www.newmediamarkets.net

…combining media and technology to work for your business

by

Kent McAllister

Market

• A few vendors have attempted to serve the healthcare/medical market with video-based offerings*– www.AccentHealth.com– www.MDKiosk.com– www.WaitingRoomTheater.com– www.viddler.com– others

• Pricing consistently starts at $100 - $300/month plus setup fees of $100’s to $1,000’s

*the distinction between video and digital signage applications continues to narrow, as technology capabilities improve

Background

• Digital signage has historically been out of reach for most businesses– Capital intense

– Content management challenges• Technical• Financial

– Limited and generic content

– Inflexible

• One or more of these limitations exist with most video and digital signage offerings available in the market today

Purpose

• Improve customer waiting-room experience– Reduce perception of “wait time”

– Provide information of interest• Educational• Entertainment

• Promote business– Educate customers on available products and services

– Provide value-propositions• Providers (certifications, qualifications, etc.)• Select services

Conclusion: Help your customers – Help your business

www.newmediamarkets.net

• A new approach, relying on aggregate sponsorship revenues to fund 100% of deployment of: – Flat Screen Technology

– Media Player Technology

– Content Management System Licensing

– Content Management labor

– Content Licensing

– Custom Video services• Filming• Editing

– All installation services and maintenance

• Sponsorship content is comparable to broadcast television as a percentage of total content

Pricing

• With minimal traffic (viewers per month) thresholds– No setup fees– No installation fees– No ongoing license or maintenance expenses– No video filming or editing expenses (for initial ‘basic’

promotion video)*

• Sliding scale applies when traffic is below minimums• Three year commitment

*enhanced promotional video content is available at standard rates

Impact

• Video Loops have been reported to reduce patient perceived wait time by 15%

• Waiting room videos enjoy ten times the eye contact of static signage

• Video presentations played continuously in the waiting room can be very helpful in parents’ education*

Conclusion: Customers like video!

*study of pediatric patient and family satisfaction

Quality

www.newmediamarkets.net is committed to producing and providing commercial grade quality video content

• NBC and affiliates• Hamilton Productions

NBC

NBC

NBC

Healthology, Inc is an NBC production affiliate

Hamilton Productions

Promotional video production for The Global Orphan Project, a 501(c)3 organization serving orphans around the world

Hamilton Productions

Commercials aired on nationally syndicated cable TV outlets

Content Management

• Video library of ~2,000 NBC video clips• 800 “evergreen” and 1,200 regularly updated• Weekly consumer-interest content updates included in

the base offering• All sponsorship content previewed to ensure propriety

and no conflicts with client business• Remote management – all distribution via high-speed

internet on mutually agreeable schedule

Questions

…combining media and technology to work for your business