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Enabling New Interactions

November 2011

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The Internet is becoming SMARTER

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and SMALLER…

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and SMALLER…and SMALLER…

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and SMALLER…

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and SMALLER…

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and SMALLER…

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And SMALLER…

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And SMALLER…

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And SMALLER…

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And SMALLER…

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The “Internet of Things” (I.o.T) will accommodate trillions of tiny smart devices…

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And these “tiny smart devices” are the building blocks of new interactions!

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And these “tiny smart devices” are the new building blocks of futurevertising!

NanoeletronicsOLED’s And Thermo-Chromic Materials…

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1.0/DESIGN& MEANING

Every product has a meaning…

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Every product has a meaning…

“…people buy products not only for what they can do, but also for what they mean”.- Sidney Levy, 1959.

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However, a product can only merely suggest a meaning.

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However, a product can only merely suggest a meaning.

Meanings result from interaction between user and product, and more importantly, from personal interpretation.

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“It’s not about how the consumer feels about the design. But rather, how the design makes the consumer feel about themselves!”

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2.0/I.o.T LANDSCAPE

2.0 / Building Blocks

Enabled Sense, Enabled Knowledge, Knowledge ReadinessLink Space, Fluid Everything, Wisdom Sets

Internet of Things I.o.T

Nano OLED Thermo-Chromic

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2.0 / Nano devices• Eg piezoelectronics very suitable for miniaturisation.• Inflammable (big advantage to portable/wearable)• 10x stored energy density than E.M (Electric Motors) and therefore

1/10th volume weight.• Sensing capabilities audio, light, pressure, acceleration, strain, force

etc.• No electromagnetic noise (highly suitable for medical application).

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2.0 / OLEDs• High-contrast and low-energy displays.• Substrate is flexible enough that the circuits can still function even if

twisted or stretched.• Can be miniaturised, or even printed.

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2.0 / Thermo-Chromic Materials• Thermochromism is the ability of substance to change color due to a

change in temperature.• Inks, paints, papers, polymers…

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3.0/ENABLINGNEWINTERACTIONS

“People will begin to no longer accept devices that ignore them; they will expect to have a two-way relationship with devices and appliances. This expectation will permeate all technology interactions.”

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Beyond Interaction = Removing the need for interaction by making devices, environments and even clothing aware of their users, and eventually aware of who the users are (learning likes and preferences).

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3.0 / Interaction Dataspace• Enabled Sense

In an emerging, data-permeated environment your devices will recognize who/where you are and react accordingly.

• Enabled KnowledgeSmart tags moving beyond devices, fabrics, objects and environments.

• Knowledge ReadinessPreparing every person, place object to be ready to learn and communicate.

• Link SpaceIn the new I.o.T landscape, cloud data becomes valuable.

• Fluid EverythingMaking the enabled world, intuitive to all (every user experience is clear and accessible).

• Wisdom SetsCollaborative data filtering (preferences, availability, location, suggestions, recommendations).

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3.0 / Tactical AgentsEnabled Objects

Enabled Spaces

Enabled People

Enabled Data

Enabled Data Use

“Maximization Variables”Beyond WearablesConvergent DevicesItem-Level SmartsNanotechnologyNet-linked ProductsProduct CollectivesProduct NetworksSilent Commerce

Connected PlacesExperience EducationInvisible ComputingItem-level KnowledgeMan-machine InterfaceThe New MoneySilent Knowledge

Aged2ExperienceAugmented SelfKnowledge=ChangeMainstream AwarenessRe-PersonalisationReady-to-Know CustomersScaling Up the Experience

Data DiaryFishbowlProfiles & FiltersSearchable LifeTag It

Customize ItGrafediaDirecting LifeMe in EverythingSocial BenefitsSocial NetworksTele-Expression

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4.0/INTERACTIONTHINKING

4.0 / Departure Points• What have you done for me lately?

Birth of hyper-efficiency, with devices completing most of the mundane daily tasks amplified by mitigation and reporting “did I complete that correctly?”

• Beyond Interface.Devices assuming more control and presenting options to the user (eg Siri).

• Are you of any use to your appliances?New methods to “inform” your devices about you and your needs (more sensors etc)

• What does this mean to me?Tailored, more meaningful experiences (everyday life interactions are unique to individuals)

• Why did you come here?Intelligent destinations (eg new restaurant immediately knowing your allergies)

• What have you brought here?Any introduced object can influence, or become a “place”.

• Me through your eyes.What do people have in common, and are ready to share in order to communicate better? (Enhanced next wave social networking).

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Some starter topics …

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Topic 01 / Prefs 2.0Intelligent fabrics and sensors will drive new possibilities for creating, monitoring and retrieving preferences/apps/cloud data.

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Topic 02 / BiofashionThe question remains whether people will accept technology on/in the body as easily as they do with tattoo’s and body jewelry?

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Topic 03 / Body OS

New interactions will extend touch and voice inputs, complimented by real-life tactile stimulation, such as rubbing/flicking/bumping…

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Topic 04 / Mail Order Anything Piezoelectronic motors mean almost anything than can be miniatuarised, will be miniatuarised – and fitted into a Fedex box …

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Topic 05 / Act+ReactBeyond Nike+, the next generation of device collectives will not only be context-aware and able to inform one another, but will also enable an unprecedented level of object customisation and deliver new features that not only adjust to the users’ situation but react as well.

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Topic 06 / Sports++Enhanced sports through advanced live statistics = new level of marketing engagement in sports.

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Topic 07 / Pay As You LiveRe-defining industries with “pay as you live”.

For example, life insurance. Fancy a bacon burger? That’ll cost you an extra 99c (unless you gym for 45 minutes later today).

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Topic 08 / The New Old TimersNew generation of hardware to support the aging population.

The “old rules” for age demographics no longer apply.

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Topic 09 / Know NowGrowing demand for accelerated and instant knowledge…

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5.0/GO-TOMARKET

5.0 / INTROTechnology companies and brands need to rethink the nature of both their product development and marketing.

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5.0 / OPPORTUNITY SPACE

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5.0 / CDJ

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5.0 / QUESTIONSAre you willing to challenge the way your current brand functions operate?

Do you have support outside marketing in sales, service and other functional groups?

Are you prepared to pilot a range of changes?

Are there champion(s) at the top of the organisation?

Are distribution channel partners eager to cooperate?

How will you build your digital team (internal expertise, external hires or agencies?)

What are the costs of not changing digital strategy?

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If you happened to noticed, the word “mobile” wasn’t mentioned once. The “New Interactions” have to be equally sagacious…

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THIS IS JUST THEBEGINNING…Now That’s What We Call Tomorrow.+34 61 88 55 094strategy@nowtom.com

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