Neuro Marketing Investment• We will increase neuro’s Brand Awareness to drive trial and repeat

which will help achieve double digit increases in sales volume

• How?– Aligning ourselves with culturally relevant properties– Integrating into the world of fashion, art and music– Sampling consumers with full bottles in “moment of need”– Planning to purchase more media more effectively– Producing neuro “experiences” to showcase our brand– Building our social media platforms– Supporting local activations – Reformulating key SKUs through consumer research– Delivering key insights into the category– Continuing to upgrade our staff – Doubling our Field Staff – Increasing support of key distributors

2013 Neuro Calendar – General

2013 Neuro Calendar – Anchors

*in development– not final

Legendary star and philanthropist, Elton John, hosts the hottest Academy Awards party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will again host the star-studded event and neuro will donate $0.xx per bottle sold to EJAF.

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: Trip to EJ Academy Awards Party“neuro gives you a trip to light it up with the stars in Hollywood”

Movie tie-in by attending a Hollywood Movie Premier and Party. Potential Film is Runner, Runner, a drama set in the world of high-stakes gambling, starringBen Affleckand Justin Timberlake.

Giveaway/Incentive: Trip to Hollywood at attend a Movie Premier, walk the red carpet and attend the after party courtesy of neuro

- IPADs- HULU Plus/Movie passes- POS

- TVs - neuro $0.xx/bottle donation to EJAF - POS

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More detailssoon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- Apple Shuffles- iTunes- POS

TRI – 1: Consumer/Retail• JAN-FEB – neuroTRIM focus

– EJAF Academy Awards Viewing Party-Hollywood• Distributor incentive locked• Consumer/Retail Contest confirmation w/o 11/19

– Retail Displays communicate neuroTRIM benefits• Control your appetite and eat less -

a satisfying portion of fiber– Usage Occasion Sampling

• Full Bottle• IE: Health Clubs, Boot Camps,

Non-Traditional corp Lunch or Snack Settings

– Local support of neuro integration intoculturally relevant events with themusic/fashion/art scenes

– Digital Strategy• Align all neuro social media platforms

TRI – 1: Consumer/Retail

• MAR-APRIL – neuroSLEEP focus – Donate $0.10/bottle to EJAF research– Retail Displays will communicate neuroSLEEP benefits:

• Sleep well so you can recharge | melatonin mixed magnesium

• Include donation messaging– Function and Usage Occasion Sampling will be local

decision• Full Bottle• BLISS/SONIC/PASSION

– Consumer Event / “stunt”• Garner Local and National attention• Spread though Social platforms

– Digital Strategy• Viral content of consumer “stunt”• On-going support fully integrated platforms

Marketing Update

• Achieve greater brand awareness to drive trial and repeat– National Media Campaign in development with greater spend planned– Sample. Sample. Sample.

• Allow the consumers feel that neuro works with usage-based, full-bottle sampling

– Support local marketing activations bringing neuro to life– Bring neuro’s functionality & personality to life through consumer “experiences”

• One of a kind “stunts” • Marry art + science in the music, fashion and art worlds

– Virally spread the neuro consumer “experience” in the digital world