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Dear Reader,

I'm happy to announce that we're merging with Lenco Mobile. I'm excited about this for a number of reasons, including:

The combination adds new rich media technology to what we offer. Most important, it will allow us to launch and run large scale MMS campaigns for our customers and to do so immediately

The Lenco team brings deep knowledge gained through running large-scale campaigns for some of the largest enterprises in the world of how to take advantage of MMS and other rich media technology to build and run extraordinarily successful campaigns

The combination gives us much stronger international coverage. Lenco has coverage in Europe, and large teams in place in Africa and Asia. Those teams will now be part of an integrated global team that supports our customers' worldwide campaigns.

As you might imagine, we are excited about what this means for our customers. The decision to combine was not especially difficult. We've built our business on one fundamental principle: we seek out the best customers, we service them to the utmost of our abilities, and we always, always listen to their feedback. For the past year and a half, our best customers have been asking us for MMS at scale, for more education and more mobile marketing insights, and for stronger global coverage. We were fortunate enough to find all of that in just one partner and thus spent the time and energy to put the two companies together. We couldn't be happier with the results. Now it's our job to make sure you are too. Warm regards, Matt Harris Chief Executive Officer

The Value of MMS in Your Marketing Mix

MMS adds to SMS, providing an enhanced brand experience. It offers all the advantages of SMS for push and pull messaging with a difference the experience of rich media such as images, graphics, video, audio and animations at a single click.

November 2011 In This Issue

Breaking News from iLoop Mobile's CEO

Press Releases The Value of MMS for Your

Marketing Mix Next Free Webinar: Mobile

statements, Billing and Payments

Subscribe to ILOOPDEALS and ILOOPMARKET

Breaking News

11/07/2011: Lenco Mobile and iLoop Mobile Enter Merger Agreement

Recent Press Releases

11/01/2011: Google GoMo and iLoop Mobile Team Up to Provide Mobile

Web Services and Solutions

11/14/2011:iLoop Mobile Partners with Locaid to Deploy Innovative

Real-Time Location-Based Mobile Marketing Solution

Like SMS, MMS offers key advantages over other traditional marketing channels

Immediacy: on average emails are read within 48 hours and SMS and MMS are read within 4 minutes.

Engagement: there's a 300% increase in opens for SMS/MMS vs email.

High Response Rate: it takes 90 minutes for the average person to respond to an email, only 90 seconds to respond to an SMS or MMS.

Ability to respond directly from a message: click to call, click to web, direct POS redemption with graphic and bar coded coupons, direct product fulfillment, reply MMS or reply SMS.

Listen to last week webinar on "The Value of MMS for Your Marketing Mix". Watch the recording or download the slides.

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Past Webinar

Did you know? MMS branded campaigns have seen 30% conversion rates resulting in

significant lift to top line sales.

Listen to last week webinar on "The Value of MMS for Your Marketing

Mix". Watch the recording or download the slides.

Upcoming Webinar

Mobile Statements, Billing and Payments for Financial Services, Healthcare and Customer Service.

See how SMS, MMS and mobile

web can augment or replace some of your key business and healthcare communications and processes.

Date: Thursday December 15th Time: 11am PST / 2PM EST

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