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Social Media & LinkedIn

Father HusbandFormer RealtorFounder & Senior Partner at Start Engaging OthersPodcasterTeacherVolunteerKeeper of www.thecentralohionetwork.comStarving ComedianWorld Changer

About Rocky VanBrimmer

The Agenda!

• Overview of social media• Linkedin• Closing comments and questions • How to reach me

What Has Changed?

• It’s where your customers are spending their time.

• It’s where people are having conversations.

• 85% of consumers believe that companies should have a presence in social media and engage with them.

• 56% feel a stronger connection and better served by companies when they do interact with them on social media.

Why Social Media?

Here are the facts!

Really, what IS “SOCIAL MEDIA?”

Let us define it!

What is “Social Media?”

Wikipedia says…. ( The boring definiation)

“Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). ?

In English!

It is people getting online and sharing information with each other… Their day, stories, business, news, pictures, video, hopes, fears, wishes and on and on and on and on.

I am an corporation how can that help me?

• Customer / Client Services

• Calls to Action• Sales Prospecting• Service Education

• Program Update’s• Crisis Management• Public Relations• Event Planning• News Letters

Is Social Media REALLY that

BIG?!?!?!

YES!!!!!

4 Ways That Companies “FIT” With Social Media

• A Low Cost Mass Communication Tool• Easy Referral Opportunities (Word of Mouth)

• Readily Updatable• Personable – Adds “Human Factor”

LinkedIn Facts• LinkedIn has over 45 million members in over 200

countries and territories around the world.

• A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

• Executives from all Fortune 500 companies are LinkedIn members.

Average Age 41Household Income $109,703Male 64%HHI $100K+ 53.5%

Own Smartphone/PDA 34%College Grad/Post Grad 80.1%Business Decision Maker 49%EVP/SVP/VP 6.5%

Financial Profile• Average HHI $109,780• 24% Have A Portfolio Value of $250K+

56% Have An Account With An Online Brokerage60% Have An Account With An Offline Brokerage• 85% Viewed/Paid Bills Online in Last 30 Days• 53% Monitored/Viewed Stocks Online in Last 30 Days• Types of Securities Owned:Money Market Funds: 35%Shares of Stock: 30%Self-directed IRA: 26%Mutual Fund (Stock)20%Mutual Fund (Index)15%• Credit Card OwnershipAmerican Express: 38%Visa: 67%MasterCard: 53%Discover: 20%

Getting Started

1. If you are not on Linkedin – start today.

2. When creating your profile, use your keywords where you can. This will help you come up higher in searches on your keywords.

3. Write your profile with your target in mind.

4. Remember, this is a profile – not a resume.

Things To Do Daily!Check your “In Box!”

Things To Do Daily!Check / Update Status Box

Become an Expert – Give to get

Use Questions and Answers to build credibility and expertise. Give full answers to the question asked and stay on topic. If they ask about a boat, don’t answer including car stuff! Also, keep compliance in mind. Give general information that you CAN talk about.

For example, if someone is asking about financial planning, maybe talk about professionalism, compliance, NMFN benefit, but not giving advice on how to invest.

Lastly, remember Linkedin is a professional social network. Keep it professional and ethical. If you wouldn’t want your Mother to see it – don’t do it.

Think About It!

Cell Phone’s are no longer used for just “talk minutes.”

Newspaper’s are loosing circulation.Email is a less expensive alternative to fax

machines to send documents.Email is no longer the preferred method for

today’s youth to communicate.

Oh yeah….

Cell phones can keep schedules, provide you with maps, take, hold & send pictures, letters, documents, provide news stories, wake you up from naps, and….

Oh yeah….

“Star Wars Light Saber!”

A copy of this presentation along with some of our online training can be found at:

www.startengagingothers.com!

Rocky VanbrimmerRocky@StartEngagingOthers.comTwitter: @Rocksonwww.Linkedin.com/in/Rocksonwww.facebook.com/startengagingothers