neefs complete business plan

7/27/2019 Neefs Complete Business Plan

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NEEFS SPORTS GRILLExceptional Food Full Bar Family Friendly

Enclosed in this packet, you will find a business plan describing a restaurant conceptthat is very sustainable in this area. Through interviews, market surveys of potentialcustomers, vehicle traffic count, household income studies, and a review ofdemographics, I am confident that you will find, as I have, that this concept will be wellsuited to the community it serves.

An exceptional mixed menu, outstanding service, and a lively bar with sports viewing,will be the focus of this concept. This is all in an arena of a family friendly atmosphere.The chef owned and operated establishment, situated in a viable economiccommunity, will provide an excellent opportunity for investors who are looking for asubstantial return from a small business which is the heart beat of the economicfuture.

For an initial investment of $300,000, with the option to return a portion of unusedfunds, you will be rewarded in knowing that you are contributing to the businessclimate in the area and receiving a financial benefit as well. Please review the

enclosed information for an itemized list of pre-opening and start-up expenditures.

Your interest in this venture and subsequent investment is greatly appreciated.

Chip Van NostrandChef, Owner, Partner


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Neefs Restaurant

Company DescriptionNeefs will be a privately owned concept restaurant, serving a community that is growing and has a

high level of disposable income. Neefs will be a mid-to-upper end sports grill serving a mix of

common bar food and plated dinners with a modern twist. The restaurant/sports grill will be located on

FM 620, between US Highway 71 and RR 2222.

Mission StatementNeefs goal is that of a multi faceted sports grill:

1) A sports grill with plenty of TV viewing from all areas of the restaurant and bar and

2) A menu that provides for the bar patrons and foodies alike,

3) Creating an atmosphere that caters to sports enthusiasts, families and singles, all while serving

fresh food with great service at a reasonable price.

4) Providing separate areas, events and menus for kids.

Industry analysisThe restaurant industry is very competitive and individual establishments can experience high turnover

in management, staff and certainly customers. Knowing this, the owner/chef of Neefs has positioned

Neefs in a location that enhances its chances of success. The economic status of the target market in

the local area is very strong, with high household incomes and an area which is growing rapidly. There

is no other restaurant/sports grill combination like Neefs in the area, and the timing of the opening

seems perfect to ensure a successful venture.

The Restaurant Industry TodayThe food service business is the third largest industry in the country today. It accounts for over $240

billion annually in sales. The independent restaurant accounts for 15% of that total. The average

American spends 15% of his/her income on meals away from home. This number has been increasing

for the past several years. These trends seem sure to continue, despite the recent sagging economy,

especially in this area of Austin. In the past five years the restaurant industry has out-performed the

national GNP by 40%.


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Products and Related ServicesNeefs will be predominantly an inside and outside dine in eatery with take-out service available to

those who choose. Catering would also be available

The MenuThe menu at Neefs would satisfy a wide variety of customer pallets. Bar food with a mix of common

and uncommon, but easily enjoyed, items, along with nicely plated fresh entrees that are not always

found at a common sports bar.

ProductionThe menu will be produced under the watchful eye of the owner/chef, who has written the menu and is

very picky about quality presentation and freshness. Service to the customer will also be a main factor

in what distinguishes Neefs from the competition. Neef will be a neighborhood, and each customer

will be treated as neighbor to create an atmosphere that will draw them back to dine with neighbors

and family.

The Target MarketNeefs will be located in an area where 90% of household incomes are over $100,000, and there are

over 36,000 drive bys each day. There are several eateries within the FM 620 corridor, between

Highway 71 and RR 2222, but none of them meet the standards or have the amenities that Neef will.

Market Location and CustomersIn the past, this area of Austin was populated mostly by retirees, but, in the last 10 years, a huge influx

of young and highly paid professionals with growing families has occurred. Many of them have

migrated from other parts of the country, bringing their sports teams loyalties with them. Neefs will

be able to provide many viewing opportunities, while providing delicious food and entertainment for

their children, too.

Market TrendsAt each end of the target market area, major grocery stores have been built as more residential and

commercial growth has occurred. Market surveys have shown that major grocery stores follow these

growth patterns and are a solid indicator of more growth to come.

The Competition

Competitors Profiles


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There are several restaurants in the area, most with single choice menus (Italian, Pasta, BBQ, etc.) and

mediocre service. There is one high end restaurant, with a menu priced much higher than will ours.

Neefs will provide a menu that will satisfy a wide range of tastes along with exceptional service,

which will separate it from competitors.

Marketing Plan and Sales StrategyNeefs will seek to employ the latest in social network marketing (advertising as neighbor and

friend), separating it from its competitors. In the past, the use of print and broadcast media were very

important for a restaurant to succeed, however, today, especially in Austin, social networking (using

Facebook, Twitter, and other Internet devices) is proving very valuable. Neef would also use direct

mail, in addition to social networking, especially during preopening and opening, to garner customer

awareness and keep marketing costs low.

OperationsNeefs will be located in a free standing building along Highway 620 near Lakeway in west Austin.

The facility was formerly a bar and grill with a very limited menu. Most of the infrastructure is in

place for the restaurant to open, but some minor changes would need to be made to the facility to

operate at maximum capability. Some new furnishings and equipment would need to be purchased. A

complete list with pricing is attached.

Hours of OperationNeefs would be a seven day a week restaurant to cater to sports programming enthusiasts and families,

opening at 11am and closing at midnight.

Employees Training and EducationTravis County requires food handling and alcohol awareness training. The menu and service training

will be handled personally by the chef/owner.

Food Production

Quality and freshness would be the focus of the chef/owner, who is very particular about keeping a

watchful eye on the menu as well as emphasizing a clean and sanitary kitchen.

Management and Organization

Key EmployeesWilliam Chip Van Nostrand will be the head chef and owner (or co-owner) of Neefs. Chip wouldplay a key role in educating the kitchen staff on menu preparation and execution, so the highest qualityfood will be presented to every customer. Chip also has the unique ability to interact with the front of


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the house staff to ensure that the all around experience at Neefs would be the most desirable for everycustomer. Chip will employ and train managers and lead servers to ensure all are attuned to the goal ofNeefs.

Chip attended the Le Cordon Bleu division of the Texas Culinary Academy and has been in therestaurant industry since 2002. Chip has also been a successful real estate agent, but he has always

desired to operate a restaurant. The two mixes of careers ensure great food preparation and ideas,along with the ability to market and socialize with the general public and, more importantly, thecustomer.

Compensation and IncentivesKitchen staff would be compensated in the mid to upper range of the local market to ensure that thehighest expectations would be met for food preparation and production and kitchen sanitation. Frontof the house staff would be compensated at market rate. With the right education on menus andservice style, per person sales techniques and specials, the servers should be able to increase tips toensure a better than satisfactory income. Food and bonus incentives would also be employed to keepan exciting and positive attitude.

Restaurant Name and AtmosphereThe name for the restaurant has not been finalized, although the name Neefs has been proposed andseems well accepted. Chip has a son and a nephew, both very young, and the two of them are veryclose. The name Van Nostrand is of Dutch descent, and the Dutch word for cousin is neef. Neefs is anuncommon and catchy word with a strong family meaning, which has made it a front runner for thename of the restaurant.


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MONTHLY BUDGETS

CATEGORY BUDGET%

BUDGET BUDGET % BUDGET

MONTHLY ANNUALY

REVENUE:

Food Sales

$80,000.00

73.83%

$960,000.00 73.83%

Liquor

$20,000.

00

18.46

%

$240,000.

00 18.46%

Beer

$8,000.00 7.38%

$96,000.00 7.38%

Wine $350.00 0.32% $4,200.00 0.32%

MISC. SALES $0.00 0.00% $0.00 0.00%

TOTAL REVENUE

$108,350.00

100.00%

$1,300,200.00

100.00%

COST OF SALES

Food Cost

$23,200.00

29.00%

$278,400.00 29.00%

Bar Cost

$6,945.7

5

24.50

%

$83,349.0

0 24.50%

TOTAL COST OF SALES

$30,145.75

27.82%

$361,749.00 27.82%

LABOR COST

Management Salaries

$7,500.00 6.92%

$90,000.00 6.92%

BOH

$10,500.00 9.69%

$126,000.00 9.69%

FOH

$7,550.00 6.97%

$90,600.00 6.97%

PAYROLL TAXES

$1,954.58 1.80%

$23,454.90 1.80%

TOTAL LABOR COST$27,504.

5825.38

%$330,054.

90 25.38%

GROSS PROFIT

$50,699.68

46.79%

$608,396.10 46.79%

CONTROLLABLE EXPENSES

Advertising/Promotion

$1,083.50 1.00%

$13,002.00 1.00%

Office Expense $975.15 0.90%$11,701.8

0 0.90%

Repairs/maintenance

$3,250.50 3.00%

$39,006.00 3.00%

Chemicals

$1,137.68 1.05%

$13,652.10 1.05%

Linen

$1,354.38 1.25%

$16,252.50 1.25%

Paper Exp

$1,354.38 1.25%

$16,252.50 1.25%

Cleaning/Supplies Exp

$1,354.38 1.25%

$16,252.50 1.25%

Utilities Exp

$3,250.50 3.00%

$39,006.00 3.00%

Smallwares $812.63 0.75% $9,751.50 0.75%TOTAL CONTROLLABLE $14,573. 13.45 $174,876. 13.45%


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EXP 08 % 90

NET INCOME

$36,126.60

33.34%

$433,519.20 33.34%

FIXED EXPENSES

Repairs/maintenance

$1,083.50 1.00%

$13,002.00 1.00%

Liq Tax$4,181.6

314.75

%$50,179.5

0 14.75%

Credit Cards

$3,250.50 3.00%

$39,006.00 3.00%

Bank Loans

$3,500.00 3.23%

$42,000.00 3.23%

Rent

$12,500.00

11.54%

$150,000.00 11.54%

Equipment Lease $375.00 0.35% $4,500.00 0.35%

Insurance

$2,300.00 2.12%

$27,600.00 2.12%

Permits $145.00 0.13% $1,740.00 0.13%

TOTAL FIXED

EXPENSES

$27,335.

63

25.23

%

$328,027.

50 25.23%

NET INCOME

$8,790.98 8.11%

$105,491.70 8.11%

Management Fees

$4,334.00 4.00%

$52,008.00 4.00%

NET INCOME(LOSS)

$4,456.98 4.11%

$53,483.70 4.11%

List of Goods to Open qty Price Total Price

Range, burners, ovens, Grill 1 $3,760.98 $3,760.98Deep Fryer, 40# cap 2 $799.98 $1,599.96

24" Charbroiler 1 $2,210.00 $2,210.00

19 cu ft Reach in freezer 1 $1,609.56 $1,609.56Single Deck Convectionoven 1 $3,045.00 $3,045.00

20 qt mixer 1 $1,595.00 $1,595.00

60' sandwich unit 1 $2,287.35 $2,287.35

3 well hot food table 1 $1,175.95 $1,175.95

Holding Cabinet 1 $2,399.98 $2,399.98

24"X60" work table 3 $265.98 $797.9411.5" Narrow Platters dz 12 $52.74 $632.88

10.38" Platter dz 12 $38.38 $460.56

Set Silverware 500 $2.25 $1,125.00

Stem war bar 250 $2.25 $562.50

Table 16oz glasses 400 $1.25 $500.00

Chairs (indoor) 100 $55.00 $5,500.00

Booths 10 $550.00 $5,500.00


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Bar Stools 50 $100.00 $5,000.00

Tables 30 $105.00 $3,150.00

Patio tables 25 $65.00 $1,625.00

Patio Chairs 100 $35.00 $3,500.00

42" TVs 8 $599.99 $4,799.92

50" TVs 4 $799.99 $3,199.96

Lighting (Fans) 1 $2,500.00 $2,500.00Decorations 1 $2,500.00 $2,500.00

Computer System 1 $7,500.00 $7,500.00

Dish Machine (Leased) 1 $375.00 $375.00

Ice Machine (Leased) 1 $250.00 $250.00

Games 1 $2,500.00 $2,500.00

Total $71,662.54


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Resume of William S. Chip Van Nostrand


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William S. Chip VanNostrand

2200 Gabriel View, Georgetown, TX 78628 512-947-6026 [email protected]

Objective

I have developed numerous menus inspired from my unique experiences with differentcultures based on my travels to the interior of Mexico, Latin America, as well as the East and

West coast of America. My passion for food and willingness to learn has lead to greatcustomer satisfaction, which has driven me to be a successful leader.

Experience Manager

2010 Johnny Finns Floating Restaurant and Bar, Lake Travis, Lakeway,TX

Played an integral role of the re-opening of the restaurant, FOHand BOH

Managed a staff of 83

Responsible for daily food orders

Responsible for menu development, execution, and presentation Customer interaction and satisfaction

Head Chef

2007-2009 Bella Vista Game and Guest Ranch, Webb County, TX

Daily food purchasing and preparation of three meals a day

Responsible for accommodations for 25 guests at a time,Thursday through Monday

Accompanied Ranch owner and former guests on trips to providepersonal chef services

Head Chef/GM

2005-2007 Caf Bleu, Austin, TX

Assumed GM duties as well as head chef duties

Managed a staff of 40

Responsible for daily food orders

Responsible for menu development, execution, and presentation

Sous Chef

2003-2005 Bee Cave Bistro, Austin, TX

Lead on the line

Created, prepared, and presented nightly specials

Represented the restaurant at La Dolce Vita Food and WineFestival, 2003 & 2004

Texas Realtor

1994-2002, Realty World, John Horton and Associates, Austin, TX


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Represented buyers/ sellers

Key player in the development of a move-up program

Top 1% of listing agents according to the Austin Board ofRealtors in 1998, 1999, and 2000

Texas Senate

1989-1994 Austin, TX Assistant to the secretary of the Senate, Betty King

Addressed Texas House of Representatives on Senates dailybusiness

Filed and numbered bills

Education Texas Culinary Academy, Austin, TX2003

Degree in culinary Arts

Top Laboratory student in graduating class

Austin Community College, Austin, TX2003

Business Development

Interests Family, general love of food, water sports, and skydiving

References References are available on request.


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Neefs Sample Menu


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Neefs Sports Bar and GrillLakeway, Texas

(sample menu)

Starters

Crab cakes with Mango Pico and Housemade Chipotle Mayo ($8.99)

Herbed Goat Cheese Balls with Homemade Tomato Sauce Served with Grilled Baguettes ($9.99)

Neefs Quesadillas, Grilled Chicken Mushrooms and Jack Cheese ($8.99)

Venison Redneck Rolls with Blackberries, Cilantro, Bacon and Jalapenos ($9.99)

Housemade Hummus, Olive Oil and Grilled Baguettes ($5.99)

Fried Wontons filled with Venison Sausage with Asian Dipping Sauce and Coleslaw ($5.99)

Calamari Rings Dusted with Yellow Cornmeal and Southwestern Spices. Served with a ChipotleRemoulade or Housemade Tomato Sauce ($8.99)

Neefs Sample Plate ($16.99)

Salad and Soup

Avocado and Grapefruit Salad with Baby Spinach, Grape Tomatoes, Pecans and Housemade PoppySeed Dressing ($7.99)

Mixed Greens with Goat Cheese, Red Onions, Grape Tomatoes with a Housemade Blood OrangeShallot Vinaigrette ($7.99)

Crispy Romaine Wedge Salad with a Housemade Classic Caesar Dressing and Kalamata Olives ($6.99)Cold Corn Soup with Avocado, Tomatoes and Crab Meat ($8.99)

Chicken Salad with Grapes, Pecans and Celery atop Mixed Greens ($8.99)

Add: Grilled Chicken 4.99, Shrimp 5.99 or Salmon (8 oz.) 12.99 to any salad

Burgers, Ribs and Wraps

Dry Rubbed Baby Back Ribs served with Bleu Cheese Mashed Potatoes or seasoned Fries($9.99/18.99)

Chicken Sandwich served with Lettuce, Pickles, Tomatoes and Onions. Served with Seasoned FrenchFries ($8.99)

Veggie Wrap with Housemade Hummus, Avocado, Tomato, Mixed Greens, Goat Cheese in a Sun DriedTomato Tortilla ($7.99)

Grilled 8 oz. Burger with Lettuce, Pickles, Tomatoes and Onions. Served with Seasoned French Fries($7.99)

Chicken Salad Sandwich with Tomatoes, Grapes, Pecans, Celery, Mixed Greens with Seasoned FrenchFries or Fruit ($8.99)


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Entrees

Fresh Herb Crusted Halibut in a Light Citrus Sauce. Served with Purple Mashed Potatoes ($23.99)

Pork Tenderloin with a Basil and Balsamic Sauce. Served with Bleu Cheese Mashed Potatoes ($19.99)

Beef Tenderloin with a Sherry Demi Glaze. Served with Bleu Cheese Mashed Potatoes ($23.99)

Trout Crusted in Organic Bleu Cornmeal served with Mango Pico and Poblano Rice ($17.99)

Dry Rubbed Salmon with a Cucumber Cream Sauce. Served with Bleu Cheese Mashed Potatoes($21.99)

Ginger Soy Glazed Chicken Breast. Served with Bleu Cheese Mashed Potatoes ($15.99)

Quail with a Blackberry Demi Glaze. Served with Mashed Potatoes ($23.99)

Shrimp dusted with Chefs Special Spices with a Habanero Lime Sauce. Served with Poblano Rice(17.99)

Desserts

Chef Chips Housemade Cheesecake ($7.99)

Banana Mint Spring Roll. Served with Chocolate Gnash and Caramel Sauce over Ice Cream ($6.99)


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Remodeling Proposal


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Mr. Chip Van Nostrand January 4, 2011

Chip,

Following is a proposal for the remodeling of the building known as the Detour located on RR620 in Lakeway, Texas. My proposal is broken down is several areas of work so you can have a betteridea of where the total costs are. These prices of budgetary and can be adjusted when the outline of thefull scope of work required are obtained. It is possible that an Architect may be required and a permit

from the City of Lakeway will have to be obtained, if so the scope of work may have to be changed.

General Conditions: Temporary utilities, dumpster, clean up,Supervision, inspection fees, misc. other costs. $ 6,800.00

Demolition: Opening up the exterior walls for new overheadDoor and new aluminum entrance doors. 2,700.00

Floors: Scrap existing grease, dirt and grim from all floors includingKitchen, Bar area and future Dining area. Stain and sealAll floors. 17,200.00

Overhead Door: Install a new overhead door with all glass. 2,000.00Entrance Doors: Install one new aluminum/glass door in place

Of the existing door leading out to the patio area. InstallNew double aluminum/glass doors at the front entrance. 2,800.00

Stone work: Patch and repair stone veneer around the openingsCreated for the new doors. 3,500.00

Paint: Paint all the walls in the public area to make brighter.Repaint all walls and ceilings in the Kitchen, Bar andStorage area. Paint all new trim where installed. 5,575.00

Wainscot & Trim: Install new wainscot 4 foot high aroundAll the dining area and through out the public areas. 6,810.00

Arbor: Build a new arbor over the front entrance doors. ThisIncludes new foundation pads, columns, beams and trellis

Approximately 6 ft wide by 12 ft. long. 10,500.00Plumbing: Allowance for misc. repairs. 1,000.00HVAC: Allowance for cleaning the ducts, starting up systems

And making sure all components are operational. 2,500.00Electrical: Installing new light fixtures in all the dining areas

Including small spot light on wires spaces as directed.


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Mr. Chip Van NostrandProposal Page Two

Electric cont: Install new lights as necessary in non public

Areas and over the bar. Check out all circuits andProvide power for new televisions and appliances. 21,700.00Profit and Overhead: 8,815.00

TOTAL BUDGETARY COSTS: $ 91,900.00

Remodel Tax as required by State @ .0825% 7,582.00

Chip, as stated above these are budgetary costs and can be modified as per your requirements. Ihave not figured any costs for Architecture and/or permitting if they are necessary. Thank you for theopportunity to work with you on this project in the near future.

Respectfully submittedDwayne ReynoldsReynCo, Inc.


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Demographics for FM 620 South, Austin, TX 78734


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Population 1-mi. 3-mi. 5-mi.2009 Male Population 1,460 11,259 22,7942009 Female Population 1,220 10,463 21,557% 2009 Male Population 54.48% 51.83% 51.39%% 2009 Female Population 45.52% 48.17% 48.61%2009 Total Adult Population 1,908 15,502 31,3482009 Total Daytime Population 3,872 26,148 52,320

2009 Total Daytime Work Population 2,452 15,180 28,5162009 Median Age Total Population 32 35 352009 Median Age Adult Population 40 43 422009 Age 0-5 240 2,304 5,1702009 Age 6-13 352 2,730 5,6362009 Age 14-17 180 1,186 2,1962009 Age 18-20 130 678 1,2152009 Age 21-24 105 478 8442009 Age 25-29 184 1,156 2,3442009 Age 30-34 230 1,842 4,0362009 Age 35-39 242 2,038 4,3992009 Age 40-44 273 2,186 4,3502009 Age 45-49 262 1,918 3,6542009 Age 50-54 180 1,531 3,0122009 Age 55-59 113 1,098 2,2552009 Age 60-64 53 745 1,6012009 Age 65-69 50 586 1,2232009 Age 70-74 30 465 9052009 Age 75-79 28 389 7242009 Age 80-84 15 232 4722009 Age 85+ 12 158 312

% 2009 Age 0-5 8.96% 10.61% 11.66%% 2009 Age 6-13 13.14% 12.57% 12.71%% 2009 Age 14-17 6.72% 5.46% 4.95%% 2009 Age 18-20 4.85% 3.12% 2.74%% 2009 Age 21-24 3.92% 2.20% 1.90%% 2009 Age 25-29 6.87% 5.32% 5.29%% 2009 Age 30-34 8.59% 8.48% 9.10%% 2009 Age 35-39 9.03% 9.38% 9.92%% 2009 Age 40-44 10.19% 10.06% 9.81%% 2009 Age 45-49 9.78% 8.83% 8.24%% 2009 Age 50-54 6.72% 7.05% 6.79%% 2009 Age 55-59 4.22% 5.06% 5.08%% 2009 Age 60-64 1.98% 3.43% 3.61%% 2009 Age 65-69 1.87% 2.70% 2.76%% 2009 Age 70-74 1.12% 2.14% 2.04%% 2009 Age 75-79 1.05% 1.79% 1.63%% 2009 Age 80-84 0.56% 1.07% 1.06%% 2009 Age 85+ 0.45% 0.73% 0.70%2009 White Population 2,183 19,544 39,9832009 Black Population 4 174 4142009 Asian/Hawaiian/Pacific Islander 29 508 1,5452009 American Indian/Alaska Native 20 105 2132009 Other Population (Incl 2+ Races) 444 1,391 2,1952009 Hispanic Population 868 3,168 5,1382009 Non-Hispanic Population 1,812 18,554 39,213% 2009 White Population 81.46% 89.97% 90.15%% 2009 Black Population 0.15% 0.80% 0.93%% 2009 Asian/Hawaiian/Pacific Islander 1.08% 2.34% 3.48%% 2009 American Indian/Alaska Native 0.75% 0.48% 0.48%% 2009 Other Population (Incl 2+ Races) 16.57% 6.40% 4.95%% 2009 Hispanic Population 32.39% 14.58% 11.58%% 2009 Non-Hispanic Population 67.61% 85.42% 88.42%


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Population 1-mi. 3-mi. 5-mi.2000 Non-Hispanic White 1,157 11,321 21,0652000 Non-Hispanic Black 2 107 2052000 Non-Hispanic Amer Indian/Alaska Native n/a 18 402000 Non-Hispanic Asian 6 166 5002000 Non-Hispanic Hawaiian/Pacific Islander 1 3 32000 Non-Hispanic Some Other Race n/a 6 152000 Non-Hispanic Two or More Races 26 129 242

% 2000 Non-Hispanic White 97.06% 96.35% 95.45%% 2000 Non-Hispanic Black 0.17% 0.91% 0.93%% 2000 Non-Hispanic Amer Indian/Alaska Native 0.00% 0.15% 0.18%% 2000 Non-Hispanic Asian 0.50% 1.41% 2.27%% 2000 Non-Hispanic Hawaiian/Pacific Islander 0.08% 0.03% 0.01%% 2000 Non-Hispanic Some Other Race 0.00% 0.05% 0.07%

% 2000 Non-Hispanic Two or More Races 2.18% 1.10% 1.10%

Population Change 1-mi. 3-mi. 5-mi.Total Employees n/a n/a n/aTotal Establishments n/a n/a n/a2009 Total Population 2,680 21,722 44,3512009 Total Households 905 8,506 17,182Population Change 1990-2009 1,691 15,102 33,896

Household Change 1990-2009 554 5,788 12,873% Population Change 1990-2009 170.98% 228.13% 324.21%% Household Change 1990-2009 157.83% 212.95% 298.75%Population Change 2000-2009 1,003 8,448 20,139Household Change 2000-2009 334 3,331 7,836% Population Change 2000-2009 59.81% 63.64% 83.18%% Households Change 2000-2009 58.49% 64.37% 83.84%

Housing 1-mi. 3-mi. 5-mi.2000 Total Housing Units 604 5,815 10,6632000 Occupied Housing Units 557 5,199 9,4342000 Owner Occupied Housing Units 448 4,316 8,0692000 Renter Occupied Housing Units 109 883 1,3652000 Vacant Housing Units 47 616 1,229

% 2000 Occupied Housing Units 92.22% 89.41% 88.47%% 2000 Owner Occupied Housing Units 74.17% 74.22% 75.67%% 2000 Renter Occupied Housing Units 18.05% 15.18% 12.80%% 2000 Vacant Housing Units 7.78% 10.59% 11.53%

Income 1-mi. 3-mi. 5-mi.2009 Median Household Income $70,188 $79,066 $82,5352009 Per Capita Income $37,024 $45,080 $47,4012009 Average Household Income $109,640 $115,123 $122,3552009 Household Income < $10,000 16 155 2882009 Household Income $10,000-$14,999 25 169 2672009 Household Income $15,000-$19,999 9 105 1942009 Household Income $20,000-$24,999 11 142 3222009 Household Income $25,000-$29,999 16 196 380

2009 Household Income $30,000-$34,999 48 318 5482009 Household Income $35,000-$39,999 28 310 5362009 Household Income $40,000-$44,999 34 263 4712009 Household Income $45,000-$49,999 34 250 4132009 Household Income $50,000-$59,999 88 646 1,1162009 Household Income $60,000-$74,999 212 1,247 2,4092009 Household Income $75,000-$99,999 161 2,772 5,4622009 Household Income $100,000-$124,999 61 1,015 2,5952009 Household Income $125,000-$149,999 58 397 1,1802009 Household Income $150,000-$199,999 62 278 4632009 Household Income $200,000-$249,999 23 75 128


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Income 1-mi. 3-mi. 5-mi.2009 Household Income $250,000-$499,999 19 162 4002009 Household Income $500,000+ 1 4 92009 Household Income $200,000+ 43 241 538% 2009 Household Income < $10,000 1.77% 1.82% 1.68%% 2009 Household Income $10,000-$14,999 2.76% 1.99% 1.55%% 2009 Household Income $15,000-$19,999 0.99% 1.23% 1.13%% 2009 Household Income $20,000-$24,999 1.21% 1.67% 1.87%

% 2009 Household Income $25,000-$29,999 1.77% 2.30% 2.21%% 2009 Household Income $30,000-$34,999 5.30% 3.74% 3.19%% 2009 Household Income $35,000-$39,999 3.09% 3.65% 3.12%% 2009 Household Income $40,000-$44,999 3.75% 3.09% 2.74%% 2009 Household Income $45,000-$49,999 3.75% 2.94% 2.40%% 2009 Household Income $50,000-$59,999 9.71% 7.60% 6.50%

% 2009 Household Income $60,000-$74,999 23.40% 14.66% 14.02%% 2009 Household Income $75,000-$99,999 17.77% 32.60% 31.79%% 2009 Household Income $100,000-$124,999 6.73% 11.94% 15.10%% 2009 Household Income $125,000-$149,999 6.40% 4.67% 6.87%% 2009 Household Income $150,000-$199,999 6.84% 3.27% 2.69%% 2009 Household Income $200,000-$249,999 2.54% 0.88% 0.75%% 2009 Household Income $250,000-$499,999 2.10% 1.90% 2.33%% 2009 Household Income $500,000+ 0.11% 0.05% 0.05%

% 2009 Household Income $200,000+ 4.75% 2.83% 3.13%

Retail Sales Volume 1-mi. 3-mi. 5-mi.2009 Children/Infants Clothing Stores $465,852 $3,979,546 $7,903,4402009 Jewelry Stores $325,353 $2,636,462 $5,157,2422009 Mens Clothing Stores $655,786 $5,540,974 $10,971,9162009 Shoe Stores $635,930 $5,575,298 $11,153,3732009 Womens Clothing Stores $1,086,450 $9,129,736 $18,055,8852009 Automobile Dealers $7,145,782 $59,405,545 $117,193,4772009 Automotive Parts/Acc/Repair Stores $934,791 $7,834,360 $15,482,9312009 Other Motor Vehicle Dealers $306,578 $2,658,854 $5,303,4182009 Tire Dealers $245,853 $1,988,342 $3,888,7222009 Hardware Stores $258,620 $2,840,642 $5,989,2872009 Home Centers $822,394 $7,854,951 $16,074,749

2009 Nursery/Garden Centers $259,573 $2,092,306 $4,088,0052009 Outdoor Power Equipment Stores $68,281 $552,933 $1,085,0222009 Paint/Wallpaper Stores $26,136 $231,936 $466,2532009 Appliance/TV/Other Electronics Stores $757,833 $6,333,865 $12,501,9332009 Camera/Photographic Supplies Stores $123,071 $1,067,902 $2,130,9952009 Computer/Software Stores $346,187 $2,955,946 $5,874,4352009 Beer/Wine/Liquor Stores $508,514 $4,401,709 $8,773,8652009 Convenience/Specialty Food Stores $857,644 $17,136,865 $42,597,8822009 Restaurant Expenditures $4,456,517 $78,610,982 $185,574,9392009 Supermarkets/Other Grocery excl Conv $5,300,715 $46,001,634 $91,806,6842009 Furniture Stores $743,646 $6,261,319 $12,390,1422009 Home Furnishings Stores $543,411 $4,744,052 $9,476,5552009 Gen Merch/Appliance/Furniture Stores $6,726,417 $57,241,669 $113,602,8522009 Gasoline Stations w/ Convenience Stores $4,385,137 $47,896,391 $104,035,439

2009 Other Gasoline Stations $3,527,494 $30,759,527 $61,437,5592009 Department Stores excl Leased Depts $7,484,250 $63,575,533 $126,104,7852009 General Merchandise Stores $5,982,771 $50,980,348 $101,212,7072009 Other Health/Personal Care Stores $461,142 $3,876,336 $7,671,0792009 Pharmacies/Drug Stores $2,501,953 $21,520,116 $42,845,8882009 Pet/Pet Supplies Stores $360,267 $3,170,930 $6,353,3922009 Book/Periodical/Music Stores $102,720 $777,311 $1,487,3942009 Hobby/Toy/Game Stores $67,110 $636,251 $1,309,5622009 Musical Instrument/Supplies Stores $65,798 $547,931 $1,081,0952009 Sewing/Needlework/Piece Goods Stores $23,890 $212,885 $427,6422009 Sporting Goods Stores $604,805 $5,371,384 $10,765,695


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Retail Sales Volume 1-mi. 3-mi. 5-mi.2009 Video Tape Stores - Retail $60,823 $512,651 $1,014,669


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neefs complete business plan

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