Group Members (Group-N):

S. Ajutharsan (ADBM-F-131008)

Nazik Khan (ADBM-F-131080)

M. Athiraiyan (ADBM-F-1310015)

A.B.A. Asam (ADBM-F-1310013)

Aathil Ahamed (ADBM-F-131006)

CCCEEEYYYMMMOOOBBB OOOnnnllliiinnneee SSSmmmaaarrrttt SSShhhooowwwrrroooooommm Let’s Make It Easier

11th

March 2014

1

Contents

Introduction to CEYMOB ..................................................................................................................................... 2

Our Vision ........................................................................................................................................................ 2

Our Mission ..................................................................................................................................................... 2

Operational Plan .................................................................................................................................................. 3

Import and Carriages ....................................................................................................................................... 4

Our Location .................................................................................................................................................... 4

Transportations (for Deliveries to Customers) ................................................................................................ 4

Methods of Placing the Orders and Purchasing for Customers ...................................................................... 5

Direct Purchasing Method ........................................................................................................................... 5

Online Purchasing Method .......................................................................................................................... 5

On Call Method of Placing Orders ............................................................................................................... 5

After sales services .......................................................................................................................................... 5

Human Resource Plan ......................................................................................................................................... 6

Organizational Hierarchy of CEYMOB ............................................................................................................. 6

Salaries and Benefits for Our Employees ........................................................................................................ 6

Benefits to be gained by our employees: .................................................................................................... 7

Marketing Plan .................................................................................................................................................... 8

Our Product Details and Prices ........................................................................................................................ 8

Quality of Our Products ................................................................................................................................. 10

Maintenance, Repairing, Service and Warranty ............................................................................................ 10

Discounts and Installment Basis .................................................................................................................... 10

Main Targets .................................................................................................................................................. 10

Ways of Promoting the Business ................................................................................................................... 10

Our Competitors ............................................................................................................................................ 10

SWOT Analysis Related to Our Business and Our Competitors..................................................................... 11

Strength ..................................................................................................................................................... 11

Weakness ................................................................................................................................................... 11

Opportunity ............................................................................................................................................... 11

Threat ........................................................................................................................................................ 11

Finance Plan ....................................................................................................................................................... 12

2

Introduction to CEYMOB

CEYMOB Online Smart Showroom is one of the newly introduced e-commerce organizations in Sri

Lanka. Our Company starts this business in Sri Lanka with the authorities of the foreign companies

called Orange Networks UK and Samsung Mobiles Ltd through a negotiable long term agreement.

The agreement is based on the permission of using their branded products and has the legal authority

of using their business products.

CEYMOB, the name itself indicates a creative and innovative idea to people. The name emerged

from the combination of two words, Ceylon & Mobile. CEYMOB is to be introduced generally for

the people of Sri Lanka. This is an online based mobile sales company which provide the facilities

such as buying and selling, ordering and delivery products through Internet. The main aim of our

business is to provide and sell only products with the world class renowned brands, quality and

technology. The primary goal is to provide a world class service to whole Sri Lankans who shop

online. Our business mainly features the products such as Samsung smart phones, iPhones, Tabs and

related products.

Our Vision

“To be the best provider of branded genuine mobile phones and tabs for our loyal customers and to

their doorsteps.”

Our Mission

“We are here to provide a smarter lifestyle to our customers, to maximize the communicational

benefits of the people all over Sri Lanka.”

CEYMOB remain ambitious and committed towards finding original ways of connecting

Sri Lanka across the world.

Our business organization sells world renowned brands to our customers directly from

Mother Companies of Branded Mobiles.

This business is a partnership business comprising of % executive members.

It is a legal business which is registered under partnership act No 06 of 1918 and profits

are shared based on the ratios.

3

It is the first business in Sri Lanka which sells Mobile phones and the customers are

facilitated with easy payment schemes.

It has unique characteristics of the business is, providing delivery services to the

doorsteps of our customers.

The business premise located at commercialized area called Dehiwala with a warehouse

space as well.

The customers are facilitated with credit card facilities as well.

Our business provides various promotion facilities to the customers who buy bulk

products.

All Sri Lankans can get to know about the latest updates of Samsung smart phones and

iPhones from our website http://www.ceymobltd.co.lk or CEYMOB Showroom-

Dehiwala.

Our website is http://www.ceymobltd.co.lk and customers can register online and give

their feedback about our service as well.

Our company’s main aim is customer driven and aspires to delight them.

We invest in continuous improvement and Strive to be the best provider of latest

technologies.

Operational Plan

As we are in one of the customer related businesses, we are in the situation of creating trust and

loyalty among our customers.

Therefore, we have to:

Prove the standards about our product to customers.

Maintain the quality control of our productions in high standards.

Make necessary changes in responding to consumers’ changing demands in specific time.

Reduce traveling cost to meet profit margin and objectives. So that, it will be decided

every year.

Build the capacity of consumers to manage and implement travelling process.

4

Import and Carriages

We’ve made an agreement with Orange UK and Samsung Companies as they are one of the official

Distributors of Apple and Samsung products all over the world. We have more emphasized on Apple

and Samsung brands, because in Sri Lanka, majority market in the mobile phone industries are

captured by both of them.

One of our partners is appointed to clear our imports from Colombo harbor effectively since, he has

experiences in clearing goods from imports. And also, he will take those goods carefully to our

showroom by hired vehicle. After that we’ll check whether the phones are working properly or not

and display some of them as samples of our stocks. Then rest of them will be sorted according to the

speed of movements (Fast moving or slow moving) and stored in our stock rooms.

Our Location

We have a land (In the ownership of one of our partners) in Dehiwala which is 10 perches with a

small building (Suitable for our Showroom). We have reconstructed that building & made changes

according to what we need for our business. As this building is situated close to Dehiwala junction

and in the Galle Road itself, we think it’s an ideal place for our showroom as well as customers can

easily find it. In that case, we don’t need to spend money to rent or lease a building.

Transportations (for Deliveries to Customers)

We are about to purchase fuel efficient motorbikes (Like BAJAJ CT-100) for the purpose of

deliveries as we do the process of home deliveries too.

We will deliver the products which are ordered by our customers at free of charge within Colombo

city, and a fee of 50/= per km will be charged for out of Colombo city. If the delivery is for long

distances (like to other districts), our delivery charges will be varied according to the travelling

distances.

We assure that our customers (Inside or very closer to Colombo district) will receive the products

within 24 hours after they confirm their orders. And the customers who live far away to Colombo

district can be able to receive their orders within 3-4 days once they have finalized the orders.

5

Methods of Placing the Orders and Purchasing for Customers

Direct Purchasing Method

Customers can come to our showroom and buy their wanted products. We provide installment

facilities. There is 10% on cash payments and we will accept credit or debit cards also. Our

showroom will be opened from 8.00 am to 8.00 pm (12 hours in a day) on Monday to Saturday (6

days) in a week.

Online Purchasing Method

Our customers can also make the orders by using online payments. If they logon to our website

http://www.ceymobltd.co.lk, they can place their orders. But, they have to do the half payment. The

balance payment can be paid at the delivery time itself. If there are any cases of returning cash, we’ll

deposit to the bank account of the origin of that particular credit or debit card.

On Call Method of Placing Orders

As a development in mobile industries we have on-call facilities. Customers can make calls and

place their orders with our company. In addition with taking and deliver our customer’s order, we

record all details about particular customer. When the particular customer make call for another

business, we will definitely answer him/her by calling his/her name. This will be a motive thing to

customer and ensure our market survival too.

After sales services

Provide warranty (includes one mobile complete checkup/Service within the warranty

period).

Installations of relevant software and applications with the request of customer.

6

Human Resource Plan

Organizational Hierarchy of CEYMOB

Our company has decided to recruit twenty five employees at the beginning who are well qualified

for our positions and have no working opportunities at present. As we are about to expand our

business all over Sri Lanka, we will be taking more employees in the future.

Salaries and Benefits for Our Employees

We are about to offer fringe benefits for our employees. At first they will be recruited as trainees and

after 6-9 months they will be confirmed as permanent employees of our company. Our employees

will be given salaries within the range of LKR 10, 000/= to LKR 50, 000/= per month.

Managing Director

Operational Manager

ASM Operational

Order Recievers (5)

Operational Staff (5)

IT Technician

HR Manager

ASM HR

Marketing Manager

ASM Marketing

Field Staff (10)

Finance Manager

Chief Accountant

Accounts Assistant

7

Benefits to be gained by our employees:

Better salary scales.

Life insurances.

Increments on salaries of our employees (increasing % on salaries at the end of 2nd

, 3rd

and 4th

years respectively.) (For further details – See Table at the end of this page).

One Month Salary Bonuses on every Decembers (For those who have existing annual leaves

and served at least 1year for our company).

Promotions (After 3 years of services).

Extra payments for night shifts.

Travelling & fuel allowances for field staffs.

We assure that our employees will be completely satisfied with our packages, incentives and

services. As well as they will be motivated with the use of workshops and training programs which

our company has organized to be held mid yearly.

Employees End of Year 2 End of Year 3 End of Year 4

Low Level 5% 8% 10%

Middle Level 8% 10% 13%

Year End Bonus (% of Yearly Salary)

8

Marketing Plan

Our Product Details and Prices

Apple Prices

IPhones

1. iPhone 1st gen (all models) : 12000/=

2. iPhone 3GS (all models) : 15000/=

3. iPhone 4 : 30000/=

4. iPhone 4S 16GB : 45000/=

5. iPhone 4S 32 GB : 50000/=

6. iPhone 4S 64GB : 55000/=

7. iPhone 5 16GB : 65000/=

8. iPhone 5 32 GB : 70000/=

9. iPhone 5 64GB : 75000/=

10. iPhone 4S 16GB : 90000/=

11. iPhone 5S 32 GB : 95000/=

12. iPhone 5S 64GB : 115000/=

IPods

1. iPod 1st gen : 14990/=

2. iPod 2nd

gen : 19990/=

3. iPod 3rd

gen : 24990/=

4. iPod 4th

gen : 32990/=

5. iPod 5th

gen : 38990/=

6. iPod 6th

gen : 44990/=

7. iPod mini 1st gen : 19990/=

8. iPod mini 2nd

gen : 24990/=

9. iPod nano 1st gen : 15000/=

10. iPod nano 2nd

gen : 18000/=

11. iPod nano 3rd

gen : 22000/=

12. iPod nano 4th

gen : 25000/=

13. iPod nano 5th

gen : 27000/=

14. iPod nano 6th

gen : 30000/=

9

IPads

1. iPad air 16GB : 62300/=

2. iPad air 32GB : 72000/=

3. iPad air 64GB : 90000/=

4. iPad 2 16GB : 51500/=

5. iPad 2 32GB : 64500/=

6. iPad 2 64GB : 77500/=

7. iPad mini 16GB : 51870/=

8. iPad mini 32GB : 64870/=

9. iPad mini 64GB : 77870/=

Samsung Prices

Galaxy Smart Phones

1. Samsung Galaxy S : 20000/=

2. Samsung Galaxy S II : 28000/=

3. Samsung Galaxy S III : 40000/=

4. Samsung Galaxy S IV : 50000/=

5. Samsung Galaxy Note : 28000/=

6. Samsung Galaxy Note 2 : 38000/=

7. Samsung Galaxy Note 3 : 48000/=

8. Samsung Galaxy Ace 2 : 23000/=

9. Samsung Galaxy Ace 3 : 27000/=

10. Samsung Galaxy Core : 23500/=

11. Samsung Galaxy Trend : 24500/=

12. Samsung Galaxy S Duos : 26500/=

13. Samsung Galaxy S Duos 2 : 32500/=

Galaxy Tabs

1. Samsung Galaxy Tab : 15000/=

2. Samsung Galaxy Tab 2 : 20000/=

3. Samsung Galaxy Tab 3 : 28000/=

4. Samsung Galaxy Tab 7.0 : 40000/=

5. Samsung Galaxy Tab 7.7 : 45000/=

6. Samsung Galaxy Tab Player : 35000/=

10

Quality of Our Products

As we are importing our products from origin of Samsung company and Orange Network U.K (with

provide us genuine apple phones and tabs), we give our assurance for that our products are in high

quality and genuine ones.

Maintenance, Repairing, Service and Warranty

We will give one year warranty for all our products. And if any repairs occur during the warranty

period (within 1 year from the date of purchase), we’ll provide one free checkup/service for those

mobile phones or tabs.

Discounts and Installment Basis

If any customer purchases in whole sale basis from our company, we will give a 10% of discounts

for each our products and we will provide easy installments to pay in 6 months for him.

Main Targets

We mainly target to sell our product by online and by on call. Because we would not have a much

more competitors and we can reach our buyers easily.

Ways of Promoting the Business

By Giving Advertisements (Television, Radio Advertisements and Social Media Marketing etc).

By Placing Bill boards.

By Distributing Hand bills.

Our Competitors

E-bay.

Ikman.lk.

Kapruka.com.

Amazon.com.

Other Mobile Phone Shops.

11

SWOT Analysis Related to Our Business and Our Competitors

Strength

We import our products from origin of Samsung and Orange Network UK (which provide apple

phone and tabs). So, we have no chances to get low quality products. Therefore, we can create trust

among the customers easily better than our competitors.

Weakness

Face some difficulties to distribute the products in all over the country. We can solve this problem in

the future through expanding our business (Warehouses) all over Sri Lanka.

Opportunity

There is about two million people use internet in Sri Lanka. From those two million, there are 1.2

million people are daily users of internet. By publishing advertisements through internet and social

media networks, we can easily capture a better place in the market.

Threat

As we have so many middle level competitors (Like Ordinary Mobile Phone Shops), we find it hard

to make a large impact in the growth of market.

12

Finance Plan

We have included our forecasting financial information of the next three years of our business with

this report below. We need a bank loan of LKR 1,500,000/= (Rs. 1.5 million) for our business. We

can be able to settle off the loan within 36 months (3 years).

Income Statement of CEYMOB Online Smart Showroom for the Year ending 31st

March, 2015, 2016 and 2017.

Descriptions Notes 1st Year 2nd Year 3rd Year

Revenue 1

42,755,880.00

85,511,760.00 128,267,640.00

(-) Cost of Sales 2

(-)

16,992,500.00

(-)

33,985,000.00

(-)

50,977,500.00

Gross Profit/(Loss)

25,763,380.00

51,526,760.00 77,290,140.00

(+) Other Income 3

3,147,500.00

6,295,000.00 9,442,500.00

28,910,880.00

57,821,760.00 86,732,640.00

(-) Distribution Expenses 4

(-)

4,769,530.00

(-)

9,539,060.00

(-)

14,308,590.00

Office Expenses 5

(-)

2,223,000.00

(-)

3,334,500.00

(-)

6,184,081.00

Profit/(loss) from operating

Activities

21,918,350.00

44,948,200.00 66,239,969.00

(-) Other Expenses 6

(-)

333,450.00

(-)

100,000.00

(-)

50,000.00

Net Profit/ (loss) before

Taxation

21,584,900.00

44,848,200.00 66,189,969.00

(-) Income Tax 7

(-)

3,237,735.00

(-)

6,560,505.00

(-)

9,855,757.50

Net Profit/ (loss) after

Taxation

18,347,165.00

38,287,695.00 56,334,211.50

13

NOTES 1st Year 2nd Year 3rd Year

Note 1

Sales 42,940,880.00 85,881,760.00 128,822,640.00

(-) Return Inward (-) 185,000.00 (-) 370,000.00 (-) 555,000.00

42,755,880.00 85,511,760.00 128,267,640.00

Note 2

Cost Of Sales

Purchases 16,952,500.00 33,905,000.00 50,877,500.00

(-) Return Outward (-) 150,000.00 (-) 225,000.00 (-) 450,000.00

Carriage Inwards 60,000.00 90,000.00 140,000.00

Rental for the van 10,000.00 30,000.00 50,000.00

Import Charges 120,000.00 185,000.00 360,000.00

16,992,500.00 33,985,000.00 50,977,500.00

Note 3

Other Income

Discounts from Purchases 3,147,500.00 6,295,000.00 9,442,500.00

3,147,500.00 6,295,000.00 9,442,500.00

Note 4

Selling & Distribution Expenses

Depreciation of Delivery Vehicles 81,750.00 163,500.00 245,250.00

Advertisements 50,000.00 87,000.00 138,000.00

Discounts Allowed 4,587,780.00 9,175,560.00 13,763,340.00

Repairs & maintenance 50,000.00 113,000.00 162,000.00

4,769,530.00 9,539,060.00 14,308,590.00

14

Note 5

Office Expenses

Insurance 30,000.00 30,000.00 30,000.00

Electricity 62,000.00 93,000.00 217,000.00

Telephone & Broadband Charges 80,000.00 160,000.00 280,000.00

Salary 395,000.00 517,450.00 714,081.00

Salary for Distributors 120,000.00 180,000.00 360,000.00

Depreciation of Computers 11,250.00 22,500.00 33,750.00

Payment to the Orange/Samsung 1,474,750.00 2,212,125.00 4,424,250.00

Show room expenses 50,000.00 119,425.00 125,000.00

2,223,000.00 3,334,500.00 6,184,081.00

Note 6

Other Expenses

Bank Loan Payments 200,000.00 9,539,060.00 14,308,590.00

200,000.00 9,539,060.00 14,308,590.00

Note 7

(-) 2,223,000.00 (-) 3,334,500.00 (-) 6,184,081.00

Income Tax 333,450.00 44,948,200.00 66,239,969.00

(-) 1,889,550.00 41,613,700.00 60,055,888.00

21,584,900.00 44,848,200.00 66,189,969.00

Income Tax (-) 3,237,735.00 (-) 6,560,505.00

(-)

9,855,757.50

18,347,165.00 38,287,695.00 56,334,211.50

15

Balance Sheet Of CEYMOB Online Smart Showroom at 31st March 2015, 2016 and

2017

1st Year 2nd Year 3rd Year

Assets Rs Rs RS

Non-Current Assets

Land 5,000,000.00 5,000,000.00 5,000,000.00

Computers 225,000.00 213,750.00 202,500.00

Delivery vehicle 1,163,250.00 1,081,500.00 999,750.00

Current Assets

Inventory 4,290,000.00 8,580,000.00 12,870,000.00

Debtors On sales 800,000.00 1,600,000.00 2,400,000.00

Commercial bank 11,297,597.50 19,333,016.25 23,821,717.50

Cash in hand 12,500,000.00 16,540,053.75 20,176,619.00

Total Assets 35,275,847.50 52,348,320.00 65,470,586.50

Equity & Liabilities

Owner's Equity

Capital 2,000,000.00 2,000,000.00 2,000,000.00

Net Profit 18,347,165.00 38,287,695.00 56,334,211.50

Non-Current Liabilities

10% Bank Of Ceylon Loan 1,500,000.00 1,000,000.00 500,000.00

Current Liabilities

Payables to Orange/Samsung 13,272,750.00 11,060,625.00 6,636,375.00

Total Equity & Liabilities 35,119,915.00 52,348,320.00 65,470,586.50

16

Sales of CEYMOB Online Smart Showroom

Product Name Quantity Revenue (Discounts) Total Revenue

I Products

I Phone (1st gen,3GS) 20 540,000.00 27,000.00 513,000.00

I Phone( 4,4S) 48 8,784,000.00 732,000.00 8,052,000.00

I Phone (5, 5S) 30 12,360,000.00 1,648,000.00 10,712,000.00

I Pod (gen 1, 2, 3) 18 1,079,460.00 119,940.00 959,520.00

I Pod (4th,5th, 6th gen) 18 2,105,460.00 233,940.00 1,871,520.00

I Pod (U2, Photo, +Hp) 12 1,802,400.00 150,200.00 1,652,200.00

I Pod mini(1nd

,2nd

gen) 22 989,560.00 44,980.00 944,580.00

I Pod Nano (gen1, 2, 3) 10 550,000.00 55,000.00 495,000.00

I Pod Nano (gen4, 5, 6) 12 984,000.00 82,000.00 902,000.00

I Pad air 10 2,243,000.00 224,300.00 2,018,700.00

I Pad (2, mini) 18 6,726,780.00 747,420.00 5,979,360.00

Samsung Products

Galaxy (S, S2) 13 624,000.00 ----- 624,000.00

Galaxy (S3, S4) 28 2,520,000.00 180,000.00 2,340,000.00

Galaxy Note (1, 2, 3) 18 2,052,000.00 114,000.00 1,938,000.00

Galaxy Ace (1, 2, 3) 12 396,000.00 ----- 396,000.00

Galaxy (Trend, Core) 12 552,000.00 46,000.00 506,000.00

Galaxy S Duos 15 645,000.00 ----- 645,000.00

Galaxy Tab (1, 2, 3) 25 1,575,000.00 63,000.00 1,512,000.00

Galaxy Tab (7, 7.7) 15 1,800,000.00 120,000.00 1,680,000.00

Total Sales 356 48,328,660.00 4,587,780.00 43,740,880.00

Total Sales 43,740,880.00

(-) Debtors (-) 800,000.00

Cash Sales 42,940,880.00

17

Purchases Of CEYMOB Online Smart Showroom

Product Name Quantity Prices (Discounts) Payments

I Products

I Phone (1st gen,3GS) 25 500,000.00 100,000.00 400,000.00

I Phone( 4,4S) 50 2,500,000.00 500,000.00 2,000,000.00

I Phone (5, 5S) 40 3,200,000.00 640,000.00 2,560,000.00

I Pod(gen 1,2,3) 20 500,000.00 100,000.00 400,000.00

I Pod (gen 4,5,6) 20 700,000.00 140,000.00 560,000.00

I Pod (U2, Photo, +Hp) 20 1,000,000.00 100,000.00 900,000.00

I Pod mini(1nd

,2nd

gen) 30 750,000.00 150,000.00 600,000.00

I Pod Nano (gen1, 2, 3) 15 450,000.00 22,500.00 427,500.00

I Pod Nano (gen4, 5, 6) 15 450,000.00 22,500.00 427,500.00

I Pad air 15 750,000.00 37,500.00 712,500.00

I Pad (2, mini) 20 2,000,000.00 400,000.00 1,600,000.00

Samsung Products

Galaxy (S, S2) 20 600,000.00 60,000.00 540,000.00

Galaxy (S3, S4) 35 1,750,000.00 350,000.00 1,400,000.00

Galaxy Note (1, 2, 3) 20 1,600,000.00 160,000.00 1,440,000.00

Galaxy Ace (1, 2, 3) 15 300,000.00 15,000.00 285,000.00

Galaxy (Trend, Core) 15 450,000.00 22,500.00 427,500.00

Galaxy S Duos 15 450,000.00 22,500.00 427,500.00

Galaxy Tab (1, 2, 3) 30 900,000.00 180,000.00 720,000.00

Galaxy Tab (7,7.7) 25 1,250,000.00 125,000.00 1,125,000.00

Total Purchases 445 20,100,000.00 3,147,500.00 16,952,500.00

18

Inventory Total

I Products

I Phone (1st gen,3Gs) 100,000.00

I Phone( 4,4S) 100,000.00

I Phone (5, 5S) 800,000.00

I Pod (1st,2nd,3rd gen) 50,000.00

I Pod (4th,5th,6th gen) 70,000.00

I Pod (U2, Photo, + Hp) 400,000.00

I Pod (Mini 1st & 2nd gen) 200,000.00

I Pod Nano (1st,2nd,3rd gen) 150,000.00

I Pod Nano (4th,5th,6th gen) 150,000.00

I Pad air 150,000.00

I Pad (2,mini) 600,000.00

Samsung Products

Galaxy (S,S2) 210,000.00

Galaxy (S3,S4) 350,000.00

Galaxy Note (1,2,3) 160,000.00

Galaxy Ace (1,2,3) 60,000.00

Galaxy (Trend, Core) 90,000.00

Galaxy (S Duos, S Duos2) -----

Galaxy (Tab, Tab2, Tab3) 150,000.00

Galaxy Tab (7,7.7,Player) 500,000.00

4,290,000.00

Delivery Vehicles Cost (Depreciation) WDV

9 Motorbikes (BAJAJ CT-100) 855,000.00 42,750.00 812,250.00

2 Dimo Batta 390,000.00 39,000.00 351,000.00

1,245,000.00 81,750.00 1,163,250.00