nestle purina organizational profile

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Company Organizational Profile By Fran Morales-Neufeld MNGT 5000 Dr. Betty Rottmann 12.11.11 Monday, April 23, 12

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Company Organizational Profile Project for MNGT 5000, Webster University Communications Management Graduate Program

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Company Organizational ProfileBy Fran Morales-Neufeld

MNGT 5000Dr. Betty Rottmann

12.11.11

Monday, April 23, 12

OVERVIEW OF ORGANIZATION•  Nestle  Purina  PetCare  is  a  multimillion  dollar  global  company  headquartered  in  St.  Louis.  Their  key  focus  is  on  health  and  nutrition  for  pets.

•  1875  Nestle  was  established  by  Swiss  pharmacist  Henri  Nestle.

•  1902  William  H.  Danforth  founded  the  animal  food  company.  Ralston  Purina  would  later  take  over  the  company  in  1920.

•  1985  Nestle  would  move  into  the  pet  food  industry  by  acquiring  Friskies,  Fancy  Feast,  and  Mighty  Dog  through  its  acquisition  of  Carnation  Company.

•  2001  The  major  merger  of  Nestle’s  Friskies  products  and  Ralston  Purina’s  products  turns  the  company  into  a  globally  competitive  leader.  

Nestle  Purina  PetCare  currently  employs  approximately  14,500  people  in  the  U.S.,  Latin  America,  and  Canada  combined,  with  24  manufacturing  facilities  in  the  U.S.  and  Canada.

Monday, April 23, 12

STRATEGIC PLANNINGMISSION, VISION, AND GOALS

• Mission  &  Vision

•  To  improve  the  lives  of  cats  and  dogs  through  quality  nutrition  and  care.  

•  Core  philosophies  include:o  Promoting  responsible  pet  careo  Humane  educationo  Community  involvemento  Positive  bond  between  people  and  their  pets.

• Goal

• Nestlé  Purina  PetCare  Company’s  goal  is  to  lead  with  fresh,  innovative  approaches  to  making  the  lives  of  dogs  and  cats  better  through  constantly  exploring  new  trends  and  ideas  that  deXine  the  future  of  pet  care  and  of  Nestlé  Purina.

Monday, April 23, 12

CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS

Nestle  Purina’s  key  focus  is  on  building  and  maintaining  trust  with  its  consumers  and  stakeholders.  With  its  credible  reputation,  it  continues  to  work  to  earn  that  trust  providing  that  expertise  in  nutrition  and  quality  brands.  

Their  employees’s  mission  is  to  build  on  that  trust  and  to  enrich  the  lives  of  pets  and  the  people  who  love  them.  

Values  “The  Five  Talls”  

•  Used  to  reference  Nestlé  Purina's  values  as  an  organization.

•  The  term  "Talls"  has  a  rich  history  in  the  Purina  culture,  referencing  Ralston  Purina's  originating  values  that  date  back  to  the  company's  founder,  William  H.  Danforth.  Mr.  Danforth  believed  each  person  has  not  one,  but  four  lives  to  live.

•  A  man's  ingredients  for  life,  he  said,  are  a  body,  a  mind,  a  personality  and  character,  and  all  four  must  grow  in  balance  with  each  other.

•  These  values  -­‐-­‐  Integrity,  Passion,  Expertise  and  Performance  -­‐-­‐  were  known  to  Purina  associates  as  "The  Four  Talls."

Monday, April 23, 12

ORGANIZATION

• Structure:  

• Matrix  and  functional  organization

• Use  of  technology:  

• Embrace  innovation:  interactive  media,  social  media  facebook,  twitter,  webinars

Monday, April 23, 12

LIST OF BRANDS

.

http://nestlepurinacareers.com/AboutNestle/Brands.aspx

Offers  a  portfolio  of  more  than  40  brands.

Specialties:consumer  packaged  goods,  for  pets,  dogs,  cats,  marketing,  manufacturing,  nutrition.

 

Monday, April 23, 12

HR POLICIES AND PROCEDURESRECRUITING, HIRING, COMPENSATION, AND BENEFITS

• Talent  Sourcing• Organization  Development• HR  Operations• Compensationhttp://nestlepurinacareers.com/Departments/HumanResources.aspx

Talent

Monday, April 23, 12

THERE’S NO I IN TEAM!

Fostering success

Nestlé  Purina  has  a  dynamic  work  environment  that  fosters  teamwork,  professional  success,  and  the  ability  to  make  a  difference  through  our  pet  and  community  service  projects.  

College  Internships  and  Graduate  Progrms  plant  the  “teamwork”  seed  in  future  employees.  

Monday, April 23, 12

LEADERS AND LEADERSHIP STYLES• Managing  a  global  workforce:  

• Operation  in  the  Americas,  including  Canada,  Latin  America,  and  the  U.S.

• U.S.  departments  handle  relationships  with  global  ofXices.  Often  requires  bilingual  employees.  

• Leadership/  Leadership  Style:  

• W.P.  McGinnis,  democratic  leadership

• Participation  in  decision  making

• Communication  Techniques  (Matrix  style):  

• Extensive.  Many  employees  respond  to  multiple  managers  to  achieve  multiple  tasks.  

• Measurements:  Training  programs,  meeting  weekly  to  see  if  projects  are  met.  

Monday, April 23, 12

MANAGERIAL CONTROLS (CONTINUED...)

Quality  Initiatives

• Commitment  to  Environmental  Sustainability,  Education,  Innovation,  Communities.

• And  a  proud  supporter  of  pet  humane  organizations  such  as...

Monday, April 23, 12

WORKS CITED

• Bateman, Thomas and Snell, Scott. “Management: Leading & Collaborating in a Competitive World.” McGraw-Hill Irwin. New York, NY. 2011.

• “Nestle Purina Petcare: Creating Shared Value” NestlePurina.com. 2011. Web. 8 Dec. 2011.

• Nestlepurinacareers.com

Monday, April 23, 12