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A STUDY ON INVESTMENT BEHAVIOUR OF CUSTOMER IN

SHARE MARKET WITH REFERENCE TO UNICON

INVESTMENT SOLUTION Ltd. CHENNAI

ByGOWRI SANKAR GOUD P.V

(Reg. No.:3511010227)

UNDER THE GUIDANCE OF

Mr. KUMARESH

A PROJECT REPORT

Submitted to the department of

MBA

SRM SCHOOL OF MANAGEMENT

In partial fulfillment of the requirements

For the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

In

SRM SCHOOL OF MANAGEMENT

SRM UNIVERSITY

KATTANKULATHUR, CHENNAI

AUGUST 2011

BONAFIDE CERTIFICATE


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Certified that this project report titled A STUDY ON INVESTMENT BEHAVIOUR OFCUSTOMER IN SHARE MARKET WITH REFERENCE TO UNICON INVESTMENT

SOLUTIONS Ltd. CHENNAI

.Under the guidelines ofMr. KUMARESH, SRM School of Management is Bonafide work of

Mr. GOWRI SANKAR GOWD P.V who carried out the project work under my supervision.

Certified further, that to the best of my knowledge the work reported herein does not form a part ofany other project reports or dissertation on the basis of which a degree or award was Conferred on

an earlier occasion on this or any other candidate.

Internal Guide ` Signature of Dean-MBA

Dr. Mrs. Jayshree Suresh(Mr. KUMARESH)

Submitted or viva voice to be held on

Internal Examiner External Examiner

DECLARATION


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I,GOWRI SANKAR GOUD P.V, hereby declare that the project work entitled ASTUDY ON INVESTMENT BEHAVIOUR OF CUSTOMER IN SHARE MARKET WITH

REFERENCE TO UNICON FINANCIAL SERVICES Ltd. CHENNAI. submitted in partial

fulfillment of the requirements for the awardOf the degree ofMaster of Business Administration

is a record of work done by me during the academic year 2010-2012 under the guidance ofMr.KUMARESH, Lecturer, Department of Business Administration, SRM UNIVERSITY,Kattankalathur.

And it has not formed the basis for the award of any Degree / Diploma / Associate ship or

other similar title to any candidate in any University.

Signature of the Candidate

GOWRI SANKAR GOUD P.V

PLACE:

DATE:

ACKNOWLEDGEMENT


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If words are considered as symbols of approval and tokens of knowledge

then the words play the heralding role to express my gratitude.

I extend my deep gratitude to Md. Israrul Haque and

Md. U. Abdul Khadir and all the staff for permitting me to undertake the

providing the incessant guidance and support throughout the project.

I am extremely grateful to Dr. Mrs. Jayashree Suresh, B.A., M.B.A., PhD,

HOD for her invaluable help rendered throughout the project.

I would like to express my grateful thanks to my guide Mr KUMARESH,

Lecturer, for his excellent guidance and suggestions to complete my project

Words are inadequate to express my gratitude to my parents who have been

pillars of strength and moral support to me.

Above all, my heartfelt thanks to the Almighty God for His presence and

guidance in every moment in completing this project successfully.

TABLE OF CONTENT

Chapter No Title PageNo

Chapter-1 Introduction 1-8


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Chapter-2 Objective of the study 9-11

Chapter-3 Review of Literature 12-13

Chapter-4 Research Methodology 114-20

Chapter-5 scope of the study 21-22

Chapter-6 Company Profile 23-34

Product & service Profile

Chapter7 Data Analysis and interpretation 36-49

Chapter-8 Findings &Suggestions 50-54

Chapter-9 Conclusion 54-55

Appendices

Bibliography

55-60

LIST OF CHARTS

Chart No. Particulars Page No.

1 Respondents by sex wise distribution 37

2 Respondents by age wise distribution 38

3 Respondents by income wise distribution 39

4 Respondents opinion about online share trading 40

5 Respondents objective behind investing in shares 41

6 Respondents awareness about UNICON securities 42

7 Respondents objectives behind investing in shares 43

8 Respondents frequent investment in shares 44

9 Respondents felt dissatisfaction with services of UNICON 45

10 Respondents satisfaction level for brokerage charges 46

11 Respondents satisfaction level of the option 47

12 Respondents satisfaction with dervices of unicom 48

13 Respondents awareness of the absence of AMC 49

14 Respondents opinion about shares 50


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CHAPTER 1(INTRODUCTION)


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Unicon Investment Solutions

UNICON is a financial services company which has emerged as a one-stop investment

solutions provider. It was founded in 2004 by two visionary and hard working

entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the

field of Finance. The company is headquartered in New Delhi, and has its Corporate office

in Mumbai with regional offices in Kolkata, Chennai, Hyderabad and Noida

UNICON is a professionally managed company led by a team with outstanding managerial

acumen and cumulative experience of more than 400 man years in the financial markets

The Company is supported by more than 4500 Uniconians and has a extensive network of

over 500 business offices in 235 cities across India.

With a customer base of over 200,000 the Unicon Group has an eye for the intricate


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financial needs of its clients and caters to both their short term and long term financial

needs through a comprehensive bouquet of investment services. It has been founded with

the aim of providing world class investing experience to the investing community. These

services range from offline & online trading in equity, commodities and currency

derivatives to debt markets to corporate finance and portfolio management services. The

company has a sizable presence in the distribution of 3rd party financial products like

mutual funds, insurance products and property broking. It also provides expert Advisory on

Life Insurance, General Insurance, Mutual Funds and IPOs. The distribution network is

backed by in-house back office support to provide prompt and efficient customer service

The Equity broking arm UNICON Securities Pvt. Ltd offers personalized premium

services on the NSE, BSE & Derivatives market. The Commodity broking arm Unicon

Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and MCX. The

UNICON group also has a PCG division providing investments solutions for High Net

Worth Individuals. The Corporate Advisory Services arm Unicon Capital Services (P)

Ltd offers entire gamut of Investment Banking services to corporates.

UNICON can boast of some of the most respected names in the private equity space like

Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.

INVESTORS BEHAVIOUR

It is a well documented empirical fact in the finance literature that there is significant heterogeneity

across individuals in investment behaviours such as the decision to invest in the stock market and

the choice of asset allocation.

1 Are individual investors genetically predisposed to certain behaviours and born with a persistent

set of abilities and preferences which affect their decisions in the financial domain Or is investment

behaviour to a signifcant extent shaped by environmental factors, such as parenting or individual-

specific experiences? These questions are fundamental for our understanding of the behaviour

of individual investors, but so far existing research has not offered much systematic evidence on

them. In this paper, we seek to ll this void by estimating the extent to which nature, i.e. ,genetic

variation across individuals, versus nurture or other environmental treatments explain the

observed heterogeneity in investment decisions. To decompose the variance of three important


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measures of investment behaviour stock market participation, the relative amount invested in

equities (share of equities) and portfolio volatility into genetic and environmental components, we

examine identical and fraternal twins. The intuition of our identification strategy is right forward:

if individuals who are more closely related genetically(e.g., identical twins) tend to be more similar

on measures of investment behaviour, then this is Evidence for that behaviour being, at least

partially, caused by a genetic factor. Using data on twins Allows us to identify an unobservable

genetic component and environmental components that are either common (shared) or non-shared

among twins. Our data on 37,504twins are from the Swedish Twin Registry, which maintains and

manages the worlds largest database of twins. Until the abolishment of the wealth tax in Sweden

in 2006, the law required all financial institutions to report information to the Swedish Tax Agency

about assets an individual owned as of December 31 of that year. This allows us to compile a

matched data set of twins and their complete financial portfolio

CHAPTER 2

(OBJECTIVE OF THE

STUDY)


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OBJECTIVES OF THE STUDY

1. To study the perception of the customers with reference to the share market.2. To analyze the level of satisfaction of customers transacting business through Unicon

3. To offer suggestions for increasing the level of satisfaction of the customers.4. To study the customers satisfaction with reference to Unicon shares.

5. Various services offered by Unicon

The Main purpose of conducting the Survey for UNICON

To identify the target consumer for share business. To get a feel of the Customers perception about UNICON services products.

To find an appropriate communication message for attracting the people to UNICON

INVESTMENT SOLUTION.


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CHAPTER 3(REVIEW OF LITERATURE)


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Stan Weinstein

Stan Weinstein is a financial expert. His company, Global Trend Alert, is located in South Florida,

USA. It is a financial consulting investments firm. Its clientele has faced some of the most difficult

financial and management problems in business and industry, and Weinstein Associates has helpedthem navigate this landscape.

The firm itself is strictly an invesmtnet advistory service directed at the institutional moneymanager. . 70% of its clientele is based in the United States, but with the world doing business

globally on more and more frequent basis, Weinstein Associates expects to expand operations

globally, too.

In fact, Stan Weinstein stock advice is so timeless that in 1988 he wrote a book called Weinstein's

Secrets For Profiting in Bull and Bear Markets. Even though it's more than 20 years old at thispoint, this is considered a bible of sorts to those in the trading industry. Weinstein's stock advice is

based upon four market cycles or "stages" for that stock. Instead of trading as many investors dotoday by betting on current events or "today's news," the idea is to trade on future trends as the

professionals do.

This particular type of investing has revolutionized the way people invest their money, as long as

they follow Weinstein's system. Proponents say that you can literally glance at a price chart and

find a good trade immediately, once you know what you're doing. The key is to look for recurring

patterns and trends; a little practice lets you see where there can be money made.

Among the principals in his stage analysis technique is that, for example, it's better to buy stocks

during uptrends, and better to sell short during downtrends. When put that starkly, of course, thissounds like good common sense, but in fact, many small investors actually do the opposite.

Hisashi Kaneko

Senior Quantitative Analyst Financial Knowledge Research Division Nomura Research

Institute(Chartered Member of the ecurity Analysts Association of Japan)

Although institutional aspects in Japan have been improved to encourage the holdingof

investment trusts by individual investors, it cannot yet be said that investment trusts

havepermeated the individual investor market. One reason for this is that the improvement

of related systems was conducted without sufficient understanding of the reasons behind the

investment behavior of individual investors. By focusing on the buying and sellingof investment trusts by individual investors, and examining such behaviour from a

behaviouralfinance perspective, phenomena such as realize profits quickly when in the black, butdefer taking losses when in the red and selecting funds based on the level of unit price can

beobserved. If these characteristics of buying and selling behaviour by individual investors

aretaken into consideration, it is clear that many investment trusts have room to rethink the wayinwhich they manage their funds. In addition, to promote t he holding of long-term positionsin

investment trusts, purchasing methods such as the dollar-cost averaging method may beeffective.


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This report conducted an analysis focusing on investment trusts. However, other assets including

savings deposits and shareholdings must be considered when analyzingindividual asset

management decisions. Sales methods applied to investment trusts should be considered in thelight of the above points, on which subject future debate is also necessary.


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CHAPTER 4( RESEARCH METHODOLOGY)


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RESEARCH METHODOLOGY

Research design - Descriptive research

Statistical tools - Percentage method

Research instrument - QuestionnaireQuestionnaire - Open ended and close ended

Contact method - Survey

- Personal interview- Online interview

Method of data collection - Primary data and secondary data

Sampling method - Non-probability samplingSampling type - Area sampling

Sampling unit - Consumers

Sampling size - 150


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RESEARCH METHODOLOGY

Research is simply a scientific search for knowledge especially in the areas related to functionsof marketing. Marketing research as a separate department can be a source of great help to make its

decisions on the basis of intuition much what is based on past experience secondary informationcollected at random and everything molded by ones own mental makeup.

According to the American management association defines marketing research as thesystematic gathering recording and analysis of data about the problem related to the marketing of

goods and services. Marketing research includes all the activities that enable an organization to

obtain the information it needs to make decision about its environment. Its marketing mix and its

present or potential market.

Research involves considerable time and money and need specialized personnel. The cost of

research must be justified by the benefits of research findings. Research in marketing refers to thesystematic gathering, recording and analyzing of data about problems relating to the marketing of

goods and services. As such the functions involved

Are: Systematic collection of data and information.

Properly recording them for use and

Analyzing and interpretation the recorded facts and figures to

arrive are useful conclusions.

Research Design

There are three types of research design. They are

Descriptive Exploratory Explanatory

In this research the research design adopted is Descriptive research design.


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Descriptive Research Design

It is designed to describe something, such as demographic characteristics of consumers who use

the products. It deals with determining frequency with something occurs or how two variables vary

together. This study is also guided by an initial

Hypothesis.

Importance of Descriptive Study

During the analysis of characteristics of certain groups, for e.g. users of a product with

different age, sex, education etc.

To forecast the future trends, e.g. sales of a companys product in each of next five years. To study whether certain variables are associated, e.g. income and usage of a product.

Questionnaire Design

Designing and implementing the questionnaire is one of the most interesting and challenging tasks

of conducting research. Questionnaire designing also becomes important and necessary whenhe/she observes that unless the data discussion or otherwise is noted down, is basic form will be

distorted. The questionnaire is the backbone for obtaining data during a personal interview,

telephone survey, and mail survey.

Meaning of Questionnaire

A questionnaire is a form prepared and distributed to secure response to certain question. The termquestionnaire refers to a self administration process here by the respondent himself/herself reads

the questionnaire and records his/her answer assistance of an interviewer.

Purpose of questionnaire is two fold

To collect information from the respondent who are scattered in a vast area. To achieve success in collecting reliable and dependable data.

Determining Type of Question

After specifying the required data, the researcher must decide the type of question required to be

asked from the respondents to collect this data. He/she must understand various existing types of

question and decide which of these would suit the most of his/her project situation. There aredifferent types of questions they are as follows:

Direct question Direct question are just what their name indicates e.g. Have you ever purchasedbrand?


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Indirect question Indirect refers to those whose responses are used to indicate or suggest date

about respondents other than the actual facts given in the answer. For e.g. why you think mostother people buy prefer UNICON?

Open ended question Sometimes these question are called free answer questions the respondentanswer in his/her words, for e.g. and open ended question on a study on Orange squashes can be

asked as what suggestion do you make for improving orange squashes? In this case no answer

choice is given to the respondent and he/she may give any answer he/she thinks.

Close ended question Such guests are also called fixed alternative questions. The alternative

questionnaire may take the form of dichotomous question multiple choice question checklist and

rating scales, such as ordinal scale nominal scale etc.

Question method of data collection is quite popular and consists of question printed or typed in a

form or set of forms. Care was taken in the main aspect as general form. Question sequence,

question formulation and wording, the study was associated with both the question i.e., closedended and open ended questions. Free responses were invited from the respondents.

Types of Questionnaire

The study conducted by using structural and undisguised questionnaire. It comprises of both openand closed ended questions. Questions are rather framed for the customer attitude including the

multiple choice and dichotomous questions.

The following are the contact method generally user for a survey.

1. Mail survey2. Telephone interview

3. Personal interview

Among these three methods mail interview was used for the research study.

Mail Survey

Mail interview is the most versatile of the three methods, as it is the most expensive method and

requires more administrative planning and supervision. Interviewers bias. Also in order to get the

accurate data the researcher went to all the order to get the accurate data the researcher went to all

the respondents and its units and spent sufficient time with the customers. The entire respondentsmay or may not be willing to fill up the questionnaire through this method effective and accurate

information can be collected by asking question in a way that could be easily understood and

answered by the respondents.


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Method of Data Collection

The task of collecting data being after a research problem has been defined and plan is chalked and

plan is chalked out. This study pertains to collect data from primary sources primary data and fromsecondary sources secondary data.

Primary dataPrimary data are that information which is collected, fresh and fir the first time thus happens to be

original in character primary data can be collected in marketing by three basic methods, viz.,

survey, observation and experiments.

Secondary data

On the other hand are those, which have already been passed through the statistical process.

The secondary data are that information which is collected from internal sources as well as external

sources, Wizs from the company own the records and documents.Secondary data was collected from the registers, manuals, information bulletins maintained by the

personnel department and other records, information collected in this manner was immediatelycomplied processed manually and a statistical structure was given to the data to help interpretation

of the statistical data.

Sampling Size150 consumers are taken as samples.

Contact Method

The respondent was contacts directly and personally interviewed.The statistical tools used for analysis are:

Percentage method


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PERCENTAGE METHOD

Percentage method is used in marketing comprehension between two more series of data.

Percentages are used to compare the relatives terms, the distribution of two or more series of data

and are presently by way of bat diagram and pie diagrams in order tohave a better understanding.

In this method frequency of the various criteria factors are tabulated and the percentage for each

value with respect to the total is found out. They are presented pictorially by way of graphs inorder to have better understanding.

The formula is

No. of respondent% of respondent = ---------------------- 100

Total respondent


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CHAPTER 4

(SCOPE AND LIMITATION OF

THE STUDY)


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SCOPE OF THE STUDY

Globalization of the financial market has led to a manifold increase in investment. New

markets have been opened; new instruments have been developed; and new services have been

launched. Besides, a number of opportunities and challenges have also been thrown open. Online

share trading is new to Equity market in India. Mainly two exchanges are involved in online

trading in India BSE & NSE.

LIMITATIONS OF THE STUDY

The study was conducted in Chennai city and the findings are applicable only to the city. Most of

the customers were busy and some of them were not in a position to give complete data.

Researcher had to proceed with incomplete data.


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CHAPTER 5

(COMPANY PROFILE)


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COMPANY PROFILE

UNICON INVESTMENT SOLUTION

UNICON is a financial services company which has emerged as a one-stop investment

solutions provider. It was founded in 2004 by two visionary and flamboyant entrepreneurs, Mr.

Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the field of Finance. The

company is headquartered in New Delhi, and has its Corporate office in Mumbai with regional

offices in Kolkata, Chennai, Hyderabad and Noida.

UNICON is a professionally managed company led by a team with outstanding managerial

acumen and cumulative experience of more than 400 man years in the financial markets The

Company is supported by more than 4500 Uniconians and has a team of over 900 business officesin 235 cities across India.

With a customer base of over 200,000 the Unicon Group has an eye for the intricate

financial needs of its clients and caters to both their short term and long term financial needs

through a comprehensive bouquet of investment services. It has been founded with the aim of

providing world class investing experience to the investing community. These services range from

offline & online trading in equity, commodities and currency derivatives to debt markets to

corporate finance and portfolio management services. The company has a sizable presence in the

distribution of 3rd party financial products like mutual funds, insurance products and property

broking. It also provides expert Advisory on Life Insurance, General Insurance, Mutual Funds and

IPOs. The distribution network is backed by in-house back office support to provide prompt and

efficient customer service.

The Equity broking arm UNICON Securities Pvt. Ltd offers personalized premium

services on the NSE, BSE & Derivatives market. The Commodity broking arm Unicon

Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and MCX. The UNICON

group also has a PCG division providing investments solutions for High Net Worth Individuals.

The Corporate Advisory Services arm Unicon Capital Services (P) Ltd offers entire gamut of

Investment Banking services to corporates.

UNICON can boast of some of the most respected names in the private equity space like Sequoia

Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.


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MISSION:

To create long term value by empowering individual investors through superior financial

services supported by culture based on highest level of team work, efficiency and integrity

VISION:To provide the most useful and ethical investment solutions guided by values driven

approach to growth, client service and development

MANAGEMENT TEAM

MR. GAJENDRA NAGPAL FOUNDER & CEO

MR. RAM M GUPTA CO-FOUNDER & PRESIDENT

MR. Y.P. NARANG HEAD - FIXED INCOME GROUP

MR. SANDEEP ARORA CHIEF OPERATING OFFICER

MR. VIKAS MALLAN CHIEF FINANCIAL OFFICER,

HEAD DISTRIBUTION

MR. SUBHASH NAGPAL DIRECTOR - STRATEGICPLANNING & IMPLEMENTATION

MR. RAJEV B SHARMA COUNTRY HEAD,WEALTH MANAGEMENT

MR. VIJAY CHOPRA NATIONAL HEAD,BUSINESS ALLIANCES

MR. MANMOHAN TIWARI COUNTRY HEAD ,EQUITY SALES

MR. ANURAG NAYAR CHIEF TECHNOLOGY OFFICER

MS. ANJALI MUKHIJA CHIEF COMPLIANCE OFFICER

GROUP COMPANIES


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1. PRODUCT & SERVICES OFFERED BY UNICON


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Unicon deals with a numbers of products & services:

Equity

Commodity

Depository

Distribution

NRI Services

Back Office

Fixed Income

Currency Derivatives

Portfolio Management

EQUITY

Unicon offers a unique feature of a single Screen Trading Platform of NSE, BSE &

Derivatives. Unicon offers both Offline & Online trading platforms. You can Walk in or place your

orders through telephone at any of our branch locations

ONLINE TRADING PRODUCTS:

Unicon Easy

Unicon plus

Unicon Swift
http://www.uniconindia.in/ProdAndServ/FixedIncomeVertical.aspx?id=10http://www.uniconindia.in/ProdAndServ/CurrencyDerivatives.aspx?id=13http://www.uniconindia.in/ProdAndServ/PortfolioManagement.aspx?id=14http://www.uniconindia.in/ProdAndServ/FixedIncomeVertical.aspx?id=10http://www.uniconindia.in/ProdAndServ/CurrencyDerivatives.aspx?id=13http://www.uniconindia.in/ProdAndServ/CurrencyDerivatives.aspx?id=13http://www.uniconindia.in/ProdAndServ/PortfolioManagement.aspx?id=14http://www.uniconindia.in/ProdAndServ/PortfolioManagement.aspx?id=14http://www.uniconindia.in/ProdAndServ/FixedIncomeVertical.aspx?id=10


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UNICON EASY

Browser based trading terminal that can be accessed by a unique ID and password. This

facility is available to all our online customers the moment they get registered with us.

UNICON PLUS

Browser based trading terminal that can be accessed by a unique ID and password. This

facility is available to all our online customers the moment they get registered with us.

UNICON SWIFT

Application based terminal for active traders. It provides better speed, greater analytical

features & priority access to Relationship Managers.

COMMODITY

Unicon offers a unique feature of a single screen trading platform in MCX and

NCDEX.Unicon offers both Offline & Online trading platforms. You can Walk in or place your

orders through telephone at any of our branch location Online commodity internet trading platform

through uniflex.

Live Market Watch for commodity market (NCDEX, MCX) in one screen.

Add any number of scrips in the Market Watch.

Tick by tick live updation of Intraday chart.

Greater exposure for trading on the margin available.

Common window for market watch and order execution.

Key board driven short cuts for punching orders quicklyon

Real time updation of exposure and portfolio.


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Facility to customize any number of portfolios & watchlists.

Market depth, i.e. Best 5 bids and offers, updated live for all scripts.

Facility to cancel all pending orders with a single click.

Instant trade confirmations.

Stop-loss feature.

DEPOSITORY

Unicon Depository Services offers dematerialization services as a participant in Central

Depository Services Limited (CDSL), through its Depository operations. The company believes in

efficient and cost-effective and integrated service support to its brokerage business. Unicon

Securities Private Limited, as a depository participant, will offer depository accounts for individual

investors as well as corporates which will enable them to transact in the dematerialized segment,

without any hassles.

Depository offer a safe, convenient way to hold securities as compared to holding securities

in paper form. Our service provides an integrated single platform for all our clients ensuring a risk

free, efficient and prompt depository process.

FACILITIES OFFERED BY UNICON

DE-MATERIALIZATION:

You can submit your physical shares at the Unicon branch for dematerialization intoelectronic form.

RE-MATERIALIZATION:

You can also request for Re-materialization which enables you to convert the

dematerialized shares into physical form.

TRANSFER:

Inter and intra depository services are available through which you can transfershares.


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IPO:

You can apply for IPO using your demat account details and on allotment thesecurities are transferred directly to your demat account.

CORPORATE ACTIONS:

While holding your stock in demat account, in case you are eligible for any bonus and

rights issues the allotment would be transferred to your demat account.

EASI:

You can view your demat account over the Internet and avail a host of services. This

facility empowers our clients to view, download, print updated holdings with respective valuations

ESTOCK LOGIN PROCESS:- Enter your client id as your Demat account number. The password would be your bank account number linked with your Demat

account. Please change the password as soon as you login. This is in your own interest and

security.

DISTRIBUTION

Unicon is fast emerging as a leader in the Insurance and Mutual Funds distribution space.

Unicon has over 100 branches and a huge number of Business Development Executives who

help to source and service the customers throughout the country. Unicon is fast becoming the

preferred Vendor Independent distribution houses because of providing efficient service like free

pick-up of collection of cheques/DDs, Keeping track of the premiums etc to its customers.

Unicon offers the following distribution products:-

IPO's

Mutual Funds

Insurance

Properties


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NRI SERVICES

With India becoming the epicentre of growth the Global Indian feels the need to be connected

to the domestic growth story.

Unicon now offers a convenient and hassle-free way of Investing in the Indian Securities

Market to the people who are living outside India and wish to participate in the Indian Growth story.

BACK OFFICE

Unicon through its online back-office aims to increase the transparency and provides youthe link to view the details of your account online anytime and anywhere.

Here you have the advantage of viewing the following reports online

Sauda Details

Financial Ledger

Net position for the day

Net position Detail (for the complete financial year)

E-Contract Note

FIXED INCOME

OFFERINGS

The Fixed income vertical ofUNICON Group deals in Sovereign Paper and Money

Market/Fixed Income Instruments Broadly, it undertakes following:

Dealing in all types of money market instruments viz. Commercial paper (Origination &

Placement), Certificate of Deposit and Treasury Bills both in Primary and Secondary

market.

Dealing in Government securities (including securities of Oil, Fertilizer & Food Bonds)

and other PSU/ Corporate bonds with counterparties like Banks, Primary Dealers, Mutual


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Funds, Insurance Companies, Regional Rural Banks, Cooperative Banks, Central & State

PSUs, Housing Finance Companies, NBFCs & Corporates.

Retailing of Central, State Government Securities and Bonds to PF Trusts, Universities

Advisory Services to PF Trusts.

Arrangers for Private placement of Bonds & placing it with Banks, Mutual funds,

Insurance Companies & Corporates.

Securitization of receivable portfolio of Housing Finance Companies, Banks & NBFCs by way

of Pass through certificates.

CURRENCY DERIVATIVES

CURRENCY FUTURES

Currently in India, futures contracts of 4 currencies are traded against the Indian Rupee

(INR). US Dollar Indian Rupee (USD INR) currency futures were the first to be introduced in Aug

2008 and have seen a 1500% burst in volume growth in this period.

On Feb 1, 2010 the trading of Euro () Rupee (EUR INR), Pound Sterling () Rupee (GBP INR)

and Yen () Rupee (YEN INR) was introduced in India. As in the case of USD INR, trading

happens on 2 exchanges NSE and MCX-SX.

Unicon offers clients the opportunity to trade these products, either in online or offline

mode as per their needs. The products provide ample liquidity to function both as a speculative

tool and as a hedging instrument for exporters and importers.

PORTFOLIO MANAGEMENT

PORTFOLIO MANAGEMENT SERVICES

Gone are the days when an investor could directly participate in the capital markets, for

they have not only become far more complex in terms of compliances, methodologies, effects and


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analysis but also need a constant tracking mechanism. As is the case globally, the Indian investor

has also realized the advantages of seeking professional advice in order to not only manage but

also augment his portfolio.

We at Unicon in our constant endeavor to bring to our esteemed clients globalmethodology have developed a proprietary model that has enabled us to outperform all major

indices with a fair degree of consistency, over the longer term. We continue to be positive of both

our approach and the Indian capital markets in general and especially so after UPAs landslide

mandate to guide the country over the next 5 years. However, we believe that the out-performance

is more stock-specific and the major indices only provide a barometer for evaluation. This view is

expected to only be enhanced going forward, with larger players entering the markets with globally

fine-tuned analytical tools.

The Portfolio Management Schemes of the Company offer Discretionary Schemes (Unicon

Optimizer & Unicon Growth) for Individuals, Corporate Bodies, Partnership firms, Proprietors,

Non Resident Indians etc. The Company is registered with SEBI enabling it to undertake Portfolio

Management activities under a specific license.

The Schemes, duly approved by SEBI, are managed by a highly competent team

comprising of portfolio managers and equity strategists, backed by a team of fundamental,

technical and derivatives analysts. The principle objectives are to identify investment opportunities

through globally recognized analytical methodologies, given pre-defined risk parameters construct

portfolios to incorporate client objectives periodically review of portfolios in order to consistently

deliver returns surpassing the benchmarked index and tailor-make portfolios to incorporate a

judicious mix of equity, quazi-equity, money market instruments and derivate products.


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CHAPTER 6

(ANALYSIS ANDINTERPRETATION)


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ANALYSIS AND INTERPRETATION

Table No. 1

RESPONDENTS BY SEX WISE DISTRIBUTION

S. no. Category No. of respondents %

1 Male 120 80

2 Female 30 20

Total 150 100

INFERENCE:


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From the above table 20% of the respondents are from the female and 80% of the majority

respondents are male category.


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Table No. 2

RESPONDENTS BY AGE WISE DISTRIBUTION

S. no. Age No. of respondents %

1 20-30 25 16.67

2 30-40 50 33.33

3 40-50 30 20

4 Above50 45 30

Total 150 100

INFERENCE:

From the above study the result is that 16.67% of the respondents are below age group of 20 30years; 33.33% of respondents are from 30 40 years; 20% of the respondents are from 40 50

years; 30% of the respondents are above 50 years. From the study the result is that 33.33% of themajority are from 30 40 years.


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Table No. 3

RESPONDENTS BY INCOME WISE DISTRIBUTION


1 Below 10000 18 12

2 10000-25000 50 33.33

3 25000-40000 33 22

4 40000-55000 20 13.33

5 Above 55000 29 19.33

Total 150 100

INFERENCE:

From the table, 12% of respondent are from income level below 10000, 33.33% of respondent arefrom income level 10000-25000, 22% respondent are from income level 25000-40000, 13.33% of

respondent are from income level 40000-55000, 19.33% of respondent are from income levelabove 55000.


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Table No. 4

RESPONDENTS OPINION ABOUT ON LINE SHARE

TRADING


1 YES 120 80

2 NO 30 20

Total 150 100

INFERENCE:

From the study, the result is that 80% of the respondents say yes and 20% of the respondents sayno respectively.


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Table No. 5

RESPONDENTS AWARENESS ABOUT UNICON


1 Share brokers 60 40

2 Bankers 20 13.33

3 Friends 20 13.33

4 Online Advt. 50 33.33

Total 150 100

INFERENCE:

From the table, 40% of the respondents are got aware from share brokers; 13.33% of the

respondents got aware from friends and 33.33% of the respondents got aware from onlineadvertisement respectively.


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Table No. 6

RESPONDENTS OBJECTIVE BEHIND INVESTING IN SHARES


1 Low risk 30 202 Earn high dividends 60 40

3 Easy liquidity 40 26.67

4 Capital appreciation 20 13.33

Total 150 100

INFERENCE:

From the table, 20S% of the respondents main objective to invest in shares is tax savings; 40% of

the respondents main objective to invest in shares is earn high dividends; 26.67% of the

respondents interested in shares is easy liquidity and 13.33% of the respondents main objective iscapital appreciation in long run respectively.


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Table No. 7

RESPONDENTS FREQUENT INVESTMENT IN SHARES


1 Monthly 25 16.672 Every 3 month 75 50

3 Every 6 month 40 26.67

4 Others 10 06.67

Total 150 100

INFERENCE:

From the table, 16.67% of the respondents invest share monthly; 50% of the respondents invest in

share every 3 months; 26.67% in every 6 months; and 6.67% invest occasionally.


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Table No. 8

RESPONDENTS FELT DISSATISFACTION WITH SERVICES OF UNICON.

S. no. Category No. of

respondents

%

1 Slow operation 40 26.67

2 Delayed correspondence 30 20

3 Inaccessibility to the service centre 40 26.67

4 Fund transfer facility 40 26.67

Total 150 100

INFERENCE:

From the table, 26.67% of the respondents dissatisfied with the slow operation; 20% of the

respondents dissatisfied with delayed correspondence; 26.67% of the respondents dissatisfied withinaccessibility to the service centre and fund transfer facility respectively.


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Table No. 9

RESPONDENTS SATISFACTION LEVEL FOR BROKERAGE CHARGES


1 Highly satisfied 60 40

2 Moderate 30 20

3 Satisfied 20 13.33

4 Dissatisfied 40 26.67

5 Highly dissatisfied 00 00

Total 150 100

INFERENCE:

From the table, 40% of the respondents highly satisfied with brokerage charges; 20% of the

respondents are moderate with the brokerage charges; 13.33% of the respondents are satisfied withthe brokerage charges; 26.67% of the respondents are dissatisfied with the brokerage charges and

none have highly dissatisfied respectively.


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Table No. 10

AWARENESS ABOUT ONLINE TRADING


1 YES 108 72

2 NO 42 28

Total 150 100

INFERENCE:

From the study, the result is that 72% of the respondents aware of the online trading and 28% ofthe respondents are not aware of the online trading.


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Table No. 11

RESPONDENTS AWARENESS OF THE ABSENCE OF AMC

(ANNUAL MAINTENANCE CHARGES)


1 YES 120 80

2 NO 30 20

Total 150 100

INFERENCE:

From the study the result is that 80% of the respondents aware of the AMC of the company and20% of the respondents are not aware of the AMC respectively.

TABLE 12

TYPE OF PRODUCT RESPONDENT LIKE TO INVEST ON IN NEXT 3 MONTHS


respondents

%

1 Wealth management 10 6.66

2 Equities & derivatives 60 40

3 Commodities 70 46.66


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4 Real estate 10 6.66

Total 150 100

Inference : From the table 6.66% of respondent would like to invest in wealh management, 40% of

respondent would like to invest in equities & derivatives, 46.66% of respondent would like to

invest in commodities, 6.66% of respondent wold like to invest in real estate.


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TABLE 13

RESPONDENT SATISFACTION LEVEL ABOUT THE SERVICES PROVIDED BY

UNICON


respondents

%

1 Highly satisfied 40 20

2 Satisfied 40 20

3 Moderate 60 40

4 Dissatisfied 10 6.66

5 Highly dissatisfied 00 00

Total 150 100

Inference : From the table, 20% of the respondent is highly satisfied, 20% of the respondent is

satisfied, 40% of the respondent is moderately satisfied, 10% is dissatisfied and non of respondentis highly dissatisfied.

TABLE 14

RESPONDENT OPINION ABOUT SHARES


respondents

%

1 Shares offer an investment solution 65 43.33

2 Shares make earn quick profit/gain 30 20

3 Shares is a part of investment solution 35 23.33

4 Shares offer easy liquidity 10 6.66

Total 150 100


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Inference: from the table 43.33% of the respondent belives that shares offer an investment

solution, 20% of the respondent belives that shares make an earn quick profit/ gain, 23.33% of the

respondent believes that shares is a part of investment solution, 6.66% of the respondent believesthat shares offer easy liquidity.

CHAPTER 7

(FINDINGS)


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FINDINGS


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With the increasing competitive environment in the share industries, the market potential and

promotional strategy is changing from time to time. So there is a need to analyze the market

efficiency and promotional strategy prevailing in the marketFor the development of UNICON.

It is found from the study customer awareness toward UNICON in different aspects are asfollows:

1. As UNICON deals with online shares, 80% of the customers are aware of the online shares and20% of the respondents are not aware of online shares.

2. Maximum no. of customers got knowledge about UNICON through share brokers that is 40%,

next to that they come to know through the online advertisements that is 33% and rest of thecustomers through friends and bankers.

3. Majority of the customers main objective is to invest in shares is earn high divdents that is 40%,

easy liquidity around 27%, 20% of the respondents invest because of the tax-saving rest to capitalappreciation in long run. So over all result is people invest shares only for earning high dividends

and easy liquidity of cash.

4. Around 50% of the customers invest shares in the time gap within 3 months. 26.67% of the

customers feels slow operations, inaccessibility to the service centre and fund transfer facility and20% very few customers are dissatisfied for their delayed correspondence.

5. The brokerage charges are highly satisfied by 40% of the customers, 26.67% says dissatisfied,

20% are moderate and 13.33% are satisfied. Only 26.67 of the customers say dissatisfied so almost74% of them are satisfied with the brokerage charge.

6. 72% of the customers are satisfied with the BTST provided by the company; only few customersthat are 28% are not satisfied and said no.

7. most of customers like around 27% of customers are dissatisfied with the slow operation,inaccessibility to the service and delay in fund transfer facilities.

8. AMCs absence in the company is aware to 80% of the customers and less is not aware that is

20%.

9. most of customers that are around 72% of the customers are aware of the online trading and vey

few dosent knw abt it.

10. around 40-46% of the customers would like to invest in equities , derivatives and commodities

rest very less percentage invest in wealth management and real estate.


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CHAPTER 8

(SUGGESTIONS)


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SUGGESTIONS

From the survey;


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1. Most of the customers got information about the company only through the share brokers. The

company should take necessary steps to concentrate on the advertisements. Through they areadvertising online, it is necessary to advertise in TV, radio, presses; only when they give these

kinds of advertisements they can get lots of customers. Also they have to go for boarding, which

can be viewed by everyone passing by.

2. The majority of the customers invest in shares to earn high returns in the short run. This is

facilitated through the demat account. All new issues are issued only in the demat form. Thebenefits of having a demat account must be explained to the customers.

3. It was found that maximum no of customer is investing in shares after a time gap of 3 months.

The company should explain the benefits of intraday (buy today and sell today) operations certaincustomers invest in shares with a long term on capital apperceptions. The benefits of short term

trading can be explained to the customers so that they may be persuaded to go in for the same.

4. There is a favorable feedback from the customers about brokerage charges as per transactions.This fact must be emphasized in advertisements and promotional leaflets mailed to potential

customers.

5. Many of the customers are not aware of my broker software. This usefulness should beexplained to them.

6. Customers with money to invest may be living in isolated areas with no proper telephone or

computer facility, the company may think of deputing relationship managers to help the customersthrough proper guidance and by passing on relevant information.

7. UNICON should concentrate on increasing their transaction time and services.

8. it was found that most of the customers dont have knowledge about the benefits of share trading

they should be given time to time knowledge about it.


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CHAPTER 9

(CONCLUSION)

CONCLUSION:

Share trading as a whole is now considered as a specific sources of investment. With the advent

of new online based trading customers are very much satisfied. Share trading industry has

reviewed up its standards once again investment centers.


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It can be explicitly noted from the project that the awareness level are high with the present

youngsters and the middle-aged group which can be observed as a positive sign for the growth ofthe industry. The effectiveness of the other supporting instrument

like client relationship can be further improved so that the impact will be high.

It doesnt end at just opening the demat account but the actual implementation is considered

with the customer related services. The customer should be updated on recent trends market news

and the value of the investment that increases their satisfaction and awareness and trust on thecompany.

APPENDIX

(QUESTIONAIR)


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QUESTIONNAIRE

1. Name:

2. Age: a) 20 30 b) 30 40 c) 40 50 d) above 50

3. Sex: a) Male b) Female

4. Occupation: a) student b) Pubic sector c) Professionald) Pvt. Sector employee e) Investor in stock market

5. Are you aware of online trading?

a) Yes b) No

6. What is your opinion about shares?

a) Shares offer an investment opportunityb) Shares make earn quick profit/ gain

c) Share is a part of an investment

d) Shares offer easy liquidity

7. How did you come to know about UNICON online trading share?

a) Share broker b) Bankers c) Friends d) Online Advertisement

8. What is your objective behind investing in shares?

a) low riskb) Earn high dividendsc) Easy liquidity

d) Capital appreciation in the long run

9) How much you trade?

a) Only 1500 b) 2000 c) 5000 d) 10,000 e) not yet traded

10. How frequently you invest in shares?

a) Monthly b) Every 3 months c) Every 6 months d) Others

11) How much risk can you take at a time?a) Your whole money b) Half of money c) Depends on market

D) on particular brand only e) cant say

12. Have you ever felt dissatisfied with any of the services of our company UNICON?

a) Slow operation b) Delayed correspondence

c) Inaccessibility to the service centre d) Fund transfer facility


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13. what type of product would you like to invest on in next 3 months?

a. Wealth management b) equities & derivatives c) commodities d) real estate

14> how much you are investing in share market?

A) below 10000 b)10000-25000 c) 25000-40000 d) 40000-55000 e) above 55000

15. Are you satisfied by the brokerage charges of transactions when compared to other competitors

in the market?a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied

e) Highly dissatisfied

16. What is the level of satisfaction regarding the minimum balance compared with othercompetitors?

a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied


17. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided by the

company?a) Yes b) No

18. Are you aware of the absence of AMC (Annual maintenance charges) with reference toUNICON?

a) Yes b) No

19. Are you satisfied by the overall services provided by UNICON?a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied


20. Suggestions to improve our present level of system in UNICON?

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Thank you for your valuable time

GOWRI SANKAR GOUD P.VSRM School Of Management

SRM UNIVERSITY.


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BIBLIOGRAPHY


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BibliographyBooks:

K.Aswathappa

Unicon Trainee Hand Book

Philip Kotler

Internet:

http:/www.moneycontrol.com

http:/www.uniconindia.com

http://www.google.com

http://www.nseindia.com

http://www.bseindia.com

http://www.wikipedia.org

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