Transforming products into brands and patients into survivors.

You’re searching for something different.

So were we.

Navicor came about when inspiration on a personal level ignited a mission to

make a difference on a professional one. We are what happens when a group

of skilled advertisers come together to let our passion drive our profession. In

January 2005, we set out to apply our advertising expertise exclusively to the

specialty markets of immunology and oncology. Because, frankly, we feel it’s

needed here most. Most of us have been touched by these diseases. Some

of us have lost a loved one to them. And all of us are committed to affecting

change in the treatment of them.

Historically, specialty products often had to compromise therapeutic expertise

for creative innovation. But at Navicor, science and art are perfectly balanced

to distill the highly scientific information of immunology and oncology into

thoughtful communication that persuades and motivates. Specialty products

need an agency with an exclusive focus on the specialty markets in which

they operate. Because that’s the only way we can connect these life-changing

therapies with the patients who need them most.

At Navicor, we transform patients into survivors by transforming specialty

products into brands.

A difference you can believe in.

We don’t just say we’re different. We do things differently. Navicor is

uniquely capable not only because of our exclusive focus on oncology and

immunology, but also because of our ability to apply our extensive and

collective expertise to these specialty markets. We not only know the elements

necessary for brand success, but we also know how they must be adapted for

these sensitive therapeutic arenas. And underneath all of our know-how is a

core set of beliefs that guide our work on your brand each day.

We believe we can change things. Each one of us is inspired by the

patients whose lives we help touch. They are what we stand for, the essence

of our existence as a company, and the very reason we have each chosen

to work here. We are motivated to make a significant impact on the lives of

patients living with cancer and autoimmune diseases by setting and achieving

high expectations, thinking originally, behaving differently, and ceaselessly

pursuing positive transformation.

To change lives, we change the way agencies work. At Navicor, everyone is

an idea person, including our clients. We operate in an intimate structure free

from traditional agency barriers. We do not relegate creative and strategy to

certain departments, but rather believe they are skills shared by everyone.

We are not defined according to our talents, but rather united by our passion

to put them to good use.

We believe in the power of partnership. While we know how to achieve

brand success through our exclusive process, we also know how important

your brand is to you and value your perspective on it. So we invite you to

help us build it into something even more amazing. Our practice of Ideation

Generation uncovers fresh outlooks and welcomes creative thinking from

everyone. Whether you think analytically or emotionally, your input is equally

important, and your involvement in the branding process gives you a

significant advantage over companies who think more traditionally.

As your partner, we employ a branding philosophy that incorporates your

views and voice every step of the way. We have worked with big and small

pharmaceutical companies, biotechnology companies of every size, and

even the smallest emerging businesses. We know how to scale our approach

as well as our solutions to help you achieve your vision for brand success.

We believe in the power of partnership.

We believe intellectual rigor is imperative. At any given time, the oncology

and immunology marketplaces are populated by more than 600 compounds

in clinical development. Creative communication and strategy must go beyond

current indications and demonstrate foresight correlating to emerging data.

So when our creative people aren’t writing or designing, they’re taking classes

about the diseases your brand treats, clinical trials and outcomes, and pipeline

therapies. And when our account folks aren’t talking to you, they’re studying

competitive creative and participating in brainstorming exercises to help your

brand tell a compelling story with complicated data. After all, in order to

successfully brand specialty products, we must all be specialists.

Collectively, we have more than 30 years of marketing and medical experience

with oncology and immunology products, launching, repositioning, and

reinvigorating brands. Together, we have written hundreds of sales aids and

created communication collateral that has touched millions of patients. We are

poised and prepared to apply our specialty experience to your brand and to

hit the ground running, armed with expertise and insight gained from a variety

of disciplines.

We believe intellectual rigor is imperative.

Our people make all the difference.

The network of experience at Navicor is at once both broad and focused.

The people who work on your brand know the challenges you face and

have, in most cases, faced them before. From different backgrounds, we

have come together to apply our depth and breadth of experience to these

specialty markets, and we have brought proven successes from a wide

variety of disciplines.

Marketing

Our marketers are steeped in US and global experience,

including product launches and franchise brands

Medical

Our medical staff is experienced in oncology/hematology/immunology

clinical and basic research along with genetics counseling

Creative

Our award-winning creative team members each have more than a

decade of specialty communication experience

Sales

Our account representatives offer medical liaison, sales, and sales

training experience in specialty products

Our experience is focused

Navicor is made up of professionals with up to 30 years of marketing, advertising,

and medical experience promoting oncology and immunology brands.

Oncology

• Breastcancer

• Prostatecancer

• Headandneckcancer

• Colorectalcancer

• Pancreaticcancer

• Non-smallcelllungcancer

• Ovariancancer

• Bladdercancer

• Melanoma

• Esophagealcancer

• Multiplemyeloma

• Myelodysplasticsyndrome

• Myeloprolificdisorders

• Non-Hodgkin’slymphoma

Immunology

• HumanImmunodeficiencyVirus(HIV)

• ChronichepatitisB(CHB)

• Multiplesclerosis

• HepatitisC

• Psoriasis

• Lupusnephritis

• Organtransplantation

• Asthma

• Vaccines

• Coagulation

Your vision. Our mission. A transforming partnership.

When specialty products meet intellectual passion, amazing things happen –

products become brands and, ultimately, patients become survivors. If you

share our intellectual passion, we want to partner with you to change lives.

Call us today.

Garnett Dezember, President

The Navicor Group

480 Olde Worthington Road, Suite 200

Columbus, Ohio 43082

Phone614.543.6011

Fax614.839.7330

www.navicorgroup.com

gdezember@navicorgroup.com

© Navicor Group. All rights reserved.