new media trainingJanuary 19, 2011

Salt Lake City

SESSION 1: WHAT IS SOCIAL MEDIA & WHY DOES IT MATTER BALLROOM C Tom Love (Love Communications) Laura Mayes (Blog Con Queso, Kirtsy, Mom 2.0, Mighty Events) Clark Gilbert (Deseret Digital Media)

SESSION 2: BREAKOUT SESSIONS

Choose from one of the following Breakout Sessions:

BREAKOUT A – CAMPAIGN ADVERTISING BALLROOM D (PRODUCTS, ISSUES, OR CANDIDATES)

Liz Mair (Hynes Communications) Vincent Harris (Harris Media) Andrew Roos (Google)

BREAKOUT B – SIX TOOLS IN SIXTY MINUTES BALLROOM C YouTube – Andrew Roos (Google) List-building – Rachael Herrscher (TodaysMama.com) LinkedIn – Jason Alba (JibberJobber.com) Facebook – Kuulai Hanamaikai (Love Communications) Geotagging – Monica Danna (Cosmopolitician.com) Twitter – Troy Pattee (Mom It Forward)

SESSION 3: EFFECTIVE SOCIAL MEDIA STRATEGIES BALLROOM C

Chris Nichols (utahREpro) Mike Petroff (Deseret Digital Media) Neil Chase (Federated Media) Julie Bazgan (Love Communications)

Agenda

CLARK GILBERT President and CEO, Deseret News Publishing Company and Deseret Digital Media

The Deseret News is Utah’s longest running business and one of the nation’s fastest growing newspapers, both in print and online. Deseret Digital is one of the largest targeted media networks in the country. It manages the commercial Web properties of the Deseret Media Companies: DeseretNews.com, KSL.com, DeseretBook.com, MormonTimes.com and LDSChurchNews.com.

Prior to DDM, Gilbert was an associate academic vice president at Brigham Young University–Idaho, where he oversaw the university’s online learning and distance education initiatives. He was also a professor of entrepreneurial management at the Harvard Business School and has a background in media innovation.

Gilbert graduated from Brigham Young University. He earned a master’s degree from Stanford University and a doctorate degree from the Harvard Business School.@deseretnews

NEIL CHASE Federated Media

Neil Chase is Senior Vice President for Editorial at Federated Media, where he works with more than 100 of the best independent publishers on the Web. He has worked as an editor and page designer at several newspapers and was Managing Editor at CBS MarketWatch, Continuous News Editor at The New York Times, and an assistant professor at Northwestern University’s Medill School of Journalism.@federated_media

Speakers

JASON ALBAJibberJobber.com

Jason Alba is the CEO and creator of JibberJobber.com, a web-based system to organize and manage a job search (and the networking you do between job searches). Jason is a certified Personal Branding Strategist and popular blogger and speaker about career management and social tools for professionals. Jason wrote I’m on LinkedIn – Now What???, one of the first books on using LinkedIn. He also wrote I’m on Facebook – Now What??? and is finishing two more books (Eight Lunches, for entrepreneurs and a book on social media etiquette).

Jason maintains several blogs including JibberJobber.com/blog, and contributes to the AOL Jobs blog. In his spare time he created the LinkedIn for Job Seekers DVD. Jason has an IT and business background and earned a Computer Information Systems degree and an MBA.@jasonalba

JULIE BAZGAN Director, Digital Marketing, Love Communications

Julie is the Digital Marketing Director at Love Communications. As an online marketing strategist and planner with over 15 years of digital and marketing communications experience, she has developed digital branding, online lead generation and eCommerce strategies for numerous B2B and B2C clients while working with advertising agencies in Southern California and Utah.

Julie has extensive experience leading diverse teams and developing fully integrated, customized engagement marketing campaigns with a focus on the Web. A native of Southern California, she attended California State University, Northridge, and since moving to Utah enjoys spending time outdoors with her Samoyed dog.@lovecommslc

MONICA DANNA Cosmopolitician.com

Monica Danna is a marketing and public relations consultant who specializes in holistic marketing strategies for businesses. Before beginning her agency, COLAB, Monica held the position of the first social media manager for Halliburton and its various subsidiaries. Most recently Monica worked with Texas gubernatorial candidate Bill White, developing his social media campaign, an effort that resulted in the most Facebook fans of any campaigning politician in Texas. @CosmoPolitician

KUULEI HANAMAIKAI Digital Marketing Manager, Love Communications

Kuulei is the Digital Marketing Manager at Love Communications. Kuulei manages all Internet marketing projects, working as an SEO content expert, paid search strategist, Project Manager in the development of hand tailored Internet marketing strategies for Love Communications’ clients.

Kuulei has over 13 years of project management and marketing experience. In the past five years, she has specialized in search engine optimization (SEO) and paid search campaigns, with her most recent focus on the effective use of social media marketing and online reputation management campaigns for clients. Kuulei attended Utah Valley University, Orem, Utah.@lovecommslc

Speakers

MIKE PETROFF Vice President of New Media Sales, Deseret Digital Media, Salt Lake City

Mike is the Vice President of New Media Sales and Ad Product Development at Deseret Digital Media. Mike is a new media pioneer with more than a decade of executive management experience in Web analytics, e-commerce, behavioral targeting, A/B multivariate testing, search engine management, search engine optimization and multichannel analytics. Mike has a unique understanding of the online ecosystem and has worked at several key new media companies including Omniture-Adobe and Onestop Internet. Mike was also selected as a Junto Partners mentor for his work at Utah Build.

TROY PATTEEMom It Forward

Troy is the Chief Marketing Officer of Mom It Forward, a boutique media agency that uses social media as a primary tool. The firm has pioneered social media marketing, working with Fortune 500 companies from Kodak and Kraft to Microsoft and Hewlett-Packard. Troy’s 20 years of marketing experience began at McCann-Erickson in New York and has run the gamut from copywriter to business owner. Somewhere along the line he earned an MBA.

Within the past year Troy has climbed an active volcano (which erupted 10 days later); road-tripped through 30 states; and participated in the first ‘Twitter Party’ at sea, aboard the world’s largest passenger ship from somewhere in the Eastern Caribbean. He has season passes at two Utah ski resorts, about which he promulgates the joys of Utah powder to the Twittersphere. @TroyPattee

RACHAEL HERRSCHERToday’s Mama

Rachael Herrscher is CEO and co-founder of TodaysMama, an online media and publishing company founded in 2004. In her role as CEO, Rachael oversees general business operations, social media, new market development, partnerships, and marketing initiatives. She is a featured blogger on Entrepreneur.com, and is a regular speaker at new media, women in business and mom conferences.

As well, Rachael is the co-founder of EVO , a social media conference for women (http://evoconference,com).Rachael was a finalist for the 2007 Stevie Awards “Best Young Entrepreneur” award and was named one of Utah Business Magazine’s 30 Women to Watch in 2009. She was also recently featured in the book “UpStarts!: How Gen Y Entrepreneurs are Rocking the World of Business” by Donna Fenn of Inc. Magazine. @todaysmama

THOMAS M. LOVEPresident, Love Communications, Salt Lake City

Definitely “hands on” when it comes to nearly every major Love Communications account, Tom is particularly involved with developing long-term strategies, media and promotional partnerships for our clients as well as growing new business for the agency overall. Tom’s motivational style guarantees an atmosphere of creativity, productivity and collaboration at the growing agency.

Tom’s contacts from his work in television sales (sales GM for KTVX-Channel 4 in Utah, the ABC affiliate), along with his own charismatic approach and dynamic personality, give Love Communications unparalleled success in creating “win-win” business relationships for its entire client base.@lovecommslc

ANDREW ROOSGoogle Account Executive for Elections and Issue Advocacy Team

With more than a decade’s prior experience on campaigns around the country (from local to presidential), Andrew now works with campaigns and political organizations around the country to maximize the impact of their advertising dollars. Andrew has managed six campaigns, including four gubernatorial races and tough primary battles, with small to multi-million dollar budgets. Notably, he was the campaign manager for Democratic Governors Association Chair Jack Markell’s upset win in Delaware in 2008. Roos has BA from the University of Notre Dame, and attended graduate school at Brown University in the Department of Philosophy.

VINCENT HARRIS Founder of Harris Media, LLC

Vincent helped direct the online plan for Gov. Mike Huckabee’s 2008 presidential run, the re-election campaign of Senator John Cornyn, and Bob McDonnell’s successful gubernatorial race in Virginia, noted by many in the media as the first major Republican race to actively utilize new media technologies. Under his leadership, Harris Media has been able to work with a variety of top-tier races across the country, and his firm’s work has been discussed in numerous publications. A frequent guest speaker on the intersection of technology and politics, Vincent has traveled across the world to teach activists. As a proud graduate of Baylor University, Vincent is currently working on his PhD at the University of Texas.@VincentHarris

TOM LOVE

ANDREW ROOS

TROY PATTEE

LAURA MAYES

RACHAEL HERRSCHER

CHRIS NICHOLS

CLARK GILBERT

JASON ALBA

MIKE PETROFF

LIZ MAIR

KUULAI HANAMAIKAI

NEIL CHASE

VINCENT HARRIS

MONICA DANNA

JULIE BAZGAN

LAURA MAYESBlog Con Queso, Kirtsy, Mom 2.0, Mighty Events

Laura Mayes is an Emmy-winning writer, and a co-founder of Kirtsy, the Mom 2.0 Summit, and the Mighty Events. She has worked with Kirtsy to curate art exhibits and installations, run nationwide programs to educate women about social media, throw charitable and celebratory events across the country, and publish the book, Kirtsy Takes a Bow: A Celebration of Women’s Online Favorites.@lmayes

CHRIS NICHOLS2011 President Utah County Association of REALTORS®

Chris is a full time realtor with Prudential Utah Elite Real Estate in Orem, Utah. Chris is a graduate of the National Association of Realtors (NAR) Leadership Academy, as well as the Utah Association of Realtors (UAR) Leadership Academy. In 2011, Chris will serve as President of the Utah County Association of REALTORS (UCAR), Dean of the UAR Leadership Program, and on the NAR’s Strategic Planning Committee and Public Policy Coordinating Committee. Chris has been a licensed realtor in the State of Utah for 7 years. He was inducted into Prudential’s Hall of Fame in 2010.@utahREpro

LIZ MAIR Vice President for Hynes Communications

Liz Mair is an online communications expert, new media adviser, political consultant and blogger. She serves as Vice President for Hynes Communications, focusing on communications and political strategy.

During 2008, Liz served as Online Communications Director at the Republican National Committee, where she led an aggressive and groundbreaking online media outreach effort aimed at electing John McCain, Sarah Palin and Republicans across the country. In her work for Hynes Communications, she utilizes that experience, her extensive knowledge of the blogosphere, new media, and politics generally and diverse array of media contacts to further client objectives.@LizMair

Notes

www.shiftsummit.org