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Navigating the Gaming Market in Asia

Casual ConnectSan Francisco - July 31, 2013

Randy Lee - VP Global Business Development

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• Founded in 2008

• Investors

• We build social mobile games for the young female audience

About Us

Agenda

1. The approach

2. The assessment

3. The execution

4. The launch

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The Approach

Market Analysis

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Key Facts• Total Population: 128M• Smartphone by 2017: 79.9%

Key Facts• Total Population: 50M• Smartphone by 2017: 84%

Key Facts• Total Population: 1.3B• Smartphone by 2017: 49%

Key Facts• Total Population: 314M• Smartphone by 2017: 79.7%

The Approach

Market Analysis: China for example

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China’s SNS by Active Users• Qzone (nickname): 598M• Sina Weibo: 287M• Tencent Weibo: 277M• Pengyou (real name): 259M• Renren: 48M

The Assessment

Meetings, meetings, more meetings

Determine the best model for your business

Distribution + Publisher Partner

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Partner Information• Total Users: 70 million +• Weekly Active Users: 8 million +• Daily Page Views (web): 35 million• App downloads:

• 5 million+/day on platform X• 5 million+/day on platform Y

The Execution

Operational Fun Stuff

• Business Legal / Contracts

• Tasks: Translation, Culturalization, SDK implementation, etc…

• Schedule and Project Management

• A lot more stuff

• Live Date

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The Launch

• Get Metrics

• Optimize, optimize, optimize

So was the launch a success?

Now you can answer the question…

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