THE 2015 NBA SEASON

A guide to local advertising opportunities

THE NATIONAL BASKETBALL ASSOCIATION (NBA)

ATLANTIC

Boston CelticsBrooklyn NetsNew York KnicksPhiladelphia 76ersToronto Raptors

CENTRAL

Chicago BullsCleveland CavaliersDetroit PistonsIndiana PacersMilwaukee Bucks

SOUTHEAST

Atlanta HawksCharlotte HornetsMiami HeatOrlando MagicWashington Wizards

PACIFIC

Golden State WarriorsLos Angeles ClippersLos Angeles LakersPhoenix SunsSacramento Kings

SOUTHWEST

Dallas MavericksHouston RocketsMemphis GrizzliesNew Orleans PelicansSan Antonio Spurs

NORTHWEST

Denver NuggetsMinnesota TimberwolvesOklahoma City ThunderPortland Trail BlazersUtah Jazz

• The NBA’s 30 teams are separated by two conferences in which each conference is further slip into three divisions.

Hometown favorites connect with consumers.

GAMES & POST-SEASON

FROM THE TIP-OFF TO THE FINAL BUZZER

• Advertisers seeking frequency for their media buy score with the depth of coverage of the NBA across TVs best-known sports networks, including:

– 82 regular season games leading into post-season play

– A 4-round playoff system that cumulates in a showdown among the NBA’s elite teams

– A quarterfinals round that highlights the best-of-the-best

– Final games that bring the two conference champions head-to-head for the NBA title

Own the season and build your brand with the NBA.

SPECIAL EVENTS & THE WNBA EXTEND REACH

NBA ALL-STAR WEEKEND (FEBRUARY)

THE WNBA (ALL SEASON LONG)• The WNBA attracts a family audience with a strong percentage of

young-adult viewers.

• WNBA games air on ESPN.

• The NBA All-Star Weekend attracts a highly engaged audience as fans are dedicated to watching their favorite players from multiple teams.

• NBA All-Star Weekend games air on both TNT and NBA-TV.

Deepen your brand’s connection with dedicated fans.

WHAT YOU NEED TO KNOW

BASKETBALL HEADLINESWanna be like Mike? How about better…

• The Golden State Warriors finished the regular season at 67-15, the best record in the league and the third best in NBA history. The last time a team finished with a better regular season was Michael Jordan and his Chicago Bulls in 1997 (69-13).

• Warriors guard Stephen Curry set a new NBA record for 3-pointers made in a season with 286; the next closest player was his own Warriors teammate Klay Thompson with 239. Together, the two "Splash Brothers" accounted for an incredible 1,575 points from long distance.

• Russell Westbrook of the Oklahoma Thunder ended the regular season as the 2015 NBA scoring champion, averaging 28.1 points per game. Westbrook narrowly beat out former teammate James Harden and succeeds current teammate and 2014 scoring champ, Kevin Durant.

• Westbrook may have had the highest season average, but LeBron James’ teammate, Cleveland Cavaliers guard Kyrie Irving, notched the two highest scoring games of the 2015 season, putting up 57 and 55 points.

The drama of the NBA fuels fans – be there with your brand.

WHO’S WATCHING

A LOOK AT NBA FANS

Basketball attracts affluent and well-educated viewers who are more likely to…• Have a post graduate degree (112 index)• Go back to school in the next year (143 index)• Have household income of $250,000+ (106 index)• Buy a house, condo, or co-op (146 index)

THOSE WATCHING BASKETBALL ON CABLE TV ARE:

Women34%

Men 66%

Series10%

10%

20%

30%

15%

21%19% 18%

14% 13%

18-24 25-34 35-44 45-54 55-64 65+

Gender Base: Adults 18+

Source: Scarborough USA Plus Research, Au13-Sept14, Total Survey Area, Adults 18+. Target Definition: Sports Viewed on Cable TV Networks. Past Year: Regular Season NBA. Population Estimates: Universe = 242,977,984; Target = 30,520,840 (12.6% of Universe)

NFL FootballWWE Monday Night Raw

First Take South Park

The Walking Dead

Love & Hip Hop: Atlanta

• TNT saw 12.5M tweets and over 922M impressions during their 54-game 2013-2014 Season.

• The 2014 All Star game drew the largest activity with 2.3M tweets and 7.9M impressions.

• ESPN also garnered social activity with 10M tweets and over 897M impressions during their 76 game 2013-2014 season.

• 83% of tweets during the 2013-2014 season were by the target male audience.

• Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming.

1. Source: Millward Brown Digital + Twitter, December 2013Source: SocialGuide Inc. Affinity Report: October 2013 – April 2014. NBA Basketball Pulled 4/23/15.

NETWORKS & PROGRAMS

SOCIAL TV ENGAGEMENTPeople who tweeted about NBA on ESPN also tweeted about these:

GENRES CATEGORIES

Comedy - 27%

Drama - 25%

Reality - 25%

Horror - 15%

Sports Talk - 13%

LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE

Programming with a strong social presence increases ad recall by up to 33%.1

THE NBA PROVED DRAMATIC AS EVER ON TWITTER LAST SEASON.

YOUR NBA ON-AIR OPPORTUNITY

SEASONTuesday, October 27th

to

Wednesday, April 13th

Target Demo: M18-34, M18-49, M35-64

Demographic HH A18-34 A18-49 A25-54 A35-64

National Ratings 1.3 0.9 0.9 0.8 0.7

Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national program averages from previous 2 seasons and are subject to change; actual performance may vary by market, episode, etc.

The 2015-16 NBA season will be the 70th season in the history of the National Basketball Association, and is

home to 30 teams across North America. The upcoming season will showcase more then 150 games on TNT

and ESPN. During the 2014 regular season, ESPN saw an increase in social traffic with over 7.4 million

tweets. TNT also scored a slam dunk with their fans tweeting 9.6 million times, and the NBA All-Star Game

logged 1.1 million tweets and 126 million impressions.

• Pre-Season: Saturday, October 3 and Friday, October 23, ESPN, TNT

• Regular Season: Tuesday, October 27 - Wednesday, April 13, ESPN, TNT

• All-Star Weekend: Friday, February 12 - Sunday, February 14, TNT

Your Customers, Delivered

Brooklyn and New York City will play host to a constellation of the world’s brightest stars at the NBA All-Star 2015.

Sprint NBA All-Star Celebrity Game (Friday, Feb. 13, 7pm ET – ESPN)BBVA Compass Rising Stars Challenge (Friday, Feb. 13, 9pm ET – TNT)State Farm All-Star Saturday Night (Saturday, Feb. 14, 8pm ET – TNT)

-- 2015 Degree Shooting Stars (1st Event)-- 2015 Taco Bell Skills Challenge (2nd Event)-- 2015 Foot Locker Three-Point Contest (3rd Event)-- 2015 Sprite Slam Dunk (4th Event)

NBA All-Star Game presented by Kia (Sunday, Feb. 15, 8:30pm ET – TNT)

PREMIERESFriday, Feb. 13th

7:00pm – 11:00pm ET

Episode Count: 4

Target Demo: M 18-24, M18-34, M18-49

YOUR NBA ON-AIR OPPORTUNITY: ALL-STAR GAME

LEARN MORE

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