never before revealed strategy to get downloads for a few cents from facebook

Never Before

Revealed Strategy to

Get Downloads for a

Few Cents from

Facebook

Puneet Yamparala, App Entrepreneurs Association


Today I am going to show you exactly how we went about decreasing the cost per install for a

shopping category app.


Before this strategy was applied we were getting downloads for about $3.5 which is what

most app developers …


… usually see when they try Facebook Mobile App Install Ads for the first time and therefore lot of app

entrepreneurs actually back out !


If you are getting a download for such a high cost then there is no way you will ever be

profitable.


So the most important thing is to try to decrease your cost per download.


Stage 1 – Getting Social Proof - The first step in decreasing the cost per install was getting some

social proof for the App.


So to fix this, the first step is to add a few reviews to the App. You can get these reviews from friends and

family to start off.


Once you get these reviews, you do not want to stop there but actually need to get more reviews to help

people feel comfortable downloading your App.


At the same time you want to make sure that you do not spend too much money on getting these reviews.


So we needed to look for downloads which were more cost-effective and also relevant. But again, we do not

want fake downloads!

To do this we decided to go after downloads in India and Philippines. This strategy was very

effective for us.


The reason for this is that, these are the two countries where you have a large English speaking

population…


… and you will get users who will leave reviews in English instead of their native language.


This strategy was very effective for us and we were able to get a few more reviews for the app.

For downloads from India …


… our cost per install was about $1.60. We could have optimized this further but we were not

looking for a huge number …


… of downloads from India, so we decided to just stop after we got a few downloads and reviews.



Stage 2 – Going Narrow on Your Target Audience -Once we got the social proof we again started

running our …


… mobile install ads and immediately saw about 50% reduction in our app install costs. Instead of $3.5 were now able to get downloads for about

$1.73.


This itself is a huge improvement, but we wanted to take this a bit further and improve the app install

costs even more.


So, to further decrease the cost per install we decided to narrow down our targeting to a specific

state.


This is actually a very common tactic used in Facebook marketing where you can narrow down

your targeting by state and …


… not waste money on the states which do not show a lot of interest in your App.


We tested 8 major states for these ads . We found that our lowest cost per install was from

California.


We were able to get downloads for about $1.22 which is a 29% improvement over what we were paying for

getting downloads from the whole country.

Stage 3 - Now comes the fun part- Ninja Tactics.


All this while, we were trying to get downloads from a very vaguely defined

target audience …


… but now we are going to use some really smart algorithms to identify the people who are most likely

to download the app.



1. Integrate Facebook SDK into your app – It is important that you do this after “Stage 1 -

Getting Social Proof".


2. Setup an App Custom Audience - Once you login to Facebook ad manager, go to audience manager

and click on custom audience.


If you have integrated the Facebook SDK successfully, you should be able to setup an app

custom audience with just one click.


3. Wait for 2 days while implementing “Stage 2 -Narrow down your audience” –

Facebook starts recording the ids of all the people who have downloaded …


… your app and are on Facebook. So you want to give Facebook about 2 days to record a good

number of relevant ids.


4. Create a Lookalike audience – You will create a lookalike audience using the same audience manager

tool where you created the app custom audience.


5. Use the Lookalike Audience - Change your app targeting to use your lookalike audience instead of

what ever targeting you were using previously.


Just make sure that you do not remove the targeting related to the OS (android vs. iOS) and OS

version/Device which is specific to your app.


A lookalike audience is basically a collection of all the people on Facebook who are expected to

behave exactly like your current app users.


It is almost like saying that Facebook has identified millions of people who have the exact same preferences and interests as the people who

currently use your app.


After we started targeting using the steps mentioned above, the cost per install came down by 55%. We

are now able to get downloads for about $0.55.


So let us just compare our before & after cost per installBefore: $3.5After: $0.55

The before cost per install was 636% more than the after cost per install.


Stage 4 – Taking Ninja Tactics to the Next Level via Free Training


If you would like to receive free training around using ninja tactics then just join the email list here:

http://eepurl.com/1xx-r


What did all this cost us?


I know you are probably wondering what all this cost us. Is this restricted to the big companies or can even smaller developers get downloads via this strategy?


As of writing this guide, we had spent close to $137.45 overall. Now all we need to do is scale this

up according to the budget.

For More App Business

AdviceApp Entrepreneurs

Associationhttp://appentrepreneursassociation.co

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http://appentrepreneursassociation.com

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