphics, tables, openends and extra analyses on different target groups
(women versus men, young versus old etcetera).
For more information and questions, please contact us:Hanneke Vos
[email protected]+31-6-20-6238512
www.ruigroknetpanel.nl
Ruigrok | NetPanel - April 2009
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RESPONSE ANALYSIS
ADDITIONS
(4.000- 210 – 1.011) / (4.000 – 210) = 73%Non-response
1.011 / (4.000 – 210 ) = 27%Responspercentage
210Bouncers (mail not delivered)
218Incompletes
1.011Completes
4.000Total samplesize
Amount (n)Type