newcastle presentation of vision and strategy pharma sector240111
DESCRIPTION
TRANSCRIPT
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Vision for success
A workshop to build a vision for the Pharmaceutical sector in the North East
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Workshop AimsWorkshop Aims
• Vision
What will the sector look like in 2015?
• Strategy
How is it going to get there?
• Action Plan
What does it need to do to get there?
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ParticipantsParticipants•Mike Hopkins – Shasun•Ian Teggert – Sanofi Aventis•Martin Inskip – MSD•Tim Eyre – Cogent•Graham Adams – Northumberland County council•Dr Kenny Lang – CELS•Prof Michael Whitaker – Newcastle University•Mark Lewis – NEPIC•Melanie Winter – One North East
The above are representatives of the sector. The success of the project relies on the sense of vision and action plan being adopted by the wider group
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Timeline ExerciseTimeline Exercise
• Where has the sector been?
• Where is it now?
• Where does it want to go to?
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TimelineTimeline
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A sense of visionA sense of vision
A collective vision was captured using various questions and exercises, for example:
• In ten years our sector will be … ?• We will be recognised by our ability
to … ?• We are pursuing these activities
because...?
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VisionVision
The sector will be made up of a diverse range of successful, integrated pharmaceutical businesses (from SME to large) representing the full spectrum of the supply chain.
The sector will be a growth industry, recognised internationally, with expertise in implementing innovative solutions to the industry.A centre of excellence (full range of pharmaceutical businesses) which is forward looking and leading
The leading sector in the region
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Prioritised SWOT analysisPrioritised SWOT analysisStrengths:
Newcastle (as a City)Adaptability (of companies and workforce)Public sector support Stable workforceBrands (strong and attractive)Voice on national bodies
Weaknesses:
No sector championMarketing and communication People managementEquipmentPipelinesSpecific skills e.g. technical and QPUp-skilling required
Opportunities
Increase knowledge exchangeBuild a community with global reachBuild the profile of the sectorCreate a strong network of companies“intellectual” supply chain developmentTSB (new funding opportunity)
Threats
Less NCEsLack of grantsRDA changesEmerging marketsGrowth in genericsChanges in business modelsInertiaAge demographicLeadershipCuts in health budget GeographyEquipment basePrice controlsRegulations
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Forcefield AnalysisForcefield Analysis
• What can be changed?
Driving forces high, restraining forces
low
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Forcefield AnalysisForcefield AnalysisFactor What is it/who is involved?
Profile/regional plan Building a strong and attractive sector profile for the region
A community with global reach Building a strong network of integrated companies with a global reach
Technology Strategy Board Examine as an opportunity for getting funding
Leadership Develop leaders of today and future leaders
Knowledge exchange Encouraging the exchange of information between academia and industry to foster innovation
Marketing & communication Improve marketing and communication within large companies to their HQ
Sector champion Identify and appoint a sector champion
People management Formally develop people within companies
Specific skills Technical, QP, and up-skilling
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Long Term GoalsLong Term Goals
Positive statement:Positive statement:
“ “ It’s the 1It’s the 1stst October 2015 and the NE October 2015 and the NE
is recognised as the leading is recognised as the leading
pharmaceutical cluster in Europe”pharmaceutical cluster in Europe”
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Long Term GoalsLong Term Goals
Goal 1:
A Pharmacetical community with global reach
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Long Term GoalsLong Term Goals
Goal 2:
A network of interconnected organisations
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Long Term GoalsLong Term Goals
Goal 3:
A motivated workforce that meets current and future industry needs
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Long Term GoalsLong Term Goals
Goal 4:
Effective leadership that meets the challenge of global change
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Action PlanAction PlanAction Owner Timescale1. Building a Network GPC to create short presentation on sector vision, strategy and value proposition for the wider group
GPC 11/10/10
Group to respond to above Group 15/10/10Scope out role of sector champion Graham Adams 11/10/10Questionnaire on on-line forum to be sent around group
GPC Week beg 15/10/10
Scope out funding requirements to effectively create network
Tony Brown 31/10/10
1. Develop the Workforce Gap analysis Tim Eyre 31/10/10Case Studies Tim Eyre 3-6 monthsCreation of collective HR group Tim Eyre By 31st DecInvestigate Bio Conversion Course Michael Whittaker By 31st Oct
1. Leadership Mentoring and leadership training model Michael Whittaker,
Ian Teggert, Kenny Lang
MW & IT 31st OctKL mid Nov
Benchmarking of company activity Mark Lewis and Kenny Lang
Early Nov
SoundbitesSoundbites
If the sector could be what you want in ten years, what would it be?
Diverse and integratedIconicRecognised internationally as being made of up diverse successful Pharma businesses representing the full spectrum of the supply chainKnown as a centre for excellence for full supply chain capability.Flexible with leading edge people, practices and facilities.Competing effectively with emerging markets
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SoundbitesSoundbites
What do you envision for your sector?
Success in a competitive environment.A fully engaged interconnected strong teamThe only way the sector will survive and compete with Far Eastern competition in an environment of ever increasing European regulation is through technical innovation and customer service. Innovation, innovation and innovation!
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SoundbitesSoundbites
You will be recognised by your ability to: React quickly and positively to company and market requirements
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Future WorkshopsFuture Workshops
• Sharing of best practiceSharing of best practice• Showcase areas of expertise at individual Showcase areas of expertise at individual
companiescompanies• Example - Intra-company marketing & Example - Intra-company marketing &
communications. Specials Lab producing communications. Specials Lab producing a “skills and ideas” cataloguea “skills and ideas” catalogue
• Example – effective people management Example – effective people management @ Sanofi Aventis@ Sanofi Aventis
2020
Future WorkshopsFuture Workshops
• Update and further development of Update and further development of strategy and action planstrategy and action plan
• Specific areasSpecific areas• SkillsSkills• PeoplePeople• FundingFunding
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Feedback, ideas, commentsFeedback, ideas, comments
• Please e-mail us at:Please e-mail us at:• [email protected]• [email protected]• [email protected]
We want to hear from you!We want to hear from you!
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