new july 18, 2008 p l a n n i n g a n d e n g i n e e r i n g · 2015. 9. 4. · visual interest....
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m a r g o r P r e n n a B s u p m a C T S R E H M A S S A M U
: g n i r e e n i g n E d n a g n i n n a l P . c n I s t n a t l u s n o C A E S
e u n e v A s t t e s u h c a s s a M 5 8 4 9 3 1 2 0 A M , e g d i r b m a C
: g n i d n fi y a W d n a e g a n g i S l l o R • s e t a i c o s s A & i s e r r a B
t e e r t S r e t s n u D 8 4 8 3 1 2 0 A M , e g d i r b m a C
July 18, 2008
Report
UMass Campus Banner Program Report
Contents A. Overview……………………………………...………………1 B. Site Plan……………………………………………….………2 C. Design…………………………………………………………4 D. Drawings and Specifications………………………………25
Reference
Campus Landscape Improvement Plan (CLIP) Investigation & Assessment of Existing Conditions - December 2005
Item 8.3 Temporary Signs and Banners Campus Landscape Development Program - February 2007
Item 9.0 Appendix - signage Design Guidelines Sign Type 20 - Campus Banner
1. Introduction The Campus Banner Program is an enhancement of the recommendations prepared for the Campus Landscape Improvement Plan (CLIP). The goals of the program are as follows:
Help make the Campus more welcoming and accessible. Communicate the variety of programs and events that take place on campus; provide color and
visual interest. Enhance the beauty of the landscape. Strengthen the identity of UMass Amherst.
Several working sessions were held to discuss the themes for the Banner Program and to review the design options. We thank the participants for their thoughtful and well-reasoned suggestions. Student Affairs & Campus Life:
Michael Gargano, Vice Chancellor Amy Glynn, Exec. Director Strategic Marketing & Communications Dawn Thompson, Executive Director Housing & Residential Life Jenna Rostek, Purchasing/ Facilities Support Manager
University Advancement: Lisa Perlbinder, Director Advancement Communications/ Campaign PR Physical Plant: Pamela S. Monn, Assist. Director Buildings & Grounds Athletics: Jason Yellin, Assoc AD Media Relations
Todd McDonald, Assistant AD Corporate Sales/ Marketing Auxiliary Services: David Curley Jr., Director, Licensing/ University Five Campus License Facilities & Campus Planning: James E. Cahill, Director
Clifford Resnick, Assistant Director Planning Ludmilla Pavlova, Senior Facilities Planner
2. Opportunities/Campus-Wide
The light poles on campus, both vehicular and pedestrian, are uniform in size throughout the campus and therefore provide a consistent “armature” for the banners. The light poles/banners can be used to unite the campus and complement the variety of architectural styles and landscape treatments.
Many events on campus are seasonal. The banners can be used to highlight special events and
to reinforce the progression of the “seasons”.
First Week (Students First!) Fall Open House Homecoming
Start of Second Semester (Welcome Students) Spring Open House Commencement Reunion Weekend Special Events
Banners can be used to reinforce ongoing marketing campaigns, such as the current “Declare Your Intellectual Independence” campaign. Therefore, the message that student/visitors receive in the mail is also reinforced on campus.
3. Opportunities/Site Specific
The banners can be used to enhance the distinctiveness of different areas on campus. The highest priorities are:
Mullins Center Fine Arts Center
Student Union DuBois Library Campus Center
Since there are so many massive buildings on campus, the banners can add liveliness and color to break up the large expanses of concrete and provide a human scale.
4. Challenges
Banners, to be effective, must be kept fresh and new. An old, faded banner sends the wrong message. Therefore, the banner program should be implemented with long-term maintenance in mind.
- Banners should be designed and purchased in multiple sets. - Banners should be changed out periodically, so that they can be cleaned and restored
prior to the next cycle. - These “life cycle” costs should be worked into the budget estimate of the banner
program. Banners should appear in sequence, so a variety of designs and colors is encouraged. They
should reflect the diversity of interests, events and programs on campus. 5. Conclusion
The Campus Banner Program, properly managed, can serve to unite the campus and project a positive image for UMass Amherst. The Design Development Drawings have been prepared to show the design intent of the program. Upon approval, the designs will be refined and the final images will be selected working with the Campus Banner Committee and the specific departments of the University.
UMASS AMHERST - BANNER PROGRAM SECTION A: OVERVIEW
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Site Plan
The proposed banners have been divided into four categories:
1. Gateway Banners and Signs 2. Pedestrian Corridor Banners 3. Community Building Banners
Each banner category is described in the Design Section of this report. The banner types for the Initial Implementation are keyed to the Site Plan on the next page.
UMASS AMHERST - BANNER PROGRAM SECTION B: SITE PLAN
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Morrill II
Alfond
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Hills
Bartlett
Marcus
Marks Meadow
ISOM
LGRC Lowrise
Morrill IV
Campus Garage
Prince
Thompson
Moore
Marston
Baker
StudentUnion
Franklin DC
Conte PRC
Curry Hicks
Morrill I
Physical Plant
E-Lab
Machmer
Hampden DC
Field
Gunness
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North D
North B
North C
North A
Computer Sci.
Worcester DC
Hasbrouck
Morrill III
McKimmie
Hampshire DC
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Brown
Arnold
Van Meter
Newman Ctr
Ag Eng S.
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Stockbridge
Lyon
Cashin
Goodell
Skinner
Fernald
Univ. Health
James
JQA
Draper
Lewis
Campus Ctr
Paige
Webster
Goessmann Holdsworth
Univ. Apts
Grayson
Melville
Emerson
Leach
Ag Eng N.
Knowles
Clark
Dwight
Mahar
Thoreau
Chenoweth Dickinson
Butterfield
McNamara
Crampton
Hamlin
French
Dickinson
Wheeler
Johnson
Thatcher
Brooks
Crabtree
S. College
Aux Services
LGRC Towers Knowlton
Mem Hall
Power Plant
Durfee
New Africa
Chiller
Kennedy
Coolidge
Wilder
Greenough
Chapel
Cold Stor.
Chadbourne
Hatch
Garage
Berkshire
ROTC
Grinnell
Middlesex
Ag Eng C.
Thayer
Hampshire
Astronomy
Munson
Bowditch
W. Exp. St.
Isol. Lab
Marshall Annex
358 N Pleasant
Chancellor's
Horse Barn
Photo Lab
Duda
Montague
Career Ctr
Visitor's Ctr
Faculty Club
Blaisdell
Parking
Apiary
E. Exp. St.
Observatory
Haigis MallandVisitor Ctr
LEGEND
Gateway Banners
Gateway Signs
Pedestr ian Corridor Banners
Campus Tour
Community Building Banners
UMASS AMHERST - BANNER PROGRAM Banner LocationsSECTION B: SITE PLAN
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Design The Banner Program presents an opportunity not only to communicate a message campus-wide, thus unifying the campus, but also to highlight the great diversity of programs and facilities at UMass Amherst. The Banners have been divided into the following categories:
1. Gateway Banners 2. Gateway Signs 3. Pedestrian Corridor Banners 4. Community Building Banners
Each Banner category is described below and is illustrated in the drawings which follow. Please note that the images shown are for design intent only. The final images will be selected in the implementation phase of this program.
1. Gateway Banners and Signs Banners on public streets are considered gateway banners mounted in series on light poles (vehicular) at the principal gates to the campus. These banners are intended to communicate a campus-wide and will highlight the special events that reflect the “seasons” of the academic year. In addition there are existing signs located adjacent to the three principal campus gates, which give a first impression of the campus and offer an opportunity for banner display that reinforces the campus graphic identity. First Week (Students First!) Fall Open House Homecoming
Start of Second Semester (Welcome Students) Spring Open House Commencement Reunion Weekend Special Events
The seasonal updating of the banners keeps the message fresh and adds to the life of the banners since they can be cleaned and repaired during the interval following each change-out. The durability of the banners will vary by season, with winter being the greatest challenge. Interestingly, winter is probably the season when banners and signs can be most effective, because they add color and festivity, to an otherwise grey environment.
2. Pedestrian Corridor Banners
The design of these banners is the same as the Gateway Banners (Vehicular) only scaled proportionally to the pedestrian light poles.
A principal use of these banners is to provide a sense of welcome at the Visitor Center and to reinforce the identity of the Haigis Mall as the formal center of the campus. These banners can also be used to highlight the campus tour route whether the tour originates at the Campus Center or Visitor Center. Please note that the site plan shows the proposed extension of the tour route through the East Campus, once the Integrated Science Building and Studio Arts Building are complete. Several banner themes are shown; these will certainly be expanded in the future and will provide the visitor with a positive impression of the campus and a sense of the history and character of UMass Amherst.
3. Community Building Banners These banners emphasize the diversity of the campus and the richness of its programs and activities. Because these banners are building related, a greater range of sizes and mounting methods are shown than in the categories described above. High profile facilities with the greatest student and visitor use have been emphasized: Mullins Center Fine Arts Center
Student Union DuBois Library Campus Center
These designs will be refined in the future. The Campus Center presents a significant design challenge and an appropriate solution has not been developed to date. A banner program for Housing buildings is already in place (see UMass Amherst Campus Landscape Signage Guidelines sign type 21.1), and will maintain visual graphic continuity with the Campus Banner Program.
UMASS AMHERST - BANNER PROGRAM SECTION C: DESIGN
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Design The following designs are shown for example only and are not meant to represent finished layouts. Final text and image content will be developed and approved by the Campus Banner Committee in the context of specific banner program requests.
UMASS AMHERST - BANNER PROGRAM SECTION C: DESIGN
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UMassAmherst
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 B Frutiger 75 Black
A UMass Amherst Logo
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 C Frutiger 77 Black Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 D Sabon Roman
UMASS AMHERST - BANNER PROGRAM Graphic StandardsSECTION C: DESIGN
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14' - 0"6' - 0"
24'-0"
12'-0"
2'-6"
8'-0"3'-6"
1'-6"
UMASS AMHERST - BANNER PROGRAM Standard Banner Elevations
3/8" = 1'-0"
SECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Gateway BannersSECTION C: DESIGN
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REUNIONWEEKEND
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WELCOMECLASS OF 2012
UMASS AMHERST - BANNER PROGRAM Gateway Banners - LayoutsSECTION C: DESIGN
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WELCOMESTUDENTS
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UMassAmherst
WELCOMESTUDENTS
UMASS AMHERST - BANNER PROGRAM Pedestrian Corridor Banners - Haigis MallSECTION C: DESIGN
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FALLOPENHOUSE
UMASS AMHERST - BANNER PROGRAM Pedestrian Corridor Banners - Campus Tour RouteSECTION C: DESIGN
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WELCOMESTUDENTS
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REUNIONWEEKEND
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WELCOMECLASS OF 2012
UMASS AMHERST - BANNER PROGRAM Pedestrian Corridor Banners - LayoutsSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Mullins CenterSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Mullins CenterSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Mullins Center - LayoutsSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Fine Arts CenterSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Fine Arts CenterSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Fine Arts CenterSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Fine Arts CenterSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Student UnionSECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Du Bois LibrarySECTION C: DESIGN
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UMASS AMHERST - BANNER PROGRAM Community Building Banners - Du Bois LibrarySECTION C: DESIGN
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Drawings and Specifications Drawings for the Gateway Banners (Vehicular) and Pedestrian Corridor Banners (Pedestrian) are shown on the following pages. Drawings for the Gateway Signs and Community Building Banners will be developed as necessary.
Specifications Vinyl Banners Full color digital print on exterior grade matte vinyl, 4mil minimum. Minimum output resolution shall be 300 DPI, 3M Scotchprint, 3M Co., St. Paul, MN or approved equal. Banners shall be two-sided, pockets shall be sewn top and bottom for the banner poles; double stitch edges. Inks and solvents shall be durable for outdoor use with UV inhibitors and provide a minimum of 5 years colorfastness without the use of protective coatings or laminates. Hardware The banners shall utilize stainless steel mounting brackets with adjustable polymer coated fiberglass arms and attached to the light pole with ” stainless steel strapping. The brackets shall be Bannerflex II by Kalamazoo Bannerworks, Kalamazoo, MI, Eder SBA-30 brackets, Eder Flag Manufacturing Co., Oak Creek, WI or approved equal. Note: Alternative specifications for banners that are more environmentally friendly will be considered.
UMASS AMHERST - BANNER PROGRAM SECTION D: DRAWINGS
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UMASS AMHERST - BANNER PROGRAM SECTION D: DRAWINGS AND SPECIFICATIONS
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October, 2007 20.1 Sign Type 20 – Campus Banner - Vehicular
Elevation
Description: Vinyl Exterior Banners. Banner Size: 2'-6"w x 6'-0"h Typeface: Sabon Roman, unless specified Graphics: Background – To match PMS 201 UMass Seal – To match PMS 199 Seal and Text – White Materials: Vinyl Banners and S.S. Brackets
A Elevation
Scale: 3/8" = 1' - 0"
B Mounting Detail
Scale: 3/4" = 1' - 0"
October, 2007 20.2 Sign Type 20 – Campus Banner - Vehicular
Banner Layout
A Layout
Scale: 1" = 1' - 0"
2' - 6"
6' -
0"
3" slot opening
3" slot opening
2" 5 1/2"
1' - 11" C L
C L
1'-1
1 3/
8" (r
adiiu
s)2'
-0"
4'-5
"1'
-2 1
/2"
14' - 0"6' - 0"
2'-6"
3/4" Stainless steel banding
Provide tether to keep banner from slipping off post
Banner
BannerFlex IIBracket
Adjustablepolymer coatedfiberglass arm
UMASS AMHERST - BANNER PROGRAM SECTION D: DRAWINGS AND SPECIFICATIONS
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B Mounting Detail
Scale: 3/4" = 1' - 0"
October, 2007 20A.1 Sign Type 20A – Campus Banner - Pedestrian
Elevation
Description: Vinyl Exterior Banners. Banner Size: 1'-6"w x 3'-6"h Typeface: Sabon Roman, unless specified Graphics: Background – To match PMS 201 UMass Seal – To match PMS 199 Seal and Text – White Materials: Vinyl Banners and S.S. Brackets
A Elevation
Scale: 3/8" = 1' - 0"
October, 2007 20A.2 Sign Type 20A – Campus Banner - Pedestrian
Banner Layout
A Layout
Scale: 1" = 1' - 0"
1' - 6"
1' - 1 3/4"
3 1/4" 1 1/4"
3' -
6"
3" slot opening
3" slot opening
1' -
1 5
/8"
(rad.
)
2' -
6 3
/4"
8 1/
2" 1'
- 2
"
C L
C L
8'-0" 3'-6"
1'-6"
3/4" Stainless steel banding
Provide tether to keep banner from slipping off post
Banner
BannerFlex IIBracket
Adjustablepolymer coatedfiberglass arm