© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

New Peanut Product Developments

April 2014

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Content

• Snacking is a way of life for today’s consumers

• Snacks and peanuts developments in Europe

• Flavours and formats are driving innovation

• A successful story in the peanut butter segment

• Conclusions

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Snacking is a way of life, especially for younger & working consumers

41% of 15-24 year olds in the UK often eat snacks while on-the-move rather than eating a proper meal.

Traditionally, ‘snacking’ has been indulgence-led but in our time-pressed society it now has healthy connotations.

The boundaries between meals and snacks are blurring.

On-the-move eating

Eating occasions

blur

Healthy influences

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Attitudes towards nuts (2014)

Nuts can present a snacking challenge for consumers because they have both BFY and “not so BFY” attributes, requiring a certain level of awareness and

attention to “mindful” eating.

European consumers are conflicted about the health benefits of nuts

Source: Mintel Consumer Data Charts

0

10

20

30

40

50

60

70

80

90

I limit the

amount ofroasted nuts I

eat becausethey are

unhealthy

I would be more

likely to buyhealthier nut

options

I would buy

more nuts if thesalt content was

lower

Roasted nuts

are a goodsource of

protein andvitamins

Roasted nuts

are healthierthan

crisps/othersalty snacks

France

Germany

Italy

Spain

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Lorenz Macadamia Nuts, Austria

Asda Chosen by You Salt & Vinegar Peanuts, UK

The “Naturally rich in” message tends to be subtly communicated

in nuts; the main emphasis is still on

flavour.

The front pack states

“high in fibre”

Health positioning in snack nuts

Duyvis onion & garlic peanuts, Netherlands

Naturally contain vitamins E, B1, B3,

phosphorous, magnesium & good unsaturated fats

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Snack nuts have been growing in popularity as consumers ramp up their protein dependence

Salty snacks new launches, Europe, most active sub-categories, %

Source: Mintel GNPD2014 data: January to 7th April 2014

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Snack nuts have been growing in popularity as consumers ramp up their protein dependence

Salty snacks new launches, Europe, most active sub-categories, %

Source: Mintel GNPD2014 data: January to 7th April 2014

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The industry

is responding Attitudes towards protein and food high in protein, UK, November 2012

The peanut industry can benefit from the interest in high protein

Source: Mintel Oxygen

Hillary Peanut+ Honey Spread contains 25%

protein from peanut, grains and milk, New Zealand

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For manufacturers, the challenge going forward will be the continuing battle between health and enjoyment.

But for consumers flavour is more important than health

64 65

5055

0

10

20

30

40

50

60

70

France % Germany % Italy % Spain %

Attitudes towards salty snacks“Flavour is more important to me than calorie content”

Source: Mintel Consumer Data Charts 2013

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Walkers TigerNuts double coated, tiger patterned

shell, UK

For best-selling new nut products the

emphasis is on texture and strong flavour

Five variants (cheese, tomato, barbecue, bacon, Mexican) have first year

sales of €8.7m

Four variants (sweet chilli, smoky bacon, salt &

vinegar, masala curry) have first year sales of

£3.5m

Flavour is key to best-selling new products

Bénenuts Twinuts flavoured biscuit coated

nuts, France

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Peanuts new launches, worldwide, by flavour, %

Search for the intense has driven spicy flavours

Source: Mintel GNPD

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Highlighting specific chili types in salty

snack flavours speaks to consumers’ demand for authenticity, and could support higher retail price points for

premium lines.

Seeberger Thai Style Peanut & Cashew Nut

Mix, Austria

Pepsico Walkers Sensations Chinese

Szechuan Pepper Coated Peanut, UK

Manufacturers merge authenticity and novelty hot flavours

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Flavours inspired by

complete meals

Combining snacks with

popular sauces

Lemon with chilli blends have started appeared in Europe

Lemon/

Lime notes

What is next for flavours?

Pepsico Walkers TigerNuts Masala

Curry, UK and Ireland

Chio Crispers Coated Nuts with Tzatziki

Flavour, Hungary

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USA

Manufacturers blur salty snack formats

Mars introduced a new line of snack mixes

incorporating M&Ms with nuts, dried fruits, cookies

and pretzels

UK

“Contains jumbo peanuts, hula hoops, tortillas, corn

strips and multigrain crisps”

The brand claims that there is “something

crunchy, salty, nutty or spicy in every handful”.

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The use of limited editions is a way to ‘test’ concepts with experimental consumers

Ültje Almond-Peanut Mix with Chocolate & Chili is available for a short time

only, Austria

Duyvis Tijgernootjes Paprika Fiesta Double

Coated Peanuts with double Mexican flavours, NL

Consumers are no longer satisfied with

simply buying products, increasingly

they want brands to provide experiences.

AWS: €20,587

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Duyvis Heat & Eat are roasted peanuts that can be warmed up in a microwave for warm and

crispy nuts, Netherlands.

According to the manufacturer, the aroma and flavour of fresh nuts are released through the

special cooking.

We are expecting to see more warm snacks as an

accompaniment to a meal or between meals, as long as they deliver on indulgence, flavour

and convenience.

Heat & Eat: warm nuts come to the table

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Portability is growing in importance as consumers snacks more out of home or on the move

Source: Mintel, Jan 2013Base: adults aged 16+ in each country who eat salty snacks

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Emerald Breakfast on the Go!’s popularity has been attributed to its portion-controlled, individually wrapped packages, which have been made trimmer

and longer to aid portability, USA

Breakfast mixes highlight portability and satiety

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Morning Munch range of nuts, fruits and snack mixes, UK

Risenta mix includes chopped cashew, pecan and walnuts, Finland

The success of Diamond Foods’ breakfast trail mixes in the US has encouraged other brands to target consumption during

breakfast.

Manufacturers target the breakfast moment

“maintaining energy levels” “said to give an omega-3 boost”

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The Peanut Crunch contains a mixture of peanuts, cashew nuts,

Finland

Nuts clusters “Shots” formats give a more dynamic image and a more affordable appeal

Portable snacking formats aim at inspiring new usage occasions

Nut Shot Gourmet Virginia Crunchy Jumbo Peanuts, 60g pack, USA

Crown Jolly Pong Snack in a 40g shot pack,

convenient to pour in mouth, South Korea

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A successful story in the peanut butter segment

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Jif Whips Whipped Peanut Butter & Chocolate Spread - AWS: $47,210

Jif Whips Creamy Whipped Peanut Butter – AWS: $67,761

Jif Chocolate Flavored Hazelnut

Spread - AWS: $110,117

Jif Mocha Cappuccino Flavoured Hazelnut Spread - AWS: $43,678

Smucker’s strategy to leverage the Jif brand into specialty nut butters pays off

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Indulgence & enjoyment are key market drivers but the movement towards healthier snacks continues.

For nuts and peanuts protein & fibre content are the areas to watch.

Breakfast trail mix brands should exploit the filling benefits of nuts as consumers look for morning options that give them sustained energy and leave them fuller for longer.

Healthier but still

delivering on taste

Areas of opportunities:

Morning Occasion

New packs Small ‘shot’ style packs with a high protein content message on the pack to target younger consumers’ on-the-go snacking habits.

© 2013 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

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Flor Mansilla

Trends & Innovation Consultant