new mi gente tv 43 6
TRANSCRIPT
43.6
Connecting the businesses of Houston with our Hispanic Community
Texas Department of State Health Services
Who is our market? Total Population Houston and surround-
ing areas 6,622,047
AngloAfrican AmericanHispanicOther
2,387,237
2,525,868
1,095,818
613,1
24
Nielsen.com
Who spends the most money? Hispanics spend more per day than U.S. average: $96 vs. $90
Other
Hispanic
African American
Anglo
$90
$96
$87
$88
$82
$76
$72
$79
$113
$119
$111
$108
Avg. Daily spending of those w/ kids under 18
% Have children under 18 Anglo 29%African American 39%Hispanic 50%Other 36%
Hispanic Chamber of Commerce
Hispanic Buying PowerHispanic purchasing
power has increased at a compound annual growth rate of 7.5%
more than twice as fast as the 2.8% growth for the total U.S. purchasing power
According to the Hispanic Chamber of Commerce..
Hispanic purchasing power has increased 45% in the last 5 years, and has reached 1.4 Trillion.
Hispanic Chamber of Commerce
Marketers continue to boost spending in the U.S. Hispanic media market
2014 Hispanic advertising grew by 12.0%estimated 4.9% growth for overall U.S. media
ad spendingBusiness owners doubled expected Hispanic
advertising 3.8 Billion spent last year in Hispanic
advertising
www.Statista.com
Okay, I want Advertising. What is most effective?
Local Televison
Newspapers
Magazines
Radio
Social Networks
Online video sites
0% 10% 20% 30% 40% 50% 60%
56%
50%
45%
40%
38%
33%
Mediums
Mediums
Statista.com
Advertising response by Latin Community
Word of mouth*Televsion*
EmailsWebsites*
NewspaperTV program ads*
MagazinesSearch Engine
RadioSocial Networks*
Consumer ReviewsBillboards
Online video ads*Online banner ads
Ads on mobile phones*
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%85%
80%80%79%
77%76%76%75%75%75%74%
72%70%
68%65%
www.Statista.com
Advertising Facts to take home with you!65% of your audience
are visual learnersVisual data is
processed 60,000 times faster by the brain than text
•Consumers are more likely to remember your add when they can see it, hear it, and read it.
Local tv vs. cableAnalog Signal Cable & Satellite
6 Million residents5 Million nonsubscribers58% of local television
viewers are HispanicReaches consumers that
are willing to drive to your business
6 Million residents1 Million Subscribers20% of cable
subscribers are Hispanic
Reaches consumers across the nation
KHLM-LD 43.6 COVERAGE MAP
We have packages for all businesses, large and small. • Unique segments of 20, 10, 5, and 2 minute•Traditional :30 and :60 second commercials•Original programming•Event media coverage•Social Media exposure at no cost to you•Production/Editing available upon request
Special Promotions1. :30 Second commercial
played 24 times a day 7 days a week for only $30 a day
2. 2 twenty minute infomercials played twice a day 7 days a week for only $500
3. 3 twenty min, 5 five min, 4 two min, & 6 one min a day; 126 spots of air time a week for only $950
Process and Timing1.Do you currently have
production, or would you need to produce a new commercial?
2.Schedule production3.2 weeks minimum to get
production ready for TV4.Air your commercial!
Are you ready to turn our provided leads into profits?!?
Leads Sales Revenue
Call Marcela at (713) 412-3527 or Email [email protected]