next gen summit social media networking
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TRANSCRIPT
Social MediaEnhance Your ImageBuild Your Network
Next Gen SummitOctober 1, 2013Coralville, Iowa
#[email protected]/ngs2013
Rules, rules, rules…
• Got a question? Ask it. That increases your chances of it being answered.
• Share your thoughts, experiences, opinions, etc.
• This session is on the record… you can find the slides here: ChristophsBlog.com/ngs2013
#[email protected]/ngs2013
@ctrappe
Takeaways
- Basic understanding of advantages of using social media to build your network.
- Understand ease of use.- Draft 1 of your brand/personal social media
strategy! (I have one!)
#[email protected]/ngs2013
#[email protected]/ngs2013
Networks
About 2,200 followers
1000+ connections
1,250 friends
Off line
Your web home
#[email protected]/ngs2013
By Mark Smiciklas via Flickr Creative Commons
OMG!Is this guy serious?We know that!But how do you implement this?
We’ll get there…
But you’ll have to continue it after today!
#[email protected]/ngs2013
Examples
• We are the community connector!• We fix the community together!• We find resources to achieve our goals!
• Sharing knowledge around technology, communications, social media.
#[email protected]/ngs2013
Take a minute
Define your business goals! (Have to be easy enough to remember!)
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Focus!
What are you going to Tweet about?Your expertise. Needs to fit into goals!
#[email protected]/ngs2013
Your brand voice
• Before you can start, though, decide on your brand voice…. How do you want to come across?
• Example for United Way in Cedar Rapids…
#[email protected]/ngs2013
Brand voice
Serious, but fun. But not silly!
For me:Conversational, professional, approachable.
Both:Definitely not markety!
What’s markety?
• Avoid words like this:– This FANTASTIC event.– Everyone has/will have fun.– Biggest event ever.– The best– The fastest– The slickest– I’m an expert!
From: ChristophsBlog.com@ctrappe
@ctrappe
Define don’ts!
• Would you say it to somebody’s face?• How will this help your brand?• Could it hurt your brand?• Short and specific don’ts!
But what if something goes wrong?
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Follow up!
@ctrappe
Define dos!
• Social media is social! Be social! (Dinner party)• Share success stories!• Do you respond to national news?• Not much promotion. Not a print ad!• Share knowledge• Respond!
#[email protected]/ngs2013
@ctrappe
Couple more things…
Did we go over time?
Questions?
@ctrappe
We didn’t go over time? Great!
Please fill out the evaluations before you go!
Stay in touch:[email protected]/CtrappeUWECI.ORG/MarketingChristophTrappe.com
@ctrappe