new deal helps pros if all make the up our sleeve/ code...

10
CODE RULE New Deal Helps Pros If All Make the Code Stick By GEORGE J. PULVER Saratoga Springs (N. Y.) C. C. T HE golf industry started very slowly in this country. Almost overnight, with Oulmet's triumph at Brookline, the masses began thinking about and playing golf. By 1920, the "gold in them thar hills'* had at- tracted a great deal of capital, and slowly but surely the manufacture of golf imple- ments changed from the isolated pro shop to the factory. As the increasing army of golfers demanded more implements, output was speeded up, and additional golf club manufacturing units entered the field. As 1929 seems to be the year of the be- ginning and ending of many things, we may say that the prosperity of golf manu- facturing units, as well as golf distribu- tors, reached a high point that year. Since that time it has become apparent that the golf industry had slopped over, that is to say, more clubs were produced than the purchasing power of golf devotees could absorb, with national incomes at low ebb, since that year. The usual story followed; sharp prac- tices. the big fellow beating the little fel- low to the draw, and the giants themselves lying with each other for a superior posi- tion in the industry. Granted that better clubs, finer models, and superior wrinkles resulted, still production schedules ran far ahead of sales. Year after year, since 1929, the yearly statements of even the larger companies showed red. More sub- sidizing, changes of sales managers, addi- tional desperate practices, and still, ex- cept in a few major retail outlets, the en- tire golf industry continued to swap dol- lars. In the hectic struggle for trade and markets, goods were consigned, credit was granted where it was not due, and the bat- tle became still more vicious. Each Spring distributors would open their shops with optimism only to find the market glutted with distress merchandise being offered at almost cost, and vigorously competing with newer merchandise upon which a fair margin of profit should have been expected. Of course such conditions were not pecu- liar to the golf industry—the headache was national, and extended to almost every enterprise. We have nothing up our sleeve/ "Pro-Only" means just that When someone talks to you about Protecting the Pro, ask, "Can any- one buy this ball under the same name—or under any other name— 'downtown' ?" Pen fold has nothing up its sleeve. Pen fold "PRO-ONLY" Policy is pure gold all through. It means 1. You sell the balls that are fast becoming the best - thought - of balls in the world. 2. Your members can get Penfolds ONLY through yo\L NEVER in sporting goods shops. NEVER in drug, cigar or department stores—at cut prices or otherwise. They simply can't "get Penfolds cheaper downtown." 1934 advertising in golfers' maga- zines starts now. Be ready with the World's Premier Pen fold line. to retail at SI.00 PENFOLD LL PENFOLD LT PENFOLD LHS (lightweight cover and regular cover) 75c 59c PENFOLD 50 PENFOLD Stockbridge 85c PENFOLD GOLF BALLS, Inc. 67 W. 44 New York (PUMFELS TOUCY

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Page 1: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

C O D E R U L E N e w D e a l H e l p s Pros

If A l l M a k e t h e C o d e Stick

By GEORGE J. PULVER Saratoga Springs (N. Y.) C . C .

T H E golf industry star ted very slowly in this country. Almost overnight , with

Oulmet 's t r iumph at Brookline, t he masses began thinking about and playing golf. By 1920, the "gold in them thar hills'* had at-tracted a great deal of capital, and slowly but surely the manufac ture of golf imple-ments changed from the isolated pro shop to the factory. As the increasing army of golfers demanded more implements , output was speeded up, and additional golf club manufactur ing units entered the field.

As 1929 seems to be the year of the be-ginning and ending of many things, we may say tha t the prosperity of golf manu-facturing units, as well as golf distribu-tors, reached a high point that year . Since that time it has become apparent tha t the golf industry had slopped over, that is to say, more clubs were produced than the purchasing power of golf devotees could absorb, with national incomes at low ebb, since that year.

The usual story followed; sha rp prac-tices. the big fellow beating the little fel-low to the draw, and the giants themselves lying with each other for a superior posi-tion in the industry. Granted tha t better clubs, finer models, and superior wrinkles resulted, still production schedules ran far ahead of sales. Year a f t e r year , since 1929, the yearly s ta tements of even the larger companies showed red. More sub-sidizing, changes of sales managers , addi-tional desperate practices, and still, ex-cept in a few major retail outlets, the en-tire golf industry continued to swap dol-lars. In the hectic struggle for t rade and markets , goods were consigned, credit was granted where it was not due, and the bat-tle became still more vicious. Each Spring distr ibutors would open their shops with optimism only to find the marke t glutted with dis t ress merchandise being offered at almost cost, and vigorously competing with newer merchandise upon which a fair margin of profit should have been expected. Of course such conditions were not pecu-liar to the golf industry—the headache was national, and extended to a lmost every enterprise.

We have nothing up our s l e e v e / "Pro-Only" means just that

When someone talks to you about Protecting the Pro, ask, "Can any-one buy this ball under the same name—or under any other name— 'downtown' ?"

Pen fold has nothing up its sleeve.

Pen fold "PRO-ONLY" Policy is pure gold all through. It means

1. You sell the balls that are fast becoming the best - thought - of balls in the world.

2. Your members can get Penfolds ONLY through yo\L NEVER in sporting goods shops. NEVER in drug, cigar or department stores—at cut prices or otherwise. They simply can't "get Penfolds cheaper downtown."

1934 advertising in golfers' maga-zines starts now. Be ready with the World's Premier Pen fold line.

to retail at

SI.00 PENFOLD LL PENFOLD LT PENFOLD LHS ( l i g h t w e i g h t cover

and r egu la r cover) 75c

59c PENFOLD 50 PENFOLD Stockbridge 85c

P E N F O L D G O L F BALLS, Inc. 67 W . 44 New York

( P U M F E L S

TOUCY

Page 2: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

During the latter part of 1932 the depres-sion had become widespread, the senti-ments of the people reached a new high pitch, and with a new deal in mind, a great leader was swept into power. The economic wheel was creaking almost to a stop, the system of distribution was honey-combed by business practices which were slowly strangling entire industries. Some-thing had to be done, and done at once. The great theory of economics based on a profit motive was on trial—all eyes were on Washington.

Working feverishly and incessantly, our great president began to get things done. People started to look up rather than down, and by the end of 1933 great codes and federal promotion showed results in business statistics throughout the country. Getting down to cases, we in the golf in-dustry began to see better conditions ahead—uniform and just prices for golf merchandise, capable of returning a fair living wage for those connected with the industry. The codes set the price of balls and clubs, and purport to give the little fellow equity in prices and consideration. Goods are not to be consigned—distress selling is about to end.

BUT WAIT! Already here in Florida, in-creasing evidence demonstrates that the sharp competitive struggle is not yet ended. Chaos in golf, as well as every other industry, will remain as long as the makers and distributors don't play by the rules. To make an industry prosperous, production and sales must somewhat bal-ance. This can never be achieved by con-signment selling and various other ways to beat the rap.

Golf is a great industry with millions of devotees still spending millions for equipment. Yet even the larger makers are scarcely making a fair return on their investment. Evidently they love to take it, for some mistakes of the past three years are still with us. Even when a prof-itable way is pointed out by national ac-tion attempts are made to avoid it, both in letter and spirit.

In justice to most of the manufacturers, it must be said that they are trying to live up to the NRA. It happens, however, when some do not live up to the code, such ac-tion forces the more ethical ones to resort to evasions themselves, that their goods may find a fair market.

Kidding ourselves that the code is for our competitors but not for us will not work.

A G E D I N B E A U T Y Foxburg, Pa., Course One of

Nation's Oldest—Star ted in 1887

/"^OING ITS own tranquil way, the Fox-^ burg (Pa.) GC now has reached its forty-sixth year. Beautifully situated in the cheerful foothills of the Alleghenys, Foxburg is a landmark of American golf, being, it is said, the second oldest golf club in the United States.

Foxburg, as a shrine of the game, pre-serves the spirit of golf's introduction to the United States. Edgar L. McDonald, green-chairman of the club, tells you some-thing about Foxburg:

"Golf got its original start in Foxburg through the late Joe M. Fox, for whom the borough is named. He was a member, at that time, of the Merion Cricket Club of Philadelphia. Mr. Fox made a trip to Eng-land and Scotland in 1887 where he be-came very much interested in golf. He brought back a variety of clubs and balls, one of the original clubs being now in the possession of C. A. Miller, a charter mem-ber. As late as last year, excavating for a new green we found one of the old gutta percha balls deeply imbedded in the turf. It was in a very good state of preserva-tion.

"Our course overlooks the majestic Alle-gheny river and is among innumerable an-cient, stately oaks whose spreading branches afford welcome shelter and shade to members and guests. From No. 7 green we can see three miles down the river, south to Parkers Landing, the smallest chartered city in Pennsylvania. Dozens of pink flowering dogwood, bordering our course, delight members and guest alike with their beauty and fragrance during the spring months. Many fine summer as well as permanent homes surround the links, too.

"Our membership doesn't fluctuate very much, as we have always kept our initia-tion fee and dues very low. Our indebted-ness is very small if any, thanks to the conservative and practical management in the past years.

"We extend to you and your friends any time you are in our vicinity our hospital-ity. We believe every golfer owes it to himself to play this pioneer golf course."1

Page 3: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

TIPPECANOE ( ¡ u n C I . i i » , LAFAYETTE, INDIANA. C o m p a c t a n d inv i t ing in a p p e a r a n c e , th i s 2 2 f t . B r u n s w i c k C a p i t o l f ix ture with se t tee b o o t h s , u n d e r -counter m e c h a n i c a l re fr igerated e q u i p m e n t , tdiowing o v e r c o u n t e r , a n d ins tantaneous l>eer cc»oler, furnishes th i s c l u b in an e x c e l l e n t m a n n e r .

• Repeal has opened up a new and extremely lucrative source of re venue to you. How much will your club benefit from it financially?

Before you answer tha t question, step into your tap-room and examine it with a discerning eye. Is it a friendly room with a feeling of invit-ing hospitality about it? Or is it cold and uninspiring?

Do you have equipment that's inadequate or unsatisfactory? Here is the key to maximum taproom profits. Probably no other

business is so dependent upon convivial surroundings. The taproom with a friendly atmosphere inspires good fellowship—multiplies sales.

Brunswick craftsmen are experts at building this friendly atmos-phere into service fixtures. Created in warm, intimate wood, Bruns-wick Service Fixtures combine an inspiring atmosphere of friendliness with a convenience and efficiency found in no other service fixtures.

Insure maximum returns from this new source of income by having your club fixtures designed by Brunswick. Furnished from stock designs or specially designed to fit your needs. Write for booklets on service fixtures—also special information covering requirements on Billiard and Bowling equipment and Squash Courts.

THE BRUNSWICK-BALKE'COLLENDER CO. General Offices: 6 2 3 - 6 3 3 S. Wabash Avenue, Chicago

Branches and Distributors in Principal Cities of the United States

B e l l e r i v b COUNTRY C L U B , NORMANDY, MISSOURI ] A r c h i t e c t F r a n k C a n n , E n g i n e e r s , W . J . K n i g h t a n d Co . C o m p l e t e e q u i p m e n t i n c l u d i n g 4 0 f t . s p e c i a l bui l t f r o n t c o u n t e r , b a c k c o u n t e r a n d m i r r o r e d t o p f r a m e special b u i l t w o r k h o a r d with double r i n s e t a n k , b o t t l e d beer cooler , e t c . c r e a t e d by B r u n s w i c k c r a f t s m e n .

Page 4: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

You Don't Pay Us a Cent Because it pays you Dollars

THIRST, we b r i n g this 1 Overgreen Power Mower to your course. Then, you start right in using it just as if it were your own. After which, not a cent do you pay us, until it pays you dollars.

The dollars it then saves, you pay us. Simple enough. Fair enough. Sure enough. You can't possibly lose. Send for special circular. Get full par-ticulars of this saving-paying-plan.

Main Office: Stroudsburg, Pennsylvania

lUorpingtori ^aower

\pmjmnij

Sales Agencies in all Principal

Cities of U. S. A.

If it d i d n ' t l i u r t m y k i d d y ' s h a n d , i t ' s a m p l e p roo f t l i a t it wi l l p a d a lonjc o v e r y o u r g r e e n s w i t h o u t p a c k i n g o r i n j u r y t o t h e icras*. W i t h i t . o n e m a n c a n d o t h e w o r k of t h r e e . Do it q u i c k e r . D o it b e t t e r . You s a v e t w o m e n f o r o t h e r w o r k .

Page 5: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

Y e s . t h a t ' s so . S o n i c t l i e r e a r c . w l i o k e e p on c l a i m i n g ; t l i a t a t r a c t o r p a c k s t h e t u r f . O f c o u r s e , s o m e «In. I t u t w e sa.v flatly, t l i a t A V o r t l i i n u t o n ' s i l o n ' t a n d w o n ' t . T l i e n t o p r o v e i t , w e r u n t l i e w h e e l s o v e r a g r e e n ««keeper 's h a n d . T l i ey a l w a y s c o m e u p s m i l i n g .

This Tractor and Multigang Mower Will Mow an 18 Hole Course in a Forenoon

C^AN'T be done, you say. Don't like to contradict you. But

again we flatly say it can be done. It can be, simply because it is being done 011 courses all over the country, and also in England.

Average course has 75 acres of fairways. This tractor and a 7-c;ang mower cuts a swath 16 feet

wide. It travels at the rate of 10 miles an hour. Does it on half a gallon of gas. Get out your pen-cil. Figure up the savings.

If you don't want to bother fig-uring, then send to us for full facts and all figure particulars. Make 110 bones about making us prove all we have said. Make us prove that it pays for itself in the money it saves.

Main Office:

Stroudsburg.

Pennsylvania

UJ orthington Mower

Sales Agencies

in all Principal

Cities of U. S. A.

Page 6: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

Eighty At tend Iowa Greens Course Pupils Say Course Worth

Many $ in Savings By C. G . Y A R N

THE Iowa Greenkeepers ' Shor t Course

held a t Iowa State college, Ames, March 5 and 6, broke all records for a t tendance , reg is te r ing over 80 green-cha i rmen and greenkeepers .

The " H e a r t of Amer ica" Greenkeepers ' associat ion, Kansas City, Mo., was repre-sented by 7 members , and the i r presi-dent , W. C. Pe te rs , acted as cha i rman of the Tuesday a f te rnoon sess ion. Other s t a t e s r ep re sen ted were Minnesota , Illi-nois and Nor th Dakota.

This was the first t ime t h e s e boys have a t tended our shor t course and f rom their conversa t ions I feel they were amply re-paid and will do their best to br ing o thers with t h e m to our 1935 meet ing .

Kenne th Wel ton of the Green Section was our principal speaker . He all but opened a hole in our heads to pour into our b ra ins the absolute necess i ty of hav-ing correc t top soil.

Af t e r Wel ton ' s lecture on the above topic one of the green-chai rmen said, "I wish I had heard this l ec tu re three or four yea r s ago." He feels l ike some of t he res t of us. He doesn ' t l ike the idea of rebui ld ing his old greens, and put t ing them out of play for a long period or try-ing to rebuild his top soil f rom the top down.

Another golf course super in tenden t told t h e wr i t e r h is club had saved thousands of dol lars in f u t u r e greens expense by fol-lowing Wel ton ' s advice on top soil and dra inage.

One out of s ta te member said he would have to go home and improve the top soil he had a l ready prepared to put on 9 new greens . Th i s man traveled a long way to a t t end our shor t course, but no doubt he will be repaid for his t rouble and t ime in being sure of this one impor t an t par t in bui lding greens .

We w e r e very pleased to have O. J. Noer wi th us again th is year . He is a very convinc ing speaker and we always

(Continued on opposite page)

Important Maintenance Advances Described

By VERNON STOUTEMYER

T H I R D annual g reenkeepers shor t course ' held March 5 and 6 a t Iowa S ta t e Col-

lege was the la rges t and most successfu l yet held. The re were 80 g reenkeepe r s reg i s te red for the course, and some vis-i tors . The in te res t shown in the course was unusual .

Prof . B. S. P icke t t officially welcomed the visi t ing greenkeepers . He told of t h e faci l i t ies at the college available to the g reenkeepe r s for the i r aid in organiza-t ional work, insect disease, and soil and o ther problems.

Slides of su i table t r ees for use on golf courses and view of some well designed p lan t ings were shown by V. T. Stoute-myer . The use of so r t s suscept ible to dis-eases and insects , lack of diversif ication, neglect of t he eve rg reens for p lan t ing about tees and greens , and plant ing in checkerboard fashion or rows to define f a i rways were some mis takes which were pointed out.

In te res t ing new informat ion in regard to chemical t r e a t m e n t s for weed control w e r e presented by Kenne th Welton, USGA Green Section. He emphasized the value of l iberal fer t i l izat ion at one t ime for f a i rways in order to establ ish a weed re-s i s t an t turf , in con t r a s t to the appl icat ion of smal le r amoun t s a t more f r equen t in-te rva ls . The t r e a t m e n t of compost to pre-vent weed seeds was discussed.

T h e a f te rnoon of the first day was de-voted to a discussion of soils and water-ing. Prof . B. J. F i rk ins of the Soils de-p a r t m e n t of the college told of the role played by organic m a t t e r in the soil.

Kenne th Wel ton discussed t h e proper t r e a t m e n t s for the r a the r heavy soils found in most par t s of Iowa. He advised a more liberal use of t i l ing and a proper p repara t ion of soils when building the green in order to get a higher pe rcen tage of organic ma t t e r than is usually obtained and to obtain a more porous and f r i ab le soil.

O. J . Noer gave a ta lk which presen ted

Page 7: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

many new watering ideas of great help in reducing troubles in hot weather. He helped to clear up many controversial points concerning the time, amount and frequency of watering, making observa-tions from a long experience with golf course practices. He advised the use of a spike roller on areas of the green which dry out quickly or do not take water rap-idly. Hand watering may be advisable on parts of sharply contoured greens dur-ing the troublesome hot weather. The "layer cake" green gives an unusual amount of trouble.

John MacGregor addressed the green-keepers at the luncheon for greenkeep-ers. He said recent conditions had sud-denly awakened the greenkeepers to the great value of the turf gardens of the USGA Green Section. The necessity for accurate turf knowledge was made im-perative by retrenchment in club operat-ing costs. The Green Section and the work of the national association need to be supported. Some aspects of the new regional organization development in the NAGA were explained.

The Iowa greenkeeping group appre-ciated the opportunity to get acquainted with MacGregor, who has long been prom-inent in the greenkeeping profession.

On the second day V. T. Stoutemyer discussed turf grasses. Kenneth Welton told of new ideas in golf course manage-ment and economies. He described the advantages of smaller greens and areas. He also explained a practical cost account-ing system which showed detailed costs to the clubs at a glance. O. J. Noer dis-cussed fertilization of grass turf.

The greenkeepers were told that paint-ing often did not really prolong the life of machinery so much but that it did have a good psychological effect. Painting, it was pointed out, revealed parts which need-ed replacing or missing bolts, said Prof. E. G. McKibben. He also gave directions for the lubrication of machinery, the care of tools and other mechanical problems.

Prof. E. C. Volz of the Department of Floriculture showed colored lantern slides of useful flowers and discussed their use and care. Prof. H. W. Richey gave some important points on tree pruning and care, using slides to illustrate his remarks.

The life history and control of turf and tree insect pests were treated by Profes-sors Drake and Decker of the Entomology department.

A number of commercial firms had ex-

I have worked with other trade and professional groups, but I do not believe that I ever have seen any other group quite as aggressive, up-and-coming and as ready to take over new ideas, as the greenkeepers in Iowa.

The intelligence and spirit in the greenkeeping profession speaks well for the future. What we need to do now is to get together and push the game of golf. The pros, the greenkeepers, manu-facturers and many others will reap the harvest. It will mean a great deal to the health and mental attitude of the American people.

V. T. STOUTEMEYER. Iowa Agricultural Experiment Station.

hibits of machinery, fertilizers, peats and other golf course supplies which attracted the attention of the greenkeepers. The college had a display of various turf grasses and some cultures of turf disease fungi.

Course W o r t h Many $s (Continued from page 56)

get new ideas each time he appears on the program. We are beginning to learn that specialists are needed to direct operations on a golf course as well as to operation on the human body.

Professors Pickett, Stoutemyer, Vif-quain and other members of the college faculty did a good job of arranging and also taking part in the sessions. We missed Leo Feser of the National Organi-zation, but he was unable to attend this year. He helped us organize our associa-tion 3 years ago and we all appreciate the fine work he is doing for the national as-sociation.

Our turf garden which was planted last fall by the Green Section under the per-sonal supervision of Kenneth Welton, was fully explained by Jack Welsh, pro-green-keeper at Wakonda Club in Des Moines, where the garden is located. Welsh urged members of the short course, also the col-lege faculty who are interested in this project to keep in close touch with this work, and to come down from time to time and watch the growth of the different grasses in this plot and see what progress they make under Iowa weather conditions.

Page 8: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

TIME CARO SAN FRANCISCO GOLF CLUB

DATI

Card System Aids in Labor

Control /-\ P E R A T I O N of a golf course as a busi-

ness has been responsible for the outstanding success of the maintenance at the San Francisco GC, where Dixwell Davenport, green-chairman and George Paulson, superintendent, demonstrate a valuable balance of executive and operat-ing functions.

Superintendent Paulson lias his own of-fice in which there is a filing cabinet used as working equipment instead of display furniture, soil testing apparatus, a practi-cal library and other facilities for busi-like management of the course. The team of chairman and superintendent keeps in constant touch with the agricultural de-partments of the California universities to pick up information of possible use-fulness in bettering the condition of the course and applying the budget fund effi-ciently.

Close watch is kept on the budget which is before the superintendent in a month-by-month form. Through constant super-vision and study maintenance cost for the first 7 months of 1983 were reduced $5,000 from the corresponding months in 1932. A saving of $5,162 was made in 1932 com-pared with the 1931 maintenance budget. Although the month-by-month basis of budgeting is dependent on weather and some other variable conditions, the San Francisco GC course executives find that it is practical in assisting them to a closer watch over expenses than is possible with a lumped annual budget.

T w o forms have been found especially helpful in business operation of the course. Each man on the staff has a time card which is filed in a shop rack. When he comes in, his work is entered on an hourly basis and properly segregated. Superin-tendent Paulson collects these cards each evening and gets from them an accurate l icture of the work each man has done during the day.

The monthly report card is kept for each green. Work done on each green is noted day by day so a history of the green is constantly available for the superin-tendent's study and reference.

Page 9: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

CROWN FAIRWAY MOWERS t i r o o n k o o p o r s

Have You Seen Them? You Will!

It is the MOWER you asked me to BUILD K. / / . Worthington

Many of our famous golf courses have purchased Crown gang mowers for their 1931 season.

•These CROWN features are NEW:« REMOVABLE Fly Knife Reel. Unit INTERCHANGEABLE

Patent Pending. with standard makes of

GEAR SHIFT for Fairway or s i d e w h e e l m ° w e r s . Rough — Regulates height SPRING S H O C K ABSORB-of cut. Patent Pending. ERS for Bed Knife. Patent

SINGLE central hand adjust- Pending. ment for Bed Knife. Pat- Heavy STRUCTURAL TIE ent Pending. BAR locks unit into a r ig id

Solid Steel Wheels with RE- frame. MOVABLE Spuds. N e w G a n g F r a m e w i t h ,N_

The first G R E A S E L E S S TERCHANGEABLE Sec-Machine. tions. Patent Pending.

Get the facts

CROWN MOWER COMPANY 168 E. 74th Street, New York, N. Y .

M H H i F A C T O R Y : PHILADELPHIA, P E N N S Y L V A N I A • H M H M i i i i

Page 10: New Deal Helps Pros If All Make the up our sleeve/ Code ...archive.lib.msu.edu/tic/golfd/page/1934apr51-60.pdfappearance, this 22 ft. Brunswick Capitol fixture with settee booths,

PICKED UP IN THE ROUGH By HERB GRAFFIS

NE of t he big n e w s p a p e r cha ins has pas sed t h e word to i ts s p o r t s depar t -

m e n t s to f e a t u r e golf th i s yea r . I t 's finally h i t the bosses of t h e sys t em

t h a t t h e r e a r e more rounds of golf be ing played each yea r t han t h e combined at-t e n d a n c e a t all league ba seba l l games , l ead ing foo tba l l games , l ead ing h o r s e r a c e mee t s , a n d . t h e spo r t i ng e v e n t s held a t Madison S q u a r e Garden and Chicago S t a d i u m combined .

P r o f e s s i o n a l s and m a n a g e r s of c lubs should t a k e fu l l es t a d v a n t a g e of the in-c r ea sed s p o r t s page i n t e r e s t in golf and see t h a t local spor t s d e p a r t m e n t s a r e in-f o r m e d of all possible n e w s d e v e l o p m e n t s a t t he i r c lubs .

Wl EW YORK DISTRICT c lubs a r e doing some a t t r a c t i v e a d v e r t i s i n g to build

u p r o s t e r s . Clubs a d v e r t i s i n g over box n u m b e r s a s " f a m o u s old p r i v a t e golf c lub" and "one of t h e oldest p r i v a t e golf clubs in the m e t r o p o l i t a n d i s t r i c t " a r e m a k i n g spe-cial p ropos i t ions .

"A1 r e f e r e n c e s requ i red - ' a d v e r t i s e s one of the c lubs t h a t is m a k i n g a spec ia l play fo r y o u n g e r go l fe rs by o f f e r i ng annua l j un io r m e m b e r s h i p s fo r young men , 26 to 30 yea r s , a t $100, young men or women, 16 to 25 y e a r s a t $50, wiveg of j u n i o r mem-bers , 26 to 30 years , $50; a n d wives of jun-ior m e m b e r s , 15 ( shades of M o t h e r India) to 25 yea r s , $25. Annual m e m b e r s h i p s for w o m e n over 26 a r e a d v e r t i s e d a t $80. T h e 10 per c e n t g o v e r n m e n t t ax app l i e s in all c a ses .

The a d v e r t i s i n g is dignif ied a n d brief ly ou t l i ne s t h e a t t r a c t i o n s of t he c lubs . It ough t to b r i n g some bus ines s .

Q N E OF T H E MOST s ign i f i can t , sub-^ ^ s t a n t i a l s igns of i m p r o v e m e n t in the golf b u s i n e s s is revealed by G O L F D O M ' s c i r cu la t ion d e p a r t m e n t . T h e 578 golf c lub m e m b e r s h i p l i s t s for 19.°>4 c h e c k e d dur ing t h e week of March 18-24 a g a i n s t t he 1933 m e m b e r s h i p l i s t s of t h e s a m e 578 c lubs showed an a v e r a g e ne t gain of 17 m e m b e r s per c lub.

T H E TOURNAMENT of t he M a s t e r s a s a • r ev iva l m e e t i n g fo r golf w a s a sensa-

t ional s u c c e s s . Gal le ry was n o t l a rge a s

big t o u r n a m e n t ga l l e r i e s go, or h a v e been r u n n i n g even d u r i n g t he depress ion , bu t the n e w s p a p e r space g iven the e v e n t na-t iona l ly is e s t i m a t e d to h a v e exceeded in l i n e a g e t h a t of a n y Nat iona l Open. I t d e m o n s t r a t e d t he publ ic i ty power of t h e J o n e s n a m e .

I t ' s no t a bad g u e s s to say t h a t t h e news-p a p e r play g iven t h e Augus t a Na t iona l e v e n t was t he b r i g h t and b e a m i n g s t a r of a n u m b e r of o c c u r r e n c e s all t e n d i n g t o p r o m i s e a g r e a t s e a s o n for golf.

G e n e r a l opinion of t h e pro c o n t e s t a n t s in t he even t is t h a t Bobby did r e m a r k a b l y well cons ide r ing the a m o u n t and c h a r a c t e r of m a t t e r s o t h e r t h a n p laying golf he h a d on his mind d u r i n g t h e t o u r n a m e n t . As hos t , s t a g e m a n a g e r , u s h e r and f e a t u r e d p e r f o r m e r of t h e show a t Augus ta Nat ion-al, Bob had f a r m o r e of a load to c a r r y t h a n he eve r did in a n y of t he tourna -m e n t s whi le he was a n a m a t e u r .

T H E G e r m a n s bea t t he PGA to t he p r o s h o r t cour se idea. In Berlin d u r i n g

F e b r u a r y t h e r e was held a t h r e e w e e k s ' t r a i n i n g cou r se for abou t 20 young Ger-m a n p rofess iona l s .

Cou r se cons i s ted of c lubmaking , ins t ruc -t ion, g reenkeep ing , bookkeeping , ru les , eti-q u e t t e and h i s to ry of golf, physical t ra in -ing and c o r r e s p o n d e n c e .

K a r l Henkel l , official of the D e u t s c h e r Golf Verband , a d v i s e s t h e r e su l t s of t h e s h o r t cour se w e r e so g r a t i f y ing it will be r e p e a t e d soon.

T h e r e is to be a na t i ona l caddie cham-p ionsh ip in the a u t u m n . Special a t t e n t i o n is b e i n g given to t h e t r a i n ing of young-s t e r s ou t of the cadd ie r a n k s into pro posi-t ions .

T h e r e will be n a t i o n a l hand icap tour -n a m e n t s fo r m e n a n d women m e m b e r s of t he 50 G e r m a n golf c lubs held th i s y e a r as o n e of t h e de ta i l s to popular ize t h e g a m e which now h a s been m a d e officially t he n a t i o n a l spor t of Germany .

JUST to give f u r t h e r ev idence tha t t h e p r o s do respond t o l e t t e r s , Doc T r e a c y

says t h a t in r e s p o n s e to his second l e t t e r a s k i n g PGA sec t iona l s e c r e t a r i e s t o sub-mit l i s t s of el igible n o n - m e m b e r s in t h e i r s ec t ions , 350 n a m e s were f o r t h c o m i n g f rom four sec t ions .