14 – 16 September 2017Shanghai Exhibition Centre, Shanghai, China

www.il-china.com

New Venue New Date

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Jamie Oliver by BOII

NAGAE+ by New Time

An International PlatformDrawing from the success of Ambiente, the world's leading international consumer-goods fair, Interior Lifestyle China has been committed to providing a leading platform for international brands to enter the Chinese market, increase brand awareness and expand their market influence. Since 2007, when it was first held, Interior Lifestyle China has been also offering an opportunity for national brands and new designers to connect with the retail market, adapt their products to market needs and update design conceptions.

New Date & LocationThe 2017 edition of Interior Lifestyle China will be brought forward to mid-September according to the peak buying season of China's home and lifestyle industry in order to maximise industry synergies for more and broader business opportunities. By moving to Shanghai Exhibition Centre, the show will be presented in a more accessible location in the city centre with an ambience that matches the fair's lifestyle focus.

Better Life Starts Here

Interior Lifestyle China 2017Interior Lifestyle China presents a wide range of international and domestic high-end houseware and interior design products reflecting new lifestyle and industry trends. It's a leading and trendsetting event in China's home and lifestyle industry.

Shanghai Exhibition Centre New Venue

Portmeirion

CHANDO

APOUS

Dining Trends

Well-known kitchen and tableware brands from all over the world with the latest trends, creative designs and cutting-edge technologies.Categories: kitchenware and accessories, tableware, small electric appliances

Home Living

Everything needed for daily life and an exquisite lifestyle.Categories: interior decoration, small furniture, lighting, houseware, home textiles, health & fitness products

Chic Gifts

Trend-setting gifts and handicrafts that are ideal for retail market but also domestic corporate purchasers and high-end merchandising. Categories: design and trend oriented gift articles, arts and crafts, gift stationery, designers & design studios

China Premier Supplier Zone

An optimal procurement platform for wholesalers, brands and integrated business looking for: tableware, kitchenware, gifts and a variety of home decoration items by premier suppliers.

Exhibitor Profile

Schedule & Price

Participation Fee

Raw space only(Minimum 36 sqm for raw space and own booth design)

Zone A: RMB 1,960 / sqm

Zone B: RMB 1,560 / sqm

Booth package A (Deluxe): raw space + RMB 400 / sqmminimum 9 sqm

Booth package B (Basic): raw space + RMB 250 / sqmminimum 9 sqm

* Additional fee for booth open on two sides 5%, on three sides 10% and on four sides 15% of the total cost. * 6% VAT included in all prices.

Each 9 sqm booth includes:

- Booth construction- Side & rear partitions - Wall-to-wall carpet- 3 spot lights - 1 socket outlet

- 1 information cabinet - 1 table & 2 chairs- 3 shelves - 1 waste bin - Daily booth cleaning

Each 9 sqm booth includes:

- Booth construction - Side & rear partitions - Wall-to-wall carpet

- 3 spot lights- 1 socket outlet- Daily booth cleaning

X+Q

Gabriel

SMEG by LivingKitchen

Alessi

March - July 2017

31 March 2017

April 2017

30 June 2017

July 2017

31 July 2017

July - September 2017

14-16 September 2017

Road shows across China

Early bird discount deadline

Booth allocation - raw space

Application deadline

Booth allocation - standard booth

Booth confirmation

Marketing campaigns, buyer invitations

Interior Lifestyle China

mopita Tayohya

QINGFA

Visitors

Enjoy (Beijing) Intl TradingChinese consumers' demand for overseas products is relatively large now. The last two years have been a golden age for stylish household products in China. In the past, people used home products simply because they needed to. Nowadays, they are purchasing for lifestyle and quality reasons. This is why Interior Lifestyle China exists. The fair is a platform for consumers to understand the most creative and advanced products, and buyers with purchasing power and taste can put their faith in this show.——Mr Jerry Zhao, General Manager

Shanghai Xintian Investment I’m delighted by the fact that many products here are suitable for our company, and a lot of them are yet to be officially launched in the market. This fair is at the forefront of the industry, leading its development.——Mr Sa Xiao Fei, Leasing Manager

Interior Lifestyle China 2016 attracted 21,420 visitors from 50 countries / regions, among which 97.3% were Chinese.

92% visitors were satisfied with the exhibition and 87% visitors had influence on purchasing / procurement decisions.

LEONARDODAHAO design studio

Exhibitors

Participating brands in 2016 (Selection)M Westermann & Co (Germany)This show and its exhibitors are at the cutting edge, driving the entire Chinese household products industry. Compared to similar shows, this one is leading in terms of service and organisation, brand promotion and the quality of buyers. There are many sourcing representatives from big companies which match our market positioning.——Mr Karl Ho, Regional Sales Manager

Tayohya Home Furnishings (Shanghai) Co Ltd (China)We needed an influential platform to showcase our new image and trends, so we chose this fair. We developed potential partnerships here this year, and there were so many visitors that our staff couldn't even take a rest! We expect more orders and business opportunities to arise after the show.——Mr Yunxiang Shu, PR Manager

Brabantia Branding B V (the Netherlands)Chinese customers are definitely looking for quality products now, and they recognise European heritage so our brand is recognised here. You do need to adapt to the Chinese market though, but this fair does help us learn about the market and consumer behaviour. Show days were really busy, business is growing in China. Also the road show was a good idea and was beneficial for us to participate in.——Mr Stefan Kersten, Sales Director, Retail & E-commerce

2016 Fair Review

In 2016, a total of 384 exhibitors from 14 countries / regions including China, the Czech Republic, Finland, France, Germany, Hong Kong, Italy, Japan, Korea, the Netherlands, Poland, Switzerland, Taiwan and the UK attended Interior Lifestyle China.

Floor Space: 22,000 sqm

Visitors' interest＊

Houseware

Arts & crafts

Kitchenware

Furniture

Tableware

Interior products

Gift items

Home textiles

Seasonal decoration

Garden & accessories

59%

34%

32%

29%

26%

26%

24%

23%

14%

12%

0% 20% 40% 60%

Trade visitors' objectives in visiting the trade fair＊

View/get to know product variants

Initiate new business relations

View/get to know innovations, new developments

Expand specialist knowledge

Prepare purchasing decisions

Conduct purchases

Achieve an overall impression of the market situation

Exhcange experience

Cultivate existing business relations

Compare competitors

38%

34%

34%

29%

25%

22%

20%

19%

9%

8%

0% 10% 20% 30% 40%

A

B

C

D

E

A

BC

D

E

Trade visitors by business sector

29%

23%

22%

10%

16%

Retail

Wholesale

Services

Industry

Other

Source: exhibitor and visitor survey conducted by Wissler & Partner Trade FairMarketing, Basel, Switzerland

Source: exhibitor and visitor survey conducted by Wissler & Partner Trade Fair

Marketing, Basel, Switzerland

* total percentage is over 100% because of multiple selections

Source: exhibitor and visitor survey conducted by Wissler & Partner Trade Fair

Marketing, Basel, Switzerland

* total percentage is over 100% because of multiple selections

Dining Trends

Chic Gifts

Home Living

42%

31%

52%

0% 20% 40% 60% 80%

* total percentage is over 100% because of multiple selectionsSource: exhibitor registration

Product groups *

Fringe Programme

一样一生

VIP Buyer Club

First established in 2015, the VIP Buyer Club is comprised of over 400 high-end buyers including upscale department stores, large scale retailers, wholesalers, importers and hotels. In the future it will recruit members from other sectors and provide more business opportunities for its members through cross-sector cooperation.

Selection of 2016 VIP Buyers

Road Shows

Interior Lifestyle China is reaching out to more retail channels (department stores, commercial real estate enterprises, next-generation supermarkets and traditional distributors) on the basis of its powerful resources to cover the major cities and cross-sector retailers in China. In 2016 Interior Lifestyle China organized five road shows respectively in Chengdu, Wuhan, Chongqing, Xi'an and Shanghai which attracted hundreds of professional buyers and dozens of partner associations from midwestern China.

Road Show Partners in 2016

2016 Interior Lifestyle China Theme

– Encounter the Beauty of Life

The theme was set to extend the concept of lifestyle to a wider

range by encouraging everyone to go out and encounter lifestyle

in restaurants, cafes and bars. The focus in 2016 was in particular

put on the topic of "Dining Out" to seize the business opportunities

brought by high growth in the catering market in China.

Theme Display [Culture meets Gourmet]

Several sections were introduced in the theme display combining

visual, multimedia experience in a cultural context. The relationship

between people and food was contextualised in the brightly

coloured display through table art, kitchen supplies, food books and

photography.

Tmall Global Celebration of Houseware

24 top international brands were

presented in cooperation with Tmall,

one of the biggest online retailers in China. The event featured

onsite shows and an all-day online webcast. As a new event where

online promotion is connected with offline interaction, and where

B2B is integrated with B2C, it helped to show aspects of the retail

development.

On Design Show

[You Look Delicious]

With the hot topic of food design nowadays, domestic and overseas

designers were invited to discuss tableware design, organic food

products and packaging display forms.

10th Anniversary Special — Display and Forum [The Way of Life]

To celebrate the 10th anniversary of the show, Alan

Chan, Qu Guangci, Ben Wu and Zhong Song, four

top Chinese designers in their respective fields, were

invited to present a special exhibition, rediscovering

and reinterpreting, from their distinctive perspectives,

the interaction and integration of Eastern and Western

lifestyles, as well as the infinite possibilities of design

and life.

4

1 — 5 Theme Display [Culture meets Gourmet]

6, 7 Tmall Global Celebration of Houseware

8, 9 10th Anniversary Special — Display and Forum [The Way of Life]

10 On Design Show [You Look Delicious]

2

6

7

8

9

10

1

5

3

Home Style Award 2016

The fair organiser cooperated with globally famous design agency iF International Forum Design GmbH to present the Home Style Award in a brand new manner in conjunction with iF Design Asia Ltd. The Home Style Award honoured excellent design works of the year.

www.ifdesign.de

2016 Jury

2016 Home Style Gold Award Winners

Eddie Wei

Assistant Vice President&Director of Product Design of

Test Rite International

Mark Sanders

Founder ofMAS Design Products

Jamy Yang

Founder of YANG DESIGN

Rossana Hu

Founder of neri&hu designand research office

Gen Suzuki

Founder ofGen Suzuki Studio

Nicolette Naumann

Vice PresidentAmbiente of

Messe Frankfurt Exhibition GmbH

2017 Global Fair Schedule

10 – 14 February 2017 Frankfurt, Germany

24 – 27 June 2017 Frankfurt, Germany

14 – 16 June 2017 Tokyo, Japan

20 – 22 November 2017 Tokyo, Japan

20 – 22 June 2017 New Delhi, India

Jurys

VITA by MexartsOrganic.s by RELATIVE.sezpz by Sweets FamilyMotoki Series Cookware by Taste plus cookware CO.,LTD

SensoWash C by Duravit AG New style meditation chair by Ye Min creative

furnishing Co.,Ltd

Four Seasons Glass Set by Life & Living International Limited

The Prep. Rolling Mortar by Life & Living International Limited

Award dinner

Display Area of Home Style Award

Interior Lifestyle China 2017

14 – 16 September 2017

14 – 16 September 2017 09:00 – 17:00

16 September 2017 (Open to Public) 12:00 – 17:00

Shanghai Exhibiton Centre, Shanghai, China

Messe Frankfurt (Shanghai) Co Ltd

Jiangsu United Asia International Exhibition Co Ltd (UAEC)

22,000 sqm (2016)

384 from 14 countries / regions (2016)

21,420 visitors from 50 countries / regions (2016)

Messe Frankfurt (Shanghai) Co Ltd

Mr John Zhang / Ms Evelyn Ding

Tel: +86 21 6160 8556 / 8507

Fax: +86 21 6168 0788

interior@china.messefrankfurt.com

Jiangsu United Asia International Exhibition Co Ltd (UAEC)

Ms Zhang Mingming / Ms Wang Anning

Tel: +86 25 8452 1101 ext. 897 / 895

Fax: +86 25 8469 2610

ilc@uaec-expo.com

Date:

Opening Hours:

Venue:

Organisers:

Exhibition Space:

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