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B R A I L S F O R D & D U N L AV E Y

Rich Neumann, Vice President – Major Accounts 26 Years of Experience in Professional Sports

and Facility Management

12 Years with Mandalay Baseball Properties

Jason Thompson, Regional Vice President 13 Years of Experience in Sports Planning and

Implementation

Opened Detroit-based B&D Venues Office

Managed 80% of B&D’s Baseball Planning

and Management Contracts

B R A I L S F O R D & D U N L AV E Y

Relevant Experience:

20 Years Serving the Sports Venue Industry

Worked for over 125 Governmental Entities

Consulted or Managed on Sports Venues Worth over $3 Billion in Completed Construction Value

Provided Services for Over 60 Ballpark Projects at Every Level of Baseball

Services:

Planning Through Implementation

Paul Brailsford Chris Dunlavey

E X P E R I E N C E

W o r k a t E v e r y L e v e l o f B a s e b a l l M L B A A A A A A A m a t e u r U n i v e r s i t y

U n i q u e C l i e n t P e r s p e c t i v e s C i t i e s C o u n t i e s A u t h o r i t i e s Te a m O w n e r s L e a g u e s

T H E B U S I N E S S O F M i L BHow Does MiLB Operate?

Affiliation System Each MLB Franchise has One AAA, One AA, and Two A and One Rookie

Level Affiliates

Number of MiLB teams is Fixed

Level of Play not an Indicator of Success

Class A Dayton Outdrew 100% of all AA Teams and 80% of all AAA Teams

Class A Greensboro Outdrew 80% of all AA Teams and 33% of all AAA Teams

Appropriate Regional Leagues South Atlantic League (A)

Includes Existing Teams in Greenville, Charleston, Greensboro, and Asheville

Carolina League (A) Includes Existing Teams in Myrtle Beach and Winston - Salem

M i L B M A R K E T

Affordable Family Entertainment Targeting: Families Community Groups Neighborhood Associations Company Outings Retirees Baseball Fans

Game Presentation with: Pre- and Post- Game Activities Promotions In-Game Contests & Exhibitions

Full Complement of Food and Beverage Options MLB Teams have Implemented Many of the

Concepts Pioneered in MiLB

M i L B B A L L PA R K T R E N D S

No Longer Selling a Ticket for a Seat…

Development and Refinement of Ballpark “Neighborhoods” Offering Various Seating Configurations at Different Price Points Traditional Fixed Seats

Premium Seating (Club Seats / Loge Seats)

Luxury Suites

Picnic Tables

Group Areas / Party Decks

Grass Berm Seating

360 Degree Open Concourses Other Entertainment Options, i.e. Kids Zones

M i L B B A L L PA R K T R E N D SOld Outfield Seats New Outfield Seats

Old Seating Bowl New Seating Bowl

M i L B B A L L PA R K T R E N D SEnclosed Concourse Open Concourse

M i L B B A L L PA R K T R E N D S

New ConcourseOld Concourse

B A L L PA R K T R E N D S

Modern Ballpark Seating Options and Features

M A R K E T A N A LY S I SCan Columbia Support a MiLB Team?

Size: Among the Largest of the Existing Carolina and South Atlantic League Markets; Population of 713,702 within 30-Minute Drive Time

Projected to Grow 4.3% to 745,00 by 2018

Second Largest Market in Continental U.S. Without Professional Sports

Target Market: Large Household Size Fits Family Target Market Wealth: Percentage of Households with Income Over $50,000 Higher

than all but Two of the Comparable Markets Business Market: Significant Corporate Presence with 376 Companies

Employing Over 100 People, Indicating Capacity for up to 3,900 Additional Premium Seats

Presence: State Capital, Four Television Stations, and Daily Newspaper

M A R K E T P O S I T I O NMiLB in Columbia can Complement USC Baseball

Limited Regular Season Schedule Overlap USC Baseball: February through May

MiLB: April through September

Distinct Target Markets USC Targeting Baseball Supporters, Season Ticket Holders, and Marketing the

Players and the Success of the Team

MiLB Targeting Families, Large Groups, and Marketing the Entertainment Value

Opportunity to Promote and Follow Former USC Baseball Players Professional Baseball Presence Created by the MiLB Team

19 Former USC Players are Currently in MiLB and Another 5 are on MLB rosters

M A R K E T D R I V E N C O N C E P T

Ballpark Concept 8,000 Capacity 16 Suites 200 Club Seats 360 Concourse Integral Catalyst to

the Bull Street Property Master Plan

B A L L PA R K C O N C E P T - F E AT U R E S

C O N S T R U C T I O N C O S T T R E N D SWhat do MiLB Ballparks Cost to Develop and Build?

Nine Class A Ballparks Built in the Past Ten Years Average Cost of $38M in 2014 Dollars High of $63M and Low of $27M

Most Recent MiLB Construction Bid: December 2013, $43M for a 10,000 Capacity Ballpark in Nashville Includes Hard Construction Only

Projected New Columbia Ballpark Comprehensive Budget: $41.8M Includes All Hard Costs and Fees Includes All Soft Costs Includes 10% Contingency Includes Financing and Legal Costs

F U N D I N G T R E N D S

Public, 83%

Private, 17%

How are MiLB Ballparks Typically Funded?

Among the 19 Comparable Class A Ballparks Built Since 1996, the Average Split of Funding is 17% Private and 83% Public*

Typical Private Sources: Lease Payment Revenue Sharing Equity Surcharges

Typical Public Sources G.O. Debt Visitor Taxes Sales Taxes Grants

*  Does not include ballparks with non‐profit organizations as primary funding sources or team owners

P R O J E C T P R O F I L E S

Facility: State Mutual Stadium Location: Rome, GA Year Opened: 2003 Capacity: 6,000

Public %: 92% Private %: 8% Public Source: Sales Tax Increase Private Source: FF&E Purchase

Lease Terms: 18 Years with Options $15K / Year with Revenue Splits $134K Average Annual Payment Team Pays Operating Expenses

P R O J E C T P R O F I L E S

Facility: Bowling Green Ballpark Location: Bowling Green, KY Year Opened: 2009 Capacity: 6,000

Public %: 100% Private %: 0% Public Source: Tax Increment Financing Private Source: NA

Lease Terms: 20 Years $110K Annual Lease Payment Team Pays Operating Expenses

P R O J E C T P R O F I L E S

Facility: Fifth Third Field Location: Dayton, OH Year Opened: 2000 Capacity: 8,700

Public %: 77% Private %: 23% Public Source: Grant, Cash, Revenue

Bonds, Transportation Funds Private Source: Equity, FF&E

Lease Terms: 20 Years $25K Annual Lease Payment Team Pays Operating Expenses

B E N E F I T S A N A LY S I S

What are the Benefits of MiLB?

Projected Ballpark Operations

Projected Development Budget

Construction Impacts

DirectIndirect

Operating Impacts

Direct IndirectOn-site and Off-site

Qualitative Impacts

Employment

Wages

Economic Activity

Fiscal Benefits

B E N E F I T S

One-Time Construction Impacts

Supports 915 Jobs Supports $21M in Earnings $2.0M in Tax Revenues

Recurring Annual Operating Impacts

Supports 715 Jobs Supports $9.0M in Earnings $18.5M in Total Tax Revenues

Other Benefits

Generates 35,000 Annual Room Nights Supports $5.0M in Annual Hotel Spending Supports $5.2M in Annual Food and Beverage

Spending

3 0 - Y E A R B E N E F I T S – P R E S E N T V A L U E

$18.5M in Tax Revenue

$192.0M in Personal Earnings

$98.0M in Hotel Spending

$103M in Food and Beverage Spending

B A S E B A L L C A M P S

S P E C I A L E V E N T S

W E D D I N G S

C O N C E R T S

C O M M U N I T Y E V E N T S

B OY S C O U T C A M P O R E E

B O X I N G

B I N G O AT T H E B A L L PA R K

N E T W O R K I N G G A L A

N O N - P R O F I T F U N D R A I S E R S

M I R A C L E L E A G U E G A M E S

A L S W A L K

F I R E W O R K S

Q U E S T I O N S A N D A N S W E R S

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