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Table of Contents

Who I Am..................................................................................................................................3

PERSONAL COMMERCIAL:.................................................................................................................3

MYERS BRIGS:................................................................................................................................4

DISK CLASSIC 2.0 ASSESSMENT:.........................................................................................................5

Core Competencies............................................................................................................7

SKILLS/EXPERTISE:...........................................................................................................................7

Work History..........................................................................................................................8

BOARD OF EDUCATION/CHICAGO PUBLIC SCHOOLS...............................................................................8

NORWEGIAN AMERICAN HOSPITAL.....................................................................................................9

VANGENT INC...............................................................................................................................10

COMPUTERSHARE FUNDS SERVICES..................................................................................................11

Education...............................................................................................................................12

COLUMBIA COLLEGE CHICAGO.........................................................................................................12

KENNEDY KING COLLEGE CHICAGO...................................................................................................12

Awards/Training.................................................................................................................13

HOWARD UNIVERSITY SCHOLARSHIP RECIPIENT..................................................................................13

Additional Credentials...................................................................................................14

LICENSE/CERTIFICATIONS:...............................................................................................................14

Nielsen Academics Workshop:.............................................................................................14

Arbitron: .............................................................................................................................. 15

Health Insurance:................................................................................................................. 16

VOLUNTEERISM:............................................................................................................................17

Writing Samples................................................................................................................18

BLOG.......................................................................................................................................... 18

CONTACT:.................................................................................................................................. 19

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Who I Am

PERSONAL COMMERCIAL:

Accomplished and integrity-driven Marketing and Sales Professional with a proven track record of utilizing industry best practices to offer insights on how to improve campaign effectiveness through a company’s, platform functionality. Recognized as a leader with strengths in media management, sales, advertising, data analysis, defining continuous improvement processes, and providing solutions for integral parts of corporations. Verifiable track record of managing complex projects while always delivering on time and exceeding expectations. Work closely with clients to provide ROI by offering insights and recommendations. Exceptional tenure with a solid work history showing promotions to positions with more authority and responsibility. Strong interpersonal skills, highly adept at facilitating discussions and negotiations with key stakeholders.

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MYERS BRIGS:

What is it?The Myers–Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions

Personality Type:

ENFJ

Warm, empathetic, responsive, and responsible. Highly attuned to the emotions, needs, and motivations of others. Find potential in everyone, want to help others fulfill their potential. May act as catalysts for individual and group growth. Sociable, facilitate others in a group, and provide inspiring leadership.

PROTAGONISTENFJs are natural-born leaders, full of passion and charisma. Forming around two percent of the population, they are oftentimes our politicians, our coaches and our teachers, reaching out and inspiring others to achieve and to do good in the world. With a natural confidence that begets influence, ENFJs take a great deal of pride and joy in guiding others to work together to improve themselves and their community (www.16personalities.com).

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DISK CLASSIC 2.0 ASSESSMENT:

What is it?The DiSC Classic Profile 2.0 is a personal profile personality/behavioral test developed based on Marston’s model and Inscape Publishing’s DiSC research. The D.I.S.C. personality profile looks at your dimensions of behavior and personality based behavioral style. Understanding your disc personality style and those of others provides insight that can improve rapport, communication, team effectiveness, customer service, sales and reduce interpersonal conflict. DiSC is used to increase performance and therefore bottom-line results.

Behavioral Pattern:

APPRAISER

People with the Appraiser pattern in their DiSC Classic Profile have a unique combination of styles. Appraisers tend to be strong communicators, as C’s measure their words carefully and I’s are naturally skilled at influencing others. Appraisers are perceived as assertive rather than aggressive. They elicit cooperation of others by showing consideration. They use persuasion to involve others in projects. They are creative, direct, and accomplish results.

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Core Competencies

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Interpersonal Skills:Leader

MotivatorTeam building

Conflcit ResolutionListening

Customer Service Personal Skills:

Writer/BloggerResearch

HonestHard-Working

MotivatedSocial Media Expert

Professionsal Skills:CRM

Excel V-Lookup/If StatementsInventory/Fixed Asset

ManagementNew Hire Onboarding

SalesBudget

Training Technical Skills:Microsoft Office

Microsoft Dynamics Oracle Financials

OutlookProblem Discovery Work Flow Charts

SKILLS/EXPERTISE:

F INANCIAL ANALYST PROJECT MANAGEMENT DATA ANALYST

Healthcare Expertise Strategic Planning Business Requirements Solution Focused

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Core Competencies

Work History

BOARD OF EDUCATION/CHICAGO PUBLIC SCHOOLS

2013-Present

Financial Services Representative

Provide technical, financial guidance and support to over 600 CPS Schools, including assisting schools with annual survey of school investments, helping schools reconcile monthly, and answering policy inquires.

Analyze and audit financial data for all assets owned, leased, or subleased by CPS ($45M) identifying any financial risks and opportunities for budgeting and investments improvements.

Exercise industry best practices while assuring fixed asset compliance according to CPS policies and guidelines.

Utilize CRM systems to resolve Internal Accounts, Vendor, and Fixed Asset escalations. Provide fixed asset and internal accounts training to both new and established employees,

providing them with the tools to accurately track financial data and records. Manage internal accounts and consolidated banking hotline utilizing superior customer

service and problem-solving skills. Collaborate with Senior Management to provide analysis support on ad-hoc projects as

required. Create and maintain databases using Oracle Financials version 12.1.3. Partner with internal stakeholders to maintain relationships with School Support Center. Support the finance manager in the implementation and enforcement of district financial

goals. Team lead

What I’ve learned: Team Work Auditing/Analyzing Data Inventory Management Questioning Billing/Accounts Payable Relationship Management Identifying problems Ability to work under pressure Leadership

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NORWEGIAN AMERICAN HOSPITAL

2012

Assistant to CEO Provided general administrative and clerical support, including answering phones, escorting

guests to appropriate location, word processing, data management and archiving. Received and sorted mail deliveries in a timely manner, within minimal errors.

HR Office Assistant Partnered with multiple team members to select, hire and training new employees. Created and maintained databases for record accuracy. Performed filing, data management, drafting and editing short office memos. Organized, sorted, and assigned mail distribution for all HR the employees.

What I’ve learned: Knowledge of Human Resources Responsibility and Accountability Accuracy Serving and Helping others Interacting with various people/different levels of the Organization Maintain focus with interruptions

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VANGENT INC.

2011-2012

Benefits Coordinator

Determined eligibility for Medicare insurance plans according to CMS regulations. Enrolled Medicare Beneficiaries in Medicare insurance plans, guiding them through the

enrollment process and answering any questions or concerns. Scheduled appointments for licensed insurance agents in more than 10 states. Pre-called plans before speaking with Medicare beneficiaries. Consistently exceeded expectations ensuring projects were on time, on budget, compliant to

standards, & meet Business needs.

What I’ve learned: Conflict resolution Team Work Building Rapport Selling products or services Investigating Solutions Accuracy

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COMPUTERSHARE FUNDS SERVICES

209-2011

Client Service Representative

Solicited shareholders for proxy votes. Spoke with shareholders concerning their investments. Assisted shareholders with proxy voting. Performed data entry and clerical duties. Provided exceptional customer service at all times.

What I’ve learned: Soft Sales Skills Cold calling Developing Rapport Customer Service Perseverance

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Education

COLUMBIA COLLEGE CHICAGO

Bachelor of Arts (B.A.):Art, Entertainment and Media Management

Graduation: May 2013

The program offers comprehensive preparation for managerial and entrepreneurial careers in music promotion and distribution, international arts management, live entertainment and the performing arts, museums and galleries, traditional and new media, professional and collegiate sports.

It offers a solid core of management classes (such as entertainment marketing, information management, managerial economics, accounting, finance and organizational behavior), and a vast array of field-specific courses. In addition, the department offers courses designed to help individual artists build independent and sustainable careers in their field of choice.

GPA: 3.1/4.0

Coursework:

Principles of Marketing Managerial Economics Business of Media Decision Making: Media Public Relations Writing Consumer Behavior Business/Industrial Psychology

KENNEDY KING COLLEGE CHICAGO

Graduation: May 2011

Associate in General Studies (A.G.S.)

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Awards/Training

HOWARD UNIVERSITY SCHOLARSHIP RECIPIENT

Certificate of CompletionJune 2013

The Media Sales Institute (MSI) is a ten-day, intense training program developed by Personal Selling Principles (PSP) for graduating college or university seniors who are passionately interested in pursuing a career in media sales. The MSI trains candidates in radio, television, cable, print, digital and internet sales. Courses are taught by CEOs and Top Media executives. 30 Graduates are selected to participate each year.

Program OverviewThe Media Sales Institute trains young professionals in radio, television, cable, digital and Internet sales.

At the end of the course, participants divided into groups of three. Each group forms a fictitious multi-media company comprised of radio, television and cable properties. To reflect media sales in today’s marketplace, each medium presented must have a digital component. While the groups will work in teams to develop the company name and identity, each individual will be responsible for developing and giving a sales presentation to a group of media executives seeking candidates interested in positions in media sales. A career fair is held at the end of the course where candidates engage in one-on-one interviews with media company executives. More than 75 percent of the participants are hired by media companies two weeks to one month after their completion of the program.

Coursework/What I’ve learned: Introduction to TV, Radio, Cable and Digital: Media Consumption, Trends and Selling in

2014

The Sales Cycle: Prospecting, Customer Needs Analysis, Campaign Development and Proposal Creation

Basics of Direct Sales for TV, Radio, Cable and Digital

Radio Advertising Bureau (RAB) and Television Bureau of Advertising (TVB)-- The Value of Research in the Sales Process

Business Etiquette Today

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Additional Credentials

LICENSE/CERTIFICATIONS:

Nielsen Academics Workshop:

Certificate of Completion Consumer/Media Measurement, Media Buying, Research

Nielsen is the world's leading provider of marketing information, audience measurement, and business media products and services. Nielsen measures the audiences for all types of electronic and print media, on all available technologies, from iPods to newsprint…helping media clients track the viewing habits of their varied audiences.

Nielsen Academics is an online learning portal focused exclusively on the needs of students and faculty. The curriculum consists of:

Instructionally sound tutorials Online assessments Data reports Case studies Resource links study aids Facilitators guide, and other useful information.

The content provides a variety of individual activities and lessons that can be selected to coordinate with an existing course syllabus and is completed within or outside the classroom.

Modules: Consumer/Media Measurement Media Buying Research Advertising

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Arbitron:

Certificate of CompletionRadio

Arbitron is a leading research company, nationally known for producing radio and television "ratings." We've been in business since 1949. We measure radio and television audiences across the country. Our only business is research and our only job is ratings.

More than 800 people in our Maryland office (located between Washington, DC, and Baltimore) use listening and viewing data from people like you to produce the ratings reports for cities nationwide. Radio and TV stations depend on the ratings to decide what to put on the air.

About our radio and TV ratings...

Radio and TV ratings estimate how many people listen to each radio station and watch each television station and how many don't. Radio and TV stations use the ratings to learn what people like to hear and watch.

In a particular town or city, radio listening and TV viewing information from people in our research studies is combined to give radio and TV stations their ratings.

Modules: Arbitron 101 PPM 101 Qualitative 101 Scheduling 101

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Health Insurance:

Sept 2014

License Number: 017416331

Illinois health Insurance Producer Virginia Health Insurance Producer Texas Health insurance Producer Michigan Health Insurance Producer Kansas Health Insurance Producer

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VOLUNTEERISM:

University Of Chicago Southside Health and Vitality Studies: Maven/Outside Sales Consultant

New Communities Program: Intern/Administrative Assistant Chicago Public Schools/ Supporting Back School Campaign

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Writing Samples

BLOG

Media. Public, Relations, and Everything Related:

Let’s make HistoryCREATING SYNERGIES

The ideas of creating new synergies were very profound during the time of the

AOL/Time Warner merger; we will see many of those ideas carried out in the future. 

Companies like Facebook and Google have already begun to implement these

strategies gradually.  

The AOL/Warner merger was supposed to create a “tri-level” package aimed at

crafting tactical, strategic, and transformational synergies.   Creating Tactical

synergies is perhaps the easiest thing to do because anyone can look on the surface

and see ways to improve a situation, product, or service but many times we forget that

there is a such thing as cause and effect–if you fix one thing you can possibly cause

something else to go wrong and this is precisely what happened with that merger but

if media companies make the right decisions by looking at the all the dynamics of a

company before buying another company this will be practically alleviated.   

Tactical strategies were going to be implemented to increase their bottom line and

hopefully reduce operating expenses.  AOL planning to package installation CD’s in

Time publications, Warner wanting to promote movies on AOL TV/Movie Phone to

increase ad sales represent the thought process of companies that are seeking to

converge.  This is one of the main reasons that I feel either Facebook will be purchased

by an old media company one day or they will purchase an old media company—

because I think both business models can benefit from the other. 

Strategic strategies were expected to help Time Warner to develop a strong web

presence and allow America Online to use its cable broadband capabilities by

promoting AOL TV to the 20% of U.S, households that AOL had access to through the

merger.  All media companies are seeking to find new ways to pull in internet users. 

Using the many forms of convergence will help companies to think strategically. 

Media companies already know people enjoy creating their own content the question is

what else do they like to do.

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My favorite strategy is the transformational strategy because this is where evolution

occurs.  No one can predict what changes will occur as a result of a merger or as a

result of putting out a new product or service.  Media companies will have to create

products or services that they feel are suitable for their audience and then just wait to

see what variables change the game! 

For More Writing Samples—including Press Releases—please contact me!

CONTACT:

Ashley S. Lett

Website: www.Ashleylett.com

LinkedIn: https://www.linkedin.com/in/ashleylett

Email: vision@ashleylett.com

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