neovia solutions social media for hr & employers conference
DESCRIPTION
Slides from the free Social Media for HR & Employers conference put on by Neovia Solutions on March 25, 2010.TRANSCRIPT
Social Media for HR & Employers
Tackling Workplace Issues in the Interactive World
Crafting a Social Media Policy
Loose Vs. Strict Policies
• Consider your industry– Highly regulated industries: Health
Care, Legal, Financial• Consider your employees
– Number of employees– Write it for the LCD
Loose Vs. Strict Policies
• Consider your company's social media engagement
• Policies should be followed by training– Regular employees– Executives
What a Policy Should Include
• Dealing with personal use on company time• Offensive use on personal time• Guidelines for use on behalf of the company
Examples of Social Media Policies
• Coca Cola• Gartner• Girl Scouts of San Gorgonio• ESPN
Human Resources & Social Media
Reaching & Recruiting Potential Applicants
• Cast a big net and/or cherry pick– Post in status updates on your
networks– Facebook Groups: Post on Wall– Twitter: Search in bios
• Twellow Advanced Search– Take those names to other searches
Informal Background Checks
• Why am I doing this?• How to use a social media background check
No Go vs. Overlook It vs. Ask
• Complaints about previous employers• Drug use, alcohol abuse, sexually-charged
content• Poor judgment• Overtly personal information (“oversharing”)• Swearing & vulgarity, jokes made in poor taste• Lifestyle choices
• Tattoos, piercings• Promoting other companies, their own side
ventures• Strong & aggressive expression of political
opinions• Inflammatory comments• Hobbies
No Go vs. Overlook It vs. Ask
• Google• Facebook• Twitter• LinkedIn
Performing a Comprehensive Search
Social Media as Productivity Propeller
Every employee is recruiter & marketer
• Stop think about how social media is wasting your employees' time
• They're going to be using it• A better strategy: figure out how your
company can benefit from their use
Every employee is recruiter & marketer
• What are people already doing that you can tap into? Join efforts with?
– Call centers/support– Sales
• Example: Coke “scout”
• Recruitment– Happy employees attract people,
regardless of the message– Unhappy employees detract from the
company
Every employee is recruiter & marketer
• Project management/collaboration– BaseCamp
• Sharing/Cataloging information– Closed groups on Facebook– Wikis, i.e. PBWiki
• All-in-one enterprise solutions– Closed networks, i.e. Yammer
Internal Communications
