Watch the full presentation here: http://hub.am/1adUWvr

PLANNING YOUR FUNDRAISING FUTURE

The Next Generation of UK Giving

Watch the full presentation here: http://hub.am/1adUWvr

ABOUT

Citizens use Care2 for:

Starting or signing petitions

Volunteering

Donating $

Spreading news

Commenting on blogs

Starting group (organizing)

Joining nonprofits

Nonprofits use Care2 for:

Recruiting Donors & Supporters

Traffic/Branding/Awareness

Advocacy

Building Facebook fan base

Your facilitators today

Lindsay SievewrightPartner, Xtraordinary Fundraising Stephen ButlerPartner, Xtraordinary Fundraising

Eric Rardin

Senior Director of Nonprofit Services, Care2

Rhiannan Sullivan

Director of Nonprofit Services, Care2

Human Rights & International Development

Core lessons from the data

• UK Donors of all ages give in multiple ways• Gen X and Gen Y are becoming important• Different groups have different communication

preferences• All donors enjoy being communicated with in

different ways• Donors learn about your organisation in a variety

of ways; both traditional media and new forms of media are very important channels

Today being an integrated fundraiser in the UK means…

• Offering a variety of ways to give – to all ages• Ensuring various communications are consistent

with one another • Giving opportunities for engagement that are not

financial• Personalising the giving experience as much as

possible

What does integration mean?

Attribution can be a problem…

Proprietary & Confidential

Why it shouldn’t matter

Offline w/ No Email

Offline w/ Email Online Only Online/Offline

Value/Donor $43 $54 $57 $156

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Value/Donor

Multi-channel donors are nearly 3x more valuable than single channel donors.

£180£160

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£54£43 £57 £156

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Case Study – How multi-channel integration helped one charity to double income.

E-mail DM Piece

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Online Just Giving Direct Donations Total

Just Giving Page Donations Total

Combined JustGiving Total

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Advent 2012 Integrated Appeal

email and mail

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Advent 2012 Integrated Appeal –

phone

Online Just Giving Direct Donations Total

Just Giving Page Donations Total

Combined JustGiving Total

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phoning donors

Integrate multiple giving options into all your communications

CHANNEL ECOSYSTEMTHIS ISN’T WHAT WE HAD 20 YEARS AGO?!

Work place

Retail giving

Check in the mail

Mobile

Social media

Online

Email

Crowd funding

Text/SMS

Peer-to-Peer

Transactional OutreachEngagement

Direct mail

Website

Volunteer/Meetups

Monthly giving

Directed giving

23

Be open to multi-step acquisition

Lead Acquisition & Conversion

Email

Direct mail

Telemarketing

DONORS

LEADS

Games

Advocacy

Social Media

Enews

E-PETITION

Phone number: or you can’t start!

Counter: social proof

Comments: priority for calls

Subscribe:for cultivation

More info:legitimacy

Be social

Even Legacy prospecting is changing!

1. Donors from 35 to 45 were thinking of legacy gifts

2. Shown to be 300% over represented on LinkedIn

3. Open to Gifts of Stock

4. Now…. A LinkedIn Strategy for a Legacy Gift for younger donors….

Happy surprises!

Why does a mobile optimised experience

matter?

Would you be willing to use a smartphone to make a donation through a browser?

Gen Y 36.4%Gen X 25.3%Boomer 6.1%Mature 2.9%

Watch the full presentation here: http://hub.am/1adUWvr

Thank you