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Page 1: Naveen Raj

NAVEEN RAJ P54/3-1A, Muniswamappa Garden, Appu Rao Road, 6th Cross, 6th Main, Chamrajpet, Bangalore 560018• Mobile: +91-9343931139 • Email: [email protected]

SUMMARY

Over thirteen years of sales and operations experience in retail Core competencies include sales, operations and team building Proven track record of setting up multiple stores, handling high value merchandize and aggressively driving sales BBA in Marketing from Annmalai University, Chennai

WORK EXPERIENCE

Adaa Traders Pvt. Ltd. (The Lotus House) April 2013 to Present Operations ManagerCurrently managing four airport stores and one downtown store for The Lotus House, a GVK family owned enterprise, with a special focus on handicrafts and fashion accessories

Responsibilities: Manage operations at three stores of 7,000 SFT with an annual sales target of over 19 Crores at the international and

domestic terminals at Bangalore airport Manage 63 staff members who operate the airport stores on a 24x7 basis and whose responsibilities cover sales, visual

merchandising, logistics and accounts Responsible for inventory of over 18,000 SKUs worth 8 Crores at any given point that is sourced from 29 vendors from

all over India Designed and implemented a retail strategy that increased sales by cross selling products from different categories Identified new product categories based on customer feedback and market intelligence studies that led to sales of over

35 Lacs annually Analyze sales figures to ensure that best selling and non-performing stock levels are maintained appropriate levels Identified reasons for low performing categories and then designed& implement turn around strategies that reduced

slow moving SKUs Designed SOPs that cover HR practices, inventory management and accounts Oversee operations at a 600 SFT store at Kochi international airport and an 800 SFT store at Inorbit Mall, Bangalore Train, mentor and motivate sales staff so that they understand the product range that they sell and are able to meet

quality and sales targets of the company

Achievements: Oversaw a six month construction project worth over 4 Crores for the airport stores and ensured that timelines and

budgets were adhered to Increased revenue at domestic terminal store by 56% and at international terminal store by over 20% within a 20 month

period and without any increase in staff numbers Saved the company almost 30 Lacs by using material for peripheral construction works that otherwise would have been

discarded Maintained an attrition rate of 1.5% amongst sales staff by building good relations and implementing a fair & transparent

incentive structure Reduced manual billing entries by 90% by putting in place an SOP that ensured that improved data accuracy Tied up with Saraswati Sharada Vidhalaya to host weekly Carnatic music concerts at the international terminal that is

widely appreciated

Carbon 18K Fashion Accessories Ltd. September 2004 to March 2013Area Sales Manager

Responsibilities & Achievements Promoted 3 times within 7 years from a Sales Executive in 2004 to Area Sales Manager in 2011 Handled 36 stores at Shoppers Stop, Lifestyle, Westside & Future Group and 4 exclusive boutiques across south India Increased monthly sales by 200% to around 90 Lacs within a year and a half of taking over as Area Sales Manager

Page 2: Naveen Raj

Launched 10 jewelry collections over 3 years after using competitive intelligence techniques to prepare pricing strategies

Implemented SOPs for quarterly stock audits to control shrinkage that were adopted in the company throughout south India

Managed over 60 employees who comprised of sales executive, territory executives and backend staff Increased monthly sales at Carbon’s airport store from 4 Lacs to 34 Lacs within 4 months by introducing high value

necklaces Introduced customer friendly practices like resizing of jewelry within a day’s time that led to increased sales

Sparkles Diamond Jewelry Ltd. May 2003 to August 2004Sales ExecutiveHandled 2 counters and oversaw a sales team of 4 people with an annual sales of 36 Lacs

Kemp Fort Ltd. March 2002 to April 2003Sales ExecutiveIn charge of training new staff members to help them understand company policy and billing system while still achieving an individual sale of 17 Lacs

PERSONAL INFO

Date of Birth: 4th September 1983Marital Status: MarriedPassport Number: JA293659

All above details are best of my knowledge.

Naveen Raj PDate: 19/10/15Place: Bangalore