new & success inspiredbrian interviews each customer to find out their likes and dislikes of...
TRANSCRIPT
www.dominosdfa.com
Our Mission:To provide Domino’s Pizza Franchisees a unified organization working to maximize the value of our members’ stores
Our Priority:To protect and increase the profitability of our franchisees
Our Goal:Through a unified voice, contribute to the enduring success of Domino’s Pizza, by empowering, educating, and passionately representing the franchise community
| of Domino’s Pizza Franchisees |
Volume XIV Issue I
SuccessT
HEVOICE
Presenting New & Inspired
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Training
Spending Thousands of Dollars on Hotel Marketing?: 16dpReporting
Perspectives: 32Mike McDermott
Domino’s Pizza Top 10 Staffing List: 33Julie Wigley
The Training Room - New & Inspired Training!: 36Dominic Benvenuti
I Want My customers Back. Not Just Some of Them. All of Them!: 40Wizardline
What’s Safety and Security Got to do With It?: 42Leslie Jones
Members
Getting The Most Out of Your DFA: 44Jason Upton
Membership Form: 45
Preferred Partners Directory: 46
DFA Board Members: 49
DFA Staff and Advertising Index: 55
Interviews
Franchisee Interview Paul Mahoney: 12
Manager Interview: 24Dion Georges
Driver Interview: 38Richard Wilson
CHIEF EXECUTIVE OFFICER KEN PEEBLES / PUBLISHER DFADESIGN & EDITOR- IN-CHIEF JAMIE REAMS / GRAPHIC DESIGN LEE REAMS /PRINTING ROSS PRINTMARKETING
TheVoice| of Domino’s Pizza Franchisees |
If you would like to submit an ad, article or feedback, please contact Jamie Reams at 210-845-1072 ext. 3, or email [email protected]. Feel free to recommend topics of interest. The opinions contained in this publication do not necessarily represent Domino’s Pizza Frinachisees, Domino’s Pizza, Inc., and/or any of its agents. The Voice is printed quarterly and distributed to the entire Domino’s Franchisee Community.
Updates
Ken’s Quarterly Korner: 4Ken Peebles, CEO
We’re 50 Years Old and Brand New: 8Rich Rezler
Recruiting and Retention In Today’s Enviroment: 20Julie Wigley
We’ve Got One Shot - Let’s Take It Now!: 27Patrick Doyle
The “Old School” of Inspired “New Pizza”: 28Stan Gage & John Kissinger
Partners Foundation Update: 48
Directory Volume XIV Issue I
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Updates
We’ve got one shot – and the time to take that shot is NOW!
That’s the message I’ve been sending to every franchisee and store general manager I can. Never before have we seen so many consumers so open to trying our product – especially since we’ve been so open, honest and transparent in our advertising.
While we are not saying these exact words, we’re telling consumers everywhere that at Domino’s Pizza, we’re for real.
Franchisees across the country are telling us that they’ve never seen their stores so consistently busy day after day after day. For many of you, you’re experiencing perhaps the biggest sales increases you’ve ever seen. For some of you who have been around a long time, you can attest that the sales boost we’re seeing has been a long time in coming.
Consumers by the thousands (even hundreds of thousands!) are giving us a try – and we can’t disappoint them. I know you’re doing everything you can to get your stores staffed, make sure you’re making pizzas the best that you can and that your service times don’t suffer in the process. Even in these un-precedented times, we’re seeing stores scoring 5 Star ratings on their OER audits…so we know it can be done! I’ve got tremen-dous confidence in you and your teams. Domino’s stores were designed to be busy – and they are busy! This is what we’ve
always wanted and I know we can continue this momentum!
Taking advantage of this momentum and continuing to drive sales is the absolute BEST driver of store level profit, which continues to be a priority for me and the entire team at Dominos. You recently received a letter from the Franchise team at Domino’s USA, outlining in detail how we did at our 2009 company objective of identifying $15,000 in additional profit opportunities. If you have any questions, please contact your area leader.
In 2010, your store-level profitability will continue to be a focus and a priority for us. Our 2010 objective is to see that the average franchise store in the system earns $70,000 in EBITDA.
But you don’t have to wait for a letter to start making it happen now. Top line sales are THE place to start in driving bottom line profit. If we can keep the momentum going in our stores, the average store could see an additional $15,000 - $35,000 on its bottom line due to the sales increases alone by the end of the year.
Stephen Colbert named us his “Alpha Dogs of the Week” because of our pizza reinvention and our bold marketing. We’re generating more “buzz” than I’ve ever seen – this is our chance to convert all of these new customers into repeat customers. This is our shot – let’s take it. Now!
We’ve Got One Shot–Let’s Take It Now!By Patrick Doyle
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Brian interviews each customer to find out their likes and dislikes of just not Domino’s but any pizza they have ever eaten. He then works with them to design their Domino’s Dream Pizza. All the testing is no charge to the customer and until they have tried at least ten different combinations, he doesn’t give up. Once the Dream Pizza is discovered it gets noted in Pulse and that becomes the customer’s standard order. That customer is now a customer for life.
There appears to be no doubt that New and Improved has had a tremendous sales effect in the short term with its long term success to be determined in the months and years ahead. I’m
not sure I know of anyone who would prefer to role things back to last summer. Having said that, we have undoubtedly left both a literal and figurative bad taste in the mouths of a handful of our long-time customers. Using both the power of the MVP Utility and Brian Edler’s Domino’s Dream Pizza concept, you are able to easily identify and save those customers.There are many more details and concepts that could not make it into this article. To continue your education on this subject and to find out how Wizardline Technologies can help you increase sales and profits through technology, visit http:/www.TheWizardline.com/DFA.
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Accounting & Tax:
Horne, LLP Contact: Michael Sassano Phone: 704-852-4378
Monterra Franchise Services, Inc.Contact: Larry YappPhone: 800-481-8990
The Bottom Line, Inc. Contact: Marnie FeinourPhone: 800-237-0704
Finance & Lending:
Insurance [Business]:
MaSSCorpContact: Jeff Murphy, ARM, Executive Director Phone: 800-766-5677
Please consider our preferred partners first when choosing your products and services. Check out our updated vendor list on www.dominosdfa.com under Vendor Services.
Fisher & Phillips, LLP Contact: Hagood TighePhone: 803-255-0000
Plasticard-Locktech InternationalContact: Tracy MorrisPhone: 800-752-1017 ext.1299
Directory Vendor Partners
Labor Lawyers
Ross PrintMarketing, Inc.Contact: Eileen BromwellPhone: 800-421-1684
Marketing Services:
Supplies & Products:
Cintas CorporationContact: Paulette KalinPhone: 513-573-4269
Coca-ColaSoutheast Contact: Geoff GotschPhone: 404-403-7183 Northeast Contact:Tony Lozzi Phone: 410-684-7247 Midwest Contact: Lisa Mayer Phone: 248-318-7639 West Contact: Stephanie Somenek Phone: 480-797-4527East Contact: Ed PacconePhone: 804-334-3450
Direct CapitalPhone: 603-433-9476
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Supplies & Products:
Middleby Marshall Oven CompanyContact: Larry BiretaPhone: 248-302-1199
Lloyd Industries, Inc.Contact: Rob CrowPhone: 800-748-6251
Wizardline Technologies, Inc.Contact: Shawn BrunellePhone: 978-423-0875
dpReportingContact: Bryan NicholsPhone: 469-774-2800
Technology
StaffAdvertisers Index
Accutax, 22
Acxiom, 19
CareerBuilder, 22
Cintas Corporation, 6
Coca-Cola, 2
Concklin, 23
Conover Beyer, 26 & 31
Direct Capital, 23
Domino’s E&S, 30
dpReporting, 17
DTT Surveiliance, 27
Lloyd, 15
MassCorp, 11
Middleby, 18
Monterra, 34
National Telecom Services, Inc., 35
Plasticard, 31
Ross Printmarketing, 56
The Bottom Line, 7
Wizardline, 41
Chief Executive OfficerKen PeeblesPO Box 536Schertz, Texas 78154Office: 210.845.1072 ext. 1Cell: 210.845.4811 Fax: 866.812.7727Email: [email protected]
Domino’s Pizza History:•Started with Domino’s Pizza Distribution in 1986 as the produc-tion team leader for the Louisiana commissary; was promoted to Louisiana commissary manager in 1987.•Held positions as Distribution manager in Michigan, Florida and at Equipment and Supply.•Promoted to work at the World Resource Center as Distribution’s representative on national level cross functional projects. (Pizzazz/Burger King, alternative venues, and new product development were some of the projects)•Promoted to Regional Vice President for the Western U.S. over-seeing 11 Distribution centers. •Held positions as Distribution Vice President responsible for Na-tional Purchasing, Quality Assurance, Customer Satisfaction and the Director of the Quality Board (Established, implemented and maintained standards and policies)•Received Distribution’s Manager of the year in 1988 as the GM of DNC/Louisiana.•Received Distribution’s Manager of the year in 1998 as the GM of DNC/Florida.•Previous Board member of the Partner’s Foundation.
Office ManagerKimberley Lozano312 Sunset FlightCibolo, TX 78108Office: 210.845.1072 ext. 4Cell: 210.687.2174 Fax: 866.812.7727Email: [email protected]
Domino’s Pizza History:• Started at Domino’s Pizza as a CSR in 1995, promoted to MIT in 1996 and then to General Manager in 1999.• In 2002 served as Controller for the Franchise Office.• 2009 Office Manager for the Domino’s Pizza Franchisee Association .
Editor-in-Chief/Design-The Voice MagazineJamie Reams11510 Lady Dell Dr. Waynesboro, PA 17268Office: 210.845.1072 ext. 3Fax: 866.812.7727Email: [email protected]
Domino’s Pizza History:•Started with DFA in 2006•Serves as designer and Editor-in-Chief of “The Voice”
| of Domino’s Pizza Franchisees |VOICE
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