new product development airbus a380
DESCRIPTION
TRANSCRIPT
New Product Development
Airbus A-380
Introduction: Airbus A-380
• Double-deck, wide-body, four-engine jet airliner
• Largest Passenger Aircraft.
• Capable of Carrying 853 Passengers.
DEFINING BUSINESS GOAL
Airbus A-380: Goals
• To gain a strategic
advantage over its
arch rival Boeing
• To enter into the VLA
segment of the
aircraft industry
Airbus A-380: Goals
• Economic Advantage
Airbus A-380: Goals• Fill the Gap
Airbus A-380: Goals
• Change the Industry Structure
• Change from the Point to Point Structure to
Hub and Spoke Structure.
PRODUCT DEVELOPMENT OF A-380
Channels for the Birth of A-380
• Product Improvement
• Technological Innovation
A-380: Concept Generation
Airbus organised four teams of designers, one from each of its partners
• Aérospatiale• Deutsche Aerospace AG• British Aerospace• CASAto develop Very Large Commercial Transport
Aircraft designated A3XX
A-380: Value analysis
A-380: Value analysis
A-380: Product Design & Development
• Choosing of a double-decker design versus a
single deck standard design.
• The above design gave more passenger
volume.
• Extensive market analysis with over 200 focus
groups to develop the product.
A-380: Product Design & Development
Various product test carried out.
• Handling, speed, High altitude test, Evacuation test,
wing failure test.
• A380 received European Aviation Safety Agency
(EASA) and United States Federal Aviation
Administration (FAA) approval to carry up to 853
passengers
A-380: Production
• Major structural sections of the A380 are built in France, Germany, Spain, and the United Kingdom
• Components of the A380 are provided by suppliers from around the world; the five largest contributors are Rolls-Royce, Safran, United Technologies, General Electric and Goodrich
A-380: Production
A-380: Production
Airbus A-380 as of now
• Cumulative orders of A-380 as of July 2011.
CONCLUSION
References
• “Airbus vs. Boeing in Super Jumbos” by Benjamin E and Pankaj G., Harward Business School working paper.
• www.airbus.com• Image courtesy: www.wikipedia.org
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