new site information and formats
DESCRIPTION
This presentation will walk you though the audience, design and ad opportunities avalaible on our all new web platform for bbcgoodfood.comTRANSCRIPT
Food group - An Overview
25-44 5M* Key age demographic ** Unique users
75%* ABC1 audience
25/75%* Males vs. Females
40M** Page impressions
Source: *Comscore **Google analyists
35-40 800,000* Key age demographic ** Unique users
61%* ABC1 audience
25/75%* Males vs. Females
3.5M** Page impressions
Source: *Comscore **Google analyists
Chicken, Chutney, Pasta, Soup, Casserole, Pizza
Easy Entertaining, Cooking with Kids, Baking
Healthy Eating, Eat like an Athlete,Steak & Meat Guides
EDITORIAL CONTENT
SEARCH TERMS
COLLECTION
Magazine readers Tablet app downloads
Website users
Facebook fans
Twitter followers
Mobile app downloads
Good Food channel
Good Food Show visitors
NRS / Google Analytics / BARB
1.2M 670,595
5M
100,000
74,782
1M
3M
100,000+
Facebook likes
Twitter followers
Google+ followers
Youtube views
100,000
74,782
1,507,072
6,665,701
Facebook likes
Twitter followers
Pinterest followers
Instagram followers
10,996
53,682
2,294
3,464
OUR AUDIENCE• 25-44 (51%), young women (87%). They are cooking
mostly for themselves & a partner or a family.(46% Vs 45%)
• Though some do find us via Google 55% come direct to
their favourite recipe site
• 46% of users will consult the recipe in the supermarket,
normally as a print out, but also on their phones
• Over 80% will share will friends if they find a good recipe
and most users will keep and come back to their favourites
• They look at availability of ingredients & the clarity of the
instructions when deciding what to cook, though health is
an important consideration as well. They do their research
in the evening at home and it is normally up to them what
to cook
• 63% of our users plan their meals in advance, mostly
a few days to a week in advance. They tend to use the site
for everyday meals – 85%. But it is also important for social
occasions, dinner parties (54%) and Christmas (34%)
NEWSITE
RECIPEPAGE
MOBILERESPONSIVESITE
TABLETRESPONSIVESITE
RECIPETARGETING&SEARCH
ADVERTISINGOPPORTUNITIESMobile & Online
HOMEPAGE&RECIPERE-SKIN
RECIPECOLLECTIONSPONSORSHIP
MASTHEAD
FOOTER
FOOTER
DOUBLEMPU
PUSHDOWN
PUSHDOWN
ADVERTORIALMICROSITE
RECIPEPRINTOUTS
DELICIOUSARTICLESORRECIPEPLACEMENT
NEWSLETTER&E-NEWSLETTER
SOLUSNEWSLETTER
iPAD&MOBILEAPPSPONSORSHIP
TABLETMAGAZINEAPP
