nestle purina organizational profile
DESCRIPTION
Company Organizational Profile Project for MNGT 5000, Webster University Communications Management Graduate ProgramTRANSCRIPT
Company Organizational ProfileBy Fran Morales-Neufeld
MNGT 5000Dr. Betty Rottmann
12.11.11
Monday, April 23, 12
OVERVIEW OF ORGANIZATION• Nestle Purina PetCare is a multimillion dollar global company headquartered in St. Louis. Their key focus is on health and nutrition for pets.
• 1875 Nestle was established by Swiss pharmacist Henri Nestle.
• 1902 William H. Danforth founded the animal food company. Ralston Purina would later take over the company in 1920.
• 1985 Nestle would move into the pet food industry by acquiring Friskies, Fancy Feast, and Mighty Dog through its acquisition of Carnation Company.
• 2001 The major merger of Nestle’s Friskies products and Ralston Purina’s products turns the company into a globally competitive leader.
Nestle Purina PetCare currently employs approximately 14,500 people in the U.S., Latin America, and Canada combined, with 24 manufacturing facilities in the U.S. and Canada.
Monday, April 23, 12
STRATEGIC PLANNINGMISSION, VISION, AND GOALS
• Mission & Vision
• To improve the lives of cats and dogs through quality nutrition and care.
• Core philosophies include:o Promoting responsible pet careo Humane educationo Community involvemento Positive bond between people and their pets.
• Goal
• Nestlé Purina PetCare Company’s goal is to lead with fresh, innovative approaches to making the lives of dogs and cats better through constantly exploring new trends and ideas that deXine the future of pet care and of Nestlé Purina.
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CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS
Nestle Purina’s key focus is on building and maintaining trust with its consumers and stakeholders. With its credible reputation, it continues to work to earn that trust providing that expertise in nutrition and quality brands.
Their employees’s mission is to build on that trust and to enrich the lives of pets and the people who love them.
Values “The Five Talls”
• Used to reference Nestlé Purina's values as an organization.
• The term "Talls" has a rich history in the Purina culture, referencing Ralston Purina's originating values that date back to the company's founder, William H. Danforth. Mr. Danforth believed each person has not one, but four lives to live.
• A man's ingredients for life, he said, are a body, a mind, a personality and character, and all four must grow in balance with each other.
• These values -‐-‐ Integrity, Passion, Expertise and Performance -‐-‐ were known to Purina associates as "The Four Talls."
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ORGANIZATION
• Structure:
• Matrix and functional organization
• Use of technology:
• Embrace innovation: interactive media, social media facebook, twitter, webinars
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LIST OF BRANDS
.
http://nestlepurinacareers.com/AboutNestle/Brands.aspx
Offers a portfolio of more than 40 brands.
Specialties:consumer packaged goods, for pets, dogs, cats, marketing, manufacturing, nutrition.
Monday, April 23, 12
HR POLICIES AND PROCEDURESRECRUITING, HIRING, COMPENSATION, AND BENEFITS
• Talent Sourcing• Organization Development• HR Operations• Compensationhttp://nestlepurinacareers.com/Departments/HumanResources.aspx
Talent
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THERE’S NO I IN TEAM!
Fostering success
Nestlé Purina has a dynamic work environment that fosters teamwork, professional success, and the ability to make a difference through our pet and community service projects.
College Internships and Graduate Progrms plant the “teamwork” seed in future employees.
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LEADERS AND LEADERSHIP STYLES• Managing a global workforce:
• Operation in the Americas, including Canada, Latin America, and the U.S.
• U.S. departments handle relationships with global ofXices. Often requires bilingual employees.
• Leadership/ Leadership Style:
• W.P. McGinnis, democratic leadership
• Participation in decision making
• Communication Techniques (Matrix style):
• Extensive. Many employees respond to multiple managers to achieve multiple tasks.
• Measurements: Training programs, meeting weekly to see if projects are met.
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MANAGERIAL CONTROLS (CONTINUED...)
Quality Initiatives
• Commitment to Environmental Sustainability, Education, Innovation, Communities.
• And a proud supporter of pet humane organizations such as...
Monday, April 23, 12