Offering brands, agencies and media companies the world's best mobile solutions and industry expertise since 2004

Hello Everyone,

In this month's newsletter, we'll be covering some key ideas to support creating budget space for mobile marketing. You will find market data and strategies to give you a basis for starting or augmenting your company's investments in mobile marketing.

Since 2004, iLoop Mobile has been a key player in helping companies successfully engage with their customers via the mobile channel. Our company was a founding member of the Mobile Marketing Association (MMA) to establish innovation and leadership in the mobile marketing industry worldwide.

Two common challenges we hear to adopting mobile marketing are "we want to engage in mobile marketing but we don't have a budget," and "we don't know how to incorporate mobile marketing with our current overall marketing plan."

This month we're offering some market data, and a few easy steps to help your company start mobile marketing. This is just the tip of the iceberg, we encourage you to visit and use as a resource our free Mobile Marketing Resource Center where a library of market data, and vertically organized mobile marketing information can be easily searched. It is part of our company's mission to help customers, partners and the market in general understand the opportunities in mobile marketing.

Let us know if there are other specific topics of interest you'd like us to cover in the future. Best regards, Virginie Glaenzer Director of Marketing

In This Issue October 2011

Budgeting for Mobile Marketing

Using 2D Barcodes in Mobile Marketing

Event: MMA Forum Tip of the Month Deal of the Month Press Release

Upcoming Webinar:

Learn how 2D Barcodes and Mobile Phones can Bridge the Digital and

Physical Worlds

When: October 27th

Time: 10am PST

Paul Cunnington, Microsoft director TAG products management and Michael Ahearn, iLoop Mobile VP

strategic marketing will dive into the Microsoft Tag opportunity and explain how it fits into a mobile

marketing strategy.

Mobile marketing is important now: look at the data

Today, it is a basic fact that the mobile channel is ubiquitous: 83% of US adults own cell phones and nearly three-quarters of them (70%) send and receive text messages. Almost half (45%) are using MMS for images and videos (ComScore Aug 2011). Due to the overwhelming mass of information we receive on a daily basis, the mobile channel stands out particularly for its personalization and convenience: 31% of these text messaging users prefer to be contacted via text when someone needs to reach them.

Mobile display ads underline how mobile has become a preferred channel for consumers in brand engagement. For telecom, mobile ads achieve six times the performance of PC online browser-based ads. Read more.

Now, combine mobile marketing with a social media experience and the opportunities skyrocket: 53% of active adult social media users follow a brand, and almost 40% of social media users access social media content on mobile phones. Put two and two together and in this scenario you get 100! Read more.

Starting mobile marketing is easy

As we know, getting budget approval for mobile marketing requires data to support the investment. We've just touched on arguments above to support this, but just look around you and the evidence is clear, major brands and their executives have no doubt that mobile is the future of their customer engagement. The next step in adopting mobile marketing is to select goals, which are measurable, for engaging your customers or audience that will provide confidence to your company management. Top three goals using mobile marketing are:

1. Increase sales: customer acquisition, ARPU, loyalty, retention, cross sell and up-sell

2. Increase brand recognition and awareness 3. Reduce costs in customer service, customer

support and customer marketing itself

With this in mind, the final step is to figure out how much budget you'll need to accomplish the marketing objectives you've identified. Mobile marketing campaigns can be as affordable, a few thousand dollars for basic but effective SMS initiatives to much higher investments in evergreen brand environments like a brand site or app. Check out Lexus mobile experience on your smart phone.

Events

Meet with us at the MMA Forum on Nov. 17th in Los Angeles, CA.

Michael Ahearn will be presenting one of the pre-conference sessions

on mobile marketing.

Tip of the Month

Eight CRM tips for Better Mobile Engagement:

Tip #1: Mobile CRM is not advertising

News

9/12/2011: iLoop Mobile Partners with Dialog Health LLC to Shift

Healthcare Communications from PUSH to PULL

Deal of the Month

East coast campaign: text VIOC5 to 58720 for $5 off oil change at

Valvoline.

Do you want more deals? Text ILOOPDEALS to 44264

and see the best mobile marketing campaigns in action.

1msg/wk. Msg&DataRatesMayAply. Reply HELP for help, Reply STOP to cancel.

TC:iloopmobile.com (877) 561-8045

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