newsletter - may 2015 - meethk is added into hotmob ad network
TRANSCRIPT
Hong Kongers are known for the most frequent travellers in the region. According to a research in Feb 2015, Hong Kongers travel 4 times a year in average. Japan, Taiwan and Korea are named the top 3 preferred destinations. !
MeetHK.com is a travel-oriented platform focusing on deals on flights and hotels with daily updates, which helps travellers to spend their travel budget wisely. !
Ready to set your brand up for travellers !Advertise on MeetHK!
Pop Up and Banner ads are available on MeetHK.com’s mobile web. While advertisers can also having a Facebook feed written by the popular platform to gain extra exposure on MeetHK’s Facebook Page with more than 421,000 fans.
Get the Ratecard here.
However, posting on the brands’ own page is not enough. As social media channel is about circulating valuable information between users, and brands sometimes, the higher reach the more viral it can go. !
In order to extend the reach, brands can get their name and promotional messages on some popular pages, to 1. Reach some new fan base out of its original one; 2. Get endorsed by popular pages; 3. Boost the message with higher chance to show up potential customers’ news feed. !
Hotmob has aggregated a list of popular Facebook Page with 630,000+ fans base in a wide range of interests. Advertise with us to get your brand loud!! !
Extend the reach to potential customers on Facebook!
Campaign Highlight - SOGO!Thankful Week Network Buy
Background!!SOGO’s Thankful Week is like a new festival in town, in order to let everyone knows the Thankful Week is just around the corner, SOGO’s advertise with Banner Network, which enable the department store to reach the widest range of mobile users in one shot.
Execution!!This campaign resulted in an extraordinary performance with Click-Through-Rate is 3X higher than the average.
Platforms!Banner Network
Ad Format!Banner, Maxi Banner
Campaign Period May 13-27, 2015!
Background!!Video marketing has became a buzzword of 2015. Under this trend, brands are more likely to promote with videos, or micro movie, Panadol is not an exception.
Execution!!Displaying at the third on the movie list, Panadol attracts audience with celebrity Louis Cheung; and the title similar to a movie title. By clicking on it, audience can watch the movie, read its description and linking to the landing page.
Campaign Highlight - Panadol!Advertorial on Hong Kong Movie
Platforms Hong Kong Movie (Android)
Campaign Period May 25-31, 2015!
Ad Format Advertorial!
What is driving mobile loyalty? Mobile access gifts social media use and other online activities
Market Overview
[email protected] HotmobMobile852 3526 0241www.hot-mob.com