New Media Grow your Employment Brand

employment brand strategy

attract

retain

engagequality

people

Creating a brand socially

• humanize your message• respond candidly and openly• receive feedback• grow a following • optimize your SEO• drive traffic to your careers page

Managing new media strategies

• do not try to do everything• align media strategy with your EVP• create a brand • find talent• develop connections• build a database

What to expect

• Referral candidates • Passive job seekers • Reduced time to hire • Reduced cost of hire• Increased quality of hire

• More than 75 million members

• Professional Network

• 80% of companies consider Linkedin an integral part of there recruitment strategy

• Demographic 45 Professional earning 70k

• Connect with professionals

• Candidate referrals

• People watch 2 billion videos a day

• Every minute 24hrs of video is uploaded

• 52% of 18-35 year olds regularly share video on YouTube

• Broadcast your message

• Capture your culture

• Micro Blogging • 250 million visitors monthly

• 27% New Zealanders use twitter

• Google place a great deal of emphasis on real time search for page rank

• Social engagement

• 500 million users • 70 million login daily

• 1.8 million users NZ

• 44% NZ users form opinions about brands on social networks

• 42% engage with brands and companies

everyone’s doing it