new ways to fund media
TRANSCRIPT
NEW WAYS TO
FUND MEDIA
2015.08.20
AAJA Convention
San Francisco, CA
Your next story, platform, project
Oh yes, there will be prizes
Four audience members will receive a 30-minute phone consultation with one of our speakers at a mutually convenient time.
Each speaker will choose a winner at the end of our session at 5:25 p.m. You have to be here in order to win it.
Inside tip: The winners will likely be chosen based on their participation from 4:50 to 5:25.
#mediafunding
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Speakers
Joaquin Alvarado
CEO of Center for
Investigative
Reporting
@joaquinalvarado
James Hong
Angel investor
@jhong
Jennifer Choi
Democracy
Program Officer
Robert R.
McCormick
Foundation
@mccormick_fdn
Manami Kano
Deputy Director
Strategic Media
Partnerships
Bill & Melinda
Gates Foundation
@gatesfoundation
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Moderators
Anh Do
Reporter
Los Angeles
Times
@newsterrier
Sharon Chan
Director of
Journalism
Initiatives
Seattle Times
@sharonpianchan
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Increase of Media Funding in U.S.
Center on Foundations Report, 2013
Increase of Media Funding in U.S.
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#mediafunding
Media funding across the philanthropic sector
Capacity Building Innovative Tools and Platforms Media for Program Objectives
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Business Case for Community Inclusive Journalism (Chicago)
Strong business development
•Sophisticated understanding of audience and market
Not just about you
Interesting partnerships
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Business Case for Community Inclusive Journalism (Chicago)
Big picture change
Community credibility
Bridgerstied to
institutions
Asset-based
approach, clear roles
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Education Lab at The Seattle Times12
Launched in Oct. 2013 to deepen coverage and conversation on promising strategies to tackle biggest education challenges
Hundreds of stories, seven major community events, fastest-growing news blog
Unique business model: Seattle Times partnership with nonprofit Solutions Journalism Network supported by funding from Gates and Knight foundations
Community engagement in the past13
Community engagement for the future 14
Measuring impact:
Way more than page views
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Gross analytics:
Page views, visits
Quantitative impact:
Media Impact Project
Qualitative impact
Measuring qualitative impact 16
Front end: Back end (overview):
Back end
(single entry):
Reader survey17
Ed Lab tends to engage readers. 42% of general readers, and 53% of parents, said they were likely to read more stories in The Times after reading an Education Lab article. 40% of general readers, and 49% of parents, said they were likely to think about an Education Lab story several times after reading it.
Ed Lab stories travel well. 36% of general citizens, 50% of parents, and 84% of educators said they were likely to “talk to someone else” about an Education Lab story.
“Now that I’ve read this article, I think there are ways to effectively address this problem.” The majority of readers, 61 to 77 percent depending on the article, agreed with this statement.
Readers like the solutions approach. An extremely high proportion of readers – about 87% – agreed with the statement, “I appreciated the focus on a solution that seemed to be working.”
The Times invited 2,574 readers via email to participate in a survey. Of those, 780 answered most questions.
Are solution-oriented stories more
engaging?
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Working with the Center for Investigative Journalism, Solutions
Journalism Network journalists coded 71 Seattle Times education stories
(from October 2014 - March 2015) using a rubric developed by the
network.
Analysis of 71 coded stories shows that the SoJo score is medium
correlated with story traffic (r=.3). This suggests that more solution-
oriented stories attract larger audiences.
Time on page is positively correlated with the SoJo score, further
supporting the hypothesis that more solution-oriented stories are more
engaging (r=.366). While time on page from Google analytics is
unreliable, this is an encouraging finding.
Los Angeles Times:
Immigration coverage
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Los Angeles Times:
Immigration coverage
#mediafunding
Los Angeles Times:
Immigration coverage
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Los Angeles Times:
Immigration coverage
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More resources
Community engagement: Local News Lab
Measuring impact: Media Impact Project
Education Lab
Reveal
9Gag, Medium
LA Times immigration coverage project
Plympton
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What’s your
idea?Bounce your ideas off our panelists
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Prize winners
To claim your 30-minute phone
consultation, come up to the front and
exchange business cards with your
speaker.
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Replay this presentation at
bit.ly/aajamediafunding
Thank you speakers! You can reach them at:
@joaquinalvarado
@jhong
@gatesfoundation
@mccormick_fdn, [email protected]
@jenny8lee, [email protected]
Thank you to our session volunteers:
KJ Hiramoto
Brady Wakayama
Jill Cowan
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